AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

130 matching · page 3 / 6
70 title quality
McKinsey · 2011 · 12p
Private Sector Partnership Learnings
“A solid mid-tier 2011 McKinsey thought-leadership deck with strong action titles in the middle and a recognizable SCQA spine, but it buries the thesis in act one and fizzles into a generic 'In summary' close — useful as a teaching example for action titles and case-evidence ladders, not for opening or closing craft.”
↓ No explicit thesis slide in the first 3 pages; the actual argument ('viable PPP models require X and Y') is delayed to p.4
70 title quality
misc · 2021 · 30p
PERILS OF PERCEPTION
“A well-titled survey-findings deck with a strong hook and insight-bearing key-message slides, but it stops at analysis and never answers the 'so what' — useful as a teaching example for action titles and rhetorical setup, not for closing a story.”
↓ No closing recommendation or 'so what' — deck ends p.27-30 in methodology, sources, and an About Ipsos boilerplate
70 title quality
Kearney · 2023 · 16p
Turkey power generation evolution and top 100 players by capacity
“A competent league-table almanac with a strong analytical opener but no recommendation or close — use pp.3-6 as an example of declarative action titles, not the deck as a Storymakers arc.”
↓ No recommendation or 'so what' — p.16 is literally 'Thank you' with no next-steps slide
70 title quality
MorganStanley · 2023 · 45p
20230608 172439 CWCU 9YRZMYZ26FO0PKXJ.1
“A competent quarterly REIT investor update with strong, metric-driven action titles, but it is a topic-organised reporting pack rather than a Storymakers narrative — use slides like p20, p16 and p5 as title-craft exemplars, not the deck's structure.”
↓ No complication act — the deck never names a problem, risk or strategic question, so there is nothing for the analysis to resolve
70 title quality
Barclays · 2017 · 24p
Investment Community Presentation Barclays Energy Conference
“A competent investor-relations pitch with a fast thesis and quantified titles, but it is a declarative asset tour rather than a Storymakers exemplar — useful as a reference for action-title quantification, not for narrative arc.”
↓ No complication/tension act — every slide reinforces the thesis, so there is no Storymakers 'why now' pressure driving the audience forward
70 title quality
DeutscheBank · 2025 · 40p
Q1 2025 Fixed Income Call
“Competent fixed-income investor update with a disciplined answer-first opening and strong main-body action titles, but it collapses at the close ('Summary and outlook') and leans on a bloated 25-slide appendix — use the p.2-p.14 arc as a teaching example for answer-first sequencing, not for narrative closure.”
↓ Weak close: p.15 'Summary and outlook' is a topic label with no stated outlook, no recommendation, and no memorable takeaway
68 title quality
Accenture · 2024 · 48p
Banking on AI Banking Top 10 Trends for 2024
“Well-researched trend-report masquerading as a deck — strong figure titles and metrics make it a useful teaching example for evidence-driven slides, but the enumerative 10-trend structure and buried thesis make it a weak Storymakers exemplar for narrative arc.”
↓ No BLUF / pyramid principle — the deck never leads with an answer; the exec summary is on p.45 of 48, not p.2
68 title quality
PwC · 2025 · 28p
AI in Retail
“Solid analytical research report with strong insight-bearing titles in the middle, but it opens slowly with five front-matter pages and ends in team bios — use p.11-21 as a teaching example for action titles, not the overall structure.”
↓ Five slides of front-matter (cover, blank, disclaimer, three 'About us') before the thesis appears at p.10 — answer is buried
68 title quality
McKinsey · 2022 · 33p
Driving innovation at scale
“A McKinsey board-education deck with strong analytical mid-section and headline-grade data points, but it buries its recommendation in the appendix and opens with anecdote — use the fear-culture build (p.18–22) and the data-driven titles as exemplars, not the overall structure.”
↓ The recommendation is missing from the main body — p.24 closes on an open question, and the most persuasive numbers (2.4x profit on p.31, 97% outperformance on p.27, iQ CTA on p.32) are dumped into the appendix.
68 title quality
IPSOS · 2021 · 30p
global advisor earth day perils of perception environment gb
“A competent survey-results deck with a strong belief-vs-reality device and a clean three-pillar spine, but it stops at analysis and never lands a recommendation — useful as a teaching example for action-title-as-finding pairings, not for narrative resolution.”
↓ No resolution act — the deck stops analyzing on p.26 and never tells the audience what to do, recommend, or believe differently
68 title quality
MorganStanley · 2025 · 31p
ey people leaders forum 2025 presentations day1
“A disciplined, MECE-structured keynote with strong metric-bearing analytical titles, but it opens slowly and ends in a dinner invitation rather than a recommendation — use the three-pillar architecture and p.20-p.22 titles as a teaching example, not the opening or closing.”
↓ No recommendation/CTA slide — closing flow p.28→p.29→p.30 dissolves into 'Seated dinner and networking'
68 title quality
AlvarezMarsal · 2024 · 14p
Wilton Park Policy Brief 17102024
“A competent policy-brief structure with a disciplined before/after analytical spine and one genuinely memorable number, but front-matter-heavy opening and a soft, appendix-trailing close make it a good teaching example of analytical rigor rather than of Storymakers narrative craft.”
↓ Opening buries the lede: 4 of the first 5 slides are front-matter or generically-titled summary; no page in the first third states the recommendation
68 title quality
DeutscheBank · 2024 · 35p
Deutsche Bank Q1 2024 Fixed Income Call
“A competent fixed-income investor update with disciplined action titles in the main deck, but as a Storymakers exemplar it is only useful for teaching opening-thesis clarity and quantified callouts — not narrative arc, pillar structure, or closing.”
