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Positioned for continued success over the long-term
JPMorgan · 2020 · key_takeaways
Positioned for continued success over the long-term
 THE MONEYBALL MOMENT FOR MARKETING IN CANADA
Accenture · 2019 · cover
THE MONEYBALL MOMENT FOR MARKETING IN CANADA
 OUR STUDY OBJECTIVE: EVALUATE THE EFFECTIVENESS OF MEDIA CHANNELS IN CANADA
Accenture · 2019 · context
OUR STUDY OBJECTIVE: EVALUATE THE EFFECTIVENESS OF MEDIA CHANNELS IN CANADA
$700M+ — Annual media spend analyzed
 WE MEASURED ACROSS ALL MEDIA CHANNELS, WITH A PARTICULAR FOCUS ON ASSESSING TV AND DIGITAL
Accenture · 2019 · context
WE MEASURED ACROSS ALL MEDIA CHANNELS, WITH A PARTICULAR FOCUS ON ASSESSING TV AND DIGITAL
 WE ASSESSED SPEND ACROSS 4 KEY VERTICALS IN CANADA
Accenture · 2019 · context
WE ASSESSED SPEND ACROSS 4 KEY VERTICALS IN CANADA
42% — Share of media spend
 FIVE IMPORTANT INSIGHTS AROSE FROM OUR RESEARCH
Accenture · 2019 · key_takeaways
FIVE IMPORTANT INSIGHTS AROSE FROM OUR RESEARCH
 CANADIAN COMPANIES CAN JUSTIFY AN INCREASE IN THEIR OVERALL MEDIA SPEND:
Accenture · 2019 · section_divider
CANADIAN COMPANIES CAN JUSTIFY AN INCREASE IN THEIR OVERALL MEDIA SPEND:
 CANADIAN ADVERTISERS ARE SPENDING 1.7% OF OVERALL REVENUES ON MEDIA
Accenture · 2019 · peer_benchmark
CANADIAN ADVERTISERS ARE SPENDING 1.7% OF OVERALL REVENUES ON MEDIA
1.7% — Media Spend as % of Revenue
 MAJOR BRANDS ARE UNDERINVESTING IN TV IN CANADA:
Accenture · 2019 · section_divider
MAJOR BRANDS ARE UNDERINVESTING IN TV IN CANADA:
 THERE IS A 5% GAP BETWEEN CURRENT AND OPTIMAL SPEND ON TV
Accenture · 2019 · financial_analysis
THERE IS A 5% GAP BETWEEN CURRENT AND OPTIMAL SPEND ON TV
5% — TV % of Total Media Spend gap (current vs. optimal)
 WE SEE THIS GAP BETWEEN CURRENT AND OPTIMAL ALLOCATIONS ACROSS INDUSTRIES TO VARYING DEGREES
Accenture · 2019 · peer_benchmark
WE SEE THIS GAP BETWEEN CURRENT AND OPTIMAL ALLOCATIONS ACROSS INDUSTRIES TO VARYING DEGREES
+7% — TV spend reallocation delta (Telco)
 NATIONAL BRANDS HAVE POTENTIALLY MISSED OUT ON UP TO 4% IN ANNUAL SALES GENERATED FROM MEDIA SPEND
Accenture · 2019 · impact_sizing
NATIONAL BRANDS HAVE POTENTIALLY MISSED OUT ON UP TO 4% IN ANNUAL SALES GENERATED FROM MEDIA SPEND
$1.4B (+4%) — Foregone revenue opportunity from optimized media allocation
 TV HAS A MATERIAL HALO EFFECT ON DIGITAL MEDIA: Linear TV spend drives the ROI of Digital channels
Accenture · 2019 · section_divider
TV HAS A MATERIAL HALO EFFECT ON DIGITAL MEDIA: Linear TV spend drives the ROI of Digital channels
 THE HALO EFFECT REPRESENTS THE ABILITY OF TV ADVERTISING TO AMPLIFY ADVERTISING EFFECTIVENESS IN MULTI-CHANNEL CAMPAIGNS
Accenture · 2019 · analyze_data
THE HALO EFFECT REPRESENTS THE ABILITY OF TV ADVERTISING TO AMPLIFY ADVERTISING EFFECTIVENESS IN MULTI-CHANNEL CAMPAIGNS
+23% — Linear TV's Adjusted ROI uplift
 WITHOUT ACCOUNTING FOR THE HALO EFFECT ACROSS CHANNELS, TRADITIONAL MMM FINDINGS ARE MISLEADING
Accenture · 2019 · financial_analysis
WITHOUT ACCOUNTING FOR THE HALO EFFECT ACROSS CHANNELS, TRADITIONAL MMM FINDINGS ARE MISLEADING
$16.14 — Direct sales ROI by media channel
 WHEN EVALUATING THE ATTRIBUTED RETURNS, THE SALES ROI OF TV INCREASED BY 23%
Accenture · 2019 · financial_analysis
WHEN EVALUATING THE ATTRIBUTED RETURNS, THE SALES ROI OF TV INCREASED BY 23%
$14.34 — TV attributed sales ROI
 TV PROVIDES STRONGEST UPSIDE ON NEXT DOLLAR SPENT:
Accenture · 2019 · section_divider
TV PROVIDES STRONGEST UPSIDE ON NEXT DOLLAR SPENT:
 RESPONSE CURVES HELP MARKETERS UNDERSTAND EXPECTED RETURNS ASSOCIATED WITH CHANGING SPEND LEVELS
Accenture · 2019 · framework_other
RESPONSE CURVES HELP MARKETERS UNDERSTAND EXPECTED RETURNS ASSOCIATED WITH CHANGING SPEND LEVELS
