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More than one in three organizations are piloting or implementing AI agents
Capgemini · 2025 · industry_trends
More than one in three organizations are piloting or implementing AI agents
37% — AI agent adoption
The pace of AI agent adoption mirrors the rapid trajectory seen with generative AI
Capgemini · 2025 · industry_trends
The pace of AI agent adoption mirrors the rapid trajectory seen with generative AI
36% — Organizations implementing at scale
Rise of agentic AI: How trust is the key to human-AI collaboration
Capgemini · 2025 · transition
Rise of agentic AI: How trust is the key to human-AI collaboration
Fewer than one in five organizations have a strategy and roadmap for implementing AI agents
Capgemini · 2025 · industry_trends
Fewer than one in five organizations have a strategy and roadmap for implementing AI agents
16% — Implementation strategy for AI agents
Majority of organizations prefer partnerships with solution providers to deploy AI agents
Capgemini · 2025 · case_study
Majority of organizations prefer partnerships with solution providers to deploy AI agents
62% — preference for solution provider partnerships
Over half of organizations prefer consumption-based pricing for AI models within AI agents
Capgemini · 2025 · market_landscape
Over half of organizations prefer consumption-based pricing for AI models within AI agents
55% — Pricing model preference
Customer service, IT, and sales could see greater adoption of AI agents
Capgemini · 2025 · case_study
Customer service, IT, and sales could see greater adoption of AI agents
Business functions in which organizations expect AI agents to manage at least one process or sub-process daily
Capgemini · 2025 · industry_trends
Business functions in which organizations expect AI agents to manage at least one process or sub-process daily
58% — Percentage of organizations
Organizations don't expect high levels of autonomy
Capgemini · 2025 · key_messages
Organizations don't expect high levels of autonomy
58% — business functions with AI agents
By 2028, one-quarter of business processes will be handled by AI agents with Level 3 or higher autonomy
Capgemini · 2025 · industry_trends
By 2028, one-quarter of business processes will be handled by AI agents with Level 3 or higher autonomy
25% — AI agent autonomy level
Top three processes where organizations see high potential to implement AI agents
Capgemini · 2025 · case_study
Top three processes where organizations see high potential to implement AI agents
Rise of agentic AI: How trust is the key to human-AI collaboration
Capgemini · 2025 · transition
Rise of agentic AI: How trust is the key to human-AI collaboration
Limited trust and knowledge impede autonomous AI adoption
Capgemini · 2025 · section_divider
Limited trust and knowledge impede autonomous AI adoption
Trust in AI agents to manage large enterprise use cases is declining
Capgemini · 2025 · context
Trust in AI agents to manage large enterprise use cases is declining
60% — trust level
60% of organizations do not fully trust AI agents
Capgemini · 2025 · key_takeaways
60% of organizations do not fully trust AI agents
60% — Trust in AI agents
Nearly half of organizations implementing AI agents report above average level of trust in their abilities
Capgemini · 2025 · industry_trends
Nearly half of organizations implementing AI agents report above average level of trust in their abilities
22% — Executive trust in autonomous AI agents
Organizations are highly concerned about ethical and safety risks – but fail to act
Capgemini · 2025 · industry_trends
Organizations are highly concerned about ethical and safety risks – but fail to act
27% — Executive trust in AI agents
Few organizations are actively mitigating the risk of implementing agentic AI
Capgemini · 2025 · pain_points
Few organizations are actively mitigating the risk of implementing agentic AI
51% — Share of organizations
Half of organizations have insufficient knowledge of the capabilities of AI agents
Capgemini · 2025 · key_takeaways
Half of organizations have insufficient knowledge of the capabilities of AI agents
34% — Organizational understanding
Organizations fall short of technology readiness
Capgemini · 2025 · diagnosis
Organizations fall short of technology readiness
9% — Maturity level
If your data isn't ready for AI, your business isn't ready for AI.
Capgemini · 2025 · quote_slide
If your data isn't ready for AI, your business isn't ready for AI.
Only one in five organizations has a mature AI infrastructure
Capgemini · 2025 · diagnosis
Only one in five organizations has a mature AI infrastructure
82% — AI infrastructure maturity
Humans and AI agents can collaborate to deliver greater benefits
Capgemini · 2025 · section_divider
Humans and AI agents can collaborate to deliver greater benefits
A new hybrid workforce is emerging
Capgemini · 2025 · industry_trends
A new hybrid workforce is emerging
41% — Percentage of organizations
Seamless human-agent collaboration elevates business outcomes
Capgemini · 2025 · key_takeaways
Seamless human-agent collaboration elevates business outcomes
74% — Executive sentiment on benefits vs costs
Implementation of AI agents can lead to 65% greater engagement in high-value tasks
Capgemini · 2025 · key_takeaways
Implementation of AI agents can lead to 65% greater engagement in high-value tasks
65% — Greater engagement in high-value tasks
The workforce is concerned about AI agents' impact on jobs
Capgemini · 2025 · industry_trends
The workforce is concerned about AI agents' impact on jobs
61% — Executive sentiment
Organizations that treat AI agents only as a productivity tool are missing the point. Those that don’t redefine roles, incentives, team structures, and leadership models may soon find themselves irrelevant.
