AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
726 matching · page 29 / 31
25
title quality
EY Academic Resource Center – mission
“A curriculum catalog masquerading as a deck — the Helix worked example and Tufte build are useful teaching artifacts, but the overall structure is a topic dump with no thesis, repeated titles, and a diluted close, so it is a counter-example of Storymakers discipline rather than an exemplar.”
↓ Nine consecutive slides titled 'Analytics mindset competency framework' or 'Master case study guide' with no differentiating action titles — the reader cannot navigate by page header
25
title quality
University of Arizona 2018 Strategic Plan
“Solid MECE pillar architecture with quantified callouts, but topic-label titles and a missing closing slide make it an institutional planning document, not a Storymakers exemplar — useful as a teaching case for how strong structure cannot rescue weak action titles.”
↓ Action titles are nouns, not insights — every initiative slide is titled 'Pillar X Initiatives (n of m)' with zero takeaway
25
title quality
WORLD REFUGEE DAY
“A competent Ipsos research deliverable with strong data discipline but weak narrative craft — useful as a counter-example for action titles and closing structure, not as a Storymakers exemplar.”
↓ Slide titles are survey questions, not insights — p.30 'Q. My country's national labour market' should read something like 'Views on labour-market impact split nearly 50/50, with sharpest negativity in Türkiye and Hungary'
25
title quality
Attitudes towards a global plastic pollution treaty
“A clean, disciplined survey-data report that functions as a reference table — not a Storymakers exemplar; use it to teach what consistent callout discipline looks like, but flag it as the canonical example of question-titled, recommendation-less data dumping.”
↓ Titles are survey questions, not insights — the reader has to read the chart to learn the answer (e.g. p.20 'Ban chemicals used in plastic that are hazardous…?')
25
title quality
What Worries the World
“A competent recurring data tracker with strong callouts but topic-label titles and no resolution act — useful as a counter-example of how even good underlying insights get neutered by non-action titles, not as a Storymakers exemplar.”
↓ Twelve consecutive slides titled 'Current Economic Situation' (p.35–46) — zero differentiation, reader cannot navigate or remember anything
25
title quality
WHAT WORRIES THE WORLD? 2024
“A competently produced survey-data release with disciplined callouts but topic-label titles and no resolution; useful as a teaching example of insight-bearing callouts, not of Storymakers narrative structure.”
↓ Action titles are nouns, not insights — 'Current Economic Situation' repeats verbatim on p.35–46 instead of saying what each country shows
25
title quality
Captive Insurance Guide
“A competent educational primer that reads as a topic-ordered brochure rather than a Storymakers narrative — useful as a counter-example for how topic titles and an appendix-heavy close drain persuasive force.”
↓ Every section title is a noun phrase — 'Structures', 'Key players', 'Lifecycle' — none carries an insight or recommendation
25
title quality
Ipsos Global Health Service Monitor 2023 WEB
“A well-organized survey data report, not a Storymakers deck — use the section scaffolding and THE HEADLINES pattern as a navigational example, but it is an anti-example of action titling and has no closing argument.”
↓ No recommendation or 'so-what' act: the deck ends in appendix + methodology + corporate slide (p.30–p.45) with zero synthesis
25
title quality
Ipsos Issues Index Mar25 Charts
“A competently executed monthly data tracker, not a Storymakers exemplar — useful as a counter-example of how topic-label titles and a missing synthesis slide flatten genuinely interesting trend data into a chart catalogue.”
↓ No thesis or 'what changed this month' on the opening — the reader has to assemble the story themselves from 16 individual trend charts
25
title quality
2022 esg report
“A competent but structurally conservative ESG reporting document - strong as an index-backed compliance artefact and acceptable as a pillar-architecture example, but a poor Storymakers exemplar because titles are topic labels, there is no closing argument, and the deck reports rather than persuades.”
↓ Titles are topic dumps rather than insights - 'MATERIALITY' (p.10), 'TALENT DEVELOPMENT' (p.18), 'CLIMATE CHANGE' (p.37), 'DATA PRIVACY' (p.40) surface no finding even when the callout already contains one
25
title quality
Road to Resilience The 2024 Annual Turnaround Survey 0
“A competent survey-results report with strong statistics but weak storycraft — useful as a teaching example of how topic-label titles and a missing thesis flatten otherwise solid analysis, not as a Storymakers exemplar.”
↓ Opening never states a thesis: p.1–5 is cover/TOC/'Introduction'/'Key Insights'/'Economic Outlook' — five slides to reach the first real data point
25
title quality
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“A weekly Goldman market-reference pamphlet dressed as a deck — useful as a data artifact but a poor Storymakers exemplar: it opens a thesis, drops it, and ends in disclaimers.”
