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1,502 slides across 30 decks match.
Treemap Arc Catalog
METHODOLOGICAL FOREWORD – SCOPE REVISION, TO FOCUS PERSONAL LUXURY GOODS MARKET ON CORE CATEGORIES
Bain · 2018 · context
METHODOLOGICAL FOREWORD – SCOPE REVISION, TO FOCUS PERSONAL LUXURY GOODS MARKET ON CORE CATEGORIES
€254B — Market Size
 GLOBAL LUXURY MARKETS: ~1.2T€, WITH 5% REAL-TERM GROWTH IN 2018
Bain · 2018 · market_sizing
GLOBAL LUXURY MARKETS: ~1.2T€, WITH 5% REAL-TERM GROWTH IN 2018
€1.171T — Market Size
 PERSONAL LUXURY GOODS MARKET OVERPERFORMING OTHER LUXURY SEGMENTS IN 2018
Bain · 2018 · bubble_chart
PERSONAL LUXURY GOODS MARKET OVERPERFORMING OTHER LUXURY SEGMENTS IN 2018
6.5% — YoY growth
 PERSONAL LUXURY GOODS MARKET IN 2018 CONFIRMED THE “NEW NORMAL” STARTED IN 2017
Bain · 2018 · market_landscape
PERSONAL LUXURY GOODS MARKET IN 2018 CONFIRMED THE “NEW NORMAL” STARTED IN 2017
260 — Market Size
 SOLID MID-TERM GROWTH TO 2025, DRIVEN BY POSITIVE FUNDAMENTALS, WITH SOME POSSIBLE BUMPS ALONG THE ROAD
Bain · 2018 · market_landscape
SOLID MID-TERM GROWTH TO 2025, DRIVEN BY POSITIVE FUNDAMENTALS, WITH SOME POSSIBLE BUMPS ALONG THE ROAD
+3/5% — CAGR
 LUXURY IN 2025 WILL BE A DIFFERENT PLACE
Bain · 2018 · industry_trends
LUXURY IN 2025 WILL BE A DIFFERENT PLACE
 MORE CHINESE-DRIVEN PURCHASES... HAPPENING IN CHINA
Bain · 2018 · key_messages
MORE CHINESE-DRIVEN PURCHASES... HAPPENING IN CHINA
45%+ — Market share
 CHINA AND CHINESE CONSUMERS TO CONTINUE DRIVING THE INDUSTRY: LION'S SHARE IN 2025; MATURE MARKETS DECREASE THEIR RELEVANCE
Bain · 2018 · market_landscape
CHINA AND CHINESE CONSUMERS TO CONTINUE DRIVING THE INDUSTRY: LION'S SHARE IN 2025; MATURE MARKETS DECREASE THEIR RELEVANCE
46% — Market share
 CHINA IS EXPECTED TO REMAIN THE MAIN GROWTH ENGINE OF THE LUXURY MARKET IN THE COMING YEARS
Bain · 2018 · market_landscape
CHINA IS EXPECTED TO REMAIN THE MAIN GROWTH ENGINE OF THE LUXURY MARKET IN THE COMING YEARS
50% — Market share
 POSITIVE GROWTH ACROSS THE BOARD IN 2018. CHINA AND CHINESE CONSUMERS LEADING THE GROWTH
Bain · 2018 · market_landscape
POSITIVE GROWTH ACROSS THE BOARD IN 2018. CHINA AND CHINESE CONSUMERS LEADING THE GROWTH
33% — Market share by geography and nationality
 OVER THE LAST 3 YEARS, CHINESE SPENDING IN CHINA HAS CONTRIBUTED TWICE AS MUCH GROWTH AS CHINESE SPENDING ABROAD
Bain · 2018 · market_landscape
OVER THE LAST 3 YEARS, CHINESE SPENDING IN CHINA HAS CONTRIBUTED TWICE AS MUCH GROWTH AS CHINESE SPENDING ABROAD
2x — Luxury spending growth
 EUROPE LAGGING BEHIND DUE TO STRONG CURRENCY; SOLID AMERICA (IN REAL TERMS); ASIA AND CHINA OUTPERFORMING
Bain · 2018 · market_landscape
