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Incremental Internet + Smartphone Users = Harder to Garner Owing to Phase in Adoption Cycles...
BondCap · industry_trends
Incremental Internet + Smartphone Users = Harder to Garner Owing to Phase in Adoption Cycles...
7.0 — Global Users / Subscriptions
...Incremental Internet + Smartphone Users = Harder to Garner Owing to Dependence on Developing Markets
BondCap · market_landscape
...Incremental Internet + Smartphone Users = Harder to Garner Owing to Dependence on Developing Markets
$13K — GDP per capita
Global Internet Usage (Data Traffic) Growth Strong = +21% Y/Y Aided by Mobile + Video
BondCap · industry_trends
Global Internet Usage (Data Traffic) Growth Strong = +21% Y/Y Aided by Mobile + Video
+21% — Internet Traffic Growth
Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per User vs. <1 Five Years Ago, USA
BondCap · industry_trends
Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per User vs. <1 Five Years Ago, USA
5.6 — Hours per Day
Advertising & Monetization = Mobile Remains Compelling... Growth Rates for Leaders Still High But Slowing
BondCap · section_divider
Advertising & Monetization = Mobile Remains Compelling... Growth Rates for Leaders Still High But Slowing
Remain Optimistic About Mobile Ad Spend Growth... Print Remains Way Over-Indexed Relative to Time Spent
BondCap · market_landscape
Remain Optimistic About Mobile Ad Spend Growth... Print Remains Way Over-Indexed Relative to Time Spent
$25B+ — Advertising Spend Opportunity
ARPU (+ MAU) Growth Strong But Slowing for Internet Leaders
BondCap · data_table
ARPU (+ MAU) Growth Strong But Slowing for Internet Leaders
29% — Y/Y Growth
Internet Advertising = Mobile Growing Strongly (+34% Y/Y) = @ Just 14% of Total While Desktop Decelerating (+11%)
BondCap · industry_trends
Internet Advertising = Mobile Growing Strongly (+34% Y/Y) = @ Just 14% of Total While Desktop Decelerating (+11%)
$133 — Global Internet Advertising
...Ad Formats = Optimized for Mobile... Often Fast / Interactive / Fun / Video...
BondCap · industry_trends
...Ad Formats = Optimized for Mobile... Often Fast / Interactive / Fun / Video...
...Buy Buttons = Optimized for Mobile... Minimize Friction to Purchase @ Moment of Interest
BondCap · client_example
...Buy Buttons = Optimized for Mobile... Minimize Friction to Purchase @ Moment of Interest
...Something Funny Happened on the Way to the Small Screen...
BondCap · transition
...Something Funny Happened on the Way to the Small Screen...
...Small Screen Vertical Viewing Became Big Deal...
BondCap · industry_trends
...Small Screen Vertical Viewing Became Big Deal...
...Vertical Viewing = 29% of View Time (Multi-Platform) vs. 5% Five Years Ago, USA...
BondCap · industry_trends
...Vertical Viewing = 29% of View Time (Multi-Platform) vs. 5% Five Years Ago, USA...
29% — Vertical screen share of view time
...Full-Screen Vertical Video Ads on Snapchat = 9x Higher Completion Rate vs. Horizontal Mobile Video Ads
BondCap · client_example
...Full-Screen Vertical Video Ads on Snapchat = 9x Higher Completion Rate vs. Horizontal Mobile Video Ads
9x — Completion Rate
Mobile Usage Evolved Rapidly... Text -> Images -> Videos -> All of Above... Buy Buttons Likely to Appear Just as Seamlessly
BondCap · key_messages
Mobile Usage Evolved Rapidly... Text -> Images -> Videos -> All of Above... Buy Buttons Likely to Appear Just as Seamlessly
RE-IMAGINING CONTINUES
BondCap · section_divider
RE-IMAGINING CONTINUES
Re-Imagining Enterprise Computing = Changing Business Process One Segment at a Time
BondCap · key_messages
Re-Imagining Enterprise Computing = Changing Business Process One Segment at a Time
While Consumer Internet Entrepreneurs Often Pursue Personal Passion... 'Enterprise' Internet Entrepreneurs Often Pursue Prior Company Pain Points
BondCap · key_messages
While Consumer Internet Entrepreneurs Often Pursue Personal Passion... 'Enterprise' Internet Entrepreneurs Often Pursue Prior Company Pain Points
Ten Years from Now, When We Look Back at How This Era of Big Data Evolved... We Will Be Stunned at How Uninformed We Used to Be When We Made Decisions
BondCap · quote_slide
Ten Years from Now, When We Look Back at How This Era of Big Data Evolved... We Will Be Stunned at How Uninformed We Used to Be When We Made Decisions
Re-Imagining Messaging... With Lots of Improvements / Change / Growth Ahead
BondCap · transition
Re-Imagining Messaging... With Lots of Improvements / Change / Growth Ahead
Messaging Apps = Top Global Apps in Usage + Sessions
BondCap · market_landscape
Messaging Apps = Top Global Apps in Usage + Sessions
55 — App Sessions
Communicating via Mobile Messaging = A Beautiful Thing
BondCap · other
Communicating via Mobile Messaging = A Beautiful Thing
Messaging Leaders = Growing Fast... Building Expansive Platforms + Moats
BondCap · market_landscape
Messaging Leaders = Growing Fast... Building Expansive Platforms + Moats
800MM — MAU
Messaging Platforms – Asia In-Country Leaders = Developing Evolving Playbooks...
BondCap · comparison_table
Messaging Platforms – Asia In-Country Leaders = Developing Evolving Playbooks...
