AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

726 matching · page 30 / 31
22 title quality
IPSOS · 2024 · 60p
Ipsos Health Service Report 2024 Global Charts
“A market-research findings report dressed as a deck — strong opening stat and clean three-pillar tour, but it uses survey questions as titles, never resolves into a recommendation, and is therefore a Storymakers anti-example for titling and closing rather than an exemplar.”
↓ Survey questions used as slide titles ~15 times (p.7, 20-28, 30-40, 42-47) — the action title is doing none of the storytelling work, callouts have to carry it
22 title quality
IPSOS · 2022 · 186p
ipsos global trustworthiness monitor 2022 charts
“A meticulously consistent research tabulation, not a Storymakers deck — useful as a counter-example of how survey-question titles and an analysis-only arc bury a strong opening insight under 170 pages of undifferentiated charts.”
↓ ~180 of 186 titles are topic labels (e.g. p.45 'Financial services - It is good at what it does'), not declarative findings
22 title quality
PwC · 2020 · 88p
Banking and capital markets trends 2020: Laying the foundations for growth
“A reference catalog masquerading as a deck — useful as a topic checklist for an internal audit team but a poor Storymakers exemplar; cite it only as a counter-example of how topic-labels and pagination suffixes erase narrative.”
↓ Titles are topic labels, not action titles — 88 slides and not one declarative finding in the title bar
22 title quality
PwC · 2021 · 19p
Dissecting the 2021/22 Annual Budget Speech
“A reference-style budget recap with comprehensive data but no story, no point of view, and topic-label titles — useful as a counter-example of analytical dumping, not as a Storymakers exemplar.”
↓ Repetitive boilerplate titles: 17 of 19 slides start with '2022/23 Annual Budget Speech:' — zero declarative action titles
22 title quality
MorganStanley · 2023 · 31p
ey ivca monthly pe vc roundup january 2023
“Competent monthly market-intelligence roundup with rich data but pure topic-label headlines and no thesis, build, or close — useful as a teaching example of why action titles matter, not as a Storymakers exemplar.”
↓ Five consecutive slides (p.21-25) share the identical title 'Spotlight: PE/VC credit investment deal trends' — readers can't navigate the build
22 title quality
JPMorgan · 2026 · 81p
mi guide to alternatives
“A best-in-class market reference compendium that is structurally the opposite of a Storymakers deck — use it to teach chart density and MECE asset-class coverage, but cite it as a counter-example for action titles, SCQA openings, and closing recommendations.”
↓ No SCQA opening — slides 1–5 are cover/team/TOC/two charts, with no thesis or stakes established
20 title quality
misc · 2023 · 35p
IPSOS GLOBAL TRUSTWORTHINESS INDEX 2023
“A well-templated annual reference report from a research firm - useful as a navigable data catalogue but a poor Storymakers exemplar: use it only as a counter-example of topic-label titles and missing SCQA arc.”
↓ Zero action titles in 35 slides - every per-profession page (pp.15-32) is templated as 'Trust in X by country', burying the finding
20 title quality
IPSOS · 2023 · 35p
Ipsos global trustworthiness index 2023
“A well-structured data reference report but a weak Storymakers exemplar — use pp.4/10/14 as an example of clean sectioning, but not as a model for narrative, titling, or close.”
↓ No thesis slide — pp.1-4 are cover/TOC/intro/divider with zero insight asserted before data begins on p.5
20 title quality
IPSOS · 2023 · 29p
Global Report What Worries the World May 23 WEB
“A competent recurring tracker report with strong evidence in the callouts but topic-label titles and no resolution act — useful as a teaching example of what NOT to do at the title and closing layers, not as a Storymakers exemplar.”
↓ Titles are nouns, not insights — the action sits in the callout (p.9, p.13–19, p.22–28)
20 title quality
MorganStanley · 2025 · 16p
enhaced data extraction using gen ai ey collaboration with wlastic
“A research-paper-styled EY/Elastic case study with a real quantitative payoff buried under topic-label titles and a vacuous conclusion — useful as a counter-example of what action titles and a closing 'R' should fix, not as a Storymakers exemplar.”
↓ Seven consecutive slides titled 'Use case implementation evaluation (Cont'd)' (p.8–13) — the canonical anti-pattern for action titles and section structure
18 title quality
Deloitte · 2023 · 43p
Scottish Fiscal Commission Audit
“A compliance-grade statutory audit deliverable that diagnoses carefully but buries every insight behind numbered topic labels — useful as a cautionary example of action-title failure, not as a Storymakers exemplar.”
↓ Sixteen consecutive slides titled 'Wider scope requirements (continued)' (p.16–31) — a catastrophic failure of navigation and a textbook topic-dump.
18 title quality
PwC · 2021 · 21p
Dissecting 2021-22 Budget Speech
“Comprehensive but headline-free budget recap — useful as a teaching example of how topic-titled, sparse-callout decks fail the Storymakers test, not as an exemplar of narrative or action-title craft.”
