AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 61.6
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most common opening verb across 3405 suggestions↑ Top 5 on title quality
- 86 2024 Global Investor Survey BCG · 2024
- 86 What if Germany becomes the sick man of Europe again? RolandBerger · 2023
- 86 ey global economic outlook july 2023 MorganStanley · 2023
- 85 March Macro Brief Financial fissures emerge Accenture · 2023
- 85 ecb.forumcentbankpub2024 Hatzius presentation.en GoldmanSachs · 2024
↓ Toughest critiques
“ ” Verdict gallery
- “A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.” — AlvarezMarsal, 2024
- “Solid BCG executive-perspectives piece with excellent imperative-led action titles and a clean recommendation block, but the 10-slide context run-up, absent MECE dividers, and whimpering close-into-appendix make it a better teaching example for title craft than for overall Storymakers arc.” — BCG, 2022
- “Lead-gen publication deck with unusually strong action titles and a clean analytical middle, but a hollow recommendation act — useful as a teaching example for title craft, not for narrative resolution.” — LEK, 2024
- “A well-titled McKinsey research briefing with a clean setup and a framework promise on p.4, but it is an S-C-A deck with the R amputated — useful as a teaching example for action-title craft, not for full Storymakers arc.” — McKinsey, 2020
- “An analytically rigorous, answer-first Roland Berger argument with excellent declarative titles and a clean S→C→A pillar structure, but it stops at impact and never delivers the Resolution — useful as a teaching example for action titles and quantified build-up, not for how to close a deck.” — RolandBerger, 2017
- “A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.” — RolandBerger, 2018
- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.” — misc, 2021
All reviewed decks
1086 matching · page 22 / 46
70
title quality
PERILS OF PERCEPTION
“A well-titled survey-findings deck with a strong hook and insight-bearing key-message slides, but it stops at analysis and never answers the 'so what' — useful as a teaching example for action titles and rhetorical setup, not for closing a story.”
↓ No closing recommendation or 'so what' — deck ends p.27-30 in methodology, sources, and an About Ipsos boilerplate
70
title quality
2022 ANNUAL RESULTS
“Disciplined earnings/investor deck with a clean MECE three-pillar build and mostly strong action titles; useful as a teaching example for opening-with-the-answer and title discipline, but not a Storymakers SCQA exemplar - it has no real complication and ends in a thank-you, not a takeaway.”
↓ Several financial slides default to topic-label titles ('REVENUE BREAKDOWN BY REGION' p.4, 'CHANGE IN OPERATING MARGIN' p.10, 'DEBT BY MATURITY' p.13) instead of stating what the chart proves
70
title quality
U.S. Podcast Advertising Revenue Study
“A competent industry-research report with answer-first openings and quantified action titles on the analytics, but the recommendations and close are weak — use slides 7, 8, and 12 as Storymakers exemplars of declarative titling, not the deck as a whole.”
↓ Recommendation slides (p.14, p.15) carry the section-divider label as their action title, hiding the actual insight
70
title quality
Perspectives on WMATA's ridership
“A competent analytical build-up that diagnoses the ridership problem well but ends on a question instead of an answer — useful as a teaching example of retrospective diagnosis and action titles, not as a full Storymakers arc.”
↓ No recommendation act: p.27 'What does this all mean for WMATA's ridership?' is the final content slide and it asks rather than answers
70
title quality
Embracing the Loyalty Equation
“A well-researched Accenture POV with a strong central framework but a soft opening, repeated titles, and no explicit call-to-action — useful as a teaching example of framework-anchored analysis, not of Storymakers narrative discipline.”
↓ Duplicate generic action titles: 'The way forward' appears on both p.17 and p.21, signaling the recommendation section was not sharpened
70
title quality
Navigating uncertain skies Commercial Aerospace Insight Report
“A solid industry-outlook report with quantified evidence and parallel recommendations, but the recommend-before-diagnose sequencing and absent closing CTA make it a better teaching example for action-title writing than for overall Storymakers structure.”
