AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
737 matching · page 22 / 31
55
title quality
The productivity push Powering the UK’s performance with five digital capabilities
“A well-structured Accenture thought-leadership piece with an exemplary MECE pillar section (p.14-30) but a marketing-style close — use the five-capability build as a teaching example of parallel pillar structure, not as a model for opening hooks or consultative recommendations.”
↓ Repetitive topic-label titles in the capability deep-dives ('Industry view', 'Capability in action' repeated 5x each) instead of slide-specific insights
55
title quality
2019 True-Luxury Global Consumer I nsight
“A data-rich BCG research readout with competent chart-level action titles but no story arc or recommendation — useful as a teaching example for action-title discipline on analytical slides, not for Storymakers narrative structure.”
↓ No recommendation or 'what brands should do' slide — the deck ends at p.49 'THANK YOU' straight after a Made-in Italy chart
55
title quality
Syracuse University Diagnostic Report
“A credible Bain fact-base diagnostic with strong methodology framing but a sprawling middle and near-absent recommendation — use the setup (p.7-8) and two early insight titles (p.12-13) as teaching examples, not the overall structure.”
↓ Buried thesis — no answer-first slide; the core tension (expense growth outpacing revenue) appears at p.12, not p.3
55
title quality
The Logistics Property Handbook 4.0 Investment & Financing Keys
“A competent but inert market handbook with pockets of strong declarative titling in the regional KPI sections; use p.10/p.13/p.16 as action-title teaching examples, but not the overall arc, which lacks both a thesis and a close.”
↓ No thesis slide and no recommendation slide — 27 pages without a 'so what' makes this a reference document rather than a persuasive deck
55
title quality
IBV Research Report
“A solid three-pillar research report with the right analytical skeleton and a real recommendations close, but it buries its headline stat, under-uses section dividers, and leans on topic-label titles — teach the pillar structure, not the opening or the titling.”
↓ Headline stat (36% revenue/efficiency lift from analytics-led innovation) is buried on p.5 instead of driving the cover or exec summary
55
title quality
Agile Transformation
“A stat-rich KPMG survey report with a competent three-pillar diagnosis and good case-study cadence, but the thesis is buried at p.30, the close is a service pitch followed by 11 appendix pages, and pillars exist only in title prefixes — useful as a teaching example for stat-anchored analytical builds, not as a Storymakers narrative exemplar.”
↓ 11 of 42 pages (p.32-42) are appendix/country-background — over a quarter of the deck dumps undifferentiated country snapshots ('Background – Belgium', 'Background - Brazil', etc.) that read as raw survey output
55
title quality
Navigating payments matrix
“A well-researched thematic walkthrough of payments trends with a genuinely useful 4 Rs framework, but it reads more like a magazine feature than a tight Storymakers argument — use the framework slides (p.21-23) as a teaching example, not the overall structure.”
↓ Closing slides (p.24-28) drift into regional trends and quotes with no call-to-action — the deck fizzles
55
title quality
Challenges abound Ongoing crises call for a proactive approach
“A quarterly research bulletin with a punchy opening hook and quantified data, but no Resolution and recycled titles in the middle — useful as a teaching example of how a strong Situation/Complication can be wasted when the deck never returns to the 'call to action' it promises.”
↓ P.6, p.7, p.8 all carry the same recycled title 'Automotive Disruption Radar – Issue #7' instead of the actual insight (EV offer growing, AI investment up, mobility jobs surging) — the insight lives only in the callout
55
title quality
Global Sustainability Study 2021
“A credible research-study deck with a strong thesis-led opening but an analytical middle of topic-label charts and a closing that pivots to a firm sales pitch — useful as an exemplar of front-loaded SCQA and quantified callouts, not of full-arc Storymakers structure.”
↓ No closing recommendation: the deck ends with a firm-promo pitch (p.28-29) and thank-you slides (p.30-31) instead of returning to 'so what should companies do Monday morning?'
55
title quality
2023 EU Wide EBA Stress Test Our First Glance at Results
“A competent analyst briefing with a strong BLUF opening and one memorable thesis ('P2G drives winners and losers'), but it buries action titles in callouts and ends in an appendix dump — useful as a teaching example for opening slides and benchmarking, not for narrative closure.”
↓ Eight consecutive slides (p.6–12) reuse '1. EBA Stress Test Impacts' as the on-slide title — the action-title work has been pushed into the callout layer, defeating skim-readability
55
title quality
API Trends
“A short trend-briefing deck with decent data points but no narrative spine — useful as a counter-example showing how topic-label titles and a missing resolution act flatten a story into a list.”
↓ No SCQA opening — slides 1-3 establish context but never name a Complication or Question, so the audience has no reason to lean in
55
title quality
THE IPSOS REPUTATION COUNCIL
“A well-evidenced research-anthology report with strong stat-anchored slides but no overall narrative spine or closing recommendation — useful as a teaching example of action-title discipline on individual data slides (p.9, p.14), not as a Storymakers structural exemplar.”
