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51,416 slides across 1229 decks match.
Treemap Arc Catalog
Foreword by Ipsos
misc · 2020 · quote_slide
Foreword by Ipsos
 EXECUTIVE SUMMARY
misc · 2020 · executive_summary
EXECUTIVE SUMMARY
 CHAPTER 1 Challenge, Context, Objectives
misc · 2020 · section_divider
CHAPTER 1 Challenge, Context, Objectives
 Effie Case Study: The Bank of Antandec
misc · 2020 · case_study
Effie Case Study: The Bank of Antandec
24% — mortgage applications
 Effie Case Study: The Bank of Antandec
misc · 2020 · quote_slide
Effie Case Study: The Bank of Antandec
 CHAPTER 1 Challenge, Context, Objectives
misc · 2020 · section_divider
CHAPTER 1 Challenge, Context, Objectives
 CHAPTER 2 Insight and Strategic Idea
misc · 2020 · section_divider
CHAPTER 2 Insight and Strategic Idea
 Effie Case Study: Your Army Needs You
misc · 2020 · case_study
Effie Case Study: Your Army Needs You
71% — applications
 Effie Case Study: Your Army Needs You
misc · 2020 · quote_slide
Effie Case Study: Your Army Needs You
 CHAPTER 3 Bringing the idea to Life
misc · 2020 · section_divider
CHAPTER 3 Bringing the idea to Life
 CHAPTER 3 Bringing the Idea to Life
misc · 2020 · section_divider
CHAPTER 3 Bringing the Idea to Life
 Effie Case Study: We are Nurses, We are the NHS
misc · 2020 · case_study
Effie Case Study: We are Nurses, We are the NHS
£14.9:1 — ROI
 Effie Case Study: The UK’s Number 1 Chicken Shop
misc · 2020 · case_study
Effie Case Study: The UK’s Number 1 Chicken Shop
 Effie Case Study: The UK's Number 1 Chicken Shop
misc · 2020 · quote_slide
Effie Case Study: The UK's Number 1 Chicken Shop
 CHAPTER 3 Bringing the Idea to Life
misc · 2020 · section_divider
CHAPTER 3 Bringing the Idea to Life
 Effie Case Study: Modern Slavery: Hiding in Plain Sight
misc · 2020 · case_study
Effie Case Study: Modern Slavery: Hiding in Plain Sight
173 — victims identified
 CHAPTER 4 Results
misc · 2020 · section_divider
CHAPTER 4 Results
 Effie Case Study: Stirring souls and selling bowls the wagamama way
misc · 2020 · quote_slide
Effie Case Study: Stirring souls and selling bowls the wagamama way
 EXECUTIVE SUMMARY
misc · 2020 · executive_summary
EXECUTIVE SUMMARY
 For more info on the data and findings in this report, please contact:
misc · 2020 · next_steps
For more info on the data and findings in this report, please contact:
 The New Gatekeepers
BenedictEvans · cover
The New Gatekeepers
 The New Gatekeepers
BenedictEvans · agenda
The New Gatekeepers
 Flow-through to venture
BenedictEvans · market_landscape
Flow-through to venture
 The New Gatekeepers
BenedictEvans · section_divider
The New Gatekeepers
 Concentration
BenedictEvans · market_landscape
Concentration
$13bn — Sales & Marketing as % revenue
 How do you reach your customers?
BenedictEvans · process_diagram
How do you reach your customers?
 How do you reach your customers?
BenedictEvans · industry_trends
How do you reach your customers?
 What's the right ad budget?
BenedictEvans · benchmark_peers
What's the right ad budget?
1.3% — Ad spend as % of GDP
 How much retail space do you need?
BenedictEvans · peer_benchmark
How much retail space do you need?
 Retail as media
BenedictEvans · industry_trends
Retail as media
$38bn — Amazon advertising revenue
 “I can't remember a business with the margin structure of the advertising business here at Walmart (and having 30% growth for the quarter was nice)”
BenedictEvans · quote_slide
“I can't remember a business with the margin structure of the advertising business here at Walmart (and having 30% growth for the quarter was nice)”
30% — growth
 Advertising? Marketing? Price discrimination?
BenedictEvans · context
Advertising? Marketing? Price discrimination?
7.5% — Retail revenue
 Building brands on Amazon
BenedictEvans · case_study
Building brands on Amazon
$2bn — Revenue
 Fragmentation
BenedictEvans · industry_trends
Fragmentation
 What is 'TV' anyway?
BenedictEvans · industry_trends
What is 'TV' anyway?
 “There are two ways to make money. You can bundle, or you can unbundle”
BenedictEvans · quote_slide
“There are two ways to make money. You can bundle, or you can unbundle”
 The big brand bundle
BenedictEvans · process_diagram
The big brand bundle
 Old and new gatekeepers
BenedictEvans · comparison_table
Old and new gatekeepers
 Dreams for the Future
BenedictEvans · section_divider
Dreams for the Future
 The future - 2022 versus 2023
BenedictEvans · comparison_table
The future - 2022 versus 2023
 Meanwhile...
BenedictEvans · transition
Meanwhile...
 Imagenet, 2013
BenedictEvans · context
Imagenet, 2013
 The cool demo
BenedictEvans · client_example
The cool demo
 The cool demo
BenedictEvans · client_example
The cool demo
 So how does this generalise?
BenedictEvans · transition
So how does this generalise?
 Generative search?
BenedictEvans · problem_statement
Generative search?
 Generative search?
BenedictEvans · other
Generative search?
 Three views of generative AI
BenedictEvans · framework_other
Three views of generative AI
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