AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 61.6
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most common opening verb across 3405 suggestions↑ Top 5 on title quality
- 86 2024 Global Investor Survey BCG · 2024
- 86 What if Germany becomes the sick man of Europe again? RolandBerger · 2023
- 86 ey global economic outlook july 2023 MorganStanley · 2023
- 85 March Macro Brief Financial fissures emerge Accenture · 2023
- 85 ecb.forumcentbankpub2024 Hatzius presentation.en GoldmanSachs · 2024
↓ Toughest critiques
“ ” Verdict gallery
- “A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.” — AlvarezMarsal, 2024
- “Solid BCG executive-perspectives piece with excellent imperative-led action titles and a clean recommendation block, but the 10-slide context run-up, absent MECE dividers, and whimpering close-into-appendix make it a better teaching example for title craft than for overall Storymakers arc.” — BCG, 2022
- “Lead-gen publication deck with unusually strong action titles and a clean analytical middle, but a hollow recommendation act — useful as a teaching example for title craft, not for narrative resolution.” — LEK, 2024
- “A well-titled McKinsey research briefing with a clean setup and a framework promise on p.4, but it is an S-C-A deck with the R amputated — useful as a teaching example for action-title craft, not for full Storymakers arc.” — McKinsey, 2020
- “An analytically rigorous, answer-first Roland Berger argument with excellent declarative titles and a clean S→C→A pillar structure, but it stops at impact and never delivers the Resolution — useful as a teaching example for action titles and quantified build-up, not for how to close a deck.” — RolandBerger, 2017
- “A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.” — RolandBerger, 2018
- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.” — misc, 2021
All reviewed decks
1086 matching · page 37 / 46
48
title quality
ey global ipo trends q4 2019
“Competent regional market-update deck with a clear thesis up front and a strong rhetorical close, but undermined by lazy repeated topic-label titles and a missing synthesis slide - use the quote-slide openers as a teaching example, not the analytical pages.”
↓ Workhorse analytical slides reuse identical topic-label titles ('Global IPO market insight' x3, 'Asia-Pacific IPO market insight' x3, 'Europe, Middle East, India and Africa IPO market insight' x3) - every one of those should carry the slide's specific insight
48
title quality
gpc genai ocsummaryv2 content
“A credible Gartner survey digest with a strong sample-size hook and decent per-function action titles, but structurally it is an analytical dump — no SCQA arc, blank section dividers, and a marketing CTA where the recommendation should be; use the per-function slides (p.26–36) as a teaching example of action titles, not the deck's overall structure.”
↓ Repeated identical titles on consecutive slides (p.4–6 'Barriers…', p.7–9 'Identifying… Benefits', p.10–12 'Pinpointing Use Cases') signal a topic dump rather than a build
48
title quality
3Q23 Investor Presentation GS
“A classic IR/positioning deck structured as a capabilities tour — strong quantified callouts and solid competitive benchmarks, but no SCQA arc, no recommendation, and topic-label titles dominate; use p7–p10 as a teaching example of competitive benchmarking, not the deck's structure.”
↓ No Complication or Resolution — deck never poses the question it is answering, and never lands a recommendation or ask
48
title quality
The J M Smucker Co 2023 Barclays Presentation
“This is an investor conference deck, not consulting work — it has clean quantify-impact slides and a disciplined refrain, but as a Storymakers exemplar it demonstrates what to avoid (topic-label titles, missing Complication act, appendix-heavy tail) more than what to emulate.”
↓ No Complication/Question act — the deck never names a risk, market headwind, or strategic tension, so the 'recommend' slides (p.8, p.22, p.24) read as assertions rather than answers to a problem.
48
title quality
Deutsche Bank Q1 2024 Presentation
“Competent investor-relations earnings deck with a quantified opening and disciplined callouts, but organised by reporting taxonomy rather than narrative — use p.2-5 as a teaching example of leading with numbers, not the structure as a Storymakers exemplar.”
↓ Segment section (p.15-19) titles are pure nouns — 'Corporate Bank', 'Investment Bank', 'Private Bank' — forcing the reader to the callouts to extract the story
45
title quality
How aligning security and the business creates cyber resilience
“A structurally sound four-act research report with strong MECE pillars and quantified callouts, undermined by seven identically-titled analysis slides and a missing call-to-action — use its section architecture as a teaching example, not its action titles.”
↓ Seven slides (p.12, 14, 15, 17, 18, 20, 21) all carry the identical title 'Why alignment matters' — the biggest title-quality failure in the deck
45
title quality
Reinventing Operations in Asset Management
“A research-report-style thought leadership deck with strong stats but topic-label titles and a missing recommendation act — useful as a teaching example of stat-led callouts, not of Storymakers narrative structure.”
↓ No declarative answer-first opening — p.1-3 set context without naming what Accenture believes the reader should do
45
title quality
Deloitte Global Treasury Survey
“A competent survey-findings report with clean pillar structure and strong data, but not a Storymakers exemplar — use it to teach MECE sectioning and data callouts, not narrative arc or action titling.”
↓ No recommendation or 'so what' slide — deck ends at p.20 on a trend observation before 'Contact us'
45
title quality
Tillsonburg IT Strategic Review
“A competently structured public-sector advisory deck with a clear S-C-A-R spine and strong callouts, but undercut by topic-label titles and a slow opener — useful as a teaching example of clean section flow, not of Storymakers action-title discipline.”
↓ Slow opening: five slides of front matter/scaffolding before the stakes land (p.1–5)
45
title quality
Accelerated Access Review UK Mapping
“A structurally MECE but narratively incomplete analytical mapping — useful as an exemplar of parallel-pillar taxonomy and case-study titling, but a cautionary tale on closing: the deck stops before the recommendation and should not be taught as a Storymakers arc.”
