AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

“ ” Verdict gallery

All reviewed decks

1086 matching · page 3 / 46
82 title quality
JPMorgan · 2022 · 13p
2022 global technology
“Solid investor-day technology narrative with disciplined action titles and quantified callouts, but it reads as a capabilities tour rather than a Storymakers arc — use p.4-10 as a teaching example for action-title craft, not the overall structure.”
↓ No explicit Complication — p.4 frames expense growth as 'driven by investments' (a positive), missing the chance to set tension before resolving it
82 title quality
JPMorgan · 2022 · 47p
2022 corporate investment bank investor day
“A polished investor-day deck with exemplary action-title discipline and number-anchored proof, but it pitches four parallel business cases rather than telling one SCQA story — use slides 3-13 as a teaching example for declarative titles, not the overall arc.”
↓ No real Complication — the deck never names a threat, gap, or risk that the strategy resolves; even 'rate headwinds' (p.12) and 'deposit margin compression' (p.29) are framed as already-overcome
81 title quality
McKinsey · 2025 · 53p
Grocery profitability outlook –Europe
“Disciplined analytical build with exemplary action titles and quantified levers, but it tapers into case studies without a closing recommendation — use the diagnosis and impact-sizing sections (p.5-21) as a Storymakers exemplar, not the resolution arc.”
↓ No closing synthesis or CTA slide — deck terminates on a Walmart case study (p.40) before the appendix.
80 title quality
AlvarezMarsal · 2022 · 20p
Vietnam Logistics
“A competent A&M pitch-style market-opportunity report with strong action titles and a clean answer-first opening, but it buries the tension and has no recommendation — useful as a teaching example of insight-bearing titles and Cainiao-style precedent use, not as a full SCQA exemplar.”
↓ No recommendation or call-to-action slide — deck ends at p.16 analysis, then jumps straight to Contacts and team bios
80 title quality
BCG · 2019 · 14p
Beyond good intentions
“A solid short-form point-of-view deck with clean SCQA bones and a strong three-pillar resolution — use p.10-13 as a teaching example of how to mirror a recommendation across slides, but nudge the opening and add dividers to make it truly exemplary.”
↓ p.3 'About this Report' is a generic front-matter label that stalls the opening instead of advancing the thesis
80 title quality
BCG · 2019 · 31p
End of management as we know it
“Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.”
↓ No recommendation or next-steps slide — p.28 is an illustrative observation, not a call to action
80 title quality
BCG · 2022 · 13p
Future of Work Deskless Worker
“A crisp, data-driven survey read-out with strong action titles and a thesis-forward open, but it under-delivers the 'so what' — use the opening and analytical middle as a teaching example, not the closing.”
↓ No 'so what for the business' slide — cost of attrition, replacement cost, or productivity impact is never quantified
80 title quality
BCG · 2025 · 22p
AI at Work APAC
“A solid BCG survey-insight deck with strong action titles and a real tension, but it buries the complication mid-deck and ends on a topic-labeled imperatives page — use pp.5-15 as a teaching example for declarative analytical titles, not as a structural template.”
↓ The tension slide (p.11) arrives at slide 11 of 22 — the 'fear' complication should enter earlier to tension the optimism narrative built in pp.4-10.
80 title quality
BCG · 2025 · 25p
AI-Enabled Engineering Excellence
“A well-argued BCG executive perspective with strong action titles and a legible S-C-A-R arc, but the middle sprawls across overlapping frameworks and the close lacks a punchy restatement — use its opening and title craft as Storymakers exemplars, not its pillar structure or landing.”
↓ No mid-deck section dividers — pillars are implied by title prefixes ('Challenges |', 'Measuring value |', 'Getting started |') rather than visibly MECE.
80 title quality
EY · 2018 · 13p
ICO Class of 2017
“A tight, thesis-led analytical report with strong action titles in the middle, but it ends on a topic label instead of a recommendation — use pp2-10 as a teaching example of quantified action titles, not the closing.”
↓ No explicit recommendation or next-steps slide — p11 'Key takeaways and outlook' is a topic label with a hedged VC-comparison callout
80 title quality
LEK · 2024 · 14p
L.E.K.’s 2024 ASC Insights Study Key takeaways for provider organizations
“A tight, well-titled thought-leadership teaser with a clean S->C->A->R arc — use p.4-8 action titles as a teaching example for insight-first headlines, but the methodology-heavy p.2 and soft p.11/p.13 close keep it short of exemplar status.”
↓ P.2 burns the second slide on methodology/sources rather than stakes or thesis
80 title quality
McKinsey · 2022 · 40p
European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior
