AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 61.6
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most common opening verb across 3405 suggestions↑ Top 5 on title quality
- 86 2024 Global Investor Survey BCG · 2024
- 86 What if Germany becomes the sick man of Europe again? RolandBerger · 2023
- 86 ey global economic outlook july 2023 MorganStanley · 2023
- 85 March Macro Brief Financial fissures emerge Accenture · 2023
- 85 ecb.forumcentbankpub2024 Hatzius presentation.en GoldmanSachs · 2024
↓ Toughest critiques
“ ” Verdict gallery
- “A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.” — AlvarezMarsal, 2024
- “Solid BCG executive-perspectives piece with excellent imperative-led action titles and a clean recommendation block, but the 10-slide context run-up, absent MECE dividers, and whimpering close-into-appendix make it a better teaching example for title craft than for overall Storymakers arc.” — BCG, 2022
- “Lead-gen publication deck with unusually strong action titles and a clean analytical middle, but a hollow recommendation act — useful as a teaching example for title craft, not for narrative resolution.” — LEK, 2024
- “A well-titled McKinsey research briefing with a clean setup and a framework promise on p.4, but it is an S-C-A deck with the R amputated — useful as a teaching example for action-title craft, not for full Storymakers arc.” — McKinsey, 2020
- “An analytically rigorous, answer-first Roland Berger argument with excellent declarative titles and a clean S→C→A pillar structure, but it stops at impact and never delivers the Resolution — useful as a teaching example for action titles and quantified build-up, not for how to close a deck.” — RolandBerger, 2017
- “A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.” — RolandBerger, 2018
- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.” — misc, 2021
All reviewed decks
1086 matching · page 34 / 46
55
title quality
NBI 2023 Press Release Supplemental Deck December 23
“A competent research-report deck with a strong mid-section of declarative KDA titles, but it buries its Japan headline behind four methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.”
↓ Thesis buried: it takes 9 pages to reach the Japan headline; a press-release deck should lead with it on slide 1 or 2
55
title quality
does the us have a positive influence around the world ipsos survey 2025
“A short data-release deck that hooks with a question but never answers it — useful as a cautionary example of how strong cover questions get buried by topic-label data slides and a contact-card close.”
↓ No answer slide: the cover poses a question but no slide explicitly resolves it with a headline takeaway
55
title quality
inv research 20210422 investing and covid 19 0
“A competent Ipsos research report with a front-loaded exec summary but a topical, SCQA-free structure and no recommendation - mine p.6-9 and p.31-32 as teaching examples of insight titles, but do NOT use the overall structure as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide anywhere in the deck; closes on a neutral stat (p.55) then appendix and contact info (p.60)
55
title quality
original
“A competent investor-relations deck with a stated thesis and solid supporting data, but as a Storymakers exemplar it fails the arc — no Complication, no Resolution, and topic-labeled data slides — so use it to teach how quantification should support a thesis, not as a model for narrative structure.”
↓ No Complication/tension act — the deck never articulates what challenge, risk, or decision the audience must resolve; it is a confidence monologue
55
title quality
Global Top 100 Companies by market capitalisation
“A competent annual ranking publication with a few model action titles but no narrative arc and no recommendation — useful as a teaching example of how a research-report format collapses Storymakers structure, not as an exemplar of it.”
↓ No recommendation, no 'so what', no closing synthesis — deck ends in raw rankings (p.36-40) then Contact (p.41)
55
title quality
pwc my electric vehicle sales review q4 2024
“A competent quarterly data review with a strong opening hook and a few sharp regional titles, but it functions as a reference document rather than a Storymakers exemplar — use p.3 and p.7 as title-writing examples, not the structure.”
↓ No recommendation or next-steps slide — the deck ends in four consecutive 'Electric vehicle sales data' tables (p.19-22), then bios and 'Thank you' (p.25)
55
title quality
20231114 MorganStanley APAC Summit Presentation slides
“Competent corporate-update deck with strong quantified callouts in its quarterly section but no SCQA spine and a buried thesis — useful as an example of metric-led titles, not as a Storymakers narrative exemplar.”
