AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 61.6
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestionsFiltered reviewed decks
726 matching · page 28 / 31
30
title quality
Deloitte SEA CFO Forum Southeast Asia Business Outlook
“A services brochure dressed as a deck — useful as a teaching example of how a parallel-pillar capabilities dump fails the Storymakers tests (no SCQA, topic-label titles, firm-first opening, contacts-page ending), not as an exemplar to emulate.”
↓ No SCQA or thesis: the deck never names a Complication the CFO should care about, so every services block arrives unmotivated
30
title quality
ipsos the perils of perception 2024
“A competent research-findings report with a clear thesis but no resolution - useful as a teaching example of how strong opening callouts and one well-titled correlation slide (p.35) get drowned by question-as-title data dumps and a missing recommendations act.”
↓ Action titles are survey questions, not insights - p.13/14/15 all share the same interrogative title with no takeaway
30
title quality
ey og q3 2020 price point client deck
“A competent periodic market-outlook brief with one good editorial instinct (the 'divergence' theme) that it fails to pay off — useful as a counter-example of how topic-label titles and an unresolved thesis flatten an otherwise well-sequenced analysis.”
↓ Titles are topic labels, not action titles — 'Market fundamentals' appears 3x (p.5–7) and 'Gas price outlook' 2x (p.10–11) with no differentiation
30
title quality
ey og q2 2021 price point client deck
“A competent quarterly market briefing with strong callouts and quantified analysis, but it stops at 'here is what we see' and never reaches 'here is what to do' — useful as a teaching example for analytical build-up and editorial pull-quotes, not for storymaking structure or action titles.”
↓ No Resolution act — deck ends in 4 appendix slides plus contacts, with zero recommendation or 'what to do about it'
30
title quality
business leaders outlook pulse 2023 ada
“A competently-written survey-results deck with strong callout writing but no narrative arc, no recommendation, and topic-label titles—use it as a counter-example of how a thoughtful exec summary can be wasted by a structureless body and a missing close.”
↓ No recommendation, implication, or call-to-action anywhere in the deck—it ends on 'External threats' (p.8) then methodology
30
title quality
unlocking the uk s tech talent potential
“A well-sourced landscape report structured as a talent-lifecycle taxonomy — use the MECE pillar spine and embedded case studies as teaching examples, but not the narrative: it sets up a £63b problem and never delivers a recommendation.”
↓ No resolution: the £63b problem set up on p.3 is never tied to a recommendation, leaving the deck as a landscape report rather than a consulting argument
30
title quality
immobilienfonds 20231231 en
“A reference booklet of peer benchmarks dressed as a deck — useful as raw material but a weak Storymakers exemplar; use only p.4 as a teaching case for insight titles, and treat the rest as a counter-example of topic-label dumps.”
↓ No thesis or executive summary in the first 3 slides — the reader never learns why this deck exists
28
title quality
2023 Global Shared Services and Outsourcing Survey
“A credible data-rich survey report with strong callouts and metrics, but structurally a topic-tour with question-form titles and no recommendation — useful as a teaching example of how to put insights in the title bar, not as a Storymakers narrative exemplar.”
↓ Titles are almost uniformly questions rather than answers (p.8, p.11, p.13, p.18, p.19, p.21, p.23, p.25, p.26) — the reader has to mine callouts to extract the so-what
28
title quality
Reinforcing the New South Wales Southern Shared Network (HumeLink) PADR – EY Market Modelling
“A technically rigorous market-modelling report in deck clothing — useful as a counter-example of how burying the answer and using topic titles instead of action titles weakens even strong analysis; do not use as a Storymakers exemplar.”
↓ No recommendation slide anywhere — the 'preferred option' (Option 3C) is never stated as a headline, only implied through a highlighted table row on p.11
28
title quality
Our Impact Plan 2023
“A well-structured ESG/impact report with exemplary MECE pillar architecture but weak action titles and no call to action — use the section-divider structure as a teaching example, not the title craft or the closing.”
↓ Topic-label titles dominate (p.13 'Purposeful business', p.25 'Human rights', p.51 'Decarbonization', p.59 'Climate risk') — the action-title discipline is largely absent
28
title quality
Re-Imagine the Possible 2018/2019
“A topic-organized budget walkthrough with strong numerical content but weak narrative scaffolding — useful as a teaching example of how MECE pillars and quantitative anchors are necessary but not sufficient without action titles and an explicit thesis.”
↓ No thesis in the first 5 slides — opening is cover/agenda/divider/divider/framework with no stated point of view
28
title quality
Sustainability Report 1 July 2022 – 30 June 2023
“A competent GRI-aligned sustainability disclosure that is well-evidenced but narratively flat — useful as a teaching example of KPI density and ESG taxonomy, but a weak Storymakers exemplar because it has topic-label titles, no tension, and no recommendation close.”
