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Most major economies closed out 2024 with sluggish manufacturing momentum and relative stability in services activity, with the US remaining the key outperformer overall
Accenture · 2025 · kpi_dashboard
Most major economies closed out 2024 with sluggish manufacturing momentum and relative stability in services activity, with the US remaining the key outperformer overall
50 — PMI score (December vs prior 3-month average)
 Recent data shows strong services growth in most India, still-sluggish manufacturing activity in Europe, mixed consumer spending momentum, and continued disinflation
Accenture · 2025 · heatmap_matrix
Recent data shows strong services growth in most India, still-sluggish manufacturing activity in Europe, mixed consumer spending momentum, and continued disinflation
 Looking ahead, the outlook will be driven less by post-pandemic normalization impulses and more by trade policies, US and China dynamics, and domestic capital investments
Accenture · 2025 · key_messages
Looking ahead, the outlook will be driven less by post-pandemic normalization impulses and more by trade policies, US and China dynamics, and domestic capital investments
 As 2025 progresses, structural forces that began to re-shape the global economy in 2024 will also persist and likely strengthen, weighing on growth and renewing cost pressures
Accenture · 2025 · industry_trends
As 2025 progresses, structural forces that began to re-shape the global economy in 2024 will also persist and likely strengthen, weighing on growth and renewing cost pressures
 The base case for US economy is continued growth moderation alongside above-target inflation, with two-sided risks to this outlook depending on severity of protectionist policies
Accenture · 2025 · scenario_analysis
The base case for US economy is continued growth moderation alongside above-target inflation, with two-sided risks to this outlook depending on severity of protectionist policies
~2% — US 2025 GDP growth scenario range
 Continued stagnation or mild recessions are most likely throughout Europe, with the more energy-intensive and manufacturing-led economies at higher risk of worse outcomes
Accenture · 2025 · scenario_analysis
Continued stagnation or mild recessions are most likely throughout Europe, with the more energy-intensive and manufacturing-led economies at higher risk of worse outcomes
3 — Europe near-term economic scenarios
 Deceleration towards a new, lower structural growth rate remains base case for China, though recent policy stimulus in 2024 could provide some short-term uplift
Accenture · 2025 · scenario_analysis
Deceleration towards a new, lower structural growth rate remains base case for China, though recent policy stimulus in 2024 could provide some short-term uplift
4-5% — China GDP growth rate (structural deceleration scenario)
 Japan's economy is expected to recover modestly in 2025 and India to remain a global outperformer; Brazil's economy will likely slow amidst prospect of further rate hikes
Accenture · 2025 · market_landscape
Japan's economy is expected to recover modestly in 2025 and India to remain a global outperformer; Brazil's economy will likely slow amidst prospect of further rate hikes
 Rising geopolitical risk, tariffs threats, cost of living pressures, and the next wave of Gen AI are among the key macro trends impacting the business environment this year
Accenture · 2025 · executive_summary
Rising geopolitical risk, tariffs threats, cost of living pressures, and the next wave of Gen AI are among the key macro trends impacting the business environment this year
10 — Top macro trends for 2025
 Global geopolitical tensions are likely to increase in 2025 along with their associated economic and financial spillover risks
Accenture · 2025 · market_landscape
Global geopolitical tensions are likely to increase in 2025 along with their associated economic and financial spillover risks
500 — Geopolitical Risk Index
 More companies will strengthen their geopolitical risk functions (which have often been strongest in energy and banking) and this has operating model/capability considerations
Accenture · 2025 · recommendation
More companies will strengthen their geopolitical risk functions (which have often been strongest in energy and banking) and this has operating model/capability considerations
 The new Trump administration has made tariffs and trade restrictions a key part of its policy agenda, with some of the more severe measures directed towards China
Accenture · 2025 · situation_overview
The new Trump administration has made tariffs and trade restrictions a key part of its policy agenda, with some of the more severe measures directed towards China
200% — Proposed tariff rate
 Firms need to think holistically about tariffs and consider 2nd and 3rd order effects on commercial strategy, sustainability, and competitive dynamics
Accenture · 2025 · framework_other
Firms need to think holistically about tariffs and consider 2nd and 3rd order effects on commercial strategy, sustainability, and competitive dynamics
 Tariffs could stoke goods inflation pressures globally, while wage-driven services inflation remains sticky; large fiscal deficits create further pressure for interest rates to remain high
Accenture · 2025 · market_landscape
