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In the short term, improving a tourist’s journey requires work on 16 folders across 6 stages
McKinsey · 2018 · process_diagram
In the short term, improving a tourist’s journey requires work on 16 folders across 6 stages
 Out of the 16 currently only 3 are being coordinated with the Ministry of Tourism and 2 do not have clear owners
McKinsey · 2018 · process_diagram
Out of the 16 currently only 3 are being coordinated with the Ministry of Tourism and 2 do not have clear owners
 5 folders are addressed in this document with remaining topics to be detailed out by their respective owners in line with the tourism initiatives
McKinsey · 2018 · transition
5 folders are addressed in this document with remaining topics to be detailed out by their respective owners in line with the tourism initiatives
 Lebanon should develop a clear brand image for its tourism sector & promote it using a targeted go-to market campaign in source countries
McKinsey · 2018 · initiative_list
Lebanon should develop a clear brand image for its tourism sector & promote it using a targeted go-to market campaign in source countries
 Lebanon should improve the arrival experience of its tourists at the airport across 4 dimensions
McKinsey · 2018 · initiative_list
Lebanon should improve the arrival experience of its tourists at the airport across 4 dimensions
 Tourist's in-country experience should be enhanced through training of staff, organising transportation and setting strict environmental regulations
McKinsey · 2018 · initiative_list
Tourist's in-country experience should be enhanced through training of staff, organising transportation and setting strict environmental regulations
 Departure experience should be improved by implementing structural layout changes and enhancing the retail and F&B offering
McKinsey · 2018 · implementation_plan
Departure experience should be improved by implementing structural layout changes and enhancing the retail and F&B offering
 Generation of referrals/feedback and data collection is crucial to continuously enhance tourism journey encourage returns
McKinsey · 2018 · implementation_plan
Generation of referrals/feedback and data collection is crucial to continuously enhance tourism journey encourage returns
 Through implementing simple measures, queuing time at immigration can be significantly reduced
McKinsey · 2018 · process_diagram
Through implementing simple measures, queuing time at immigration can be significantly reduced
 Airport exit can be improved by organizing taxi exit, regulating prices, improving waiting area and securing passage to pedestrians
McKinsey · 2018 · implementation_plan
Airport exit can be improved by organizing taxi exit, regulating prices, improving waiting area and securing passage to pedestrians
 As part of the tourism strategy, Lebanon could focus on 4 initiatives related to the environment
McKinsey · 2018 · initiative_list
As part of the tourism strategy, Lebanon could focus on 4 initiatives related to the environment
 The Ministry of Environment should implement a series of preventive and proactive measures to address water pollution
McKinsey · 2018 · initiative_list
The Ministry of Environment should implement a series of preventive and proactive measures to address water pollution
 Lebanon should encourage and promote user generated content and referrals to promote Lebanon as a tourism destination
McKinsey · 2018 · recommendation
Lebanon should encourage and promote user generated content and referrals to promote Lebanon as a tourism destination
 Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms
McKinsey · 2018 · case_study
Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms
 Tourism Australia has partnered with Adobe & Livefyre to introduce new arrangements with Tripadvisor
McKinsey · 2018 · case_study
Tourism Australia has partnered with Adobe & Livefyre to introduce new arrangements with Tripadvisor
77% — leads
 Reporting and analyzing data to drive informed decision making in the tourism sector requires a 3-step approach
McKinsey · 2018 · process_diagram
Reporting and analyzing data to drive informed decision making in the tourism sector requires a 3-step approach
 The Ministry of Tourism should prioritize 4 insights that are needed to drive decision making
McKinsey · 2018 · kpi_dashboard
The Ministry of Tourism should prioritize 4 insights that are needed to drive decision making
 These insights should be gathered from several stakeholders systematically
McKinsey · 2018 · implementation_plan
These insights should be gathered from several stakeholders systematically
 MoT’s system should be integrated with the passport ID reader at airport arrival for real time data sharing of information
McKinsey · 2018 · process_diagram
MoT’s system should be integrated with the passport ID reader at airport arrival for real time data sharing of information
 Digitize “entry card” for foreigners and modify it to include only information that cannot be obtained automatically from passport
McKinsey · 2018 · process_diagram
Digitize “entry card” for foreigners and modify it to include only information that cannot be obtained automatically from passport
 Hotel reporting should be automated, possibly through Visit Lebanon initiatives, to eliminate existing data collection issues
McKinsey · 2018 · problem_statement
Hotel reporting should be automated, possibly through Visit Lebanon initiatives, to eliminate existing data collection issues
50% — reporting compliance
 Automatic reporting would smoothen future data capturing
McKinsey · 2018 · process_diagram
Automatic reporting would smoothen future data capturing
 Tourism surveys should be deployed following a set of principles
McKinsey · 2018 · process_diagram
Tourism surveys should be deployed following a set of principles
 A customer satisfaction survey could be conducted at the airport upon departure of tourists
McKinsey · 2018 · process_diagram
A customer satisfaction survey could be conducted at the airport upon departure of tourists
 Outcomes of surveys and data findings should be regularly communicated with the relevant stakeholders and made public
McKinsey · 2018 · process_diagram
Outcomes of surveys and data findings should be regularly communicated with the relevant stakeholders and made public