↓ Opening thesis on passive ownership is dropped after p.5 and never resolved — the deck forgets its own question
25
title quality
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“A well-organized JPMorgan reference guide with parallel country structure and solid data, but a textbook example of an analytical-dump deck with topic-label titles and no SCQA arc — useful as a counter-example for Storymakers training, not as an exemplar.”
↓ No thesis slide in the first 5 pages — the deck never tells the audience what to believe or do about Asia
25
title quality
Essity Barclays Consumer Staples Conference 2017 tcm339 48081
“A standard investor-conference company overview with a predictable spine but topic-label titles and no narrative tension — use it to teach what to avoid (noun-phrase titles, buried thesis, redundant 'Summary' pages), not as a Storymakers exemplar.”
↓ Opening five slides establish no stakes or thesis — the point is buried until p.9-10
24
title quality
Namibia National Budget 2024-25
“Topic-labeled government budget walkthrough with no SCQA arc and a non-existent close — useful as a counter-example of what action titles and answer-first structure fix, not as a Storymakers exemplar.”
↓ Title-as-topic on every slide — there is not a single declarative action title in 25 pages
24
title quality
2022 Environmental, Social, Governance Report
“A disciplined but title-flat ESG compliance report with clean pillar architecture and real metrics buried in callouts; useful as a teaching example of MECE section dividers, but a counter-example for action titles, opening thesis, and closing call-to-action.”
↓ Zero action titles in 48 narrative pages — every headline is a noun phrase ('TALENT DEVELOPMENT', 'PAY PRACTICES & PAY EQUITY', 'HUMAN RIGHTS') so a reader skimming titles learns the agenda but no insights
24
title quality
rapporto di sostenibilita ey italia eng
“A competent corporate sustainability report with a genuinely MECE three-pillar spine and strong KPI callouts, but it fails as a Storymakers exemplar — topic-label titles, six slides titled '2022', and an appendix-fade ending mean it should be used as a counter-example for title rewriting and answer-first openings, not as a structural model.”
↓ Six different slides titled simply '2022' (pp.31, 41, 55, 57, 66, 77) — a critical title-quality failure that hides the insight on each page
22
title quality
Dissecting 2023-24 Budget Speech
“A topic-organised budget summary that is informationally competent but narratively inert — useful as a counter-example for action-title training, not as a Storymakers exemplar.”
↓ No thesis or 'so-what' anywhere in the first 4 slides — the deck never tells the reader what to conclude about the 2023/24 budget
22
title quality
POPULISM IN 2024
“A rigorous data report dressed as a deck — strong sample and a useful proprietary index, but it reads as a crosstab parade with no recommendation, so it's a counter-example for Storymakers titling and closing rather than an exemplar.”
↓ No recommendation or 'so what' slide — deck ends at p47 on a spending crosstab and then drifts into methodology and corporate boilerplate (p48-51)
22
title quality
IPSOS HEALTH SERVICE REPORT 2024
“A competent global-survey data release with MECE pillars and strong headline numbers, but as a Storymakers exemplar it is a cautionary case — topic-label titles and a missing resolution act make it a reference for analytical structure, not narrative.”
↓ Action titles are essentially absent — pp.7, 20–22, 24, 30–40, 42–47 use the verbatim survey question as the title, forcing the reader to do all interpretive work
22
title quality
THE IPSOS AI MONITOR 2024
“A competent survey-data report with a strong opening stat but topic-label titles and a missing resolution act — useful as a counter-example of how raw survey questions kill action titles, not as a Storymakers exemplar.”
↓ 30+ slides use the literal survey question as the title (p.11-16, 20-23, 28-40), forcing the reader to derive every insight
22
title quality
2023 ENVIRONMENTAL, SOCIAL, GOVERNANCE REPORT
“A conventional ESG disclosure document organized as a topic encyclopedia with strong evidentiary detail but topic-label titles and no narrative arc — useful as a counter-example for what action titles and a Resolution act should fix, not as a Storymakers exemplar.”
↓ Titles are topic labels, not insights — the reader must read body text to learn what each page concludes
22
title quality
2019 Global Shared Services Survey Report 11th biannual edition
“A competently structured Deloitte survey-findings report with strong callouts but topic-label titles and no recommendation — use it as a teaching example of the gap between insightful callouts and weak action titles, not as a Storymakers exemplar.”
↓ Titles are survey questions, not insights — p7, p8, p10, p13, p15, p16, p18, p19, p21, p22 all read as interview prompts rather than conclusions
22
title quality
Ipsos Global Advisor Predictions 2024 Full Report web 0
“A clean, navigable annual survey readout that respects MECE structure but reads as a data dump — useful as a reference document, weak as a Storymakers exemplar because titles describe questions rather than answers and the deck never lands a recommendation.”
↓ Titles are survey items, not findings — e.g. p.27 and p.35 still carry the literal stem 'Q. For each of the following, please tell me how likely or unlikely you think they are to happen...?'