AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
89 matching · page 4 / 4
50
title quality
Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024
“A boutique-agency pitch wearing a McKinsey label — has pillar scaffolding and a clever verbal bookend, but topic-labeled titles and a buried recommendation make it a useful teaching example of where a deck loses its Storymakers spine, not an exemplar to imitate.”
↓ Thesis is buried — first 5 slides establish context (¥13tn, $3.565tn, value-share chart) but never state what the audience should do; opening fails the 'lead with the answer' test
48
title quality
TRREB Ipsos year in review and outlook 2021
“A competent industry research read-out with a few strong action titles and a memorable economic-impact close, but the topic-label titles and generic section dividers make it an analytical-dump rather than a Storymakers exemplar — useful as a teaching case for what happens when a deck reports data without arguing a point.”
↓ All three section dividers reuse the same deck title instead of naming the pillar (Buyers, Sellers, Investors), so MECE structure is invisible
45
title quality
Reinventing Operations in Asset Management
“A research-report-style thought leadership deck with strong stats but topic-label titles and a missing recommendation act — useful as a teaching example of stat-led callouts, not of Storymakers narrative structure.”
↓ No declarative answer-first opening — p.1-3 set context without naming what Accenture believes the reader should do
45
title quality
Intelligent banking
“A solid evidence-rich KPMG thought-leadership report with a defensible Enable/Embed/Evolve framework, but as a Storymakers exemplar it teaches the wrong habits — topic-label titles, buried thesis, vendor-pitch close — so use the middle phase structure as a teaching example, not the opening or closing.”
↓ Action titles are largely topic labels — 'Workforce concerns' (p.25), 'Barriers to progress' (p.10), 'Key considerations' (p.31) — forcing the reader to dig into the body to find the insight
42
title quality
Technology Trends Outlook 2022
“A high-quality 14-trend research compendium with a strong data-led opening but no closing synthesis or recommendation — use the per-trend micro-template and the p.3/p.5 opening as teaching examples, not the overall deck structure.”
↓ No closing synthesis — the deck terminates on the last trend's appendix (pp.180-184) with zero cross-trend wrap-up or recommendation
40
title quality
Sustainability Report 1 July 2022 – 30 June 2023
“A competent annual sustainability report with credible KPIs but topic-label titles and no SCQA spine — useful as a 'how to surface impact numbers' example, not as a Storymakers narrative exemplar.”
↓ Duplicate titles on pp.6–7 ('Key programmes helping us deliver on our corporate sustainability goals:') reveal the lack of distinct, MECE narrative pillars
38
title quality
REINVENTION WITH GENERATIVE AI: CalPERS
“A capabilities-and-education primer dressed as a client deck — useful as a teaching example of clean case-study slides (p.17–20) but a cautionary tale on story arc, since the client and the recommendation are both buried until the last two pages.”
↓ CalPERS — the named client — does not appear in the narrative until p.24, turning a client deck into a generic GenAI capabilities primer
38
title quality
PwC Global Family Business Survey 2018 The values effect
“Editorial-style survey report with strong case-study scaffolding but topic-label titles and a soft close — use the section-divider callouts and case-study cadence as teaching examples, not the title craft or the resolution.”
↓ Action-title hygiene is poor — 8+ slides reuse the literal report name 'PwC Global Family Business Survey 2018' as the title (e.g. p.3, p.14, p.16, p.17, p.19, p.29, p.31, p.35, p.36, p.37, p.45), forfeiting the slide's most valuable real estate
38
title quality
Navigating uncertainty: PwC’s annual global Working Capital Study
“A competently structured PwC thought-leadership report with strong quantified stakes and clean section architecture, but topic-label titles and a soft service-pitch close keep it firmly in the 'analytical report' lane rather than the Storymakers exemplar tier.”
↓ Action titles are almost entirely topic nouns or 'Figure X:' captions — the deck reads like a report TOC, not a story
34
title quality
The importance of being human in a digital world
“Research-report-style thought-leadership deck with a strong unifying metaphor and a genuine two-pillar MECE spine, but titles recycle section labels instead of carrying per-slide insights — useful as a teaching example of anchor-phrase discipline, not of action-title craft.”
↓ Action titles collapse into section labels — five consecutive slides (p.7, 9, 10, 11, 12) all titled '03 Key research findings' with no per-slide insight, forcing the reader to mine the body for the point
32
title quality
WHAT THE FUTURE: WELLNESS
“An Ipsos editorial trends magazine masquerading as a deck — strong hook and a usable 'four tensions' framework, but the question-as-title habit and 15-slide quote appendix make it a counter-example for Storymakers, not an exemplar.”
↓ Question-titles dominate (p.6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23) — the reader has to do the synthesis the deck should be doing
30
title quality
Deloitte SEA CFO Forum Southeast Asia Business Outlook
“A services brochure dressed as a deck — useful as a teaching example of how a parallel-pillar capabilities dump fails the Storymakers tests (no SCQA, topic-label titles, firm-first opening, contacts-page ending), not as an exemplar to emulate.”
↓ No SCQA or thesis: the deck never names a Complication the CFO should care about, so every services block arrives unmotivated
28
title quality
Sustainability Report 1 July 2022 – 30 June 2023
“A competent GRI-aligned sustainability disclosure that is well-evidenced but narratively flat — useful as a teaching example of KPI density and ESG taxonomy, but a weak Storymakers exemplar because it has topic-label titles, no tension, and no recommendation close.”
↓ Action titles are largely absent — p.22 'Economic performance', p.67 'Trainings', p.84 'Pollutant emission' are nouns, not insights
25
title quality
IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023
“A 186-page Ipsos data book mislabeled as a deck — useful as a reference appendix and as a teaching example of how topic-label titles destroy narrative, but not a Storymakers exemplar.”
↓ ~170 of 186 slides are one-chart-per-page with topic-label titles (e.g. p.45 'Financial services - It is good at what it does') — no synthesis, no 'so what'
22
title quality
THE IPSOS AI MONITOR 2024
“A competent survey-data report with a strong opening stat but topic-label titles and a missing resolution act — useful as a counter-example of how raw survey questions kill action titles, not as a Storymakers exemplar.”
↓ 30+ slides use the literal survey question as the title (p.11-16, 20-23, 28-40), forcing the reader to derive every insight
20
title quality
Global Report What Worries the World May 23 WEB
“A competent recurring tracker report with strong evidence in the callouts but topic-label titles and no resolution act — useful as a teaching example of what NOT to do at the title and closing layers, not as a Storymakers exemplar.”
↓ Titles are nouns, not insights — the action sits in the callout (p.9, p.13–19, p.22–28)
20
title quality
enhaced data extraction using gen ai ey collaboration with wlastic
“A research-paper-styled EY/Elastic case study with a real quantitative payoff buried under topic-label titles and a vacuous conclusion — useful as a counter-example of what action titles and a closing 'R' should fix, not as a Storymakers exemplar.”
↓ Seven consecutive slides titled 'Use case implementation evaluation (Cont'd)' (p.8–13) — the canonical anti-pattern for action titles and section structure