↓ No SCQA setup — the deck never poses the strategic question it is answering, so the audience must infer the 'so what'
55
title quality
ey global ipo trends 2022 v1
“A competently-opened thought-leadership piece with strong stat hooks and one clean MECE pillar, but it buries its recommendation mid-deck and ends on a hedge — useful as an example of strong opening framing, not of a full Storymakers arc.”
↓ No closing recommendation or call-to-action — the deck trails off into a repeated hedge title on pp.10-11 and a disclaimer on p.12
55
title quality
morgan stanley virtual hk summit march 2022
“A standard Macquarie investor-relations template with a clean section spine and a handful of strong declarative titles, but no SCQA arc, a buried thesis, and a 26-slide appendix tail — useful as a teaching example of IR structure and of how 'topic labels vs. action titles' diverges, not as a Storymakers narrative exemplar.”
↓ No thesis slide in the first 5 pages — opens cover→disclaimer→agenda→divider→'at a glance', burying the 'why own us' answer
55
title quality
ey e book the green transition
“A competently structured EY thought-leadership trilogy with clean MECE pillars and quantified analysis, but it reads as three parallel essays with a topic-labelled opening and a slide literally titled 'Conclusion' — useful as a teaching example for sectional build-up and recommendation slides, not for answer-first narrative or memorable closes.”
↓ No answer-first opening: the executive summary at p2 ('Addressing the climate crisis and accelerating the green transition') is a topic restatement, not a thesis — readers must wait to p5 for the first real claim
55
title quality
apr12jlovelock 840572
“A data-rich Gartner webinar deck with strong metric-anchored titles in the middle but a missing thesis-up-front and no recommendation close — useful as a teaching example of quantitative chart titling, not as a Storymakers narrative arc.”
↓ No thesis up-front — the Russia-Ukraine cover (p.3) is not answered by an executive summary slide; the viewer waits until p.9 for framing
55
title quality
Goldman Sachs Sixteenth Annual ANZ Investment Forum Presentation
“A competent corporate IR/forum overview with clean section architecture but topic-label titles in the segments block, no complication, and an appendix that duplicates the main narrative — useful as an example of MECE structure and occasional declarative financial titles, not as a Storymakers arc exemplar.”
↓ Operating-group section uses the segment name as the slide title 3-4 times each (slides 28-36 and again 63-66) — readers can't tell pages apart by title alone
55
title quality
GOLDMAN SACHS MEDTECH AND HEALTHCARE SERVICES CONFERENCE
“A standard investor-conference template with competent analytical slides but a weak narrative spine — useful as a teaching example of how topic-label titles and a missing thesis flatten an otherwise reasonable story, not as a Storymakers exemplar.”
↓ No thesis slide in the opening — p.1–4 never tell the audience what the ask or argument is; p.4 CSR derails the flow
55
title quality
Calumet+Inc.+Carbonomics+Investor+Presentation+Final+11+Nov.+'24
“A competent investor deck with strong quantified callouts and clean two-pillar segmentation, but it buries the recommendation mid-deck and closes on reconciliations — useful as a teaching example for callout discipline and segment structure, not for Storymakers narrative arc.”
↓ Closing slides 27–30 are EBITDA/segment reconciliations and p.31 is a bare 'CALUMET' logo — no recommendation, no next steps, no memorable close
55
title quality
goldman sachs dec 2023 final 12 5 23
“A competent investor-conference update with a strong closing thesis and solid peer-benchmark titles, but the front half buries the answer and the growth pillars aren't MECE-framed — use p.5-7 and p.12 as title-quality exemplars, not the overall structure.”
