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Why continue to invest in American Express?
McKinsey · 2024 · key_messages
Why continue to invest in American Express?
>10% — Revenue Growth
 Network Spend at International Merchants – Reported & FX-Adjusted
McKinsey · 2024 · appendix
Network Spend at International Merchants – Reported & FX-Adjusted
$518 — Network Spend
 Net Interest Income Impact of Funding Mix
McKinsey · 2024 · appendix
Net Interest Income Impact of Funding Mix
$12.1 — Adjusted Net Interest Income
 Activity Remains Elevated to Start 2025
Barclays · 2025 · market_landscape
Activity Remains Elevated to Start 2025
70 — Number of campaigns
 Surging U.S. Activity Drives Global Campaigns
Barclays · 2025 · market_landscape
Surging U.S. Activity Drives Global Campaigns
57% — Number of activist campaigns
 Q1 2025 witnessed significant concentration in the Industrials, Technology and Healthcare sectors, trending significantly above four-year activity averages
Barclays · 2025 · market_landscape
Q1 2025 witnessed significant concentration in the Industrials, Technology and Healthcare sectors, trending significantly above four-year activity averages
20 — Number of campaigns
 Accelerated Q1 2025 activity, 25% above the four-year quarterly average
Barclays · 2025 · industry_trends
Accelerated Q1 2025 activity, 25% above the four-year quarterly average
70 — Number of activist campaigns
 The most active activist of Q1 was APAC-focused as activity in the region continues to increase
Barclays · 2025 · competitive_analysis
The most active activist of Q1 was APAC-focused as activity in the region continues to increase
28 — Q1 2025 Campaigns Launched
 40 U.S. campaigns, up 43% year-over-year, have comprised over half of global activity YTD
Barclays · 2025 · market_landscape
40 U.S. campaigns, up 43% year-over-year, have comprised over half of global activity YTD
40 — Campaign volume
 European activity remains muted with only 10 campaigns, trending (~33%) below the four-year average of 15
Barclays · 2025 · market_landscape
European activity remains muted with only 10 campaigns, trending (~33%) below the four-year average of 15
10 — Campaign volume
 The U.K. continues to drive the majority of European activity, albeit down (38%) year-over-year
Barclays · 2025 · data_table
The U.K. continues to drive the majority of European activity, albeit down (38%) year-over-year
5 — Q1 2025 Campaigns
 APAC activity continues to be burgeoned by Japan, which comprises nearly all regional activity
Barclays · 2025 · market_landscape
APAC activity continues to be burgeoned by Japan, which comprises nearly all regional activity
53% — Number of campaigns
 Activists have not yet refocused on M&A amid market uncertainty, instead continuing to focus on Board change and corporate strategy
Barclays · 2025 · market_landscape
Activists have not yet refocused on M&A amid market uncertainty, instead continuing to focus on Board change and corporate strategy
51% — Campaign Objectives
 Agitating for break ups or divestitures was the most popular M&A demand in Q1 2025
Barclays · 2025 · market_landscape
Agitating for break ups or divestitures was the most popular M&A demand in Q1 2025
74% — M&A Campaign Type
 51 Board seats won in Q1 2025, up 34% year-over-year
Barclays · 2025 · market_landscape
51 Board seats won in Q1 2025, up 34% year-over-year
51 — Board seats won
 Activists continue to launch proxy fights to effectuate change with 13 fights YTD vs. 10 in 2024
Barclays · 2025 · data_table
Activists continue to launch proxy fights to effectuate change with 13 fights YTD vs. 10 in 2024
13 — Proxy fights
 Number of settlements up 32% year-over-year
Barclays · 2025 · market_landscape
Number of settlements up 32% year-over-year
32% — Number of settlements
 Granular measurement provides greater comparability across platforms and ad models, along with expansive campaign reporting
misc · 2022 · key_messages
Granular measurement provides greater comparability across platforms and ad models, along with expansive campaign reporting
 The foundation for granular measurement
misc · 2022 · context
The foundation for granular measurement
 Nielsen ONE Content Alpha
misc · 2022 · section_divider
Nielsen ONE Content Alpha
 4.5 Billion dollars spent on 2021 CTV upfronts. An increase of 50%
misc · 2022 · key_takeaways
4.5 Billion dollars spent on 2021 CTV upfronts. An increase of 50%
4.5 — CTV spend
 Understand real household dynamics
misc · 2022 · context
Understand real household dynamics
 With such diverse inventory, how do you increase your ad yield and reach the right viewer with the right ad?
misc · 2022 · problem_statement
With such diverse inventory, how do you increase your ad yield and reach the right viewer with the right ad?
