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183 slides across 6 decks match.
Treemap Arc Catalog
Engaging Black Audiences
Nielsen · 2025 · cover
Engaging Black Audiences
 Media creates connection
Nielsen · 2025 · context
Media creates connection
 Black Americans: A defining influence in the U.S.
Nielsen · 2025 · context
Black Americans: A defining influence in the U.S.
$2.1T — Buying power
 Black audiences are driving trends across digital media
Nielsen · 2025 · industry_trends
Black audiences are driving trends across digital media
31:56 — Weekly time spent (hours:minutes)
 Don't underestimate social media's impact
Nielsen · 2025 · industry_trends
Don't underestimate social media's impact
8:49 — Weekly time spent
 Streaming continues to gain share
Nielsen · 2025 · industry_trends
Streaming continues to gain share
45.9% — Share of total TV time
 Opportunities to connect
Nielsen · 2025 · strategic_options
Opportunities to connect
64% — on-target rate
 Radio's reach (and influence) remains strong
Nielsen · 2025 · market_landscape
Radio's reach (and influence) remains strong
256% — Ad spend change
 Fueling growth in women's sports
Nielsen · 2025 · industry_trends
Fueling growth in women's sports
+226.9% — Black viewership growth
 Sports sponsorships drive engagement
Nielsen · 2025 · key_takeaways
Sports sponsorships drive engagement
35% — engagement rate
 Black Sports Superfans lean in to sports commentary
Nielsen · 2025 · market_landscape
Black Sports Superfans lean in to sports commentary
9% — viewership percentage
 Interest in basketball – Market comparison (top 10 out of 18 core markets)
Nielsen · 2024 · peer_benchmark
Interest in basketball – Market comparison (top 10 out of 18 core markets)
74% — Interest in basketball
 Relevance of the FIBA Basketball World Cup
Nielsen · 2024 · market_landscape
Relevance of the FIBA Basketball World Cup
+33% — Interest growth
 More than every second basketball fan knows that Indonesia, Japan and the Philippines have hosted the FIBA Basketball World Cup 2023. The highest share has followed the event on TV.
Nielsen · 2024 · market_landscape
More than every second basketball fan knows that Indonesia, Japan and the Philippines have hosted the FIBA Basketball World Cup 2023. The highest share has followed the event on TV.
55% — Awareness
 Granular measurement provides greater comparability across platforms and ad models, along with expansive campaign reporting
Nielsen · 2022 · key_messages
Granular measurement provides greater comparability across platforms and ad models, along with expansive campaign reporting
 Big data in national integrations - ~30M HH
Nielsen · 2022 · process_diagram
Big data in national integrations - ~30M HH
30M — Households
 The foundation for granular measurement
Nielsen · 2022 · context
The foundation for granular measurement
 Nielsen ONE Content Alpha
Nielsen · 2022 · section_divider
Nielsen ONE Content Alpha
 Iterative feedback to support ongoing Nielsen ONE development
Nielsen · 2022 · process_diagram
Iterative feedback to support ongoing Nielsen ONE development
 Introducing Nielsen Streaming Signals
Nielsen · 2022 · section_divider
Introducing Nielsen Streaming Signals
 4.5 Billion dollars spent on 2021 CTV upfronts. An increase of 50%
Nielsen · 2022 · key_takeaways
4.5 Billion dollars spent on 2021 CTV upfronts. An increase of 50%
4.5 — CTV spend
 Understand real household dynamics
Nielsen · 2022 · context
Understand real household dynamics
 With such diverse inventory, how do you increase your ad yield and reach the right viewer with the right ad?
Nielsen · 2022 · problem_statement
With such diverse inventory, how do you increase your ad yield and reach the right viewer with the right ad?
 What if you could unbundle the household?
Nielsen · 2022 · context
What if you could unbundle the household?
