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Tariff developments
Accenture · 2025 · section_divider
Tariff developments
 Country/region impacts
Accenture · 2025 · section_divider
Country/region impacts
 Americas
Accenture · 2025 · section_divider
Americas
 Europe, Middle East and Africa
Accenture · 2025 · section_divider
Europe, Middle East and Africa
 Asia Pacific
Accenture · 2025 · section_divider
Asia Pacific
 Industry and business implications
Accenture · 2025 · section_divider
Industry and business implications
 About Accenture Macro Foresight
Accenture · 2025 · team_bio
About Accenture Macro Foresight
738,000 — people serving clients
 POPULISM IN 2024
IPSOS · 2024 · cover
POPULISM IN 2024
 IPSOS POPULISM SURVEY
IPSOS · 2024 · context
IPSOS POPULISM SURVEY
20,630 — sample size
 Key Findings
IPSOS · 2024 · key_takeaways
Key Findings
75% — populist sentiment
 PART 1: MEASURING POPULISM
IPSOS · 2024 · section_divider
PART 1: MEASURING POPULISM
 MEASURING POPULIST SUPPORT
IPSOS · 2024 · context
MEASURING POPULIST SUPPORT
 MEASURING POPULIST SUPPORT
IPSOS · 2024 · key_messages
MEASURING POPULIST SUPPORT
72% — Percentage of respondents
 SPOTLIGHT ON SOME KEY 2024 ELECTIONS
IPSOS · 2024 · data_table
SPOTLIGHT ON SOME KEY 2024 ELECTIONS
61% — Broken System sentiment
 SPOTLIGHT ON: ANTI-ESTABLISHMENT CONTEXT
IPSOS · 2024 · context
SPOTLIGHT ON: ANTI-ESTABLISHMENT CONTEXT
63% — Agreement with need for strong leader
 SPOTLIGHT ON: COUNTRY SPECIFICS
IPSOS · 2024 · context
SPOTLIGHT ON: COUNTRY SPECIFICS
 LOOKING AHEAD
IPSOS · 2024 · transition
LOOKING AHEAD
 PART 2: DATA ON POPULISM
IPSOS · 2024 · section_divider
PART 2: DATA ON POPULISM
 Percent who agree that "[Country’s] society is broken" over time
IPSOS · 2024 · industry_trends
Percent who agree that "[Country’s] society is broken" over time
57% — Percent who agree
 Percent who agree that their society is broken
IPSOS · 2024 · industry_trends
Percent who agree that their society is broken
57% — Percent who agree
 Percent who agree that their country is in decline
IPSOS · 2024 · industry_trends
Percent who agree that their country is in decline
58% — Percent who agree
 Percent who agree that their country is in decline
IPSOS · 2024 · market_landscape
Percent who agree that their country is in decline
58% — Percent who agree
 [Country] is in decline
IPSOS · 2024 · data_table
[Country] is in decline
58% — Percentage of respondents who agree
 BROKEN SYSTEM INDEX
IPSOS · 2024 · section_divider
BROKEN SYSTEM INDEX
 Ipsos' System Is Broken Index
IPSOS · 2024 · industry_trends
Ipsos' System Is Broken Index
61% — Agreement with 'System is Broken' index
 TREND System Is Broken Index
IPSOS · 2024 · data_table
TREND System Is Broken Index
61% — Percentage of respondents who agree
 [Country] needs a strong leader to take the country back from the rich and powerful
IPSOS · 2024 · data_table
[Country] needs a strong leader to take the country back from the rich and powerful
63% — Agreement percentage
 Experts in this country don't understand the lives of people like me
IPSOS · 2024 · data_table
Experts in this country don't understand the lives of people like me
62% — Percentage of respondents who agree
 To fix [Country], we need a strong leader willing to break the rules
IPSOS · 2024 · data_table
To fix [Country], we need a strong leader willing to break the rules
49% — Percentage of respondents who agree
 The most important political issues in [Country] should be decided directly by the people through referendums, not by the elected officials
IPSOS · 2024 · data_table
The most important political issues in [Country] should be decided directly by the people through referendums, not by the elected officials
58% — Percentage of agreement
 IMMIGRATION AND NATIVISM
IPSOS · 2024 · section_divider
IMMIGRATION AND NATIVISM
 [Country] would be stronger if we stopped immigration
IPSOS · 2024 · peer_benchmark
[Country] would be stronger if we stopped immigration
43% — Percentage of respondents who agree
 When jobs are scarce, employers should prioritize hiring people of this country over immigrants
IPSOS · 2024 · peer_benchmark
When jobs are scarce, employers should prioritize hiring people of this country over immigrants
59% — Percentage of respondents who agree
 Immigrants take jobs away from real [NOUN FOR PEOPLE FROM COUNTRY, PLURAL]
IPSOS · 2024 · data_table
Immigrants take jobs away from real [NOUN FOR PEOPLE FROM COUNTRY, PLURAL]
42% — % agree
 OPINIONS OF ELITES
IPSOS · 2024 · section_divider
OPINIONS OF ELITES
 The people who exercise power or influence in politics, business, the media, technology, science, and academia are often called the elite. Which of these two statements is closest to your opinion of the "elite" in [Country]
IPSOS · 2024 · market_landscape
The people who exercise power or influence in politics, business, the media, technology, science, and academia are often called the elite. Which of these two statements is closest to your opinion of the "elite" in [Country]
62% — Percentage of respondents
 And which of these three statements is closest to your opinion of the "elite" in [Country]
IPSOS · 2024 · data_table
And which of these three statements is closest to your opinion of the "elite" in [Country]
49% — Public perception of elite decision-making
 OPINIONS OF GOVERNMENTS
IPSOS · 2024 · section_divider
OPINIONS OF GOVERNMENTS
 Do you agree or disagree that the [Country] government should increase taxes to pay for any additional public spending?
IPSOS · 2024 · market_landscape
Do you agree or disagree that the [Country] government should increase taxes to pay for any additional public spending?
19% — Agreement with tax increases
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Infrastructure (e.g., roads and bridges, rail and air networks, water, electricity, broadband)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Infrastructure (e.g., roads and bridges, rail and air networks, water, electricity, broadband)
62% — Public sentiment on infrastructure spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Education (e.g., schools, universities, job training)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Education (e.g., schools, universities, job training)
69% — Public sentiment on education spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Healthcare (e.g. disease prevention, diagnosis, treatment, research)
IPSOS · 2024 · market_landscape
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Healthcare (e.g. disease prevention, diagnosis, treatment, research)
75% — Percentage of respondents
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Public safety (e.g., law enforcement, fire and emergency medical services)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Public safety (e.g., law enforcement, fire and emergency medical services)
69% — Percentage of respondents
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Defense and national security (e.g., the military)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Defense and national security (e.g., the military)
51% — Public sentiment on defense spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Creating jobs
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Creating jobs
69% — Public sentiment on government spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Reducing poverty and social inequality
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Reducing poverty and social inequality
67% — Public opinion on government spending
 METHODOLOGY
IPSOS · 2024 · section_divider
METHODOLOGY
 Methodology
IPSOS · 2024 · appendix
Methodology
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