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Profile of Crypto Owners
IPSOS · 2022 · segmentation
Profile of Crypto Owners
13% — Crypto ownership
Market Value of Crypto Assets Held
IPSOS · 2022 · market_sizing
Market Value of Crypto Assets Held
36% — Market value of crypto assets
Market Value of Crypto Investment Funds Held
IPSOS · 2022 · market_sizing
Market Value of Crypto Investment Funds Held
50% — Market value of crypto holdings
Source of Crypto Assets Acquisition
IPSOS · 2022 · market_landscape
Source of Crypto Assets Acquisition
52% — Acquisition source
Crypto Assets Method of Payment
IPSOS · 2022 · market_landscape
Crypto Assets Method of Payment
49% — Financing method
Crypto Assets Trade Frequency
IPSOS · 2022 · data_table
Crypto Assets Trade Frequency
21% — Trade frequency
Storage of Crypto Assets
IPSOS · 2022 · data_table
Storage of Crypto Assets
49% — Storage method preference
Gains / Losses From Crypto Assets / Crypto Investment Funds
IPSOS · 2022 · financial_analysis
Gains / Losses From Crypto Assets / Crypto Investment Funds
39% — Unrealized gain/loss
Regret Purchasing Crypto Assets
IPSOS · 2022 · data_table
Regret Purchasing Crypto Assets
55% — Regret level
KNOWLEDGE AND IMPRESSIONS OF CRYPTO ASSETS
IPSOS · 2022 · section_divider
KNOWLEDGE AND IMPRESSIONS OF CRYPTO ASSETS
Knowledge and Impressions of Crypto Assets (summary)
IPSOS · 2022 · key_takeaways
Knowledge and Impressions of Crypto Assets (summary)
51% — Consumer awareness
Familiarity With Crypto Assets
IPSOS · 2022 · market_landscape
Familiarity With Crypto Assets
53% — Familiarity level
Crypto Asset Knowledge
IPSOS · 2022 · kpi_dashboard
Crypto Asset Knowledge
37% — Average correct response
General Knowledge of Crypto Assets
IPSOS · 2022 · data_table
General Knowledge of Crypto Assets
53% — Knowledge accuracy
Current Role of Crypto Assets in the Financial Ecosystem
IPSOS · 2022 · market_landscape
Current Role of Crypto Assets in the Financial Ecosystem
38% — Public perception of crypto role
Crypto Assets Future Role in the Financial Ecosystem
IPSOS · 2022 · market_landscape
Crypto Assets Future Role in the Financial Ecosystem
49% — Consumer sentiment
Plan to Purchase Crypto Assets in Next 12 Months
IPSOS · 2022 · market_landscape
Plan to Purchase Crypto Assets in Next 12 Months
31% — Purchase intent
Knowledge of Regulation of Crypto Assets
IPSOS · 2022 · diagnosis
Knowledge of Regulation of Crypto Assets
51% — Public awareness of crypto regulation
REASONS FOR PURCHASE/ USE OF CRYPTOCURRENCIES
IPSOS · 2022 · section_divider
REASONS FOR PURCHASE/ USE OF CRYPTOCURRENCIES
Sources of information and reasons for purchasing crypto assets
IPSOS · 2022 · key_takeaways
Sources of information and reasons for purchasing crypto assets
74% — percentage of crypto owners
Uses of crypto assets
IPSOS · 2022 · key_takeaways
Uses of crypto assets
30% — usage rate
Reason(s) For Purchasing Crypto Assets
IPSOS · 2022 · data_table
Reason(s) For Purchasing Crypto Assets
29% — Percentage of crypto owners
Sources Used to Conduct Research Before Purchasing Crypto Assets
IPSOS · 2022 · market_landscape
Sources Used to Conduct Research Before Purchasing Crypto Assets
41% — Percentage of crypto owners
Crypto Assets Usage
IPSOS · 2022 · data_table
Crypto Assets Usage
26% — Usage frequency
Crypto Assets Currently Held
IPSOS · 2022 · market_landscape
Crypto Assets Currently Held
23% — Ownership percentage
Recommendations From Advisor to Purchase Crypto Assets
IPSOS · 2022 · market_landscape
Recommendations From Advisor to Purchase Crypto Assets
21% — Advisor recommendation rate
Reason(s) For Purchasing Crypto Investment Funds
IPSOS · 2022 · market_landscape
Reason(s) For Purchasing Crypto Investment Funds
26% — Percentage of respondents
Stablecoins Usage
IPSOS · 2022 · data_table
Stablecoins Usage
21% — Usage percentage
Reason(s) For Holding Stablecoins
IPSOS · 2022 · market_landscape
Reason(s) For Holding Stablecoins
12% — Stablecoin ownership
Crypto Assets Held: Stablecoins
IPSOS · 2022 · segmentation
Crypto Assets Held: Stablecoins
12% — Ownership percentage
Crypto Assets For Decentralized Finance (DeFi)
IPSOS · 2022 · market_landscape
Crypto Assets For Decentralized Finance (DeFi)
28% — DeFi usage rate
Reason(s) For Not Purchasing Any Crypto Assets
IPSOS · 2022 · pain_points
Reason(s) For Not Purchasing Any Crypto Assets
49% — percentage of non-owners
Reason(s) For Not Purchasing Any Crypto Investment Funds
IPSOS · 2022 · pain_points
Reason(s) For Not Purchasing Any Crypto Investment Funds
44% — Percentage of respondents
AWARENESS OF CRYPTO ADVERTISING AND OFFERS
IPSOS · 2022 · section_divider
AWARENESS OF CRYPTO ADVERTISING AND OFFERS
Awareness and impact of advertising and offers
IPSOS · 2022 · key_messages
Awareness and impact of advertising and offers
38% — purchase intent
Crypto Asset Advertising Sources
IPSOS · 2022 · market_landscape
Crypto Asset Advertising Sources
65% — Advertising reach
Willingness to Purchase Crypto Assets After Seeing Advertising
IPSOS · 2022 · analyze_data
Willingness to Purchase Crypto Assets After Seeing Advertising
38% — Willingness to purchase
Crypto Trading Platforms Advertising and Offers
IPSOS · 2022 · market_landscape
Crypto Trading Platforms Advertising and Offers
32% — Recall rate
Advertising From Crypto Trading Platforms about DeFi
IPSOS · 2022 · market_landscape
Advertising From Crypto Trading Platforms about DeFi
29% — Ad recall
FINANCIAL KNOWLEDGE
IPSOS · 2022 · section_divider
FINANCIAL KNOWLEDGE
Financial Knowledge Score
IPSOS · 2022 · kpi_dashboard
Financial Knowledge Score
48% — Average Correct response
Interest Rate Knowledge
IPSOS · 2022 · data_table
Interest Rate Knowledge
52% — Correct response rate
Knowledge of Inflation
IPSOS · 2022 · data_table
Knowledge of Inflation
64% — Correct response rate
Company Stock's vs. Mutual Funds
IPSOS · 2022 · data_table
Company Stock's vs. Mutual Funds
51% — Financial literacy
Interest Rate/ Bond Price Knowledge
IPSOS · 2022 · data_table
Interest Rate/ Bond Price Knowledge
26% — Financial literacy
TOLERANCE FOR RISK IN INVESTING
IPSOS · 2022 · section_divider
TOLERANCE FOR RISK IN INVESTING
Attitude Towards Investment Decisions
IPSOS · 2022 · segmentation
Attitude Towards Investment Decisions
56% — Risk tolerance
Profile by Investor Type
IPSOS · 2022 · segmentation
Profile by Investor Type
35% — Ownership percentage
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