“A textbook McKinsey consumer-research deck with a strong opening and disciplined three-pillar MECE spine, but it stops at analysis — use it as an exemplar for action titles and pillar structure, not for the full Storymakers S→C→A→R arc.”
↓ No resolution act — the deck ends on data slides (p38–p39 splurge intent) and a blank McKinsey logo (p40), with no 'implications for retailers/brands' or call to action
80 title quality
McKinsey · 2014 · 21p
Poverty Empowerment India
“Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.”
↓ p.14 'BACK UP' divider sits in the middle of the recommendation arc, not at the end — it fragments the resolution act
80 title quality
McKinsey · 2021 · 9p
Global Oil Outlook 2040
“A tight, well-titled market-outlook summary that opens strongly and writes excellent action titles, but stops at analysis and never lands a recommendation — useful as a teaching example for headline writing, not for full S→C→A→R arc.”
↓ No recommendation or call-to-action slide — deck ends on analysis (p.7) then boilerplate (p.8-9), violating the Resolution act
80 title quality
McKinsey · 2023 · 24p
GenAI German Labor Market
“A well-evidenced analytical build with strong quantified action titles, but the story arc resolves twice and never closes — use the p.10-16 analytical sequence as a teaching example, not the overall structure.”
↓ No closing call-to-action — deck trails off on benchmarking (p.23) and a logo slide (p.24) instead of a 'so what / now what' resolution
80 title quality
OliverWyman · 2023 · 15p
Going full circle
“A competent research-report deck with disciplined action titles and a coherent diagnostic spine, but the thin opening and single-slide resolution make it a good teaching example for title craft and tension-building, not for full SCQA closure.”
↓ Opening is methodology-heavy: p.3 'Sample size by country' belongs in an appendix, not slide 3 of a 15-page argument.
80 title quality
RolandBerger · 2022 · 12p
The seventh disruption to the Global Polymer Industry
“A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.”
↓ No explicit recommendation slide — p.11 substitutes a Roland Berger credentials pitch for a concrete answer to 'how do you win the seventh disruption?'
80 title quality
SimonKucher · 2019 · 14p
Sustainability Study 2019
“Solid analytical mini-study with strong numerate action titles, but it is a research-findings deck dressed as a pitch — use pp.6–11 as a teaching example for insight-bearing titles, not the overall arc, which buries the recommendation.”
↓ No recommendation/so-what slide — deck ends on firm credentials (p.13) and 'Thank you!' (p.14), throwing away the analytical build-up
80 title quality
Strategy_and · 2023 · 40p
Digital Auto Report 2023
“A well-titled, MECE-structured analytical report with strong action titles in the data section, but it front-loads 16 slides of consumer evidence and compresses the strategic answer into a single recommendation slide — useful as a teaching example for action titles and pillar dividers, not for narrative arc.”
↓ p.5-20 is 16 consecutive analyze_data slides with no internal section divider — feels like a research dump preceding the strategic story
80 title quality
misc · 2022 · 112p
Southeast Asia’s Green Economy 2022 Report
“A well-disciplined Bain/Temasek market report with strong action titles and a textbook four-action close - useful as a Storymakers exemplar for sector deep-dive structure and recommendation slides, but not for opening hooks or MECE pillar design.”
↓ Six identical section dividers (pp.41, 42, 47, 52, 60, 65) using the same question - reads as a placeholder, not MECE pillars
80 title quality
misc · 2022 · 17p
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
80 title quality
PwC · 2025 · 8p
Global trade redefined: Early insights and economic impacts of new agreements
“A tight, well-titled economic briefing with strong evidence per slide, but it stops at analysis and never lands a recommendation — use it as an exemplar of action titles and quantified callouts, not of full S-C-A-R closure.”
↓ No resolution / recommendation slide — deck ends on team bio (p.7) and 'Thank you' (p.8) with zero call to action
80 title quality
McKinsey · 2025 · 26p
Hydrogen: Closing the cost gap
“A solid analytical McKinsey build with strong quantified titles and a clean three-bucket MECE, but it buries its named framework and lets the recommendation drift into the appendix - use pp. 10-13 as a teaching example for analytical staircases, not the overall arc.”
↓ Closing slide p. 19 reverts to a vague topic-style title and lacks a crisp recommendation or next-step CTA
80 title quality
BCG · 2021 · 87p
Socio-economic case for deepening solar PV deployment in Nigeria
“A textbook BCG pillar-analysis deck with exemplary action titles and MECE structure, but it buries the recommendation in a single slide and ends on 'Thank you' — use the middle (p.20-76) as a teaching example of pillar architecture, not the opening or the close.”
↓ The recommendation is a single slide (p.85) after 76 pages of analysis — 12 interventions named but no prioritization, owners, or sequencing