↓ Action titles are largely absent — p.22 'Economic performance', p.67 'Trainings', p.84 'Pollutant emission' are nouns, not insights
28
title quality
Namibia Budget on plate 2019-20
“A topic-organised PwC budget walkthrough with strong data and decent callouts but no thesis, no MECE pillars, and no recommendation — useful as a counter-example for action titles and closes, not as a Storymakers exemplar.”
↓ No lead-with-the-answer slide in positions 1-3; the deck never tells you what PwC concludes about the 2019/2020 budget
28
title quality
WORLD AFFAIRS
“A polished public-opinion survey report with strong section scaffolding but weak Storymakers DNA — it dumps findings instead of telling a story; use the priority-vs-preparation gap section (p32-35) as a teaching example of derived-metric analysis, but not the structure or titling.”
↓ No executive answer up front: p3 'Key findings' is one page with a single 76% stat and no thesis, forcing the reader to assemble the message themselves
28
title quality
ROAD TO RESILIENCE
“A competently structured annual survey readout with rich data in the callouts but topic-label titles and a missing Resolution act — useful as a teaching example of how to convert callouts into action titles, not as a Storymakers exemplar.”
↓ Five consecutive slides titled 'INDUSTRY SPOTLIGHTS' (pp.12-16) signal a topic dump, not a MECE pillar; each should carry its sector name and an action verdict
28
title quality
WHAT WORRIES THE WORLD? 2023
“Competent monthly survey-tracker report with strong stat callouts but topic-label titles, non-MECE sectioning, and no synthesis or call to action - useful as a 'before' teaching example for action-title rewriting and SCQA closure, not as a Storymakers exemplar.”
↓ No resolution: deck closes on five country snapshots (p.24-28) and methodology (p.29) with zero synthesis, implication, or recommendation
28
title quality
Global Shared Services 2017 Survey Report
“A data-rich survey report with good insights trapped in the callouts — useful as a teaching case for how topic-label titles and a missing Resolution act can flatten strong evidence into a 'results walkthrough', not as a Storymakers exemplar.”
↓ Titles are topic labels, not action titles — 'Operations and governance' is reused verbatim across p.9–12 with zero differentiation
28
title quality
Halifax 2024 FINAL 3
“A rigorous IPSOS public-opinion data report with MECE bones but no story arc — useful as a cautionary example of how topic-label titles and a missing resolution act reduce even strong research to a reference document, not a Storymakers exemplar.”
↓ Titles are ~80% topic labels with colon-suffix pattern (p.22–31 all read 'Confidence in Government Response: X'; p.44–62 all read 'World Influencers: X') — the reader has to decode every chart
28
title quality
femke de keulenaer
“A competent secondary-research evidence pack with strong stat callouts but no narrative arc or recommendation - useful as a teaching example of how good data dies inside topic-label titles, not as a Storymakers exemplar.”
↓ No recommendation or 'so what' act - the deck terminates at p.17 data and jumps straight to 'THANK YOU!' on p.18
28
title quality
Ipsos Equalities Index 2023 Full report
“A well-instrumented opinion-research data book with a strong 20-page narrative front and a 50-page reference back, but it is not a Storymakers exemplar — use pp.1–20 to teach answer-first openings and quotable callouts, and use the appendix as a cautionary example of topic-label titling.”
↓ Action titles are survey-question labels, not insights — the same question text is reused on 20+ appendix slides (pp.30–51)
28
title quality
Ipsos AI Monitor 2024 final APAC
“A well-organized syndicated research monitor with one strong thesis hook (slide 2) and clean MECE pillars, but body titles are raw survey questions and the deck ends in methodology with no recommendation — use it as a counter-example for action titles and closes, not as a Storymakers exemplar.”
↓ 30 of ~36 content slides use raw survey-question text as titles instead of declarative insights (e.g., p.20, p.23, p.28, p.34)
28
title quality
ey ivca monthly pe vc roundup february 2023
“A competent monthly data roundup that is structurally a reference document, not a story — useful as an example of clean section dividers and metric-led callouts, but a poor Storymakers exemplar because it has no thesis-led opening, no Complication-Resolution arc, and no recommendation.”
↓ No recommendation or outlook close — deck ends in EY service marketing (p.26–31) and contacts, abandoning the reader after the data
28
title quality
jpmc esg report 2021
“A polished ESG disclosure report, not a story-driven deck — useful as a reference for quantified callouts and pillar dividers, but a poor Storymakers exemplar because it leads with topics, never states a thesis, and ends in appendix.”
↓ Titles are nouns, not insights — most slides in the first 25 use topic-label headlines with no verb or claim (p.5, p.6, p.7, p.14, p.20, p.21, etc.)
25
title quality
TrendRadar: The Future Consumer
“A competently scaffolded trend-catalog marketing deck with a strong framework but weak action titles and no recommendation — useful as a counter-example of how topic labels and a sales-CTA close undermine otherwise sound structure.”
↓ Section titles are reused verbatim across 3-5 slides (e.g., «Data Era & AI» on p.22-26, «Consumerism 2.0» on p.9-13) — no per-slide insight takeaway