 Uncover individual viewers in real-time
Nielsen · 2022 · process_diagram
Uncover individual viewers in real-time
 Fine tune your targeting intelligence with Nielsen Streaming Signals
Nielsen · 2022 · process_diagram
Fine tune your targeting intelligence with Nielsen Streaming Signals
 Take action before ad insertion for bigger impacts
Nielsen · 2022 · process_diagram
Take action before ad insertion for bigger impacts
 Only Nielsen Streaming Signals can provide
Nielsen · 2022 · key_messages
Only Nielsen Streaming Signals can provide
 Increasing impressions mean big upside
Nielsen · 2022 · impact_sizing
Increasing impressions mean big upside
$8 million — Revenue upside
 Why publishers choose Nielsen Streaming Signals
Nielsen · 2022 · key_messages
Why publishers choose Nielsen Streaming Signals
 Content consumption is nearly ubiquitous
Nielsen · 2022 · market_landscape
Content consumption is nearly ubiquitous
96% — Monthly Reach
 Most waking hours involve media usage
Nielsen · 2022 · industry_trends
Most waking hours involve media usage
9:18 — Average Time Spent per Day
 TV time spent with streaming is growing
Nielsen · 2022 · industry_trends
TV time spent with streaming is growing
24% — Streaming share of total TV
 TV time spent with streaming is growing
Nielsen · 2022 · industry_trends
TV time spent with streaming is growing
29% — Streaming share of TV usage
 More people of all ages are streaming video
Nielsen · 2022 · industry_trends
More people of all ages are streaming video
18% — Average weekly minutes streaming
 For video viewing, bigger (screen) is better
Nielsen · 2022 · market_landscape
For video viewing, bigger (screen) is better
51% — Preferred Device
 The audio universe is vast
Nielsen · 2022 · context
The audio universe is vast
191 MILLION — Audio content volume
 As content expands, the bill due grows
Nielsen · 2022 · data_table
As content expands, the bill due grows
 The streaming experience... is great!
Nielsen · 2022 · key_takeaways
The streaming experience... is great!
77% — Consumer satisfaction
 ...But choice can make things complicated
Nielsen · 2022 · pain_points
...But choice can make things complicated
64% — consumer sentiment
 CTV continues to garner share of the television screen, among all viewers
Nielsen · 2022 · industry_trends
CTV continues to garner share of the television screen, among all viewers
41.0 — Hours Viewed
 Streaming growth has cannibalized traditional TV routines
Nielsen · 2022 · industry_trends
Streaming growth has cannibalized traditional TV routines
 Ad-Supported TV's potential weekly reach fell 11% YoY
Nielsen · 2022 · financial_analysis
Ad-Supported TV's potential weekly reach fell 11% YoY
11% — Average Weekly Reach
 20% of TV viewers did not tune into any form of linear TV, up 10% YoY
Nielsen · 2022 · industry_trends
20% of TV viewers did not tune into any form of linear TV, up 10% YoY
20% — Share of Reach
 The reach of AVOD content shows its greatest potential among younger viewers
Nielsen · 2022 · market_landscape
The reach of AVOD content shows its greatest potential among younger viewers
33.4% — Incremental Reach
 Streaming is 29% of U.S. On TV Screen Consumption Hours (January 2022)
Nielsen · 2022 · market_landscape
Streaming is 29% of U.S. On TV Screen Consumption Hours (January 2022)
28.9% — TV screen consumption hours
 Fourth Quarter 2021 Nielsen The Gauge – A Few Streaming Platforms Dominate the U.S.
Nielsen · 2022 · industry_trends
Fourth Quarter 2021 Nielsen The Gauge – A Few Streaming Platforms Dominate the U.S.
100% — Relative Streaming Minutes
 Streaming Set to Reach ~50% of U.S. On TV Screen Consumption Hours in 3 Years
Nielsen · 2022 · industry_trends
Streaming Set to Reach ~50% of U.S. On TV Screen Consumption Hours in 3 Years
49% — TV screen consumption hours
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