EUROPE LAGGING BEHIND DUE TO STRONG CURRENCY; SOLID AMERICA (IN REAL TERMS); ASIA AND CHINA OUTPERFORMING
+18% — Growth rate
 AMERICAS AND ASIA ENJOYING ROBUST LOCAL DEMAND, WHILE EUROPE AND JAPAN CONTINUING ON A SOFT TREND
Bain · 2018 · market_landscape
AMERICAS AND ASIA ENJOYING ROBUST LOCAL DEMAND, WHILE EUROPE AND JAPAN CONTINUING ON A SOFT TREND
+4% — 17-18E Growth
 STRONG EURO IMPACTING TOURIST SHOPPING, EXCEPT FOR FRANCE; AVERAGE TICKET INCREASE PARTIALLY OFFSETTING VOLUME REDUCTION
Bain · 2018 · market_landscape
STRONG EURO IMPACTING TOURIST SHOPPING, EXCEPT FOR FRANCE; AVERAGE TICKET INCREASE PARTIALLY OFFSETTING VOLUME REDUCTION
-13% — Tax free shopping growth
 E-COMMERCE, ONLINE, DIGITAL... PERMEATING EVERY SINGLE PURCHASE
Bain · 2018 · section_divider
E-COMMERCE, ONLINE, DIGITAL... PERMEATING EVERY SINGLE PURCHASE
25% — Market value share
 ONLINE FASTEST GROWING CHANNEL, CONTINUING ITS FULL INTEGRATION WITH PHYSICAL: FROM 10% IN 2018 TO 25% BY 2025
Bain · 2018 · market_landscape
ONLINE FASTEST GROWING CHANNEL, CONTINUING ITS FULL INTEGRATION WITH PHYSICAL: FROM 10% IN 2018 TO 25% BY 2025
25% — Market share by channel
 IN 2025 ONLINE WILL INFLUENCE EVERY SINGLE LUXURY PURCHASE AND DIGITAL WILL ENABLE ~50% OF THEM
Bain · 2018 · industry_trends
IN 2025 ONLINE WILL INFLUENCE EVERY SINGLE LUXURY PURCHASE AND DIGITAL WILL ENABLE ~50% OF THEM
~100% — Online influence
 ASIA CHAMPION REGION, BOOMING HARD LUXURY AND KEY PARTNERSHIPS AMONG PLAYERS ENABLING THE ONLINE CHANNEL
Bain · 2018 · market_landscape
ASIA CHAMPION REGION, BOOMING HARD LUXURY AND KEY PARTNERSHIPS AMONG PLAYERS ENABLING THE ONLINE CHANNEL
22% — Online market share
 FOOTPRINT CONSOLIDATION... RESHAPING THE STORE OF THE FUTURE
Bain · 2018 · context
FOOTPRINT CONSOLIDATION... RESHAPING THE STORE OF THE FUTURE
 MONOBRAND NET STORE OPENINGS IN CONTRACTION – DUE TO IN-STORE TRAFFIC DECLINE – RESHAPING THE ROLE OF PHYSICAL STORES
Bain · 2018 · industry_trends
MONOBRAND NET STORE OPENINGS IN CONTRACTION – DUE TO IN-STORE TRAFFIC DECLINE – RESHAPING THE ROLE OF PHYSICAL STORES
-65% — Net store openings
 DIGITAL PENETRATION WILL LEAD TO FOOTPRINT CONSOLIDATION WITHIN LUXURY INDUSTRY, AS ALREADY HAPPENED IN OTHER SEGMENTS
Bain · 2018 · market_landscape
DIGITAL PENETRATION WILL LEAD TO FOOTPRINT CONSOLIDATION WITHIN LUXURY INDUSTRY, AS ALREADY HAPPENED IN OTHER SEGMENTS
 ROLE OF THE STORE TO INEVITABLY CHANGE: FROM POINT OF SALES TO POINT OF TOUCH, A 360° CHANGE IN THE APPROACH TO CUSTOMERS
Bain · 2018 · framework_other
ROLE OF THE STORE TO INEVITABLY CHANGE: FROM POINT OF SALES TO POINT OF TOUCH, A 360° CHANGE IN THE APPROACH TO CUSTOMERS
 IN 2018 SUSTAINED RETAIL PACE, DRIVEN BY ORGANIC GROWTH; WHOLESALE SLOWED DOWN DUE TO WEAK DEPT. STORES & SPECIALTY