Capgemini · 2025 · quote_slide
Organizations that treat AI agents only as a productivity tool are missing the point. Those that don’t redefine roles, incentives, team structures, and leadership models may soon find themselves irrelevant.
How can organizations capture the agentic AI opportunity?
Capgemini · 2025 · section_divider
How can organizations capture the agentic AI opportunity?
Redesign processes to deploy AI agents effectively and reimagine business models
Capgemini · 2025 · recommendation
Redesign processes to deploy AI agents effectively and reimagine business models
Transform the workforce and organizational structure to fully onboard a new, agentic workforce as team members
Capgemini · 2025 · recommendation
Transform the workforce and organizational structure to fully onboard a new, agentic workforce as team members
70% — organizational restructuring
b. Evolving operating models demand a new kind of leadership
Capgemini · 2025 · key_messages
b. Evolving operating models demand a new kind of leadership
28% — organizational confidence in AI agent potential
d. Create new performance metrics to gauge hybrid performance
Capgemini · 2025 · recommendation
d. Create new performance metrics to gauge hybrid performance
Strike the right balance between agent autonomy and human involvement
Capgemini · 2025 · recommendation
Strike the right balance between agent autonomy and human involvement
68% — employee capacity
b. Define "autonomy boundaries" in digital business architecture
Capgemini · 2025 · key_takeaways
b. Define "autonomy boundaries" in digital business architecture
69% — human oversight
Strengthen data and technological foundations to scale AI agents
Capgemini · 2025 · recommendation
Strengthen data and technological foundations to scale AI agents
18% — data-readiness maturity
Choose the most suitable AI agent technology for each task/process
Capgemini · 2025 · framework_other
Choose the most suitable AI agent technology for each task/process
Ensure AI agents operate within defined scope of execution, and remain traceable and explainable to earn trust
Capgemini · 2025 · recommendation
Ensure AI agents operate within defined scope of execution, and remain traceable and explainable to earn trust
65% — organizational adoption
Demonstrated accuracy and transparency into all actions of AI agents are top factors that could improve trust
Capgemini · 2025 · data_table
Demonstrated accuracy and transparency into all actions of AI agents are top factors that could improve trust
52% — Percentage of respondents
b. Ensure observability
Capgemini · 2025 · quote_slide
b. Ensure observability
Develop and integrate ethical AI that address the risks posed by autonomous AI agents
Capgemini · 2025 · kpi_dashboard
Develop and integrate ethical AI that address the risks posed by autonomous AI agents
14% — Maturity level of ethical AI implementation
Approach 2: $3.3 trillion in economic value over the next three years in surveyed countries.
Capgemini · 2025 · financial_analysis
Approach 2: $3.3 trillion in economic value over the next three years in surveyed countries.
$3.3 trillion — Economic value
Economic value generated by agentic AI
Capgemini · 2025 · financial_analysis
Economic value generated by agentic AI
$3.3 trillion — Overall economic value
Driving enterprise transformation through seamless, scalable & intelligent Agentic AI integration
Capgemini · 2025 · recommendation
Driving enterprise transformation through seamless, scalable & intelligent Agentic AI integration
This report is a part of Capgemini Research Institute's series on Generative AI
Capgemini · 2025 · appendix
This report is a part of Capgemini Research Institute's series on Generative AI
Despite economic headwinds, podcast ad revenues posted strong growth in 2022, +26% to $1.8B
PwC · 2022 · market_sizing
Despite economic headwinds, podcast ad revenues posted strong growth in 2022, +26% to $1.8B
$1.8B — Podcast ad revenue
Q4's share of revenue fell to 29%—the lowest level seen in the last six years
PwC · 2022 · industry_trends
Q4's share of revenue fell to 29%—the lowest level seen in the last six years
29% — Revenue share percentage
Podcast revenues are projected to more than double between 2022-2025 and approach $4B
PwC · 2022 · market_sizing
Podcast revenues are projected to more than double between 2022-2025 and approach $4B
$3,982.8 — U.S. Podcast Ad Revenue
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