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The drivers of digital content discovery
BCG · 2023 · context
The drivers of digital content discovery
60%+ consumers seek out information about content before deciding to watch
BCG · 2023 · customer_journey
60%+ consumers seek out information about content before deciding to watch
62% — Percentage of respondents researching content
Within digital, videos have the greatest influence on viewer decision-making across verticals
BCG · 2023 · market_landscape
Within digital, videos have the greatest influence on viewer decision-making across verticals
32% — influence on viewer decision-making
Consumers seek similar information across verticals, but priorities vary
BCG · 2023 · data_table
Consumers seek similar information across verticals, but priorities vary
28% — percentage of respondents
Leveraging external channels in a 360° marketing campaign for a dance reality show
BCG · 2023 · case_study
Leveraging external channels in a 360° marketing campaign for a dance reality show
2nd — show ranking
~50% viewers engage with content – and 35–50% of this occurs digitally across verticals...
BCG · 2023 · problem_statement
~50% viewers engage with content – and 35–50% of this occurs digitally across verticals...
48% — respondents actively engaged and digitally influenced
...though digital engagement in LTV is driven by user-generated content
BCG · 2023 · market_landscape
...though digital engagement in LTV is driven by user-generated content
55% — Digital engagement
Higher digital engagement correlated with higher watch times on both LTV...
BCG · 2023 · comparison_table
Higher digital engagement correlated with higher watch times on both LTV...
35% — Watch time/week
...and OTT; drives churn reduction and subsequent content consumption
BCG · 2023 · key_takeaways
...and OTT; drives churn reduction and subsequent content consumption
40% — Watch time/week
Piggybacking on a social issue to nudge WoM via offline and online activations
BCG · 2023 · case_study
Piggybacking on a social issue to nudge WoM via offline and online activations
2nd — viewership ranking
Leveraging digital platforms to engage audiences for Season 2 launch of fiction show
BCG · 2023 · case_study
Leveraging digital platforms to engage audiences for Season 2 launch of fiction show
4th — IMDb ranking
Implementing social listening to change movie tone based on reaction to trailer
BCG · 2023 · case_study
Implementing social listening to change movie tone based on reaction to trailer
$365+Mn — Box office collections
Navigating the new digital landscape
BCG · 2023 · recommendation
Navigating the new digital landscape
Critical new capabilities are needed to maximize revenue generation
BCG · 2023 · problem_statement
Critical new capabilities are needed to maximize revenue generation
Develop a 'content factory' to generate high-quality content at speed
BCG · 2023 · process_diagram
Develop a 'content factory' to generate high-quality content at speed
Build a flywheel for user engagement, leveled up with paid activations
BCG · 2023 · process_diagram
Build a flywheel for user engagement, leveled up with paid activations
Sharpen focus on digital-forward organizational, ...
BCG · 2023 · recommendation
Sharpen focus on digital-forward organizational, ...
Deploy measurement tool-kit with a mix of methodologies to attribute impact
BCG · 2023 · framework_other
Deploy measurement tool-kit with a mix of methodologies to attribute impact
Poised for growth | Digital can empower the M&E industry
BCG · 2023 · impact_sizing
Poised for growth | Digital can empower the M&E industry
~11Bn+ — Annual revenues
Insights generated by qualitative discussions with industry leaders and consumers along with a quantitative survey covering ~2,600 consumers
BCG · 2023 · context
Insights generated by qualitative discussions with industry leaders and consumers along with a quantitative survey covering ~2,600 consumers
2,615 — survey respondents
High overall consumer involvement across the media consumption journey
BCG · 2023 · kpi_dashboard
High overall consumer involvement across the media consumption journey
82% — Consumer involvement percentage
Overall M&A volume in the education sector declined by about 15% to 20% in 2022 compared with 2021, though it remained higher prior to Covid-19
LEK · 2022 · market_landscape
Overall M&A volume in the education sector declined by about 15% to 20% in 2022 compared with 2021, though it remained higher prior to Covid-19
15-20% — M&A transaction volume
Transaction value in 2022 has stabilized to pre-COVID-19 levels after declining by 35% to 40% from 2021; there has been a significant increase in ‘mega transactions’ (>$500M) over the past few years
LEK · 2022 · market_landscape
Transaction value in 2022 has stabilized to pre-COVID-19 levels after declining by 35% to 40% from 2021; there has been a significant increase in ‘mega transactions’ (>$500M) over the past few years
35%-40% — Transaction value
Four-quarter moving average of total transaction value started declining in Q3 2021 and has continued till Q4 2022 due to the global recessionary environment; deal values have yet to see a recovery
LEK · 2022 · market_landscape
Four-quarter moving average of total transaction value started declining in Q3 2021 and has continued till Q4 2022 due to the global recessionary environment; deal values have yet to see a recovery
Private equity investors account for about 50%-70% of the overall investments in the education sector
LEK · 2022 · market_landscape
Private equity investors account for about 50%-70% of the overall investments in the education sector
50%-70% — Transaction value
Three key themes have underpinned the M&A activity in 2022
LEK · 2022 · key_messages
Three key themes have underpinned the M&A activity in 2022
Edtech investments currently comprise about 60% of funding by volume and have stabilized after the peak in 2020-21
LEK · 2022 · industry_trends
Edtech investments currently comprise about 60% of funding by volume and have stabilized after the peak in 2020-21
60% — Number of transactions
More than 50% of edtech investments has been concentrated in education services, test prep and tutoring, and adult and corporate training; about 90% of the edtech investments in education services are made in companies working to digitize K-12 and HE offerings
LEK · 2022 · market_landscape
More than 50% of edtech investments has been concentrated in education services, test prep and tutoring, and adult and corporate training; about 90% of the edtech investments in education services are made in companies working to digitize K-12 and HE offerings
90% — Transaction value
North American education activity, driven by the U.S., has seen consistently high transaction value, representing about 50% of the global transaction value in 2022
LEK · 2022 · market_landscape
North American education activity, driven by the U.S., has seen consistently high transaction value, representing about 50% of the global transaction value in 2022
