AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

137 matching · page 5 / 6
58 title quality
Nielsen · 2022 · 65p
NCM SNCM Y 2022 SNCMP
“A client-meeting status update built backwards — solution-first then evidence-dump, ending without a recommendation; use the action-titled streaming-data slides (p.44-46, p.56) as a teaching example, but treat the overall structure as a counter-example for SCQA.”
↓ Closes with a data table (p.62 'Quick Fade of Top Movies') and a thank-you slide — no recommendation, no next steps, no ask
58 title quality
GoldmanSachs · 2022 · 51p
Presentation+Leonardo+GS+Investor+Meeting
“A competent IR reporting deck with a thesis-first opening and several strong metric-bearing action titles, but fragmented by six agenda resets and fizzled by a financial-appendix ending — useful as a teaching example for numeric action titles (p.8, p.26, p.30), not for narrative arc or closing craft.”
↓ Six 'Agenda' slides (p.2, 11, 21, 33, 35, 42) act as inert section gates instead of insight-bearing pillar dividers
55 title quality
IPSOS · 2021 · 61p
inv research 20210422 investing and covid 19 0
“A competent Ipsos research report with a front-loaded exec summary but a topical, SCQA-free structure and no recommendation - mine p.6-9 and p.31-32 as teaching examples of insight titles, but do NOT use the overall structure as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide anywhere in the deck; closes on a neutral stat (p.55) then appendix and contact info (p.60)
55 title quality
GoldmanSachs · 2020 · 70p
Goldman Sachs Sixteenth Annual ANZ Investment Forum Presentation
“A competent corporate IR/forum overview with clean section architecture but topic-label titles in the segments block, no complication, and an appendix that duplicates the main narrative — useful as an example of MECE structure and occasional declarative financial titles, not as a Storymakers arc exemplar.”
↓ Operating-group section uses the segment name as the slide title 3-4 times each (slides 28-36 and again 63-66) — readers can't tell pages apart by title alone
54 title quality
DeutscheBank · 2024 · 44p
Deutsche Bank Q2 2024 Presentation
“Solid bank earnings report with a strong thesis-first opening but a muddled close and topic-labeled analytical middle — use p.2-6 as a teaching example for action-title exec summaries, not the deck as a Storymakers exemplar.”
↓ Segment section (p.15-19) uses pure noun titles ('Corporate Bank', 'Investment Bank', 'Private Bank') — misses the chance to state each segment's insight
52 title quality
KPMG · 2023 · 10p
The generative AI advantage in financial services
“A serviceable thought-leadership PDF with one strong action title and disciplined callouts, but structurally a topic-dump that buries its thesis and ends in a vendor pitch — useful as a teaching example of weak openings and noun-titles, not as a Storymakers exemplar.”
↓ Opening is dead weight — p.1 cover + p.2 generic 'Introduction' burn two of the deck's ten pages without establishing stakes or thesis
52 title quality
PwC · 2018 · 36p
Global Top 100 companies by market capitalisation
“A competent annual data benchmark with strong page-level numeric titles but no story arc — useful as a teaching example of insight-bearing chart titles, not as a Storymakers structural exemplar.”
↓ Methodology and contacts (p.3–5) are placed BEFORE any finding, burying the lead by 6 pages
50 title quality
McKinsey · 2024 · 25p
Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024
“A boutique-agency pitch wearing a McKinsey label — has pillar scaffolding and a clever verbal bookend, but topic-labeled titles and a buried recommendation make it a useful teaching example of where a deck loses its Storymakers spine, not an exemplar to imitate.”
↓ Thesis is buried — first 5 slides establish context (¥13tn, $3.565tn, value-share chart) but never state what the audience should do; opening fails the 'lead with the answer' test
50 title quality
PwC · 2021 · 34p
Global Top 100 companies by market capitalisation
“A competent PwC benchmark report with strong data hygiene but weak narrative engineering — useful as a reference artifact and as a cautionary example of how topic-label titles and a missing recommendation hollow out an otherwise data-rich deck.”
↓ No recommendation or call-to-action — the deck ends in ranking tables (pp.22-26) and a value-distribution appendix (pp.29-33), not a "so what"
48 title quality
IPSOS · 2024 · 74p
Education Monitor 2024 Ipsos
“A competent research-monitor publication with a strong answer-first opening and several model action titles, but it is not a Storymakers exemplar — use pp. 4-14 and pp. 20/46 as teaching examples of insight titling, and use the pp. 47-58 sequence as a cautionary example of MECE failure and of a deck that analyses without ever recommending.”
↓ No resolution act — deck ends on methodology (p.73) and 'For more information' (p.74), with no recommendation or call to action
48 title quality
PwC · 2019 · 164p
COPERNICUS Market report February 2019
“A rigorous nine-sector market impact report with strong MECE bones and good quantified case studies, but it is structured as a research deliverable rather than a Storymakers narrative — useful as a teaching example for parallel sector analysis and SWOT title-craft, not for opening hooks, action titles, or closing resolution.”
↓ No closing act — the deck stops at security case study p.155 with zero recommendation, next-step, or 'so what for EU funding' slide
45 title quality
Deloitte · 2023 · 29p
Trends & AI in the Contact Center
“A competent survey-plus-capabilities deck with strong data callouts but a weak story spine — use its quantified pull-quotes as a teaching example, not its structure or titles.”
