AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 61.6
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most common opening verb across 3405 suggestions↑ Top 5 on title quality
- 86 2024 Global Investor Survey BCG · 2024
- 86 What if Germany becomes the sick man of Europe again? RolandBerger · 2023
- 86 ey global economic outlook july 2023 MorganStanley · 2023
- 85 March Macro Brief Financial fissures emerge Accenture · 2023
- 85 ecb.forumcentbankpub2024 Hatzius presentation.en GoldmanSachs · 2024
↓ Toughest critiques
“ ” Verdict gallery
- “A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.” — AlvarezMarsal, 2024
- “Solid BCG executive-perspectives piece with excellent imperative-led action titles and a clean recommendation block, but the 10-slide context run-up, absent MECE dividers, and whimpering close-into-appendix make it a better teaching example for title craft than for overall Storymakers arc.” — BCG, 2022
- “Lead-gen publication deck with unusually strong action titles and a clean analytical middle, but a hollow recommendation act — useful as a teaching example for title craft, not for narrative resolution.” — LEK, 2024
- “A well-titled McKinsey research briefing with a clean setup and a framework promise on p.4, but it is an S-C-A deck with the R amputated — useful as a teaching example for action-title craft, not for full Storymakers arc.” — McKinsey, 2020
- “An analytically rigorous, answer-first Roland Berger argument with excellent declarative titles and a clean S→C→A pillar structure, but it stops at impact and never delivers the Resolution — useful as a teaching example for action titles and quantified build-up, not for how to close a deck.” — RolandBerger, 2017
- “A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.” — RolandBerger, 2018
- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.” — misc, 2021
All reviewed decks
1086 matching · page 30 / 46
60
title quality
2022 retail industry outlook
“A compact, co-branded Deloitte+Workday POV with a workable problem→answer spine but topic-labelled bookends and no explicit call-to-action — useful as a teaching example of mid-deck action titles (p.5, p.7), not of opening or closing craft.”
↓ p.3 'Executive summary' is a label, not a thesis — the deck never leads with its answer
60
title quality
The Deloitte Global Millennial Survey 2020
“A competently structured thought-leadership survey report with strong data presentation but a soft thesis and aspirational close - useful as a teaching example of chart-per-finding rhythm, not of SCQA narrative or prescriptive closings.”
↓ Generic repeated titles 'The Deloitte Global Millennial Survey 2020' on p.5, p.19, and p.29 waste the most valuable real estate on the slide
60
title quality
ipsos global trustworthiness monitor stability in an unstable world
“A solid thought-leadership research report with disciplined section structure but written as an essay, not a Storymakers deck — useful as an example of pillar organization and section-divider headlines, not of answer-first openings or actionable closes.”
↓ Five identical 'Concluding thoughts' titles (p.19, 28, 36, 44, 52, 62) waste the highest-leverage slot in each section
60
title quality
Goldman Sachs 2022 final
“A competent, well-structured investor presentation with a clean four-pillar spine and a few exemplary action-title pairs (p.12–13, p.22), but it buries its thesis in a callout and never names the complication or the ask — useful as a teaching example for MECE pillar architecture, not for Storymakers narrative tension.”
↓ p.4 'Investment thesis' buries the actual thesis in a callout instead of putting it in the title — the strongest line in the deck is the smallest text on the page
60
title quality
state of workplace study
“A competent research/thought-leadership report with stats-driven callouts and a topical three-pillar spine, but it buries the recommendation — use p8, p9, and p21 as teaching examples of action titles, not the overall structure as a Storymakers exemplar.”
↓ No complication slide — tension is implied by stats but never dramatized, so p8-p29 reads as an analytical dump
60
title quality
ei strategy presentation
“A competent asset-manager credentials deck with two or three exemplary insight-titles, but structurally a topic-dump rather than a Storymakers narrative — useful as a counter-example for openings and CTAs, not as a model arc.”
↓ No SCQA opening: the first 5 slides credential the firm instead of stating the strategy's thesis or the client's stake.
60
title quality
presentation us tl strategy sma
“A textbook 4Ps JPMAM fund-marketing deck with a strong analytical middle (Case + Process) but a credentials-led opening and a data-dump close — useful as a teaching example for action-titled industry-trend pages and case studies, not for SCQA narrative structure.”
↓ Thesis is buried: pp. 1–7 are cover, TOC, divider, and firm credentials; the strategy itself doesn't appear until p.8 — no 'lead with the answer' slide.
60
title quality
mercury rising
“A polished thought-leadership trends report with strong callouts and evidence, but as a Storymakers exemplar it is a teaching case for analytical-survey decks that miss the answer-first opening and recommendation-led close — use the callout craft, not the structure.”
↓ No answer-first slide in the opening — the foreword/exec-summary pairing (pp.3–4) defers the thesis instead of leading with it
60
title quality
06 20230302 SDD Insights into Sustainable Finance Gov
“A competent two-pillar governance explainer with one sharp SCQA pivot (p.5→p.6) but a slow org-chart opening and a generic outlook/takeaways close — use the mid-deck pillar structure as a teaching example, not the bookends.”
↓ Opening spends three slides on org-chart context (p.2–3) before the tension appears on p.5 — buries the thesis
60
title quality
Deutsche Bank Q4 FY 2024 Presentation
“Textbook investor-earnings deck with a strong answer-first opening and quantified scorecard, but analytical and segment sections revert to topic labels and it tails off into a 29-page appendix — use slides 2 and 6-8 as a teaching example of action titles, not the deck as a whole.”
