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PART 1: SURVEY HEADLINES
IPSOS · 2024 · section_divider
PART 1: SURVEY HEADLINES
 IPSOS POPULISM SURVEY
IPSOS · 2024 · context
IPSOS POPULISM SURVEY
20,630 — sample size
 IPSOS POPULISM SURVEY Key Findings
IPSOS · 2024 · key_takeaways
IPSOS POPULISM SURVEY Key Findings
63% — Public sentiment
 PART 2: MEASURING POPULISM
IPSOS · 2024 · section_divider
PART 2: MEASURING POPULISM
 INTRODUCTION
IPSOS · 2024 · framework_other
INTRODUCTION
 MEASURING POPULIST SUPPORT
IPSOS · 2024 · context
MEASURING POPULIST SUPPORT
 MEASURING POPULIST SUPPORT
IPSOS · 2024 · key_messages
MEASURING POPULIST SUPPORT
72% — Percentage of respondents
 SPOTLIGHT ON: 2024 SELECT ELECTIONS
IPSOS · 2024 · market_landscape
SPOTLIGHT ON: 2024 SELECT ELECTIONS
61% — Broken System sentiment
 SPOTLIGHT ON: ANTI-ESTABLISHMENT CONTEXT
IPSOS · 2024 · context
SPOTLIGHT ON: ANTI-ESTABLISHMENT CONTEXT
63% — Agreement with need for strong leader
 SPOTLIGHT ON: COUNTRY SPECIFICS
IPSOS · 2024 · context
SPOTLIGHT ON: COUNTRY SPECIFICS
 LOOKING AHEAD
IPSOS · 2024 · context
LOOKING AHEAD
 PART 3: DATA ON POPULISM
IPSOS · 2024 · section_divider
PART 3: DATA ON POPULISM
 Percent who agree that "[Country's] society is broken" over time
IPSOS · 2024 · industry_trends
Percent who agree that "[Country's] society is broken" over time
57% — Percent who agree
 Percent who agree that "[Country’s] society is broken" over time
IPSOS · 2024 · industry_trends
Percent who agree that "[Country’s] society is broken" over time
57% — Percent who agree society is broken
 [Country]'s society is broken
IPSOS · 2024 · peer_benchmark
[Country]'s society is broken
57% — Percentage of respondents who agree
 Percent who agree that "[Country] is in decline" over time
IPSOS · 2024 · industry_trends
Percent who agree that "[Country] is in decline" over time
58% — Percent who agree
 Percent who agree that "[Country] is in decline" over time
IPSOS · 2024 · industry_trends
Percent who agree that "[Country] is in decline" over time
58% — Percent who agree
 [Country] is in decline
IPSOS · 2024 · data_table
[Country] is in decline
58% — Percentage of respondents who agree
 BROKEN SYSTEM INDEX
IPSOS · 2024 · section_divider
BROKEN SYSTEM INDEX
 Ipsos' system is broken index
IPSOS · 2024 · kpi_dashboard
Ipsos' system is broken index
61% — System is broken index
 TREND System is broken index
IPSOS · 2024 · data_table
TREND System is broken index
61% — Percentage of respondents who agree the system is broken
 The [country's] economy is rigged to advantage the rich and powerful
IPSOS · 2024 · data_table
The [country's] economy is rigged to advantage the rich and powerful
67% — Agreement percentage
 [Country] needs a strong leader to take the country back from the rich and powerful
IPSOS · 2024 · data_table
[Country] needs a strong leader to take the country back from the rich and powerful
63% — Agreement percentage
 Experts in this country don't understand the lives of people like me
IPSOS · 2024 · data_table
Experts in this country don't understand the lives of people like me
62% — Percentage of respondents who agree
 The most important political issues in [Country] should be decided directly by the people through referendums, not by the elected officials
IPSOS · 2024 · data_table
The most important political issues in [Country] should be decided directly by the people through referendums, not by the elected officials
58% — % agree
 IMMIGRATION AND NATIVISM
IPSOS · 2024 · section_divider
IMMIGRATION AND NATIVISM
 [Country] would be stronger if we stopped immigration
IPSOS · 2024 · data_table
[Country] would be stronger if we stopped immigration
43% — Percentage of agreement
 When jobs are scarce, employers should prioritize hiring people of this country over immigrants
IPSOS · 2024 · data_table
When jobs are scarce, employers should prioritize hiring people of this country over immigrants
59% — % agree
 Immigrants take jobs away from real [NOUN FOR PEOPLE FROM COUNTRY, PLURAL]
