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FUTUREPROOF: LUXURY MARKET THRIVES AMIDST UNCERTAINTY
BCG · 2023 · section_divider
FUTUREPROOF: LUXURY MARKET THRIVES AMIDST UNCERTAINTY
 Personal luxury has recovered to pre-covid levels and Experiential on the way; High single-digit growth expected
BCG · 2023 · market_landscape
Personal luxury has recovered to pre-covid levels and Experiential on the way; High single-digit growth expected
+8-10% — CAGR
 Unprecedented complexity to make Luxury market forecasts | Today's macroeconomic volatility requires an assessment on a weekly horizon
BCG · 2023 · scenario_analysis
Unprecedented complexity to make Luxury market forecasts | Today's macroeconomic volatility requires an assessment on a weekly horizon
+11-13% — Market growth vs 2022
 Post-Pandemic spending euphoria booming in China consistently with recent re-opening, while persisting in US despite pessimistic sentiment
BCG · 2023 · market_landscape
Post-Pandemic spending euphoria booming in China consistently with recent re-opening, while persisting in US despite pessimistic sentiment
150 — Spending Net Appetite Index
 The top of the pyramid has consistently overgrown the bottom: conquering the wealthiest segments is the key priority for luxury brands
BCG · 2023 · data_table
The top of the pyramid has consistently overgrown the bottom: conquering the wealthiest segments is the key priority for luxury brands
9% — CAGR
 TOP 10 TRENDS CEOs SHOULD STAY AHEAD OF
BCG · 2023 · section_divider
TOP 10 TRENDS CEOs SHOULD STAY AHEAD OF
 Navigating the Luxury landscape: top 10 trends CEOs should stay ahead of
BCG · 2023 · industry_trends
Navigating the Luxury landscape: top 10 trends CEOs should stay ahead of
 Top 10 trends CEOs should stay ahead of (I/IV) – Evolving Market Realities
BCG · 2023 · industry_trends
Top 10 trends CEOs should stay ahead of (I/IV) – Evolving Market Realities
10-12% — CAGR
 Top 10 trends CEOs should stay ahead of (II/IV) – Shifting consumer preferences
BCG · 2023 · industry_trends
Top 10 trends CEOs should stay ahead of (II/IV) – Shifting consumer preferences
50% — customer satisfaction
 Top 10 trends CEOs should stay ahead of (III/IV) – Shifting consumer preferences
BCG · 2023 · industry_trends
Top 10 trends CEOs should stay ahead of (III/IV) – Shifting consumer preferences
8+% — CAGR
 Top 10 trends CEOs should stay ahead of (IV/IV) New(ish) frontiers
BCG · 2023 · industry_trends
Top 10 trends CEOs should stay ahead of (IV/IV) New(ish) frontiers
 KSA: ignite the untapped potential
BCG · 2023 · market_landscape
KSA: ignite the untapped potential
6B€ — Personal Luxury market size
 Decoding the generational divide
BCG · 2023 · key_messages
Decoding the generational divide
~210B€ — Market value in €
 LUXURY IN A CHANNEL-LESS AGE: TRUE-LUXURY CONSUMER STILL UNHAPPY
BCG · 2023 · section_divider
LUXURY IN A CHANNEL-LESS AGE: TRUE-LUXURY CONSUMER STILL UNHAPPY
 We've been talking about omnichannel for more than a decade ...
BCG · 2023 · context
We've been talking about omnichannel for more than a decade ...
 ...yet customers are still not happy
BCG · 2023 · problem_statement
...yet customers are still not happy
44% — Customer satisfaction
 Brand temperature check | All brands struggle to reach Net Satisfaction Score above 50 and huge satisfaction gaps exist among peers
BCG · 2023 · benchmark_peers
Brand temperature check | All brands struggle to reach Net Satisfaction Score above 50 and huge satisfaction gaps exist among peers
33% — Net Satisfaction Score
 Luxury brands have spent decades perfecting the offline experience ... yet online ceremonies are lagging behind their in-store counterparts
BCG · 2023 · comparison_table
Luxury brands have spent decades perfecting the offline experience ... yet online ceremonies are lagging behind their in-store counterparts
100 — Satisfaction (NPS-based)
 The Digital Discontent | Dissatisfaction with the online experience most pronounced in Europe and amplified amongst GenZ
BCG · 2023 · industry_trends
The Digital Discontent | Dissatisfaction with the online experience most pronounced in Europe and amplified amongst GenZ
22% — Underwhelming experience
 The Digital Discontent is built on two gaps: with mass retailers on functional tablestakes & with in-store luxury on emotional differentiators
BCG · 2023 · framework_other
The Digital Discontent is built on two gaps: with mass retailers on functional tablestakes & with in-store luxury on emotional differentiators
 The Digital Discontent along the Journey | An exemplary customer story
BCG · 2023 · customer_journey
The Digital Discontent along the Journey | An exemplary customer story
 Solving only functional issues will not be enough to deliver a true luxury online experience
BCG · 2023 · framework_other
Solving only functional issues will not be enough to deliver a true luxury online experience
 Friction map | To quantify the weight of each emotional and functional friction, 2.600 individual luxury customer journeys were mapped...