 ADVERTISERS SEE GREATER RETURNS ON AN ADDITIONAL DOLLAR SPENT ON TV ADS COMPARED TO ONE SPENT ON OTHER CHANNELS
Accenture · 2019 · financial_analysis
ADVERTISERS SEE GREATER RETURNS ON AN ADDITIONAL DOLLAR SPENT ON TV ADS COMPARED TO ONE SPENT ON OTHER CHANNELS
 ADVERTISERS CAN MAXIMIZE ROI ON NEW MEDIA SPEND BY ALLOCATING JUST OVER HALF INTO TV
Accenture · 2019 · recommendation
ADVERTISERS CAN MAXIMIZE ROI ON NEW MEDIA SPEND BY ALLOCATING JUST OVER HALF INTO TV
53% — Optimal allocation of 5% incremental spend to TV
 Long-Form Video Content (LFVC) presents a significant opportunity in the Canadian marketplace
Accenture · 2019 · section_divider
Long-Form Video Content (LFVC) presents a significant opportunity in the Canadian marketplace
 MULTIPLATFORM TV IS BROADCASTER VIDEO CONTENT THAT IS AVAILABLE ACROSS TRADITIONAL AND DIGITAL PLATFORMS
Accenture · 2019 · context
MULTIPLATFORM TV IS BROADCASTER VIDEO CONTENT THAT IS AVAILABLE ACROSS TRADITIONAL AND DIGITAL PLATFORMS
 LFVC VIEWERSHIP HAS GROWN AT A 20% CAGR, WHILE LFVC AD SPEND HAS ONLY GROWN AT AN 8% CAGR
Accenture · 2019 · diagnosis
LFVC VIEWERSHIP HAS GROWN AT A 20% CAGR, WHILE LFVC AD SPEND HAS ONLY GROWN AT AN 8% CAGR
12% — LFVC viewership vs ad spend CAGR gap
 ONLY THE AUTO INDUSTRY HAD SUFFICIENT LFVC AD SPENDING TO ANALYZE IN OUR STUDY
Accenture · 2019 · market_landscape
ONLY THE AUTO INDUSTRY HAD SUFFICIENT LFVC AD SPENDING TO ANALYZE IN OUR STUDY
28% — Media spend share (TV)
 THE LOW MEDIA SPEND IN LFVC IS ESPECIALLY SURPRISING GIVEN THAT IT IS BY FAR THE HIGHEST PERFORMING MEDIA CHANNEL
Accenture · 2019 · peer_benchmark
THE LOW MEDIA SPEND IN LFVC IS ESPECIALLY SURPRISING GIVEN THAT IT IS BY FAR THE HIGHEST PERFORMING MEDIA CHANNEL
2.0x — Relative attributed sales ROI (auto industry)
 Economies are proving remarkably resilient
JPMorgan · 2023 · industry_trends
Economies are proving remarkably resilient
 Tighter credit conditions now pose a risk
JPMorgan · 2023 · industry_trends
Tighter credit conditions now pose a risk
 Headline inflation is easing in the US
JPMorgan · 2023 · industry_trends
Headline inflation is easing in the US
 But core remains sticky everywhere
JPMorgan · 2023 · industry_trends
But core remains sticky everywhere
 This central banks should be able to pause
JPMorgan · 2023 · industry_trends
This central banks should be able to pause
 Look for balance between stocks and bonds, and between regions
JPMorgan · 2023 · market_landscape
Look for balance between stocks and bonds, and between regions
 Quality matters during recessions
JPMorgan · 2023 · industry_trends
Quality matters during recessions
 Government bonds offer diversification potential
JPMorgan · 2023 · market_landscape
Government bonds offer diversification potential
 Stay up to date with our latest research
JPMorgan · 2023 · next_steps
Stay up to date with our latest research
 Selected renewable energy generation technologies are cost-competitive with conventional generation technologies under certain circumstances
misc · 2023 · benchmark_peers
Selected renewable energy generation technologies are cost-competitive with conventional generation technologies under certain circumstances
 Levelized Cost of Energy Comparison—Sensitivity to Carbon Pricing
misc · 2023 · sensitivity
Levelized Cost of Energy Comparison—Sensitivity to Carbon Pricing
$300 — LCOE ($/MWh)
 Levelized Cost of Energy Comparison—Sensitivity to Cost of Capital
misc · 2023 · sensitivity
Levelized Cost of Energy Comparison—Sensitivity to Cost of Capital
 Certain renewable energy generation technologies have an LCOE that is competitive with the marginal cost of existing conventional generation
misc · 2023 · benchmark_peers