50% — Transaction value
North America has seen a lower decline of about 20-25% in investments relative to most other geographies, which have seen >50% investment value tumble in 2022
LEK · 2022 · market_landscape
North America has seen a lower decline of about 20-25% in investments relative to most other geographies, which have seen >50% investment value tumble in 2022
20-25% — Investment value decline
About 50% of North America M&A transaction activity in 2022 has been driven by education services companies offering supplementary academic learning and software to manage schools
LEK · 2022 · industry_trends
About 50% of North America M&A transaction activity in 2022 has been driven by education services companies offering supplementary academic learning and software to manage schools
50% — M&A transaction value
Test prep and tutoring (about 46%), higher education (15%), and K-12 (11%) have driven investments in developing markets, whereas segments like adult and corporate training (27%), publishing (about 15%) and education services (about 15%) have dominated developed markets during 2020-22
LEK · 2022 · market_landscape
Test prep and tutoring (about 46%), higher education (15%), and K-12 (11%) have driven investments in developing markets, whereas segments like adult and corporate training (27%), publishing (about 15%) and education services (about 15%) have dominated developed markets during 2020-22
$52B-63B — Total transaction value
Test prep and tutoring saw about 70% dip in investments in 2022, relative to 2020, due to a regulatory clampdown in China and return to offline models in India; education services forms about 37% of developed markets investment, driven by digitization of K-12 and HE offerings
LEK · 2022 · market_landscape
Test prep and tutoring saw about 70% dip in investments in 2022, relative to 2020, due to a regulatory clampdown in China and return to offline models in India; education services forms about 37% of developed markets investment, driven by digitization of K-12 and HE offerings
70% — Transaction value
Key themes we are ‘bullish’ about in the education sector
LEK · 2022 · industry_trends
Key themes we are ‘bullish’ about in the education sector
Regional K-12 platforms are emerging and growing in scale, providing opportunities for consolidation
LEK · 2022 · geographic_map
Regional K-12 platforms are emerging and growing in scale, providing opportunities for consolidation
Many assets in higher education sector got transacted prior to COVID-19 and may hit the market again to raise more capital
LEK · 2022 · market_landscape
Many assets in higher education sector got transacted prior to COVID-19 and may hit the market again to raise more capital
Online HE picked up pace during the pandemic, driven by its flexibility, personalization and cost-effectiveness, which will also create an opportunity for investment in the space
LEK · 2022 · industry_trends
Online HE picked up pace during the pandemic, driven by its flexibility, personalization and cost-effectiveness, which will also create an opportunity for investment in the space
24.6% — CAGR percentage
Many traditional tertiary education institutes offering online degrees and pure-play digital campuses have emerged on the back of online HE growth and could present opportunities
LEK · 2022 · market_landscape
Many traditional tertiary education institutes offering online degrees and pure-play digital campuses have emerged on the back of online HE growth and could present opportunities
Transnational education is a multidecade trend that has demonstrated resilience during recessions; the number of international students enrolled globally had returned to pre-COVID-19 levels by 2021
LEK · 2022 · industry_trends
Transnational education is a multidecade trend that has demonstrated resilience during recessions; the number of international students enrolled globally had returned to pre-COVID-19 levels by 2021
6.2 — International student enrollment
International students in leading study-abroad destinations are increasing and are projected to grow faster than domestic enrollments; countries have set recruiting targets for international students
LEK · 2022 · industry_trends
International students in leading study-abroad destinations are increasing and are projected to grow faster than domestic enrollments; countries have set recruiting targets for international students
Various countries announced education stimulus packages to bridge the learning gap created due to COVID-19 pandemic
LEK · 2022 · industry_trends
Various countries announced education stimulus packages to bridge the learning gap created due to COVID-19 pandemic
~446.6B — Education stimulus allocation
However, as evidenced by lower test scores in 2022, there is further room for improvement and bridging the learning gap; this will be a continued focus for educators and policymakers
LEK · 2022 · industry_trends
However, as evidenced by lower test scores in 2022, there is further room for improvement and bridging the learning gap; this will be a continued focus for educators and policymakers
Several sectors such as assessments, tutoring, special education services, teacher support, staffing etc., are expected to see sustained demand, driven by the need to bridge the learning gap
LEK · 2022 · industry_trends
Several sectors such as assessments, tutoring, special education services, teacher support, staffing etc., are expected to see sustained demand, driven by the need to bridge the learning gap
Upskilling models such as collaboration with industry partners and source-train-deploy system of hiring will be prevalent in 2023
LEK · 2022 · industry_trends
Upskilling models such as collaboration with industry partners and source-train-deploy system of hiring will be prevalent in 2023
The following investment themes should be interesting in the short to mid term within the sector
LEK · 2022 · market_landscape
The following investment themes should be interesting in the short to mid term within the sector
Advanced technology solutions such as AR/VR, AI and robotics enhance student experience and curriculum delivery
LEK · 2022 · industry_trends
Advanced technology solutions such as AR/VR, AI and robotics enhance student experience and curriculum delivery
Operators emerging in this space will drive edtech delivery models in the medium to long term
LEK · 2022 · industry_trends
Operators emerging in this space will drive edtech delivery models in the medium to long term
Online support services for higher education institutes/schools, corporate training and upskilling have highest number of scale edtech assets in the UK
LEK · 2022 · heatmap_matrix
Online support services for higher education institutes/schools, corporate training and upskilling have highest number of scale edtech assets in the UK
55 — Number of assets
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