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Active filters: firm: SimonKucher ×
200 slides across 8 decks match.
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Sustainability 2024: Navigating consumer behavior
SimonKucher · 2024 · cover
Sustainability 2024: Navigating consumer behavior
 To promote environmental sustainability effectively, businesses must understand what consumers really want.
SimonKucher · 2024 · section_divider
To promote environmental sustainability effectively, businesses must understand what consumers really want.
 A snapshot of changing consumer sustainability perceptions
SimonKucher · 2024 · industry_trends
A snapshot of changing consumer sustainability perceptions
71% — Importance of environmental sustainability
 Value drivers behind changing consumer behavior
SimonKucher · 2024 · key_messages
Value drivers behind changing consumer behavior
64% — percentage of respondents
 New changes in affordability and accessibility
SimonKucher · 2024 · industry_trends
New changes in affordability and accessibility
13% — Accessibility barriers
 Increased willingness to pay a premium
SimonKucher · 2024 · industry_trends
Increased willingness to pay a premium
54% — Willingness to pay a premium
 Four key actions to boost your green agenda
SimonKucher · 2024 · section_divider
Four key actions to boost your green agenda
 Understand consumer expectations
SimonKucher · 2024 · recommendation
Understand consumer expectations
 4. Communicate added value
SimonKucher · 2024 · section_divider
4. Communicate added value
 Drive sustainable growth with Simon-Kucher
SimonKucher · 2024 · section_divider
Drive sustainable growth with Simon-Kucher
 Consumers are key players for a sustainable future
SimonKucher · 2021 · cover
Consumers are key players for a sustainable future
 Consumers send a clear signal: Sustainability will continue to become the expectation rather than the exception
SimonKucher · 2021 · framework_other
Consumers send a clear signal: Sustainability will continue to become the expectation rather than the exception
78% — consumer sentiment/behavior
 Commercial implications: Companies must transform their businesses NOW in order to stay relevant for the future
SimonKucher · 2021 · roadmap
Commercial implications: Companies must transform their businesses NOW in order to stay relevant for the future
 Demographics: Globally surveyed 10,281 consumers across all generations on attitude, importance and willingness-to-pay for sustainability (1/2)
SimonKucher · 2021 · segmentation
Demographics: Globally surveyed 10,281 consumers across all generations on attitude, importance and willingness-to-pay for sustainability (1/2)
10,281 — Sample size
 Shift in purchase behavior past 5 years
SimonKucher · 2021 · industry_trends
Shift in purchase behavior past 5 years
85% — Consumer behavior shift
 Shift in purchase behavior past 5 years (across countries)
SimonKucher · 2021 · market_landscape
Shift in purchase behavior past 5 years (across countries)
42% — Percentage of respondents
 Relative importance of sustainability versus other purchase drivers
SimonKucher · 2021 · market_landscape
Relative importance of sustainability versus other purchase drivers
50% — Percentage of consumers ranking sustainability as a top 5 value driver
 A lack of in-depth education causes consumers to use defaults or proxies when making sustainable decisions.
SimonKucher · 2021 · market_landscape
A lack of in-depth education causes consumers to use defaults or proxies when making sustainable decisions.
100% — Consumer importance rating
 Share of respondents willing to pay (WTP) and average sustainability premium
SimonKucher · 2021 · market_landscape
Share of respondents willing to pay (WTP) and average sustainability premium
42% — Willingness to pay
 Globally renowned consultancy for top-line improvement
SimonKucher · 2021 · other
Globally renowned consultancy for top-line improvement
+17% — Annual revenue growth
 Clear focus: TopLine Power®
SimonKucher · 2021 · other
Clear focus: TopLine Power®
 The impact of sustainability in fashion: Doing good for your bottom-line
SimonKucher · 2019 · cover
The impact of sustainability in fashion: Doing good for your bottom-line
 Recent news: Sustainability is no longer an aspiration within fashion; it will continue to become the standard
SimonKucher · 2019 · case_study
Recent news: Sustainability is no longer an aspiration within fashion; it will continue to become the standard
$327 billion — Combined revenue
 Recent news: Mission-driven companies are paving the way and seeing market success; profit-driven companies are close behind
SimonKucher · 2019 · case_study
Recent news: Mission-driven companies are paving the way and seeing market success; profit-driven companies are close behind
 Simon-Kucher Sustainability Study: We surveyed 750+ consumers across demographics on the topic of sustainability and CSR*
SimonKucher · 2019 · context
Simon-Kucher Sustainability Study: We surveyed 750+ consumers across demographics on the topic of sustainability and CSR*
750+ — Sample size
 50% of Millennials actively research a company’s CSR behavior
SimonKucher · 2019 · market_landscape
50% of Millennials actively research a company’s CSR behavior
50% — Consumer research behavior
 CSR also trends positively with higher income consumers; i.e. they care more about CSR