IPSOS · 2024 · data_table
Immigrants take jobs away from real [NOUN FOR PEOPLE FROM COUNTRY, PLURAL]
42% — Percentage of respondents who agree
 OPINIONS OF ELITES
IPSOS · 2024 · section_divider
OPINIONS OF ELITES
 The people who exercise power or influence in politics, business, the media, technology, science, and academia are often called the elite. Which of these two statements is closest to your opinion of the "elite" in [Country]
IPSOS · 2024 · data_table
The people who exercise power or influence in politics, business, the media, technology, science, and academia are often called the elite. Which of these two statements is closest to your opinion of the "elite" in [Country]
62% — Percentage of respondents viewing elite as closely connected
 And which of these three statements is closest to your opinion of the "elite" in [Country]
IPSOS · 2024 · data_table
And which of these three statements is closest to your opinion of the "elite" in [Country]
49% — Public perception of elite motivation
 OPINIONS OF GOVERNMENTS
IPSOS · 2024 · section_divider
OPINIONS OF GOVERNMENTS
 Do you agree or disagree that the [Country] government should increase taxes to pay for any additional public spending?
IPSOS · 2024 · data_table
Do you agree or disagree that the [Country] government should increase taxes to pay for any additional public spending?
19% — Agreement with tax increases
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Infrastructure (e.g., roads and bridges, rail and air networks, water, electricity, broadband)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Infrastructure (e.g., roads and bridges, rail and air networks, water, electricity, broadband)
62% — Public sentiment on infrastructure spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Education (e.g., schools, universities, job training)
IPSOS · 2024 · peer_benchmark
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Education (e.g., schools, universities, job training)
69% — Public sentiment on education spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Healthcare (e.g. disease prevention, diagnosis, treatment, research)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Healthcare (e.g. disease prevention, diagnosis, treatment, research)
75% — Percentage of respondents
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Public safety (e.g., law enforcement, fire and emergency medical services)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Public safety (e.g., law enforcement, fire and emergency medical services)
69% — Public opinion on government spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Defense and national security (e.g., the military)
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Defense and national security (e.g., the military)
51% — Percentage of respondents favoring increased defense spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Creating jobs
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Creating jobs
69% — Public support for increased government spending
 To what extent do you think the [Country] government should increase or lower its spending in each of the following: Reducing poverty and social inequality
IPSOS · 2024 · data_table
To what extent do you think the [Country] government should increase or lower its spending in each of the following: Reducing poverty and social inequality
67% — Public opinion on government spending
 METHODOLOGY
IPSOS · 2024 · section_divider
METHODOLOGY
 Methodology
IPSOS · 2024 · appendix
Methodology
 ABOUT IPSOS
IPSOS · 2024 · other
ABOUT IPSOS
 Goldman Sachs Brazil Commodities Days
GoldmanSachs · 2025 · cover
Goldman Sachs Brazil Commodities Days
 Disclaimer
GoldmanSachs · 2025 · disclaimer
Disclaimer
 COMPANY OVERVIEW BUSINESS STRATEGY FINANCIAL MANAGEMENT
GoldmanSachs · 2025 · section_divider
COMPANY OVERVIEW BUSINESS STRATEGY FINANCIAL MANAGEMENT
 COMPANY OVERVIEW
GoldmanSachs · 2025 · section_divider
COMPANY OVERVIEW
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