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51,416 slides across 1229 decks match.
Treemap Arc Catalog
Individuals are participating in globalization, and 914 million have cross-border social media connections
McKinsey · 2018 · market_landscape
Individuals are participating in globalization, and 914 million have cross-border social media connections
914 million — Number of individuals
 TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE
Accenture · 2019 · cover
TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE
 Healthcare consumers today are changing, and their expectations for convenience, affordability and quality are redefining how they engage at each stage of care.
Accenture · 2019 · context
Healthcare consumers today are changing, and their expectations for convenience, affordability and quality are redefining how they engage at each stage of care.
 THE NEW HEALTHCARE CONSUMER IS HERE
Accenture · 2019 · situation_overview
THE NEW HEALTHCARE CONSUMER IS HERE
85% — PCP adoption rate
 Younger generations are “dissatisfied” and “very dissatisfied” with aspects of traditional care
Accenture · 2019 · industry_trends
Younger generations are “dissatisfied” and “very dissatisfied” with aspects of traditional care
32% — Dissatisfaction rate
 EVOLVING PREFERENCES ACROSS ALL AGES SHOW A NEED FOR TRANSFORMATION
Accenture · 2019 · industry_trends
EVOLVING PREFERENCES ACROSS ALL AGES SHOW A NEED FOR TRANSFORMATION
39% — Consumer decision factors
 Transparency and time savings deliver greater satisfaction
Accenture · 2019 · market_landscape
Transparency and time savings deliver greater satisfaction
65% — Consumer satisfaction importance
 Consumer satisfaction levels are similar across non-traditional and traditional healthcare services
Accenture · 2019 · data_table
Consumer satisfaction levels are similar across non-traditional and traditional healthcare services
53% — Consumer satisfaction
 Expectations for digital capabilities are on the rise
Accenture · 2019 · industry_trends
Expectations for digital capabilities are on the rise
77% — Likelihood to choose provider
 More than other generations, digital capabilities influence whether younger consumers choose medical providers
Accenture · 2019 · industry_trends
More than other generations, digital capabilities influence whether younger consumers choose medical providers
44% — Likelihood of choosing a provider
 CARE BEYOND THE DOCTOR'S OFFICE IS GAINING GROUND
Accenture · 2019 · industry_trends
CARE BEYOND THE DOCTOR'S OFFICE IS GAINING GROUND
47% — Usage percentage
 Consumers choose non-traditional for certain needs
Accenture · 2019 · market_landscape
Consumers choose non-traditional for certain needs
65% — Consumer preference for non-traditional care
 Retail walk-in clinics are going mainstream
Accenture · 2019 · industry_trends
Retail walk-in clinics are going mainstream
47% — consumer adoption
 Uncertainty about the economy entrenches; optimism dampened by COVID variants and inflation
EY · 2022 · industry_trends
Uncertainty about the economy entrenches; optimism dampened by COVID variants and inflation
39.7% — Economic optimism
 Optimism for the U.S. economy dips, returning to historic average
EY · 2022 · industry_trends
Optimism for the U.S. economy dips, returning to historic average
66.8 — Economic Optimism Score
 Customers prioritize superior product quality
EY · 2022 · industry_trends
Customers prioritize superior product quality
31.3% — Customer priority ranking
 Marketers report strong brand trust from their customers
EY · 2022 · industry_trends
Marketers report strong brand trust from their customers
7.9 — Customer trust score
 Disintermediation trend: Percentage of companies using channel partners hits returns to historic low
EY · 2022 · industry_trends
Disintermediation trend: Percentage of companies using channel partners hits returns to historic low
54.2% — Percentage of companies using channel partners
 Managing Digital Marketing Returns
EY · 2022 · industry_trends
Managing Digital Marketing Returns
77.5% — Investment in data analytics
 Data analytics investments skyrocket to top priority, with digital marketing investments increasing across the board
EY · 2022 · industry_trends
Data analytics investments skyrocket to top priority, with digital marketing investments increasing across the board
77.5% — % Reporting Yes
 Current state of digital marketing activities/practices: Where marketers excel
EY · 2022 · key_takeaways
Current state of digital marketing activities/practices: Where marketers excel
67.2% — Percentage of marketers reporting excellence
 Current state of digital marketing activities/practices: Where marketers can improve
EY · 2022 · key_takeaways
Current state of digital marketing activities/practices: Where marketers can improve
43.4% — Percentage of marketers reporting alignment/integration
 Approximately one third of marketers' digital marketing activities are performed by external parties
EY · 2022 · industry_trends
Approximately one third of marketers' digital marketing activities are performed by external parties
31.6% — Percentage of digital marketing activities performed by external parties
 Contributions from digital marketing weaken over last year
EY · 2022 · industry_trends
Contributions from digital marketing weaken over last year
5.0 — Mean Rating
 Marketers report a decline in third-party data that will be met by an increase in first-party data
EY · 2022 · industry_trends
Marketers report a decline in third-party data that will be met by an increase in first-party data
74.8% — Percentage reporting increase in data usage
 Marketers are generally not worried about customer privacy concerns
EY · 2022 · key_messages
Marketers are generally not worried about customer privacy concerns
3.8 — Mean Rating
 Privacy is considered to be part of most marketers' jobs
EY · 2022 · industry_trends
Privacy is considered to be part of most marketers' jobs
4.5 — Mean score