SimonKucher · 2019 · industry_trends
CSR also trends positively with higher income consumers; i.e. they care more about CSR
33% — Consumer agreement with CSR research
 The number one cause is still fair labor and trade practices; sustainability follows in second place
SimonKucher · 2019 · market_landscape
The number one cause is still fair labor and trade practices; sustainability follows in second place
43% — Importance rating
 Majority of consumers are willing-to-pay premiums for sustainability across both types of companies
SimonKucher · 2019 · market_sizing
Majority of consumers are willing-to-pay premiums for sustainability across both types of companies
70% — Willingness-to-pay premium
 Premiums for sustainability are witnessed not just in tops (shirts) but also in bottoms (jeans)
SimonKucher · 2019 · market_sizing
Premiums for sustainability are witnessed not just in tops (shirts) but also in bottoms (jeans)
31% — Willingness-to-pay premium
 Younger consumers have higher willingness-to-pay for sustainability despite still being new to the workforce
SimonKucher · 2019 · market_landscape
Younger consumers have higher willingness-to-pay for sustainability despite still being new to the workforce
80% — Willingness-to-pay premium
 It is not all or nothing, expectations on what sustainability implies run the full spectrum
SimonKucher · 2019 · analyze_data
It is not all or nothing, expectations on what sustainability implies run the full spectrum
12% — Percentage of respondents
 Global Pricing Study 2011: "Weak pricing cuts profits by 25%" Short summary
SimonKucher · 2011 · cover
Global Pricing Study 2011: "Weak pricing cuts profits by 25%" Short summary
25% — Profit impact
 Executive summary: Weak pricing cuts profits by 25%
SimonKucher · 2011 · executive_summary
Executive summary: Weak pricing cuts profits by 25%
25% — profit impact
 Weak pricing power cuts profits by 25%
SimonKucher · 2011 · financial_analysis
Weak pricing power cuts profits by 25%
25% — EBITDA margin
 Price wars continue
SimonKucher · 2011 · industry_trends
Price wars continue
46% — Engagement in price wars
 The majority of companies will raise prices at or below inflation rates
SimonKucher · 2011 · industry_trends
The majority of companies will raise prices at or below inflation rates
33% — Percentage of respondents
 Consumers around the world expect sustainability Will companies rise to the challenge?
SimonKucher · 2023 · section_divider
Consumers around the world expect sustainability Will companies rise to the challenge?
 Outside of social responsibility, taking action on sustainability is quickly becoming a business imperative for companies
SimonKucher · 2023 · context
Outside of social responsibility, taking action on sustainability is quickly becoming a business imperative for companies
 Consumers are evolving their purchase behaviors to be sustainable around the world. Companies will need to adapt to meet changes in demand.
SimonKucher · 2023 · funnel_chart
Consumers are evolving their purchase behaviors to be sustainable around the world. Companies will need to adapt to meet changes in demand.
75% — Consumer sustainability engagement
 In addition, consumers continue to view sustainability as most important for categories that have the most tangible link to environmental concerns
SimonKucher · 2023 · market_landscape
In addition, consumers continue to view sustainability as most important for categories that have the most tangible link to environmental concerns
71% — Consumer importance rating
 Consumers expect sustainability – will companies rise to the challenge?
SimonKucher · 2023 · transition
Consumers expect sustainability – will companies rise to the challenge?
 Sustainability can be incorporated in your business in different ways, varying in level of impact on day-to-day activities
SimonKucher · 2023 · framework_other
Sustainability can be incorporated in your business in different ways, varying in level of impact on day-to-day activities
 Consumers evaluate sustainable elements differently across industries.
SimonKucher · 2023 · transition
Consumers evaluate sustainable elements differently across industries.
 Consumers consistently rank Lifespan / Durability, Recyclability and Packaging as top important elements when purchasing sustainably
SimonKucher · 2023 · heatmap_matrix
Consumers consistently rank Lifespan / Durability, Recyclability and Packaging as top important elements when purchasing sustainably
 Incorporating innovative monetization models like circularity provide options for monetization while also achieving sustainable goals
SimonKucher · 2023 · value_chain
Incorporating innovative monetization models like circularity provide options for monetization while also achieving sustainable goals
 Consumers expect sustainability – will companies rise to the challenge?
SimonKucher · 2023 · section_divider
Consumers expect sustainability – will companies rise to the challenge?
 Across all industries, 32% of consumers are willing to pay more for sustainable goods and services, accepting premiums anywhere between 25 – 40% higher on average.
SimonKucher · 2023 · key_messages
Across all industries, 32% of consumers are willing to pay more for sustainable goods and services, accepting premiums anywhere between 25 – 40% higher on average.
32% — Willingness to pay premium
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