...Messaging Platforms – Global Leaders = Implementing Playbooks & More
BondCap · competitive_analysis
...Messaging Platforms – Global Leaders = Implementing Playbooks & More
In Messaging, Not One-Size-Fits-All, For Now... Many People Use Different Messaging Apps for Various Purposes
BondCap · market_landscape
In Messaging, Not One-Size-Fits-All, For Now... Many People Use Different Messaging Apps for Various Purposes
If WeChat Trend Continues to Play Out Globally... Mobile Messaging Leaders May Evolve into Central Communications Hubs
BondCap · other
If WeChat Trend Continues to Play Out Globally... Mobile Messaging Leaders May Evolve into Central Communications Hubs
Notifications = Growing Rapidly & Increasingly Interactive... Driving New Touch Points with Messaging Platforms + Other Apps
BondCap · industry_trends
Notifications = Growing Rapidly & Increasingly Interactive... Driving New Touch Points with Messaging Platforms + Other Apps
Next New Internet Users Likely Already Non-Smartphone Mobile Users &... Most Likely to Onboard via Messaging Platforms
BondCap · data_table
Next New Internet Users Likely Already Non-Smartphone Mobile Users &... Most Likely to Onboard via Messaging Platforms
26% — Smartphone % of Mobile Subscriptions
Messaging + Notifications = Key Layers of Every Meaningful Mobile App
BondCap · key_messages
Messaging + Notifications = Key Layers of Every Meaningful Mobile App
Re-Imagining Content... It's Increasingly User-Generated / Curated & Surprising
BondCap · section_divider
Re-Imagining Content... It's Increasingly User-Generated / Curated & Surprising
User-Generated / Tagged / Curated / Indexed &... Searchable Images +75% Y/Y to >50B Pins on Pinterest
BondCap · industry_trends
User-Generated / Tagged / Curated / Indexed &... Searchable Images +75% Y/Y to >50B Pins on Pinterest
>50B — Number of Pins
User-Generated Video from Millions of Creators... Curated by Snapchat = Growing Rapidly with Live Stories
BondCap · client_example
User-Generated Video from Millions of Creators... Curated by Snapchat = Growing Rapidly with Live Stories
40MM — Viewers
User-Shared / Curated Video Rising Rapidly = @ 4B Video Views per Day, Up 4x in 6 Months on Facebook
BondCap · industry_trends
User-Shared / Curated Video Rising Rapidly = @ 4B Video Views per Day, Up 4x in 6 Months on Facebook
4B — Video Views per Day
User-Generated Live Gaming / Streaming = Growing +122% Y/Y to 100MM MAUs on Twitch
BondCap · industry_trends
User-Generated Live Gaming / Streaming = Growing +122% Y/Y to 100MM MAUs on Twitch
100MM — MAUs
User-Generated / Curated Audio Content (including Remixes) = @ 10MM Creators (+2x) Over 2 Years on SoundCloud
BondCap · market_landscape
User-Generated / Curated Audio Content (including Remixes) = @ 10MM Creators (+2x) Over 2 Years on SoundCloud
10MM — Creators
User-Generated Written Content / Stories = +140% Y/Y to 125MM Cumulative Stories on Wattpad
BondCap · industry_trends
User-Generated Written Content / Stories = +140% Y/Y to 125MM Cumulative Stories on Wattpad
125MM — Cumulative Stories
User-Generated Reviews / Feedback (Reputation) = +140% Y/Y @ 14MM New Reviews on Airbnb, Last 12 Months
BondCap · client_example
User-Generated Reviews / Feedback (Reputation) = +140% Y/Y @ 14MM New Reviews on Airbnb, Last 12 Months
+140% — Y/Y growth in reviews
Users Increasingly First Source for News via Twitter / Dataminr
BondCap · case_study
Users Increasingly First Source for News via Twitter / Dataminr
Imagine That... Users Generating Their Content Are Recreating Their Internet
BondCap · transition
Imagine That... Users Generating Their Content Are Recreating Their Internet
Re-Imagining Internet Usage... 12-24+ Year Olds Remain Trendsetters
BondCap · section_divider
Re-Imagining Internet Usage... 12-24+ Year Olds Remain Trendsetters
12-24 Year Olds Internet Usage = Visual Stuff (In & Out) Rules... Instagram + Snapchat + Pinterest = Continue to Rise
BondCap · industry_trends
12-24 Year Olds Internet Usage = Visual Stuff (In & Out) Rules... Instagram + Snapchat + Pinterest = Continue to Rise
32% — Social media usage percentage
Millennials = Love Their Smartphones... 87% = 'Smartphone Never Leaves My Side'
BondCap · industry_trends
Millennials = Love Their Smartphones... 87% = 'Smartphone Never Leaves My Side'
87% — Agreement percentage
Millennials Love Their Smartphone Cameras... 44% Use Camera / Video Function Daily...76% Post on Social Media
BondCap · market_landscape
Millennials Love Their Smartphone Cameras... 44% Use Camera / Video Function Daily...76% Post on Social Media
76% — Usage frequency and use case percentage
Smartphone → A Very Smart Phone... Re-Imagining Presence = All Visual...All the Time
BondCap · client_example
Smartphone → A Very Smart Phone... Re-Imagining Presence = All Visual...All the Time
Re-Imagining Getting What You Want... When You Want It
BondCap · section_divider
Re-Imagining Getting What You Want... When You Want It
‘Just in Time’ Information = Enabled by Mobiles + Sensors + Humans...
BondCap · industry_trends
‘Just in Time’ Information = Enabled by Mobiles + Sensors + Humans...
84% — Percentage of smartphone owners
...‘Just in Time’ Products + Services = Enabled by Mobiles + Sensors + Humans
BondCap · data_table
...‘Just in Time’ Products + Services = Enabled by Mobiles + Sensors + Humans
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