 Marketers are creating stronger data strategies and investing in innovation in the wake of changes to third-party data
EY · 2022 · industry_trends
Marketers are creating stronger data strategies and investing in innovation in the wake of changes to third-party data
58.3% — Percentage of firms taking action
 Nearly half of all marketers believe that privacy notices will positively impact customers' thoughts about their brands
EY · 2022 · data_table
Nearly half of all marketers believe that privacy notices will positively impact customers' thoughts about their brands
45.0% — Percentage of marketers reporting increases
 Marketing professionals believe most customers do not carefully read or understand privacy disclosures or allowances
EY · 2022 · key_takeaways
Marketing professionals believe most customers do not carefully read or understand privacy disclosures or allowances
95.2% — Percentage of companies surveyed
 One third of marketers believe privacy protection influences customer willingness to switch brands
EY · 2022 · key_takeaways
One third of marketers believe privacy protection influences customer willingness to switch brands
37.8% — customer willingness to switch brands
 Marketers are using varied approaches to build customer trust around personal information sharing
EY · 2022 · industry_trends
Marketers are using varied approaches to build customer trust around personal information sharing
63.1% — Percentage of companies reporting action
 COVID-related drop in environmental concerns continues: All marketing-related activities down from two years ago
EY · 2022 · industry_trends
COVID-related drop in environmental concerns continues: All marketing-related activities down from two years ago
51.9% — Percentage of companies taking action
 Lackluster focus on climate reflected in number of companies taking specific actions to reduce risk of climate change
EY · 2022 · data_table
Lackluster focus on climate reflected in number of companies taking specific actions to reduce risk of climate change
32.6% — % Report Action
 Only one third of companies surveyed have explicit goals related to climate change
EY · 2022 · industry_trends
Only one third of companies surveyed have explicit goals related to climate change
33.7% — Percentage of companies with explicit climate goals
 Almost half of marketing leaders think their company is willing to make short-term financial sacrifices for climate-change goals
EY · 2022 · key_takeaways
Almost half of marketing leaders think their company is willing to make short-term financial sacrifices for climate-change goals
47.4% — willingness to make short-term financial sacrifices for climate-change goals
 Climate change is considered a responsibility designated to marketing at only one fourth of companies
EY · 2022 · industry_trends
Climate change is considered a responsibility designated to marketing at only one fourth of companies
24.0% — Percentage of companies reporting climate change as a marketing responsibility
 Demand for transparency and climate-friendly products/services from customers and partners underlie climate pressures
EY · 2022 · industry_trends
Demand for transparency and climate-friendly products/services from customers and partners underlie climate pressures
57.5% — Percentage of respondents reporting action
 Larger companies are putting a much higher priority on climate change issues in their brand strategies than smaller companies
EY · 2022 · industry_trends
Larger companies are putting a much higher priority on climate change issues in their brand strategies than smaller companies
33.0% — Percentage of companies incorporating climate change into brand strategy
 Nearly 40% of companies are not acting on climate change risks
EY · 2022 · key_takeaways
Nearly 40% of companies are not acting on climate change risks
39.7% — Percentage of companies taking no climate action
 Marketers do not believe that making climate-related changes to products/services will change their customers' experience
EY · 2022 · industry_trends
Marketers do not believe that making climate-related changes to products/services will change their customers' experience
2.8 — Mean impact score
 Only one-quarter of companies use strategies to nudge customers/partners to accept climate-related changes
EY · 2022 · industry_trends
Only one-quarter of companies use strategies to nudge customers/partners to accept climate-related changes
25.2% — Percentage of companies using climate-related nudging strategies
 Difficulty of communicating ideas related to climate impact to customers/partners varies greatly across industries
EY · 2022 · industry_trends
Difficulty of communicating ideas related to climate impact to customers/partners varies greatly across industries
4.0 — Difficulty rating
 Only one third of marketers believe their companies will be rewarded for taking climate-related action
EY · 2022 · industry_trends
Only one third of marketers believe their companies will be rewarded for taking climate-related action
34.0% — Percentage of marketers reporting yes
 Marketing budgets as a percent of overall budgets reset to pre-pandemic levels while increases as a percent of revenues
EY · 2022 · industry_trends
Marketing budgets as a percent of overall budgets reset to pre-pandemic levels while increases as a percent of revenues
10.4% — Marketing budget as % of revenue
 How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts
EY · 2022 · market_landscape
How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts
10.4% — Marketing budget as % of revenue
 Over half of companies spend more on R&D than on marketing
EY · 2022 · market_landscape
Over half of companies spend more on R&D than on marketing
7.2% — Budget allocation
 Marketing spending growth breaks 10% for first time in a decade; predicted to show further lifts over the next year
EY · 2022 · industry_trends
Marketing spending growth breaks 10% for first time in a decade; predicted to show further lifts over the next year
13.6% — Marketing spending growth
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