↓ Opening three content slides (p.3 'Overview', p.4 'financial performance detail') bury the lede — no thesis until p.13
55
title quality
2025 05 28 Goldman Sachs Brazil Commodities Days
“A competent investor-conference IR deck with textbook three-pillar structure and strong analytical chapters, but it delays substance, labels half its slides by topic, and ends ceremonially — use the pulp-analysis sequence (p.30-42) as a teaching example, not the overall narrative.”
↓ No upfront thesis slide — pages 1-5 are cover, disclaimer, two dividers and a governance boilerplate slide, burning the reader's attention before any claim lands
55
title quality
Barclays Credit Bureau Forum 2023
“A competent investor-forum container with strong per-slide action titles in the BU sections but no forum-level story arc, weak opening, and a non-existent close — useful as a teaching example of good quantitative action titles, not of Storymakers structure.”
↓ Nine-slide run pp.14-22 all titled 'Cloud Technology Platform' — pure topic labels with no insight, no progression, no action title
55
title quality
Barclays H1 2023 Review of Shareholder Activism 002 1
“A data-rich but structurally flat market review — useful as a teaching example of insight-bearing callouts and geographic MECE, but a cautionary example of how topic-label titles and a missing recommendation gut the Storymakers arc.”
↓ No recommendation or 'so what' slide anywhere — the deck ends at p.15 and transitions straight to contacts + appendix.
55
title quality
1100 Aircastle
“A competent investor-relations factbook with a thesis bookend and a few strong industry-trend titles, but a MECE-less middle and topic-label financials make it a cautionary Storymakers example rather than an exemplar — use pp.20-22 as a teaching moment on directional titles, not the overall structure.”
↓ No Complication: the deck never names the investor's worry (leverage? cyclicality? AAM disruption?) so the analytical build has nothing to resolve.
55
title quality
Deutsche Bank Q3 2024 Presentation
“A competent IR earnings deck with strong executive-summary title discipline but a reporting (not story) spine — use slides 2-6 and the segment block (p16-p20) as teaching examples for action-title openers and MECE decomposition, not the overall structure as a Storymakers exemplar.”
↓ Analytical slides default to topic-label titles (p8 'Key performance indicators', p10 'NII/NIM', p31 'NII sensitivity') instead of stating what the data shows
55
title quality
Deutsche Bank Q2 2023 Presentation
“A competent bank earnings deck with a strong answer-first opening but an analytical, tension-free middle and a near-absent close — useful as an example of declarative summary titles, not as a Storymakers story-arc exemplar.”
↓ No Complication act — every callout reinforces 'momentum' and 'growth'; tensions (inflationary cost pressure p11, credit-loss upper-range guidance p12, litigation p37) are mentioned but never elevated into a narrative pivot
54
title quality
IPSOS GLOBAL TRUSTWORTHINESS MONITOR
“A thought-leadership research report with a strong counter-intuitive opening that gradually devolves into a topic-by-topic analytical dump with no closing recommendation — useful as a teaching example for hooks and section dividers, not for a complete S→C→A→R arc.”
↓ Six slides titled 'Concluding thoughts' (p.19, 28, 36, 44, 52, 62) — repetitive, generic, and forfeit the chance to land the per-section punchline in the title
54
title quality
People&ClimateChange2025
“A competently reported syndicated-research deck with flashes of strong action-title writing but a buried recommendation and a 40-slide country-data tail — use the p.9/p.15/p.26 insights as teaching examples of declarative titles, not the overall structure.”
↓ Recommendation is buried: the only prescriptive slide (p.25 'Three things to bring consumers along') sits mid-deck with no visual weight or escalation
54
title quality
Deutsche Bank Q2 2024 Presentation
“Solid bank earnings report with a strong thesis-first opening but a muddled close and topic-labeled analytical middle — use p.2-6 as a teaching example for action-title exec summaries, not the deck as a Storymakers exemplar.”
↓ Segment section (p.15-19) uses pure noun titles ('Corporate Bank', 'Investment Bank', 'Private Bank') — misses the chance to state each segment's insight