↓ No Resolution act: the deck ends on Methodology/Glossary/Limitations (pp.103-108) with zero recommendations, owners, or sequencing of the 12 opportunities teased on p.10
45
title quality
Risk management in transformation
“A competently structured analytical survey report with a visible three-act spine and a recommendation slide, but too many titles are topic labels or figure captions — useful as a teaching example of pillar architecture and front-loaded takeaways, not of Storymakers action-title discipline.”
↓ Roughly a third of body slides use raw figure captions as titles ('Figure 10...', 'Figure 15...', 'Figure 24...', 'Figure 25...') — topic labels, not findings
45
title quality
2024 TransAct Middle East
“Competent PwC market-update with a clear thesis on the cover and two genuinely insightful theme titles, but most analytical slides default to chart-label titles and the deck skips the Complication act — use pp.14-15 as a teaching example for action titles, not the overall structure.”
↓ Four chart slides (p.4, p.6, p.9, p.18) reuse near-identical 'Deal Volume FY-2021 to FY-2023' chart-label titles instead of stating what the chart proves.
45
title quality
Nielsen Fan Insights
“A competent data-reporting deck with strong callouts but topic-label titles and no recommendation — useful as a teaching example of clean section structure and quantified pull-quotes, but not as a Storymakers narrative exemplar.”
↓ No recommendation or 'so what' slide — deck ends at p.17 'Thank you!' with zero call to action
45
title quality
Intelligent banking
“A solid evidence-rich KPMG thought-leadership report with a defensible Enable/Embed/Evolve framework, but as a Storymakers exemplar it teaches the wrong habits — topic-label titles, buried thesis, vendor-pitch close — so use the middle phase structure as a teaching example, not the opening or closing.”
↓ Action titles are largely topic labels — 'Workforce concerns' (p.25), 'Barriers to progress' (p.10), 'Key considerations' (p.31) — forcing the reader to dig into the body to find the insight
45
title quality
From resilience to reinvention
“A competent, correctly-shaped CEO-survey deck with the right SCQA bones but topic-label titles and a soft close — useful as a structural template, not as a Storymakers exemplar for action-title writing.”
↓ Titles are mostly nouns ('Outlook', 'Sustainability', 'Impact of AI') instead of insight-bearing action titles
45
title quality
From Lead to Cash Simplify and Scale with Revenue Ops
“A competently structured RevOps point-of-view with a clean MECE spine but topic-label titles and a buried recommendation — useful as a teaching example of pillar architecture, not of action-title craft.”
↓ Action titles are dominated by topic nouns ('People', 'Process', 'Technology', 'Recommendations', 'Conclusion') instead of declarative insights
45
title quality
Multi-regional transmission model
“A competent analytical build-up of a proprietary simulation tool that collapses in the final act — useful as a teaching example for problem-framing and quantified callouts, but a cautionary tale on section architecture, topic-label titles, and the absence of a closing recommendation.”
↓ Broken section architecture: Roman numerals skip II and V, 'IV' appears twice (p.30 and p.33), and p.35 is a one-character divider ('U') — this alone signals the deck never got a final pass
45
title quality
2023 Global Marketing Trends
“A credible trend-survey report mis-cast as a deck — useful as a cautionary example of how strong evidence and good callouts can still fail Storymakers when titles are topic labels and the closing is a URL.”
↓ No recommendation or 'so-what' slide — the deck ends on a blockchain chart (p.16) and a URL (p.17)
45
title quality
Trends & AI in the Contact Center
“A competent survey-plus-capabilities deck with strong data callouts but a weak story spine — use its quantified pull-quotes as a teaching example, not its structure or titles.”
↓ Six near-identical section dividers (pp.2,4,6,8,10,12) eat ~20% of the deck without differentiating pillars — dividers should be MECE, not refrains
45
title quality
Time to talk: What has to change for women at work
“A well-researched, pillar-structured PwC thought-leadership report whose evidence and callouts are strong but whose titles are topic labels and whose recommendation is a slogan — useful as a teaching example of MECE pillars and quotable data callouts, not of action titling or closing discipline.”
↓ Action titles are mostly nouns repeated across multiple slides — 'Transparency and trust' on p.8-11 and 'Strategic support' on p.12/15 — so a reader skimming titles cannot reconstruct the argument
45
title quality
ey gender pay gap 03 03 2025
“A short compliance-style ESG report with decent data callouts but weak Storymakers craft — useful as a counter-example for action-title rewriting, not as a structural exemplar.”
↓ Titles are nouns, not insights — p.3 'Our gender pay gaps' should read 'Pay gap widened 0.2pp to 14.8%, driven by part-time concentration'
45
title quality
EY Foundation 2022 2023 Impact Report
“A competent non-profit impact report with strong stakes and a bold closing target, but title quality and the long un-pillared case-study run keep it short of a Storymakers exemplar — useful as a 'how to use callouts to carry the argument' counter-example more than a structural template.”
↓ Action titles are overwhelmingly nouns ('Income', 'Volunteers', 'Welcome', 'Smart Futures') instead of insight-bearing claims
45
title quality
1681885970281
“A competent sell-side thematic outlook with strong callout writing but no story arc or recommendation — useful as an example of how callouts should sound, not of how a Storymakers deck should be structured.”
↓ No resolution act — the deck terminates on Theme 10 (p.10) and immediately enters 8 pages of disclosures with zero synthesis, recommendation, or 'how to position' slide.
45
title quality
morgan stanley conference slides
“Investor-conference status briefing with topic-label titles and no narrative arc — useful as a counter-example for action-title coaching, not as a Storymakers exemplar.”
↓ No thesis slide: a reader of the action titles alone cannot answer 'what is Northern Trust IT's argument?'