BCG · 2023 · customer_journey
Friction map | To quantify the weight of each emotional and functional friction, 2.600 individual luxury customer journeys were mapped...
2,600 — consumer friction
 How brands are acting vs what the reality is for customers | 4 brand misconceptions that further fuel emotional & functional unmet needs
BCG · 2023 · problem_statement
How brands are acting vs what the reality is for customers | 4 brand misconceptions that further fuel emotional & functional unmet needs
 How brands can master the CX | Propelling customer experience to new heights by fixing the basics on functional aspects & focusing on emotional step-change
BCG · 2023 · framework_other
How brands can master the CX | Propelling customer experience to new heights by fixing the basics on functional aspects & focusing on emotional step-change
 Brands should strategically decide which role to play in each touchpoint
BCG · 2023 · framework_other
Brands should strategically decide which role to play in each touchpoint
 Granular measurement provides greater comparability across platforms and ad models, along with expansive campaign reporting
Nielsen · 2022 · key_messages
Granular measurement provides greater comparability across platforms and ad models, along with expansive campaign reporting
 Big data in national integrations - ~30M HH
Nielsen · 2022 · process_diagram
Big data in national integrations - ~30M HH
30M — Households
 The foundation for granular measurement
Nielsen · 2022 · context
The foundation for granular measurement
 Nielsen ONE Content Alpha
Nielsen · 2022 · section_divider
Nielsen ONE Content Alpha
 Iterative feedback to support ongoing Nielsen ONE development
Nielsen · 2022 · process_diagram
Iterative feedback to support ongoing Nielsen ONE development
 Introducing Nielsen Streaming Signals
Nielsen · 2022 · section_divider
Introducing Nielsen Streaming Signals
 4.5 Billion dollars spent on 2021 CTV upfronts. An increase of 50%
Nielsen · 2022 · key_takeaways
4.5 Billion dollars spent on 2021 CTV upfronts. An increase of 50%
4.5 — CTV spend
 Understand real household dynamics
Nielsen · 2022 · context
Understand real household dynamics
 With such diverse inventory, how do you increase your ad yield and reach the right viewer with the right ad?
Nielsen · 2022 · problem_statement
With such diverse inventory, how do you increase your ad yield and reach the right viewer with the right ad?
 What if you could unbundle the household?
Nielsen · 2022 · context
What if you could unbundle the household?
 Uncover individual viewers in real-time
Nielsen · 2022 · process_diagram
Uncover individual viewers in real-time
 Fine tune your targeting intelligence with Nielsen Streaming Signals
Nielsen · 2022 · process_diagram
Fine tune your targeting intelligence with Nielsen Streaming Signals
 Take action before ad insertion for bigger impacts
Nielsen · 2022 · process_diagram
Take action before ad insertion for bigger impacts
 Only Nielsen Streaming Signals can provide
Nielsen · 2022 · key_messages
Only Nielsen Streaming Signals can provide
 Increasing impressions mean big upside
Nielsen · 2022 · impact_sizing
Increasing impressions mean big upside
$8 million — Revenue upside
 Why publishers choose Nielsen Streaming Signals
Nielsen · 2022 · key_messages
Why publishers choose Nielsen Streaming Signals
 Content consumption is nearly ubiquitous
Nielsen · 2022 · market_landscape
Content consumption is nearly ubiquitous
96% — Monthly Reach
 Most waking hours involve media usage
Nielsen · 2022 · industry_trends
Most waking hours involve media usage
9:18 — Average Time Spent per Day
 TV time spent with streaming is growing
Nielsen · 2022 · industry_trends
TV time spent with streaming is growing
24% — Streaming share of total TV
 TV time spent with streaming is growing
Nielsen · 2022 · industry_trends
TV time spent with streaming is growing
29% — Streaming share of TV usage
 More people of all ages are streaming video
Nielsen · 2022 · industry_trends
More people of all ages are streaming video
18% — Average weekly minutes streaming
 For video viewing, bigger (screen) is better
Nielsen · 2022 · market_landscape
For video viewing, bigger (screen) is better
51% — Preferred Device
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