↓ Segment section (p.20-24) titled by entity ('Corporate Bank', 'Investment Bank', 'Private Bank', 'Asset Management') instead of by insight — reader must parse callouts to learn which divisions are actually driving the thesis
60
title quality
Deutsche Bank Q3 2023 Presentation
“A textbook bank-earnings deck with a strong declarative opening but a tail-heavy, recommendation-free close — useful as a Storymakers example for action-title openings, not as a model for full narrative arc.”
↓ Segment slides p16-p20 use division names as titles instead of insight statements
58
title quality
From survive to thrive Achieving tech transformation for communication service providers’ future
“A competent diagnostic-and-recommendations consulting deck with a clean three-pillar spine (p18-21) but topic-label titles and a buried call-to-action — use the transition slide and numbered recommendations as a Storymakers teaching example, not the deck as a whole.”
↓ Recommendation on p8 ('Modern IT systems: A source of competitive advantage') arrives before the problem is fully framed on p9-10, muddying the S→C→A→R order
58
title quality
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them
58
title quality
The age of AI: Banking’s new reality
“A textbook-MECE consulting report with disciplined pillar structure and good evidence, but action titles default to topic labels and the close fades — use the section architecture as a teaching example, not the title-writing or the landing.”
↓ Action titles often duplicate section names ('Lead with value' x3, 'Close the gap on responsible AI' x2) — the deck tells you the topic but not the insight
58
title quality
The ultimate healthcare experience: what people want
“A competently structured four-pillar research brief with a clean MECE scaffold but a weak opening hook and a toothless closing — useful as a teaching example of section architecture, not of action titles or calls-to-action.”
↓ Recommendation slide (p.19) uses a descriptive paragraph as its title instead of a directive action title — the single most important slide doesn't prescribe
58
title quality
Value untangled Accelerating radical growth through interoperability
“Solid research-report-as-deck with a strong opening hook and disciplined three-part recommendation, but it buries the call-to-action and lets title quality drift in the back half — use the opening (p.4-6) and the recommendation pillar (p.26-32) as Storymakers exemplars, not the closing.”
↓ No explicit CTA or 'next steps' slide — closes on a thesis restatement (p.37) then jumps to methodology
58
title quality
2019 Global FS Consumer Study DACH
“Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.”
↓ Persona slides (p9, p12, p15, p18) use bare noun titles instead of insights - 'Pioneers', 'Pragmatists' carry no argument by themselves.
58
title quality
Stepping Up the Pace Manufacturing
“A competent Cognizant thought-leadership report with a legible three-act pillar structure and strong benchmarking evidence, but it buries its recommendation and leans on topic-label titles — useful as a teaching example for MECE section dividers and leader-vs-laggard storytelling, not for answer-first opening or decisive closing.”
↓ No answer-first opening — neither cover (p.1) nor intro (p.3) states the recommendation; reader must reach p.14-16 to see the 'copy the leaders' thesis
58
title quality
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“Well-architected four-pillar consulting report with a strong SCQA opening but no closing synthesis — useful as a Storymakers exemplar for pillar structure and tension-framing, not for resolution or action-titling discipline.”
↓ No closing synthesis — deck ends on a GPS case study (p.43) then jumps to acknowledgments; the four-action framework is never recapped or converted into a call to action
58
title quality
Georgia Medicaid 1115 1332 Waiver
“A competent proposal-format deck with strong credentialing moments but no narrative arc and no ask — useful as a Storymakers counter-example of how 'Phase X: topic' titling and a 'Questions & Discussion' close flatten an otherwise substantive engagement plan.”
↓ No SCQA setup — the deck never states Georgia's specific complication or the answer before diving into methodology
58
title quality
Veteran Opportunity
“A competent McKinsey body-of-evidence deck with a clean MECE spine and strong client case studies, but it under-delivers as a Storymakers exemplar — opening is soft, closing is missing, and recurring 'Best practices for X' topic titles dilute the action-title discipline.”
↓ No closing recommendation slide — body ends on p31 GE case, then jumps to resources/appendix; the 'so what, now what' is missing
58
title quality
MTA Financial Impact COVID-19
“A methodologically rigorous McKinsey forecast deck with strong precedent framing and a MECE revenue/cost spine, but it buries the $8.5B answer until p.33 and leans on topic-label titles — useful as a teaching example for scenario analysis structure, not for Storymakers opening or action-title craft.”
↓ Buries the answer: the $8.5B total impact does not appear until p.33 of 38; opening is two disclaimers + cover + TOC with no executive summary
58
title quality
IAB Podcast Ad Revenue
“A credible industry data study with a strong SCQA opening and two exemplary action titles, but it degrades into topic-labeled data tables and ends in administrative back matter - useful as a teaching example for the p.4-7 setup, not as a full Storymakers exemplar.”
↓ No synthesis or implications slide between p.10 (last data) and p.11 (Contacts) - the 'so what' for advertisers, publishers, or platforms is never stated
58
title quality
Crossing the lines Fintech
“A competent analytical-comparison deck with strong data callouts but a label-heavy opening, a flabby triple 'Steps to take' middle, and a soft 'Conclusion' close — useful as a teaching example for quantified callouts, not for Storymakers narrative architecture.”
↓ Three identical 'Steps to take' titles (p.16, p.19, p.21) — no differentiation, no numbering, no recommendation specificity; reader cannot tell the pillars apart