AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 61.6
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most common opening verb across 3405 suggestions↑ Top 5 on title quality
- 86 2024 Global Investor Survey BCG · 2024
- 86 What if Germany becomes the sick man of Europe again? RolandBerger · 2023
- 86 ey global economic outlook july 2023 MorganStanley · 2023
- 85 March Macro Brief Financial fissures emerge Accenture · 2023
- 85 ecb.forumcentbankpub2024 Hatzius presentation.en GoldmanSachs · 2024
↓ Toughest critiques
“ ” Verdict gallery
- “A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.” — AlvarezMarsal, 2024
- “Solid BCG executive-perspectives piece with excellent imperative-led action titles and a clean recommendation block, but the 10-slide context run-up, absent MECE dividers, and whimpering close-into-appendix make it a better teaching example for title craft than for overall Storymakers arc.” — BCG, 2022
- “Lead-gen publication deck with unusually strong action titles and a clean analytical middle, but a hollow recommendation act — useful as a teaching example for title craft, not for narrative resolution.” — LEK, 2024
- “A well-titled McKinsey research briefing with a clean setup and a framework promise on p.4, but it is an S-C-A deck with the R amputated — useful as a teaching example for action-title craft, not for full Storymakers arc.” — McKinsey, 2020
- “An analytically rigorous, answer-first Roland Berger argument with excellent declarative titles and a clean S→C→A pillar structure, but it stops at impact and never delivers the Resolution — useful as a teaching example for action titles and quantified build-up, not for how to close a deck.” — RolandBerger, 2017
- “A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.” — RolandBerger, 2018
- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.” — misc, 2021
All reviewed decks
1086 matching · page 38 / 46
45
title quality
FIBA faninsights juli24
“A competent Nielsen data-tour report with strong callouts but weak narrative spine — useful as an example of clean section structure and quantified pull-quotes, not as a Storymakers exemplar of action titles or SCQA closure.”
↓ No recommendation or 'so what' — the deck stops at p.16 demographics and jumps straight to 'Thank you!' (p.17), leaving FIBA with data but no advice
45
title quality
id18 leveraging capabilities for wealth management
“A competent investor-day deck with a clean three-pillar middle and a proper synthesis close, but weak action titles and a missing complication act make it a useful example of IR-style structure rather than a Storymakers exemplar.”
↓ Titles are overwhelmingly nouns, not insights — 'Our Key Priorities' (p.5), 'Our Businesses' (p.6), 'Wealth Management: Who We Are' (p.8) bury the takeaway
44
title quality
Moving faster: Reinventing compliance to speed up, not trip up
“A well-architected survey-report-as-deck with disciplined sectioning and a memorable Compliance Pioneer payoff, but action titles default to topic labels and the close substitutes metaphor for a recommendation — useful as a teaching example for repeating per-pillar 'Actions' beats, not for headline writing.”
↓ Action titles overwhelmingly topic labels (e.g. p.11 'Negative impacts of increased complexity', p.17 'A different way', p.34 'Culture of compliance') — the insights live in callouts, not headlines
44
title quality
Charging Ahead Australia’s battery powered future
“This is an Accenture capabilities/credentials deck dressed as a research report — structurally tidy but narratively flat, with a context-heavy open and a case-study close; useful as an example of section-divider hygiene and MECE frameworks, not as a Storymakers narrative exemplar.”
↓ No thesis in the first 5 slides — opening is pure decarbonization context, never states the answer (pp.1-5)
44
title quality
20230530 A long way down Credit Suisse Rolf Sethe 11th EBI Academic Debate
“A chronologically compelling academic-debate narrative with a strong scandal-cascade spine and two genuinely original conclusions, but it buries its thesis behind seven 'Contents' dividers and repetitive price-delta titles — use the scandal-walk (pp.15-27) as a teaching example of dramatic sequencing, not the deck's structure.”
