AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

635 matching · page 8 / 27
74 title quality
Bain · 2024 · 49p
Good times for a change
“A competent Bain industry-outlook deck with strong numeric action titles and a clean regional MECE run, but it buries the answer, never operationalizes its own 3C pillar, and trails off without a call to action — use slides 17-22 and 28 as title-writing exemplars, not the overall structure.”
↓ No executive-summary or answer-first slide in the first three pages; the '2024E at a glance' recap is buried at p.15 where it should be at p.3
74 title quality
PwC · 2023 · 20p
AFF 2023 HKTDC and PwC’s Joint Pulse Survey
“A competently structured survey-readout deck with strong data-bearing action titles but a weak opening and label-style dividers — useful as an example of slide-level action titling, not as a Storymakers exemplar of opening hook or pillar architecture.”
↓ Opening is wasted: cover → generic 'Introduction' (p.2) → topic divider (p.3); the thesis is never stated up front
74 title quality
BCG · 2025 · 28p
Maximizing Value Potential from AI in 2025
“A competent BCG thought-leadership deck with quantified action titles and a concrete close, but it reads as an analytical benefits-parade rather than a true SCQA arc — use the title craft and case-study pages as teaching examples, not the overall structure.”
↓ No complication/tension act — the deck jumps from opportunity (p.3-5) straight into benefits (p.6-14) with no 'why most firms fail' slide
74 title quality
BCG · 2021 · 27p
The time for climate action is now
“A solid BCG thought-leadership piece with strong numerate action titles and a real S→C→R backbone, but the flat 7-action list and soft, appendix-tailed close make it a better teaching example for title quality than for end-to-end Storymakers structure.”
↓ Front matter bloat: p.1-3 all live in setup/context mode before the problem lands on p.5, burying the lede
74 title quality
BCG · 2022 · 17p
IT SERVICES The Rates of Success, Goals, and Future Priorities of Digital Transformations, by Sector
“A competent BCG benchmarking note with strong answer-first opening and insight-bearing analytical titles, but it ends without a recommendation and lets its core priority section collapse into topic labels — useful as a teaching example for action-title discipline in the first half, not for full-arc Storymakers structure.”
↓ No recommendation or next-steps act — deck ends on an ESG data slide (p.16) followed only by an author contact page (p.17)
74 title quality
BCG · 2021 · 24p
Out @ Work Barometer The Paradox of LGBT+ Talent
“Solid analytical build with a genuinely strong tension hook on p.8, but the recommendation is under-developed and the close fades into annex — use the paradox framing and country-benchmark sequence as teaching examples, not the overall structure.”
↓ Closing slide p.22 is advisory-but-vague; no explicit 'what to do Monday morning' recommendation list
74 title quality
Accenture · 2019 · 47p
Accenture Post and Parcel Industry Research 2019
“A solid industry thought-leadership report with strong declarative titles and quantified callouts, but weak Storymakers exemplar overall — use sections 1–2 as a model for action titles and MECE build, not as a template for opening and close.”
↓ No thesis slide in the first 3–5 pages — reader must reach p.21 '5 SUCCESSFUL STRATEGIES DETERMINE HIGH PERFORMANCE' to find the organizing answer
74 title quality
RolandBerger · 2025 · 75p
Roland Berger Trend Compendium 2030: Megatrend 1 People & Society
“A disciplined, data-rich trend compendium with above-average action titles, but a weak Storymakers exemplar — no upfront thesis, no MECE pillar dividers, and a close that degenerates into three identical business-development CTAs; teach from individual slides, not the structure.”
↓ Three back-to-back CTA slides (p.69-71) carry identical titles and identical callouts — collapses the close into a marketing loop instead of a recommendation
74 title quality
McKinsey · 2023 · 17p
ESG momentum: Seven reported traits that set organizations apart
“A competent McKinsey research-survey readout with strong action titles and clean leader-vs-laggard benchmarking, but it never delivers the 'seven traits' MECE structure its title promises and closes on the authors page instead of a recommendation — useful as a teaching example for action titles, not for narrative arc.”
↓ The titular 'seven traits' are never explicitly named or numbered — the reader has to count and infer them across p.5-p.11
74 title quality
McKinsey · 2023 · 11p
Outlook on the automotive software and electronics market through 2030
“A competent McKinsey market-outlook brief with strong action titles and an answer-first opener, but it lacks tension and a concrete recommendation close — useful as a teaching example for declarative titles and quantified callouts, not for full Storymakers arc.”
↓ p.9 closes with a generic 'Conclusion' topic label and an exhortation rather than a prioritized recommendation or next-step list
74 title quality
Bain · 2018 · 35p
ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR
“A data-rich industry monitor with disciplined numeric action titles and an early-stated thesis, but it buries the 'so what' under an analytical sprawl and fades into a vague purpose exhortation — use pp. 2, 11, 18 and 26 as teaching examples of insight titling, not the deck's overall structure.”
↓ Resolution collapses into one vague slide (p. 30 'Be driven by purpose...') with no prioritized moves or owner/timeline — weak 'so what' for a 30-page build-up
74 title quality
IPSOS · 2021 · 14p
CCPC Investments Research Sept. 2021
“A competent market-research findings deck with strong per-slide action titles but no story arc or recommendation — useful as a teaching example for declarative data-slide headlines, not for Storymakers narrative structure.”