Tariffs could stoke goods inflation pressures globally, while wage-driven services inflation remains sticky; large fiscal deficits create further pressure for interest rates to remain high
~4% — Average CPI inflation in advanced economies (services vs overall, % YoY)
 To build resilience against a resurgence of inflation and high rates, CFOs should focus on strengthening balance sheets and unlocking cash flow through operational discipline
Accenture · 2025 · recommendation
To build resilience against a resurgence of inflation and high rates, CFOs should focus on strengthening balance sheets and unlocking cash flow through operational discipline
>USD 100 billion — Debt threshold defining most-exposed industries
 Cost-of-living challenges remain widespread across the global economy as households face real wage stagnation, reduced personal savings, and still-elevated price levels
Accenture · 2025 · industry_trends
Cost-of-living challenges remain widespread across the global economy as households face real wage stagnation, reduced personal savings, and still-elevated price levels
-8% (Sweden, lowest) — Cumulative real wage growth Q4 2019 to Q3 2024
 A weaker consumer means companies will need to do more to protect gross volumes and get ahead of debt defaults in 2025, particularly as strains move past low-income groups
Accenture · 2025 · recommendation
A weaker consumer means companies will need to do more to protect gross volumes and get ahead of debt defaults in 2025, particularly as strains move past low-income groups
 India has consistently grown faster than China in recent years, and a recent influx of infrastructure investment could help turbocharge economic development
Accenture · 2025 · market_landscape
India has consistently grown faster than China in recent years, and a recent influx of infrastructure investment could help turbocharge economic development
~9% — Annual GDP per capita growth rate
 West-China tensions and strengthening US-India relations are also enabling India's rise
Accenture · 2025 · industry_trends
West-China tensions and strengthening US-India relations are also enabling India's rise
+85% — 2020-22 CAGR, value of announced greenfield FDI projects
 Rapid digitalization, favorable demographics and income growth offer strong investment opportunities in India, though infrastructure, regulation and tariffs pose challenges
Accenture · 2025 · swot
Rapid digitalization, favorable demographics and income growth offer strong investment opportunities in India, though infrastructure, regulation and tariffs pose challenges
 China faces structural challenges including its debt, demographics, consumer and FDI. Its economy is increasingly reliant on exports for growth, creating a risk from higher tariffs
Accenture · 2025 · diagnosis
China faces structural challenges including its debt, demographics, consumer and FDI. Its economy is increasingly reliant on exports for growth, creating a risk from higher tariffs
10% — Quarterly contributions to YoY real GDP growth
 Companies should adapt to the changing nature of China's maturing economy and hedge against potential sources of risk
Accenture · 2025 · strategic_options
Companies should adapt to the changing nature of China's maturing economy and hedge against potential sources of risk
 Europe faces a range of structural and cyclical headwinds, including significantly higher energy costs than the US and weak external demand for exports
Accenture · 2025 · market_landscape
Europe faces a range of structural and cyclical headwinds, including significantly higher energy costs than the US and weak external demand for exports
~70 — Natural gas price, USD per mmbtu
 European firms should prioritize growth, productivity, and innovation strategies to improve their margins in a tough economic environment
Accenture · 2025 · recommendation
European firms should prioritize growth, productivity, and innovation strategies to improve their margins in a tough economic environment
 The first wave of Gen AI primarily boosted the "Magnificent 7" companies, but a second wave of enterprise adoption could benefit more downstream tech players
Accenture · 2025 · market_landscape
The first wave of Gen AI primarily boosted the "Magnificent 7" companies, but a second wave of enterprise adoption could benefit more downstream tech players
~150% — Magnificent 7 index change since ChatGPT launch
 Domain-specific platforms and applications could be beneficiaries of Wave 2, with consolidation at the infrastructure layer and a shift towards smaller, customized models
Accenture · 2025 · framework_other
Domain-specific platforms and applications could be beneficiaries of Wave 2, with consolidation at the infrastructure layer and a shift towards smaller, customized models
 Countries' shifting focus towards defense, energy security, and greater domestic industrial competitiveness suggests a move away from "decarbonization at all cost" strategies
Accenture · 2025 · data_table
Countries' shifting focus towards defense, energy security, and greater domestic industrial competitiveness suggests a move away from "decarbonization at all cost" strategies
 Gas turbines and nuclear SMR will ramp up in the US given their reliability, cost competitiveness, and vocal support amongst key Trump cabinet appointees
Accenture · 2025 · recommendation
Gas turbines and nuclear SMR will ramp up in the US given their reliability, cost competitiveness, and vocal support amongst key Trump cabinet appointees