Certain renewable energy generation technologies have an LCOE that is competitive with the marginal cost of existing conventional generation
$73 — Levelized Cost of Energy ($/MWh)
 The incremental cost to firm intermittent resources varies regionally, depending on the current effective load carrying capability (ELCC) values and the current cost of adding new firming resources.
misc · 2023 · data_table
The incremental cost to firm intermittent resources varies regionally, depending on the current effective load carrying capability (ELCC) values and the current cost of adding new firming resources.
$141 — Levelized Cost of Energy ($/MWh)
 Lazard's unsubsidized LCOE analysis indicates significant historical cost declines for utility-scale renewable energy generation technologies driven by, among other factors, decreasing capital costs, improving technologies and increased competition
misc · 2023 · industry_trends
Lazard's unsubsidized LCOE analysis indicates significant historical cost declines for utility-scale renewable energy generation technologies driven by, among other factors, decreasing capital costs, improving technologies and increased competition
$359 — LCOE ($/MWh)
 Levelized Cost of Energy Comparison—Historical Renewable Energy LCOE
misc · 2023 · industry_trends
Levelized Cost of Energy Comparison—Historical Renewable Energy LCOE
$24 — LCOE ($/MWh)
 Subsidized Green and Pink hydrogen can reach levelized production costs under $2/kg—fully depreciated operating nuclear plants yield higher capacity factors and, when only accounting for operating expenses, Pink can reach production levels lower than Green hydrogen
misc · 2023 · financial_analysis
Subsidized Green and Pink hydrogen can reach levelized production costs under $2/kg—fully depreciated operating nuclear plants yield higher capacity factors and, when only accounting for operating expenses, Pink can reach production levels lower than Green hydrogen
$2/kg — Levelized Cost of Hydrogen ($/kg)
 While hydrogen-ready natural gas turbines are still being tested, preliminary results, including our illustrative LCOH analysis, indicate that a 25% hydrogen by volume blend is feasible and cost competitive
misc · 2023 · financial_analysis
While hydrogen-ready natural gas turbines are still being tested, preliminary results, including our illustrative LCOH analysis, indicate that a 25% hydrogen by volume blend is feasible and cost competitive
$173/MWh — Levelized Cost of Energy ($/MWh)
 CCS systems benefit from federal subsidies through the IRA, making the LCOE of a gas combined cycle plant plus a CCS system cost-competitive with a standalone gas combined cycle plant in both a retrofit and new-build scenario
misc · 2023 · financial_analysis
CCS systems benefit from federal subsidies through the IRA, making the LCOE of a gas combined cycle plant plus a CCS system cost-competitive with a standalone gas combined cycle plant in both a retrofit and new-build scenario
$39 - $101/MWh — LCOE ($/MWh)
 CCS costs are still high and the majority of the capital cost of a CCS system consists of balance-of-system components
misc · 2023 · financial_analysis
CCS costs are still high and the majority of the capital cost of a CCS system consists of balance-of-system components
$3,086 — Capital Cost ($/kW)
 Levelized Cost of Energy—Illustrative LDES at Scale
misc · 2023 · financial_analysis
Levelized Cost of Energy—Illustrative LDES at Scale
$154 – $205/MWh — LCOS ($/MWh)
 Unlocking alpha in deals
Accenture · 2025 · cover
Unlocking alpha in deals
 M&A is rebounding. Will you be an advantaged dealmaker?
Accenture · 2025 · section_divider
M&A is rebounding. Will you be an advantaged dealmaker?
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