↓ Seven 'Contents' section dividers (pp.2, 5, 7, 9, 11, 28, 35) instead of named MECE pillars — the deck's structure is invisible to the reader
42
title quality
European Distressed Credit Watch List
“A competently produced reference catalogue of distressed European credits with strong market-context data on the front end, but it abandons narrative craft at the case-study section and has no close — useful as a teaching example of what 'analytical dump with no resolution' looks like, not as a Storymakers exemplar.”
↓ No recommendation or 'so what' slide anywhere — the deck ends mid-catalogue at p.39 (Winoa) then jumps to contacts
42
title quality
Introduction to A&M Services in Asia
“A standard firm-capabilities brochure organized by practice area — useful as an anti-example of 'no SCQA, no close' and of topic-label titles, not as a Storymakers exemplar.”
↓ No SCQA arc — the deck never poses a client Question, so there is no Answer to build toward; it is an undifferentiated service catalog
42
title quality
An Introduction to Our Group Oct 2025
“A polished corporate capabilities brochure, not a Storymakers exemplar — useful as a cautionary example of how pillar dividers and proud proof points cannot substitute for a thesis, complication, and recommendation.”
↓ No SCQA: the deck never names a business complication a reader should care about — it only asserts capability
42
title quality
Capgemini Group Presentation 2025
“Corporate introduction brochure with a decent three-pillar spine but no SCQA arc and a bloated appendix — useful as a teaching case of how MECE pillars can coexist with weak action-titling, not as a Storymakers exemplar.”
↓ No SCQA or problem framing anywhere in the first 10 pages — the deck asserts identity rather than arguing a point
42
title quality
Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders
“A competently structured research report with a memorable title device and a strong Five Maxims close, but titles carry topics not insights and the middle lacks narrative tension — use the bookend thesis and Five Maxims as teaching examples, not the interior title discipline.”
↓ Action titles are overwhelmingly questions or topic labels rather than insights (p.9, p.11, p.13, p.14, p.25) — a reader skimming the title stream cannot reconstruct the argument
42
title quality
IBV The Cognitive Enterprise
“A competent IBM thought-leadership brief with the right ingredients (client cases, a stake stat, next steps) but undermined by repeated topic-label titles and an invisible pillar structure — useful as a teaching example of why action-titling and section dividers matter, not as a Storymakers exemplar.”
↓ Six slides reuse the identical title 'The Cognitive Enterprise: The finance opportunity' (p.4, 8, 10, 12, 16, 18), erasing any sense of forward motion
42
title quality
Familiar challenges new approaches
“A competent survey report with a clean three-pillar spine but weak action titles and no recommendation — useful as a teaching example for chapter dividers and quote-slide pacing, not for narrative arc.”
↓ Many data slides ship the raw 'Exhibit N: <question text>' as the title (p.7, p.10, p.11, p.13, p.18, p.19, p.24, p.30) — the chart caption is doing the work an action title should
42
title quality
Accelerating Sustainable and Inclusive Growth
“A pillar-organized ESG disclosure report with strong client-case storytelling but weak title discipline and no narrative resolution — useful as a teaching example for case-study slide construction (p.21–30) and pillar dividers, not as a Storymakers exemplar of the full S→C→A→R arc.”
↓ Action titles are predominantly topic labels ('Our approach' p.34, 'Development' p.36, 'Our people' repeated as title on p.37 and p.42) — readers cannot skim titles and reconstruct the argument
42
title quality
Technology Trends Outlook 2022
“A high-quality 14-trend research compendium with a strong data-led opening but no closing synthesis or recommendation — use the per-trend micro-template and the p.3/p.5 opening as teaching examples, not the overall deck structure.”
↓ No closing synthesis — the deck terminates on the last trend's appendix (pp.180-184) with zero cross-trend wrap-up or recommendation
42
title quality
Scalar calibration For Life insurance business
“A competent two-part technical memo with disciplined callouts but topic-label titles and an appendix-buried structure — useful as a teaching example for callout writing and case-study framing, not for Storymakers narrative architecture.”
↓ Action titles default to noun phrases ('DESIGN DECISIONS: …', 'COUNTRY-SPECIFIC DETAILED ANALYSIS – …') instead of insights, forcing the reader to extract the point from the callout.