Bain · 2018 · market_landscape
IN 2018 SUSTAINED RETAIL PACE, DRIVEN BY ORGANIC GROWTH; WHOLESALE SLOWED DOWN DUE TO WEAK DEPT. STORES & SPECIALTY
38% — Personal luxury goods growth
 A YOUTHFUL MARKET... DISRUPTING GROWTH PATHS
Bain · 2018 · section_divider
A YOUTHFUL MARKET... DISRUPTING GROWTH PATHS
~130% — Market growth contribution
 YOUNGER CUSTOMERS WILL REPRESENT ~55% OF THE MARKET IN 2025 AND WOULD DELIVER ~130% OF TOTAL GROWTH OVER THE 2018-2025 PERIOD
Bain · 2018 · market_sizing
YOUNGER CUSTOMERS WILL REPRESENT ~55% OF THE MARKET IN 2025 AND WOULD DELIVER ~130% OF TOTAL GROWTH OVER THE 2018-2025 PERIOD
~55% — Market share
 GEN Z ALREADY SHOWING ORIGINAL TRAITS vs. MILLENNIALS, WITH LOCAL SPECIFICITIES EMERGING
Bain · 2018 · framework_other
GEN Z ALREADY SHOWING ORIGINAL TRAITS vs. MILLENNIALS, WITH LOCAL SPECIFICITIES EMERGING
 YOUNGER GENERATIONS DELIVERED THE ENTIRE MARKET GROWTH IN 2018; GEN Y WITH A LEADING ROLE; GEN Z READY TO TAKE OFF
Bain · 2018 · market_landscape
YOUNGER GENERATIONS DELIVERED THE ENTIRE MARKET GROWTH IN 2018; GEN Y WITH A LEADING ROLE; GEN Z READY TO TAKE OFF
~100% — Contribution to total market growth
 CULTURES AND (SUB)CULTURES... TAKING OVER CONSUMPTION TRENDS
Bain · 2018 · industry_trends
CULTURES AND (SUB)CULTURES... TAKING OVER CONSUMPTION TRENDS
 CULTURES AND SUB-CULTURES ARE TAKING OVER THE CONSUMPTION
Bain · 2018 · industry_trends
CULTURES AND SUB-CULTURES ARE TAKING OVER THE CONSUMPTION
 ...CURRENTLY GENERATING MATERIAL RESULTS
Bain · 2018 · key_messages
...CURRENTLY GENERATING MATERIAL RESULTS
~40% — Market share
 LUXURY 2ND-HAND MARKET SURGING SPECIALLY IN EUROPE, ONLINE AND HARD LUXURY; STRONG TRACTION AMONG YOUNGER GENERATIONS
Bain · 2018 · market_landscape
LUXURY 2ND-HAND MARKET SURGING SPECIALLY IN EUROPE, ONLINE AND HARD LUXURY; STRONG TRACTION AMONG YOUNGER GENERATIONS
€22B — Market size
 SHOES AND JEWELRY CONFIRMED GROWTH DRIVERS IN 2018, FOLLOWED BY ACCESSORIES AND BEAUTY; APPAREL SUFFERING
Bain · 2018 · industry_trends
SHOES AND JEWELRY CONFIRMED GROWTH DRIVERS IN 2018, FOLLOWED BY ACCESSORIES AND BEAUTY; APPAREL SUFFERING
7% — Growth rate
 ONE MARKET... SERVING MARKETS OF ONE
Bain · 2018 · section_divider
ONE MARKET... SERVING MARKETS OF ONE
 BRANDS WILL CROSS-OVER TYPICAL COMPETITIVE BOUNDARIES, CONVERGING INTO ONE MARKET
Bain · 2018 · market_landscape
BRANDS WILL CROSS-OVER TYPICAL COMPETITIVE BOUNDARIES, CONVERGING INTO ONE MARKET
€200B — Market size
 THE GROWTH MODEL WILL EVOLVE LEADING TO THE RISE OF MONOGRAPHIC BRANDS AND ANTHOLOGICAL BRANDS...
Bain · 2018 · framework_2x2
THE GROWTH MODEL WILL EVOLVE LEADING TO THE RISE OF MONOGRAPHIC BRANDS AND ANTHOLOGICAL BRANDS...