 Firms should reconsider the competitiveness of their portfolios, hedge against energy price volatility, assess net zero roadmap impacts, and scenario plan for supply chain disruption
Accenture · 2025 · recommendation
Firms should reconsider the competitiveness of their portfolios, hedge against energy price volatility, assess net zero roadmap impacts, and scenario plan for supply chain disruption
 Domestic capital investment is set to accelerate amidst supply constraints, reshoring imperatives, and AI and energy transition demand
Accenture · 2025 · industry_trends
Domestic capital investment is set to accelerate amidst supply constraints, reshoring imperatives, and AI and energy transition demand
4.0% — Corporate net capital expenditure/sales
 Companies must explore domestic investment opportunities, be creative with financing, and make the necessary operational adjustments to support greater capital intensiveness
Accenture · 2025 · recommendation
Companies must explore domestic investment opportunities, be creative with financing, and make the necessary operational adjustments to support greater capital intensiveness
 e-Conomy SEA covers 6 countries in Southeast Asia
Bain · 2021 · context
e-Conomy SEA covers 6 countries in Southeast Asia
589M — total population
 Market coverage: 5 leading and 2 nascent sectors in the internet economy
Bain · 2021 · segmentation
Market coverage: 5 leading and 2 nascent sectors in the internet economy
 From resilience to resurgence: On the road towards a $1T GMV economy by 2030
Bain · 2021 · executive_summary
From resilience to resurgence: On the road towards a $1T GMV economy by 2030
$1T — GMV
 Consumers cruise into a new way of life
Bain · 2021 · section_divider
Consumers cruise into a new way of life
 40M new internet users came online in 2021, bringing the internet penetration in SEA to 75%.
Bain · 2021 · key_messages
40M new internet users came online in 2021, bringing the internet penetration in SEA to 75%.
75% — Internet penetration
 SEA now has a total of 440M internet users
Bain · 2021 · context
SEA now has a total of 440M internet users
440M — Internet users
 Amongst SEA’s internet users, 8 out of 10 are digital consumers
Bain · 2021 · market_landscape
Amongst SEA’s internet users, 8 out of 10 are digital consumers
350M — Digital consumer penetration
 Consumption of digital services remains strong more than a year after the pandemic started - a trend that will likely continue
Bain · 2021 · key_messages
Consumption of digital services remains strong more than a year after the pandemic started - a trend that will likely continue
 SEA is charging ahead at full steam, having added 60M new digital consumers to the internet economy since the pandemic started.
Bain · 2021 · key_messages
SEA is charging ahead at full steam, having added 60M new digital consumers to the internet economy since the pandemic started.
60M — new digital consumers
 More than a year into the pandemic and new consumers are still joining the internet economy rapidly
Bain · 2021 · situation_overview
More than a year into the pandemic and new consumers are still joining the internet economy rapidly
350M — Total digital consumers
 Thailand and the Philippines have had the highest proportion of new users start consuming online during the pandemic
Bain · 2021 · market_landscape
Thailand and the Philippines have had the highest proportion of new users start consuming online during the pandemic
20% — Share of digital consumers
 Non-metros comprise the majority of new joiners to the internet economy, with ~60% of new digital consumers in 2021 coming from non-metro areas
Bain · 2021 · market_landscape
Non-metros comprise the majority of new joiners to the internet economy, with ~60% of new digital consumers in 2021 coming from non-metro areas
58% — New digital consumers
 The pandemic has been a catalyst for existing digital users to adopt new online services and increase their frequency of use and spend in these services.
Bain · 2021 · section_divider
The pandemic has been a catalyst for existing digital users to adopt new online services and increase their frequency of use and spend in these services.
 Existing consumers are making purchases in 4 more digital services than they did before the pandemic
Bain · 2021 · key_takeaways
Existing consumers are making purchases in 4 more digital services than they did before the pandemic
4 — Number of new digital services
 Usage frequency and spend on digital services have mostly increased, with basic essentials - groceries and food delivery - seeing the most striking surges
Bain · 2021 · industry_trends
Usage frequency and spend on digital services have mostly increased, with basic essentials - groceries and food delivery - seeing the most striking surges
65% — Percentage of users
 Adoption across digital services is as strong in 2021 as it was at the onset of the pandemic
Bain · 2021 · industry_trends
Adoption across digital services is as strong in 2021 as it was at the onset of the pandemic
71% — Percentage of internet users
 While digital consumption has been accelerated by the pandemic, it is not a one-off phenomenon and is now a way of life for Southeast Asians.
Bain · 2021 · key_messages
While digital consumption has been accelerated by the pandemic, it is not a one-off phenomenon and is now a way of life for Southeast Asians.
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