 What if you could unbundle the household?
misc · 2022 · other
What if you could unbundle the household?
 Uncover individual viewers in real-time
misc · 2022 · process_diagram
Uncover individual viewers in real-time
 Fine tune your targeting intelligence with Nielsen Streaming Signals
misc · 2022 · process_diagram
Fine tune your targeting intelligence with Nielsen Streaming Signals
 Take action before ad insertion for bigger impacts
misc · 2022 · process_diagram
Take action before ad insertion for bigger impacts
 Only Nielsen Streaming Signals can provide
misc · 2022 · key_messages
Only Nielsen Streaming Signals can provide
 Increasing impressions mean big upside
misc · 2022 · impact_sizing
Increasing impressions mean big upside
$8 million — Revenue upside
 Why publishers choose Nielsen Streaming Signals
misc · 2022 · key_messages
Why publishers choose Nielsen Streaming Signals
 Content consumption is nearly ubiquitous
misc · 2022 · market_landscape
Content consumption is nearly ubiquitous
96% — Monthly Reach
 Most waking hours involve media usage
misc · 2022 · industry_trends
Most waking hours involve media usage
9:18 — Average Time Spent per Day
 TV time spent with streaming is growing
misc · 2022 · industry_trends
TV time spent with streaming is growing
24% — Streaming share of TV usage
 TV time spent with streaming is growing
misc · 2022 · industry_trends
TV time spent with streaming is growing
29% — Streaming share of total TV usage
 More people of all ages are streaming video
misc · 2022 · industry_trends
More people of all ages are streaming video
169.4 — Average weekly minutes streaming
 For video viewing, bigger (screen) is better
misc · 2022 · market_landscape
For video viewing, bigger (screen) is better
51% — Device preference
 The audio universe is vast
misc · 2022 · market_landscape
The audio universe is vast
191 million — Content volume
 As content expands, the bill due grows
misc · 2022 · industry_trends
As content expands, the bill due grows
 The streaming experience... is great!
misc · 2022 · key_takeaways
The streaming experience... is great!
77% — Consumer satisfaction
 ...But choice can make things complicated
misc · 2022 · pain_points
...But choice can make things complicated
64% — consumer sentiment
 CTV continues to garner share of the television screen, among all viewers
misc · 2022 · industry_trends
CTV continues to garner share of the television screen, among all viewers
41.0 — Hours Viewed
 Streaming growth has cannibalized traditional TV routines
misc · 2022 · market_landscape
Streaming growth has cannibalized traditional TV routines
 Ad-Supported TV's potential weekly reach fell 11% YoY
misc · 2022 · data_table
Ad-Supported TV's potential weekly reach fell 11% YoY
11% — Weekly Reach
 20% of TV viewers did not tune into any form of linear TV, up 10% YoY
misc · 2022 · industry_trends
20% of TV viewers did not tune into any form of linear TV, up 10% YoY
20% — Share of Reach
 The reach of AVOD content shows its greatest potential among younger viewers
misc · 2022 · industry_trends
The reach of AVOD content shows its greatest potential among younger viewers
33.4% — Incremental Reach
 Streaming is 29% of U.S. On TV Screen Consumption Hours (January 2022)
misc · 2022 · market_landscape
Streaming is 29% of U.S. On TV Screen Consumption Hours (January 2022)
28.9% — TV screen consumption share
 Fourth Quarter 2021 Nielsen The Gauge – A Few Streaming Platforms Dominate the U.S.
misc · 2022 · market_landscape
Fourth Quarter 2021 Nielsen The Gauge – A Few Streaming Platforms Dominate the U.S.
100% — Relative Streaming Minutes
 Streaming Set to Reach ~50% of U.S. On TV Screen Consumption Hours in 3 Years
misc · 2022 · industry_trends
Streaming Set to Reach ~50% of U.S. On TV Screen Consumption Hours in 3 Years
49% — TV screen consumption hours
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