↓ No recommendation or 'so what' close: the deck ends on p.13 with another finding and then 'CONTACTS' (p.14), so the reader leaves without a call to action.
74 title quality
IPSOS · 2020 · 41p
2020 Effie UK Report in partnership with Ipsos MORI
“A well-structured Effie findings report with strong action titles and a disciplined data+case-study rhythm, but it lacks a stated thesis up front and ends in a contact slide instead of a recommendation — useful as an exemplar for chapter cadence and title craft, not for narrative opening/closing.”
↓ Both 'EXECUTIVE SUMMARY' slides (p.4 and p.40) appear to be sparse title placeholders with no synthesis — the deck never actually delivers an exec summary
74 title quality
MorganStanley · 2021 · 34p
20210628 Lanxess Presentation MS Cannon Ball Run Field Trip
“A solid IR earnings update with above-average action titles and a credible analytical spine, but the unlabeled dividers and absent recommendation make it a useful teaching example for segment-level action-titling, not for end-to-end Storymakers narrative.”
↓ No recommendation/CTA close — deck dribbles out via events calendar (p.31) and contacts (p.32)
74 title quality
MorganStanley · 2020 · 24p
OP 2020 03 17 morgan stanley european financials conference 2020 santander executive chairmans presentation only availab
“A solid investor-conference deck with strong quantified titles and a clear track-record-to-forward-plan structure, but it leaves the COVID tension unresolved and closes weakly — useful as a Storymakers exemplar for action titles in financial sections, not for full narrative arc.”
↓ COVID-19 context (p.3) is introduced then dropped — never reconciled with the mid-term EPS goal on p.23, leaving the central tension unresolved
74 title quality
Deloitte · 2022 · 32p
Women @ Work 2022: A Global Outlook
“A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.”
↓ Opening buries the answer across a letter and two 'Executive summary'-titled pages (p.2–4) instead of one thesis slide
74 title quality
JPMorgan · 2025 · 18p
20250114 bayer handout jpm 2025
“A solid investor-relations handout with strong asset-level action titles, but as a Storymakers exemplar it teaches headline discipline more than narrative architecture — use individual slides (p.7, p.10, p.13) as title-craft references, not the deck as a structural model.”
↓ No SCQA setup — the LoE transition (the actual investor tension) is acknowledged only in the closing title, never framed up front
74 title quality
JPMorgan · 2020 · 52p
2020 ccb investor day
“A disciplined investor-day performance review with strong action-title and metric hygiene but no narrative tension and a non-existent close — useful as a teaching example of quantified action titles and MECE business-unit structure, not as a Storymakers SCQA exemplar.”
↓ No Complication: the deck never acknowledges secular headwinds, fintech threats, or rate environment as tension to resolve — it reads as monologue, not argument
74 title quality
JPMorgan · 2025 · 21p
J.P. Morgan Healthcare Conference 2025
“A competent investor-day deck with strong action-title discipline and clean financial build-up, but it lacks Complication and explicit pillars — use slides 6-13 as a teaching example for declarative titles, not the overall arc.”
↓ No Complication: the deck never names a threat, gap, or competitive pressure, so it reads as a victory lap rather than a story with stakes
74 title quality
Barclays · 2025 · 85p
FY24 Results and Progress Update Presentation
“A polished, MECE earnings deck with disciplined action titles in the financial walk but no Complication and a recycled close — useful as a teaching example for top-down financial titling and divisional MECE, not for full Storymakers narrative arc.”
↓ No Complication act — nowhere in the first 10 slides is a tension, headwind, or stakeholder doubt named, so the 'progress' story has nothing to push against
74 title quality
Barclays · 2024 · 22p
20240618 Barclays UK Corporate Bank Deep Dive
“A well-structured three-pillar strategic update with strong MECE scaffolding and quantified titles, but one that buries its thesis in the opening and fades into Q&A at the close — useful as a teaching example for mid-deck pillar construction, not for narrative hook or landing.”
↓ Opening four slides (p.1-4) are context/KPI dashboards with no stated thesis — the 'So what' is delayed to p.10
72 title quality
Accenture · 2024 · 22p
Level Up: Elevate Your Business With a Platform Strategy
“A competently-structured thought-leadership deck with strong data-backed titles in the middle but a soft open and a closing that trails into appendix — useful as a teaching example for action-title discipline, not for narrative arc.”
↓ Opening buries the lead: the 2.1 pp margin advantage (p.3 callout) should be slide 1's headline, not a sub-bullet behind a definition
72 title quality
Accenture · 2020 · 34p
The Hidden Value of Culture Makers
“A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.”
↓ Conclusion slide (p.22) titled 'In conclusion' — textbook topic-label anti-pattern in a deck that otherwise uses action titles
72 title quality
BCG · 2023 · 25p
BCG Investor Perspectives Series Q2 2023
“A competent investor-survey readout with a strong answer-first opening and good action titles in the middle, but it is a data report, not a story — use p.3-5 and p.12 as teaching examples of front-loaded insight, not the overall structure.”
↓ No recommendation or 'so what for executives' slide — deck ends at p.16 (ESG caveat) then falls into seven appendix data tables (p.17-23) and contact info