↓ No closing recommendation or CTA — deck ends on a Quickfire data slide (p.26) and three appendix pages, breaking Storymakers' resolution requirement
55
title quality
KPMG global AI in finance report
“A competent thought-leadership research report with a clean four-pillar spine and good metric discipline, but it reads as an analytical survey rather than a Storymakers-style argument — useful as an example of section architecture and metric-anchored slides, not of action-title craft or SCQA opening.”
↓ No SCQA setup — the deck never frames a complication or burning question before diving into framework (p.5) and benefits (p.8)
55
title quality
Banking: The future is back
“A polished trends catalog with strong pillar dividers and several excellent data-driven action titles, but structurally a parallel inventory rather than a persuasive SCQA story — use pp.13-16 (Scale pillar) as a teaching example for pillar writing, not the deck as a whole.”
↓ 'What's the trend?' and 'What do we expect by 2030?' appear as titles 15 times — topic labels, not insights
55
title quality
Nearshoring in Central America
“Solid analytical FDI/macro briefing with a strong data middle but weak narrative spine — use p.2 and p.15 as examples of good action titling, not the overall structure, which buries the recommendation under appendices.”
↓ No recommendation slide: the deck ends at p.18 with conditional upside and then 5 slides of appendix/sales/bios, so the 'so what' for a decision-maker is absent
55
title quality
Global Future of Cyber Survey
“A data-rich survey report with a defensible S->A->R skeleton but weak Storymakers execution — use p.5, p.14, p.26, and the p.31-32 recommendation as examples of declarative action titles, but treat the seven recycled 'KEY FINDINGS' slides and the single divider as a cautionary tale on pillar signposting.”
↓ Seven+ slides titled 'KEY FINDINGS' (p.12, 15, 17, 18, 20, 22, 23, 30) — topic labels that waste the most valuable real estate on the page
55
title quality
NBI 2023 Press Release Supplemental Deck December 23
“A competent research-report deck with a strong mid-section of declarative KDA titles, but it buries its Japan headline behind four methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.”
↓ Thesis buried: it takes 9 pages to reach the Japan headline; a press-release deck should lead with it on slide 1 or 2
55
title quality
does the us have a positive influence around the world ipsos survey 2025
“A short data-release deck that hooks with a question but never answers it — useful as a cautionary example of how strong cover questions get buried by topic-label data slides and a contact-card close.”
↓ No answer slide: the cover poses a question but no slide explicitly resolves it with a headline takeaway
55
title quality
inv research 20210422 investing and covid 19 0
“A competent Ipsos research report with a front-loaded exec summary but a topical, SCQA-free structure and no recommendation - mine p.6-9 and p.31-32 as teaching examples of insight titles, but do NOT use the overall structure as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide anywhere in the deck; closes on a neutral stat (p.55) then appendix and contact info (p.60)
55
title quality
Global Top 100 Companies by market capitalisation
“A competent annual ranking publication with a few model action titles but no narrative arc and no recommendation — useful as a teaching example of how a research-report format collapses Storymakers structure, not as an exemplar of it.”
↓ No recommendation, no 'so what', no closing synthesis — deck ends in raw rankings (p.36-40) then Contact (p.41)
55
title quality
pwc my electric vehicle sales review q4 2024
“A competent quarterly data review with a strong opening hook and a few sharp regional titles, but it functions as a reference document rather than a Storymakers exemplar — use p.3 and p.7 as title-writing examples, not the structure.”
↓ No recommendation or next-steps slide — the deck ends in four consecutive 'Electric vehicle sales data' tables (p.19-22), then bios and 'Thank you' (p.25)
55
title quality
ey global ipo trends 2022 v1
“A competently-opened thought-leadership piece with strong stat hooks and one clean MECE pillar, but it buries its recommendation mid-deck and ends on a hedge — useful as an example of strong opening framing, not of a full Storymakers arc.”
↓ No closing recommendation or call-to-action — the deck trails off into a repeated hedge title on pp.10-11 and a disclaimer on p.12
55
title quality
apr12jlovelock 840572
“A data-rich Gartner webinar deck with strong metric-anchored titles in the middle but a missing thesis-up-front and no recommendation close — useful as a teaching example of quantitative chart titling, not as a Storymakers narrative arc.”
↓ No thesis up-front — the Russia-Ukraine cover (p.3) is not answered by an executive summary slide; the viewer waits until p.9 for framing
55
title quality
Goldman Sachs Sixteenth Annual ANZ Investment Forum Presentation
“A competent corporate IR/forum overview with clean section architecture but topic-label titles in the segments block, no complication, and an appendix that duplicates the main narrative — useful as an example of MECE structure and occasional declarative financial titles, not as a Storymakers arc exemplar.”
↓ Operating-group section uses the segment name as the slide title 3-4 times each (slides 28-36 and again 63-66) — readers can't tell pages apart by title alone