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51,416 slides across 1229 decks match.
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The value that people place on brand image is rising in many markets around the world
IPSOS · 2023 · market_landscape
The value that people place on brand image is rising in many markets around the world
78% — Willingness to pay extra for brand image
 But brand image is more important to people with higher incomes and higher levels of education
IPSOS · 2023 · market_landscape
But brand image is more important to people with higher incomes and higher levels of education
62% — Willingness to pay extra for brand image
 Build stronger, more authentic relationships with customers
IPSOS · 2023 · key_messages
Build stronger, more authentic relationships with customers
 The public remain prepared to share their data, within limits
IPSOS · 2023 · industry_trends
The public remain prepared to share their data, within limits
81% — consumer sentiment on privacy loss
 There is a growing conversation around data security and data as a personal asset
IPSOS · 2023 · industry_trends
There is a growing conversation around data security and data as a personal asset
 While there is concern about loss of privacy, most feel it is inevitable
IPSOS · 2023 · industry_trends
While there is concern about loss of privacy, most feel it is inevitable
81% — Percentage of respondents who agree
 The level of concern about privacy varies hugely from market to market
IPSOS · 2023 · market_landscape
The level of concern about privacy varies hugely from market to market
45 — Net agreement
 And the direction of change varies too
IPSOS · 2023 · industry_trends
And the direction of change varies too
84% — % agree
 Businesses cannot take access to private data for granted
IPSOS · 2023 · key_messages
Businesses cannot take access to private data for granted
 People need to be persuaded that new technologies will improve their lives rather than adopting them without question
IPSOS · 2023 · industry_trends
People need to be persuaded that new technologies will improve their lives rather than adopting them without question
71% — internet dependency
 Technology is increasingly ubiquitous in people’s lives
IPSOS · 2023 · industry_trends
Technology is increasingly ubiquitous in people’s lives
 The global public remains undecided about tech
IPSOS · 2023 · industry_trends
The global public remains undecided about tech
81% — Percentage of agreement
 Most people in all markets recognise the central role of technology in their lives
IPSOS · 2023 · industry_trends
Most people in all markets recognise the central role of technology in their lives
71% — % agree
 But most people in nearly all markets are also worried about technology
IPSOS · 2023 · industry_trends
But most people in nearly all markets are also worried about technology
76% — % agree
 There has been a significant growth of public disquiet about the march of technology
IPSOS · 2023 · industry_trends
There has been a significant growth of public disquiet about the march of technology
83% — % agree
 Disquiet about technology is somewhat more prevalent among younger people
IPSOS · 2023 · industry_trends
Disquiet about technology is somewhat more prevalent among younger people
26% — % agree
 Make sure that tech innovations bring real-world benefits
IPSOS · 2023 · key_takeaways
Make sure that tech innovations bring real-world benefits
 PEAK GLOBALISATION
IPSOS · 2023 · industry_trends
PEAK GLOBALISATION
 Globalisation may be enjoying increased popularity after the COVID-19 pandemic focused people on their local areas
IPSOS · 2023 · industry_trends
Globalisation may be enjoying increased popularity after the COVID-19 pandemic focused people on their local areas
66% — Public sentiment toward globalisation
 Industry still seeking the right balance between global and local
IPSOS · 2023 · industry_trends
Industry still seeking the right balance between global and local
 People around the world feel they are part of a greater whole
IPSOS · 2023 · industry_trends
People around the world feel they are part of a greater whole
74% — Percentage of agreement
 In all but five markets, a majority feel that globalisation is a force for good
IPSOS · 2023 · market_landscape
In all but five markets, a majority feel that globalisation is a force for good
66% — Percentage of agreement
 In roughly half the markets, particularly emerging ones, a majority feel they are global citizens but there are plenty where the reverse is true
IPSOS · 2023 · market_landscape
In roughly half the markets, particularly emerging ones, a majority feel they are global citizens but there are plenty where the reverse is true
66 — NET Agree
 Over the past year, there has been a marked return to global brands
IPSOS · 2023 · industry_trends