↓ Six near-identical section dividers (pp.2,4,6,8,10,12) eat ~20% of the deck without differentiating pillars — dividers should be MECE, not refrains
44 title quality
PwC · 2025 · 48p
Moving faster: Reinventing compliance to speed up, not trip up
“A well-architected survey-report-as-deck with disciplined sectioning and a memorable Compliance Pioneer payoff, but action titles default to topic labels and the close substitutes metaphor for a recommendation — useful as a teaching example for repeating per-pillar 'Actions' beats, not for headline writing.”
↓ Action titles overwhelmingly topic labels (e.g. p.11 'Negative impacts of increased complexity', p.17 'A different way', p.34 'Culture of compliance') — the insights live in callouts, not headlines
44 title quality
CreditSuisse · 2023 · 37p
20230530 A long way down Credit Suisse Rolf Sethe 11th EBI Academic Debate
“A chronologically compelling academic-debate narrative with a strong scandal-cascade spine and two genuinely original conclusions, but it buries its thesis behind seven 'Contents' dividers and repetitive price-delta titles — use the scandal-walk (pp.15-27) as a teaching example of dramatic sequencing, not the deck's structure.”
↓ Seven 'Contents' section dividers (pp.2, 5, 7, 9, 11, 28, 35) instead of named MECE pillars — the deck's structure is invisible to the reader
42 title quality
Deloitte · 2023 · 36p
Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders
“A competently structured research report with a memorable title device and a strong Five Maxims close, but titles carry topics not insights and the middle lacks narrative tension — use the bookend thesis and Five Maxims as teaching examples, not the interior title discipline.”
↓ Action titles are overwhelmingly questions or topic labels rather than insights (p.9, p.11, p.13, p.14, p.25) — a reader skimming the title stream cannot reconstruct the argument
40 title quality
PwC · 2022 · 60p
Boardroom Agenda 2022
“A competently sectioned PwC event briefing — usable as a teaching example for four-pillar boardroom architecture and quote-led tension framing, but a weak Storymakers exemplar overall because it has no deck-level thesis, a placeholder-style opening, fragmented closes, and predominantly topic-label titles.”
↓ No deck-level thesis: opening (p.1-5) skips straight from 'Welcome' to agenda with zero stakes, and there is no closing slide that synthesizes across the four pillars
38 title quality
IPSOS · 2022 · 79p
inv research 20220928 crypto asset survey EN
“A competent topic-organized survey report with strong callouts but topic-label titles and no resolution — use the p.5-8 Key Findings pattern as a teaching example of leading with the answer, but not the deck's overall structure.”
↓ Titles are topic labels, not insights — p.12 'Crypto Ownership' instead of '13% of Canadians own crypto, skewing young, male and investor-leaning'
38 title quality
IPSOS · 2023 · 73p
inv research 20231129 crypto asset survey 2023
“A competently structured research-report deck with strong MECE pillars and answer-first summaries, but topic-label titles and a missing recommendation act make it useful as a teaching example of structure-without-argument rather than a Storymakers exemplar.”
↓ No recommendation / 'so what' act — deck ends in an appendix with demographics (p.72), leaving the reader without next steps or policy implications
35 title quality
Deloitte · 2023 · 52p
VC Human Capital Survey
“A competent longitudinal survey report with a real three-act spine and a genuine call-to-action block, but titles are topic labels and the resolution is dwarfed by the analytical middle — use pp.38-40 as a teaching example of an explicit recommendations coda, not the overall structure as a Storymakers exemplar.”
↓ Title layer carries almost no insight — 'Gender diversity' repeated on pp.12-15, 'Racial diversity' repeated 7x on pp.16-22; the pull-quotes do the work the titles should
35 title quality
MorganStanley · 2023 · 20p
ey global ipo trends 2023 q2 v1
“A competently structured EY educational primer with a 5W1H spine and a service pitch tail — useful as a teaching example of MECE topic coverage, but a poor Storymakers exemplar because it leads with questions instead of answers and closes on credentials instead of a recommendation.”
↓ Action titles are nouns or questions throughout (pp.4, 5, 7, 9, 10, 11, 12) — the deck never tells you the answer in the title bar
32 title quality
Deloitte · 2018 · 43p
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation
32 title quality
Innosight · 2020 · 17p
Reset Innovation Priorities
“A solid whitepaper-style how-to with a strong opening question and useful frameworks, but Storymakers-weak — figure-caption titles and a generic close make this a teaching example for analytical scaffolding, not narrative craft.”
↓ Action titles are figure captions, not insights — every framework slide (p.4, p.7, p.10, p.11, p.13, p.15) is titled 'Figure N: …'
32 title quality
misc · 2023 · 92p
WORLD AFFAIRS 2023
“A 92-page Ipsos survey-data report dressed as a deck — useful as a counter-example of how topic-label titles, a missing exec summary, and a 19-slide country dump destroy narrative; do NOT use as a Storymakers exemplar except to teach what to avoid.”
↓ No executive summary, no thesis slide, no recommendations slide — 92 pages and zero synthesis
32 title quality
IPSOS · 2023 · 92p
ipsos hisf world affairs report 2023 final
“A topic-indexed survey data dump with strong parallel structure but no thesis, no recommendation, and titles that are mostly category labels — use it as a counter-example of how to publish findings without a story, not as a Storymakers exemplar.”
↓ No executive summary, key-findings page, or recommendation anywhere in 92 pages — the insight-per-slide ratio is close to zero for a reader skimming titles