↓ No section dividers or pillar structure across 14 main-deck slides — p4 through p13 is a flat run of 'financial_analysis' types with no MECE grouping
65 title quality
AlvarezMarsal · 2023 · 33p
AM EBA ST 2023 Results First Glance Analysis vf2 v1
“Solid analytical A&M update deck with a competent BLUF opening and MECE scaffolding, but it stops at analysis and never lands a recommendation — use it as a teaching example for quantitative action titles, not for Storymakers arc closure.”
↓ No closing recommendation or call-to-action slide — deck ends at p.25 with a cyber process diagram, then straight into appendices
64 title quality
Capgemini · 2025 · 116p
Rise of Agentic AI Report
“A well-structured research report with solid MECE pillar dividers and strong data titles, but weakened by 20+ quote/filler slides that reuse the report title as a headline and a 25-slide firm-marketing tail that buries the client imperative — use its section architecture (pp 16/22/46/60/68) as a teaching example, not its openings or its close.”
↓ Roughly 1-in-5 slides use 'Rise of agentic AI: How trust is the key to human-AI collaboration' as the headline (quote and transition pages), abdicating the action-title discipline and forcing the callout to carry the argument
64 title quality
IPSOS · 2023 · 27p
Presentation Half Year Results 260723 ENG FINAL VERSION
“A competent corporate earnings deck with disciplined callouts and several strong action titles, but its three-act structure is a reporting template rather than a Storymakers narrative — useful as a reference for callout and action-title patterns on data slides, not as an exemplar of pillared storytelling.”
↓ Section dividers are categorical buckets, not strategic pillars — Financials/Business/Outlook is the default earnings template, not a MECE argument
62 title quality
Deloitte · 2024 · 31p
Now decides next: Getting real about Generative AI
“A competent Deloitte thought-leadership report with a clean two-act skeleton and some strong action titles, but it buries its hook and repeats its section title as slide titles — use pp.9, 10, 22, 25 as examples of good declarative writing, not the overall structure.”
↓ Opening wastes 4 pages on cover/TOC/foreword before any substantive claim; thesis never stated in first 3 slides
62 title quality
McKinsey · 2020 · 26p
COVID-19 Business Recovery Vancouver
“A competent McKinsey scenario-and-learnings deck with disciplined three-pillar scaffolding and good quantified titles on data pages, but it buries its thesis at the open and dilutes its recommendation at the close — useful as a teaching example for action-titled charts and pillar dividers, not as a Storymakers SCQA exemplar.”
↓ Opening is a slow burn — agenda on p.3 and a topic-label scenario chart on p.4 delay the thesis; no answer-first slide in the first 5 pages
62 title quality
PwC · 2019 · 38p
Secure your future people experience Five imperatives for action
“A textbook MECE-pillar consulting deck with strong case-study evidence and a clean five-act body, but a buried opener and an essay-style close keep it from being a Storymakers exemplar - use the pillar architecture as a teaching example, not the bookends.”
↓ Soft close: p.31-32 read like an essay coda rather than a recommendation slide; no prioritization, sequencing, or 'where to start' guidance
62 title quality
misc · 2018 · 31p
LIVING BUSINESS Achieving Sustainable Growth Through Hyper-Relevance
“A solid thought-leadership report with genuinely MECE pillars and strong analytical titles in the build-up, but fragment-style pillar slides and a missing recommendation act make it a useful teaching example for framework structure, not for full Storymakers narrative.”
↓ Pillar content slides (p14, p17, p21, p24, p27) all use colon-fragment titles like 'Companies should:' - reads as a placeholder for bullets, not a Storymakers action title
62 title quality
misc · 2019 · 31p
TEF Application Evaluation 2019
“Solid descriptive evaluation report with strong insight-bearing analysis titles, but it lacks SCQA tension and a closing recommendation — useful as a teaching example for action-title craft on data slides, not as a Storymakers exemplar of full narrative architecture.”
↓ No resolution or call-to-action — the deck ends mid-analysis on p.27 ('ALL 36 STATES AND THE FCT WERE REPRESENTED…') and rolls straight into the appendix
62 title quality
misc · 2025 · 58p
THE IPSOS POPULISM REPORT 2025
“A well-instrumented, data-rich pollster report with strong individual trend titles but no resolution — useful as a teaching example for action titles on chart slides, not as a structural Storymakers exemplar.”
↓ No closing recommendation or synthesis — deck ends on a spending data table (p.55) and a contact slide (p.58)
62 title quality
MorganStanley · 2023 · 47p
ey global ipo trends 2023 q4
“A competent quarterly market report with a sound geographic spine and several sharp action titles, but it reads as an analytical dump that buries a generic recommendation behind the appendix — useful as a teaching example for action-title contrast (insight titles vs «(Cont'd)» topic labels), not as a Storymakers structural exemplar.”
↓ Eight slides titled with «(Cont'd)» variants (p.16–19, p.28–30, p.23) — these are topic labels, not action titles, and signal an analytical dump
60 title quality
GoldmanSachs · 2022 · 29p
Goldman Sachs 2022 final
“A competent, well-structured investor presentation with a clean four-pillar spine and a few exemplary action-title pairs (p.12–13, p.22), but it buries its thesis in a callout and never names the complication or the ask — useful as a teaching example for MECE pillar architecture, not for Storymakers narrative tension.”
↓ p.4 'Investment thesis' buries the actual thesis in a callout instead of putting it in the title — the strongest line in the deck is the smallest text on the page