Over the past year, there has been a marked return to global brands
72% — Percentage of consumers agreeing global brands make better products
 Finding a balance between global and local
IPSOS · 2023 · other
Finding a balance between global and local
 We share so many of the same values, but feelings of division persist
IPSOS · 2023 · key_messages
We share so many of the same values, but feelings of division persist
83% — agreement on personal principles
 Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
IPSOS · 2023 · industry_trends
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
 While most people believe in 'live and let live', it is clear that such an approach can create tensions and divisions
IPSOS · 2023 · industry_trends
While most people believe in 'live and let live', it is clear that such an approach can create tensions and divisions
83% — Agreement level
 There is global consensus over the right to self-determination
IPSOS · 2023 · market_landscape
There is global consensus over the right to self-determination
83% — % agree
 Large cultural differences still exist when it comes to transgender rights and freedoms
IPSOS · 2023 · market_landscape
Large cultural differences still exist when it comes to transgender rights and freedoms
89 — % Agree
 Attitudes towards identity are very evenly distributed by age
IPSOS · 2023 · key_takeaways
Attitudes towards identity are very evenly distributed by age
83% — % agree
 Consumers want brands to take a stand and help to heal divisions
IPSOS · 2023 · key_takeaways
Consumers want brands to take a stand and help to heal divisions
 CAPITALISM'S TURNING POINT
IPSOS · 2023 · context
CAPITALISM'S TURNING POINT
 New ways of thinking are emerging about the role of businesses, economics and institutions
IPSOS · 2023 · context
New ways of thinking are emerging about the role of businesses, economics and institutions
74% — public sentiment on government efficacy
 Pressures are prompting a rethink of how the world works – and technology may provide some of the answers
IPSOS · 2023 · industry_trends
Pressures are prompting a rethink of how the world works – and technology may provide some of the answers
 There are signs of a reset when it comes to attitudes to wealth, money and status
IPSOS · 2023 · industry_trends
There are signs of a reset when it comes to attitudes to wealth, money and status
74% — Public agreement percentage
 Trust in business leaders is much higher in emerging markets
IPSOS · 2023 · market_landscape
Trust in business leaders is much higher in emerging markets
78% — % agree
 The young are more trusting of business leaders and more focused on their careers
IPSOS · 2023 · industry_trends
The young are more trusting of business leaders and more focused on their careers
62% — % agree
 Many people want brands to help society, and consumers claim to be prepared to pay more to support them
IPSOS · 2023 · market_landscape
Many people want brands to help society, and consumers claim to be prepared to pay more to support them
64% — % agree
 How do brands thrive with a new model of doing business?
IPSOS · 2023 · other
How do brands thrive with a new model of doing business?
 REACTIONS TO UNCERTAINTY AND INEQUALITY
IPSOS · 2023 · section_divider
REACTIONS TO UNCERTAINTY AND INEQUALITY
 Uncertainty makes future planning very difficult for people and businesses
IPSOS · 2023 · industry_trends
Uncertainty makes future planning very difficult for people and businesses
60% — preference for strong leadership
 Uncertainty and inequality provide significant opportunities for political gain and corporate innovation
IPSOS · 2023 · industry_trends
Uncertainty and inequality provide significant opportunities for political gain and corporate innovation
 People perceive that the world is still changing too fast
IPSOS · 2023 · industry_trends
People perceive that the world is still changing too fast
88% — % agree
 Perceptions of a society changing too fast are often linked to concerns over values conflict, immigration and weak leadership
IPSOS · 2023 · industry_trends
Perceptions of a society changing too fast are often linked to concerns over values conflict, immigration and weak leadership
83% — Agreement percentage
 Perceptions of societal change are an area where we still see significant variation across the world
IPSOS · 2023 · industry_trends
Perceptions of societal change are an area where we still see significant variation across the world
97% — Percentage agreement
 Helping people feel stable and valued and stable helps them to deal with uncertainty and inequality
IPSOS · 2023 · key_messages
Helping people feel stable and valued and stable helps them to deal with uncertainty and inequality
 THE ENDURING APPEAL OF NOSTALGIA
IPSOS · 2023 · context
THE ENDURING APPEAL OF NOSTALGIA
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