 The tourism task force should become the node for coordination of all tourism-related initiatives
McKinsey · 2018 · org_design
The tourism task force should become the node for coordination of all tourism-related initiatives
 Three identified flagship projects should be launched immediately to jumpstart the momentum of the Vision
McKinsey · 2018 · recommendation
Three identified flagship projects should be launched immediately to jumpstart the momentum of the Vision
 The Syrian conflict has destroyed 1-2 million homes, contributing to a total reconstruction cost of 100-350 billion USD
McKinsey · 2018 · market_sizing
The Syrian conflict has destroyed 1-2 million homes, contributing to a total reconstruction cost of 100-350 billion USD
100-350 billion USD — Reconstruction cost
 After losing 1/3rd of its cement production capacity during the conflict, Syria’s domestic supply of cement represents < 30% of demand
McKinsey · 2018 · market_landscape
After losing 1/3rd of its cement production capacity during the conflict, Syria’s domestic supply of cement represents < 30% of demand
30% — Cement production capacity
 Global experience shows that competitiveness in construction technology requires an optimal positioning across four dimensions
McKinsey · 2018 · framework_other
Global experience shows that competitiveness in construction technology requires an optimal positioning across four dimensions
 Cement costs are lower than Jordan but ~2x Turkey's costs
McKinsey · 2018 · peer_benchmark
Cement costs are lower than Jordan but ~2x Turkey's costs
95-105 — Construction cement costs (USD per ton)
 Industrialized construction offers several advantages which are very relevant to Syrian reconstruction
McKinsey · 2018 · key_messages
Industrialized construction offers several advantages which are very relevant to Syrian reconstruction
50% — Efficiency gains
 Industrial construction technologies have been successfully leveraged for housing across the world...
McKinsey · 2018 · case_study
Industrial construction technologies have been successfully leveraged for housing across the world...
 Lebanon has the advantage of having a relatively well-established prefab sector which accounts for a significant share of exports
McKinsey · 2018 · market_landscape
Lebanon has the advantage of having a relatively well-established prefab sector which accounts for a significant share of exports
0.54% — Prefab share of exports
 Exports of prefabricated buildings grew by over 50% over the last 10 years, with destinations across the Middle East and western Africa
McKinsey · 2018 · market_landscape
Exports of prefabricated buildings grew by over 50% over the last 10 years, with destinations across the Middle East and western Africa
+54% — Export growth
 An industrial construction zone in Lebanon can create a strong value proposition for Lebanon across four dimensions
McKinsey · 2018 · framework_other
An industrial construction zone in Lebanon can create a strong value proposition for Lebanon across four dimensions
 Beyond infrastructure, the industrial construction zone should seek to develop 12 key services (with varying levels of priority)
McKinsey · 2018 · initiative_list
Beyond infrastructure, the industrial construction zone should seek to develop 12 key services (with varying levels of priority)
 Homs is likely to be one of the most important reconstruction markets for Syria, followed by Rif Dimashq and Aleppo
McKinsey · 2018 · market_landscape
Homs is likely to be one of the most important reconstruction markets for Syria, followed by Rif Dimashq and Aleppo
306 — Number of housing units destroyed or damaged
 A preliminary assessment was conducted for four locations near the Syrian border: Abboudiye, Chadra, Al Qaa, and Masnaa
McKinsey · 2018 · context
A preliminary assessment was conducted for four locations near the Syrian border: Abboudiye, Chadra, Al Qaa, and Masnaa
 While each location has a different value proposition, Al Qaa might be best-prepared to host an industrial construction zone
McKinsey · 2018 · comparison_table
While each location has a different value proposition, Al Qaa might be best-prepared to host an industrial construction zone
 Industrial construction zone should attract players across the entire value chain (1/2)
McKinsey · 2018 · value_chain
Industrial construction zone should attract players across the entire value chain (1/2)
 Industrial construction zone should attract players across the entire value chain (2/2)
McKinsey · 2018 · value_chain
Industrial construction zone should attract players across the entire value chain (2/2)
 Lebanon’s industrial construction zone can attract 4 types of players, which should be prioritized to different extents
McKinsey · 2018 · initiative_list
Lebanon’s industrial construction zone can attract 4 types of players, which should be prioritized to different extents
 A differentiated strategy would be required to attract different types of players
McKinsey · 2018 · strategic_options
A differentiated strategy would be required to attract different types of players
 Industrial Construction Zone should follow the framework and governance adopted by MoI / UNIDO for the other industrial zones
McKinsey · 2018 · org_design
Industrial Construction Zone should follow the framework and governance adopted by MoI / UNIDO for the other industrial zones
 Industrial construction zone should prioritize structural and modular technologies which capture a large share of construction value chain
McKinsey · 2018 · strategic_options
Industrial construction zone should prioritize structural and modular technologies which capture a large share of construction value chain
75% — value chain capture
 Industrial construction zone will create a combination of medium-skill and high-skill jobs across both Lebanon and Syria...
McKinsey · 2018 · process_diagram
Industrial construction zone will create a combination of medium-skill and high-skill jobs across both Lebanon and Syria...
67% — Job creation
 ... and will also indirectly support job creations in adjacent industries
McKinsey · 2018 · other
... and will also indirectly support job creations in adjacent industries
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