 ...DRIVEN BY A CONSOLIDATION OF THE POST-ASPIRATIONAL VALUE DRIVERS: THE REDISCOVERY OF EXCELLENCE AND THE GROWING POWER OF IDEAS
Bain · 2018 · framework_other
...DRIVEN BY A CONSOLIDATION OF THE POST-ASPIRATIONAL VALUE DRIVERS: THE REDISCOVERY OF EXCELLENCE AND THE GROWING POWER OF IDEAS
 ALREADY CLEAR SIGNS OF THIS TRAJECTORY AS COMPANIES ARE RATHER DEFINED BY THEIR CORE COMPETENCES THAN THEIR CONTINGENT OFFER
Bain · 2018 · process_diagram
ALREADY CLEAR SIGNS OF THIS TRAJECTORY AS COMPANIES ARE RATHER DEFINED BY THEIR CORE COMPETENCES THAN THEIR CONTINGENT OFFER
 AS SIGN OF THIS ERA, THE TWO CENTRAL FUNCTIONS OF THIS INDUSTRY ARE CONVERGING, DESPITE IN CONSTANT TENSION
Bain · 2018 · framework_other
AS SIGN OF THIS ERA, THE TWO CENTRAL FUNCTIONS OF THIS INDUSTRY ARE CONVERGING, DESPITE IN CONSTANT TENSION
 DIFFERENTLY PROFITABLE BRANDS... NIMBLE IS THE NEW BLACK
Bain · 2018 · section_divider
DIFFERENTLY PROFITABLE BRANDS... NIMBLE IS THE NEW BLACK
 DIGITAL DISRUPTION SHIFTING PROFILE AND NATURE OF EXPENDITURE ITEMS; PROFITABILITY LIKELY TO STABILIZE IN THE COMING YEARS
Bain · 2018 · financial_analysis
DIGITAL DISRUPTION SHIFTING PROFILE AND NATURE OF EXPENDITURE ITEMS; PROFITABILITY LIKELY TO STABILIZE IN THE COMING YEARS
20% — EBIT margin
 LUXURY BRANDS WILL NEED TO ADOPT A MORE "NIMBLE" APPROACH IN ORDER TO SUSTAIN THIS PROFITABILITY LEVEL
Bain · 2018 · strategic_options
LUXURY BRANDS WILL NEED TO ADOPT A MORE "NIMBLE" APPROACH IN ORDER TO SUSTAIN THIS PROFITABILITY LEVEL
 LUXURY IN 2025 WILL BE A DIFFERENT PLACE
Bain · 2018 · key_messages
LUXURY IN 2025 WILL BE A DIFFERENT PLACE
45% — Market share
 LUXURY IN 2025: NEW TECHNOLOGIES PLAYING A CRUCIAL ROLE AS A FUNDAMENTAL ENABLER OF LUXURY BRAND STRATEGIES
Bain · 2018 · key_messages
LUXURY IN 2025: NEW TECHNOLOGIES PLAYING A CRUCIAL ROLE AS A FUNDAMENTAL ENABLER OF LUXURY BRAND STRATEGIES
 AS WE LOOK AHEAD: 3 STRATEGY MANTRAS AND 1 FUNDAMENTAL ENABLER TO BEAR IN MIND
Bain · 2018 · recommendation
AS WE LOOK AHEAD: 3 STRATEGY MANTRAS AND 1 FUNDAMENTAL ENABLER TO BEAR IN MIND
+3/5% — CAGR
 e-Conomy SEA covers 6 countries in Southeast Asia
Bain · 2021 · context
e-Conomy SEA covers 6 countries in Southeast Asia
600M — total population
 Market coverage: 5 leading and 4 nascent sectors in the digital economy
Bain · 2021 · segmentation
Market coverage: 5 leading and 4 nascent sectors in the digital economy
 Navigating macroeconomic headwinds
Bain · 2021 · section_divider
Navigating macroeconomic headwinds
 Just as SEA economies reopened from pandemic lockdowns, macroeconomic headwinds started to blow. SEA consumers and the digital economy are increasingly feeling the impact.
Bain · 2021 · transition
Just as SEA economies reopened from pandemic lockdowns, macroeconomic headwinds started to blow. SEA consumers and the digital economy are increasingly feeling the impact.
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