42
title quality
Private Markets Decarbonisation Roadmap Summary
“A product-explainer summary that documents a framework rather than argues a case — use its Alignment-Scale mechanics (p.5, p.12–14) as a teaching example for crisp framework explanation, but not its overall structure, which buries the CTA at p.9 and pads the back half with six slides sharing one action title.”
↓ The same action title is repeated across six asset-class slides (p.18–23), collapsing what should be six differentiated insights into one generic label
42
title quality
IEI 2024 Global Charts
“A competently organised annual research index with a summary-first opening and a handful of strong action titles, but it is an analytical readout — not a Storymakers exemplar — because most titles restate survey questions and the deck ends without a recommendation or call to action.”
↓ No recommendation or 'so what' act — deck ends on a data chart (p.38) then methodology, with the closing slide (p.41) reduced to a contact card
42
title quality
Accenture Tech Vision 2025
“A well-structured thought-leadership report with genuine MECE pillars and strong evidence cadence, but it buries its insights in generic section labels and fades into an appendix instead of landing a recommendation — useful as a teaching example for pillar architecture, not for action titling or closing.”
↓ Duplicated titles ('The Big Picture', 'The Technology', 'What's Next', 'A Portrait of the Future') recur in every section, making the deck unscannable and forcing readers to rely on callouts
42
title quality
uefa weuro 2025 approaching the summit en may 2025
“Competent EY economic-impact report with a disciplined 5-pillar measurement spine and strong numeric callouts, but the topic-label titles and missing closing synthesis make it a useful exemplar for MECE structure — not for Storymakers action-title or resolution craft.”
↓ Topic-label titles dominate (e.g. 'THE PROFESSIONAL GAME' p.19, 'BROADCAST AND SPONSORSHIP POTENTIAL' p.20) — none of the punchy stats reach the action title
42
title quality
EY Ireland FS Research Report
“A structurally disciplined research report with clean MECE pillars and a repeatable evidence→recommendation pattern — useful as a Storymakers exemplar for STRUCTURE and pillar consistency, but not for action titling or closing punch.”
↓ Action titles are overwhelmingly topic labels — repeating '5.1 Technological Infrastructure & Innovation' verbatim across pp.13/14/15 wastes the most valuable real estate on the page
42
title quality
Accelerating Sustainable and Inclusive Growth
“An ESG compliance report dressed as a deck — front-loaded KPIs and a clean three-pillar spine are usable as teaching examples for section dividers, but topic-label titles, the missing complication act, and a 23-slide appendix tail make it a weak overall Storymakers exemplar.”
↓ Closing collapses into a 23-slide appendix tail (pp.67-89) with no recommendation or forward-looking ask — the deck ends on a CPA assertion (p.87) and a URL (p.89), not an invitation
40
title quality
Everest Group RCM Operations
“A reprinted analyst-report vendor profile with one good action title (p.4) and six dead topic-label slides — useful as a negative example for Storymakers training on action titles and missing closes, not as a structural exemplar.”
↓ Six consecutive 'Cognizant profile (page N of 6)' slides (p.5–p.10) are a topic dump with zero insight-bearing titles — the reader cannot scan and know what each page claims
40
title quality
2021 Global Shared Services and Outsourcing Survey Report
“A competent Deloitte survey-report deck with strong quantified callouts but interrogative topic titles and a contact-us ending — useful as a teaching example of insight-rich captions trapped inside a question-driven structure, not as a Storymakers exemplar.”
↓ Titles are questions, not answers — p.8, p.9, p.10, p.11, p.12, p.14, p.15, p.17, p.18, p.20, p.21, p.22, p.23 all use the 'What/How...?' pattern, forcing the reader to hunt the callout
40
title quality
Parthenon Profit Warnings Q3
“A competent quarterly-report build-up with strong callouts and data, but topic-label titles and a missing recommendation act make it a teaching example of how editorial prose can rescue weak slide titles — not a Storymakers structural exemplar.”
↓ No resolution act — the deck ends on a clickable map (p.13) and contacts page (p.14) with no recommendation or next steps framed as a 'so-what'.