↓ Titles are uniformly topic labels — '2021/22 Annual Budget Speech: <X>' — leaving the reader to derive the insight (p.4-20)
18 title quality
misc · 2025 · 31p
Ipsos Issues Index January 2025
“A competent recurring data tracker, but a weak Storymakers exemplar — use it only as a counter-example of how topic-label titles and a missing resolution act drain narrative power from solid underlying data.”
↓ No executive summary or headline-finding slide — p.1–p.4 are all framing/cover material, so the reader hits raw issue trends with no thesis to test against.
18 title quality
misc · 2023 · 14p
IPSOS GLOBAL ADVISOR Global Perceptions of Healthcare
“A competently executed survey-results report that mistakes a question-by-question data walk for a narrative — useful as a counter-example of how repeating the survey question as the slide title kills any Storymakers structure.”
↓ No SCQA arc: zero Complication or Resolution slides — the deck is 9 consecutive analyze_data pages with no synthesis
18 title quality
misc · 2025 · 30p
Ipsos Issues Index March 2025
“A disciplined tracker data report with strong callouts but zero Storymakers craft — useful as a counter-example of how topic-label titles and a missing recommendation flatten genuinely interesting findings.”
↓ Cover/opening is dead weight: p.1, p.2, p.3 are all variants of the title with no thesis, no headline finding, and no chart of the month
18 title quality
IPSOS · 2024 · 52p
Ipsos World Refugee Day 2024 Global Report PUBLIC 0
“A competent global survey report with strong synthesis sentences but topic-label titles and no recommendation — useful as a counter-example for why action titles matter, not as a Storymakers exemplar.”
↓ Titles are survey questions, not insights — p.11, p.12, p.17, p.18, p.30–34 all use 'Q. ...' verbatim where an action title belongs
18 title quality
IPSOS · 2025 · 31p
Ipsos Issues Index Jan25
“A competent recurring data tracker, not a Storymakers artifact — use its callout discipline and parallel segmentation grid as small-scale teaching examples, but treat the overall structure (no thesis, topic-label titles, no recommendation) as a cautionary case of analytical dump dressed as a deck.”
↓ Titles p.2–3 are literally just 'January 2025' — two consecutive slides with a date as their header is a failure mode
18 title quality
MorganStanley · 2020 · 11p
ey future of work 20 10
“A capabilities brochure dressed as a point of view — useful as a counter-example of how repeated taglines and noun-phrase titles erase a deck's narrative, not as a Storymakers exemplar.”
↓ Six slides (p.4, p.6, p.7, p.8, p.9 and the callouts on p.5, p.10, p.11) repeat the identical 'Operate in two gears…' string, collapsing differentiation between sections
18 title quality
Gartner · 2024 · 27p
Second Quarter 2024 Results
“A standard investor-relations earnings deck — competent as an IR document but a weak Storymakers exemplar: use it only as a negative example of topic-label titling and appendix-as-ending, not as a structural model.”
↓ No thesis slide anywhere — reader must assemble the quarter's story from raw tables (p.4–13)
18 title quality
JPMorgan · 2026 · 71p
mi daily gtm us
“This is JPMorgan's quarterly Guide to the Markets reference chartbook, not a persuasive consulting deck — it is best-in-class as a data atlas but a poor Storymakers exemplar; mine individual callouts (pp.16, 29, 41, 65) as examples of insight-bearing pull-quotes, but do not use the deck's structure as a narrative model.”
↓ Zero answer-first opening: pp.1-5 give no thesis or stakes, just cover/team/TOC and two unframed S&P charts
18 title quality
JPMorgan · 2026 · 81p
guide to the markets au
“An exemplary reference data-book and a poor Storymakers exemplar — use it to teach taxonomic MECE structure and chart cadence, but use it as a counter-example for action titles, opening thesis, section dividers, and closing recommendation.”
↓ Titles are nouns, not insights — 81/81 slides use topic labels ('Inflation', 'Gold', 'Volatility') so the deck cannot be read by titles alone, violating the core Storymakers test
15 title quality
EY · 2018 · 59p
HR Pulse Survey Presentation of results
“A competently organized survey reference document, not a Storymakers deck — useful as a negative example of how topic-ordered analytical dumps bury the insight and skip the recommendation act entirely.”
↓ Zero recommendations or 'so what' slides across 59 pages — the deck is 49 consecutive analyze_data slides with no resolution act
15 title quality
IPSOS · 2023 · 14p
ipsos global perceptions of healthcare 2023
“A clean survey data-dump with strong callouts but no narrative, no insight titles, and no recommendation — useful as a counter-example of how to turn poll results into a Storymakers story, not as an exemplar.”
↓ Action titles are survey questions, not insights — p.6-p.12 literally start with «To what extent do you agree or disagree…»
15 title quality
IPSOS · 2023 · 38p
Ipsos Global AI 2023 Report NZ Release 19.07.2023
“A competently structured survey-results report with strong navigation but no narrative — useful as a counter-example of topic-label titling and missing resolution, not as a Storymakers exemplar.”
↓ Action titles are pure topic labels repeated across multiple slides (e.g., 'Feelings about AI' on p.10/11/12/13) — zero insight conveyed by the title alone