↓ Recommendations (p.13–15) precede the deeper diagnostic of costs, production, and risk (p.18–22), inverting the analyze→recommend order
70
title quality
The age of Generative AI: Unveiling the next frontier of digital procurement
“A solid McKinsey thought-leadership deck with strong individual titles and a clean two-pillar back half, but a context-heavy opening and a soft 'Closing note' close make it a useful teaching example for action-title craft, not for Storymakers narrative architecture.”
↓ Opening (pp.1–5) is pure context with no thesis — reader must wait 5+ slides for the point
70
title quality
Southeast Asia’s Green Economy 2021 Report: Opportunities on the Road to Net Zero
“A solid, well-structured thought-leadership report with a clear thesis and a genuine recommendation act - use its MECE three-sector spine and branded close (p.74) as teaching examples, but flag the repetitive executive summary and topic-label framework titles as things to avoid.”
↓ Executive summary sprawls across pp.10-14 with three slides titled 'Executive summary' or 'Summary by the numbers' - repetition instead of escalation
70
title quality
Redrawing the lines: FinTech’s growing influence on Financial Services
“A competent thought-leadership deck with a thesis-first open and a real recommendation close, but the middle is a trend-report dump without MECE pillars - useful as a teaching example for action-title quantification, not for narrative architecture.”
↓ No MECE section dividers - slides 4-13 are an undifferentiated industry_trends run with no signposting of where the argument is going
70
title quality
Facts, scenarios, and actions for leaders Publication #3 with a focus on Emerging Stronger from the Crisis
“A competent crisis-era BCG update with a clear framework spine and explicit recommendations, but the duplicated section dividers and topic-label transitions make it a decent analytical-build example rather than an exemplary Storymakers narrative.”
↓ Duplicate section divider titles on p.15 and p.30 ('COVID-19 Context and Development') collapse the MECE structure
70
title quality
2019 Fueling Energy Future
“A competent Accenture thought-leadership deck with strong problem framing and declarative titles, but the recommendation is smeared across too many framework slides and the close is a marketing link — use p.3 and p.15 as teaching examples of action titles, not the overall structure.”
↓ The recommendation is diluted across seven consecutive framework slides (p.10-17 all variations of 'wise pivot') with no single climactic 'here is the answer' moment
70
title quality
Turkey power generation evolution and top 100 players by capacity
“A competent league-table almanac with a strong analytical opener but no recommendation or close — use pp.3-6 as an example of declarative action titles, not the deck as a Storymakers arc.”
↓ No recommendation or 'so what' — p.16 is literally 'Thank you' with no next-steps slide
70
title quality
Elevating internal audit’s role: The digitally fitfunction 2019 State of the Internal Audit Profession Study
“A competent thought-leadership deck with a clean three-pillar build and disciplined 'Dynamics' protagonist framing, but soft stakes, a delayed thesis, and quote-slide padding keep it from being a Storymakers exemplar — useful for teaching action-title discipline and protagonist framing, not for narrative tension or BLUF openings.”
↓ Soft complication — no slide quantifies the cost of being non-Dynamic (the 81% who aren't), so stakes never sharpen
70
title quality
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“A competent quarterly REIT investor update with strong, metric-driven action titles, but it is a topic-organised reporting pack rather than a Storymakers narrative — use slides like p20, p16 and p5 as title-craft exemplars, not the deck's structure.”
↓ No complication act — the deck never names a problem, risk or strategic question, so there is nothing for the analysis to resolve
70
title quality
Goldman Sachs conference April 2021
“A competent investor-conference update that opens with the answer and lands a guidance upgrade, but soft pillar structure and an appendix-then-contact ending keep it from being a Storymakers exemplar — use p.2, p.5, p.11, p.12 as action-title teaching examples, not the overall arc.”
↓ Weak close: last substantive slide is a reconciliation (p.15) and the deck ends on «Contact» (p.18) with no recommendation or forward-looking ask
70
title quality
250114 FRE prsn JPM SFO 0
“A competent investor-day narrative with a strong, memorable close but a context-heavy opening and missing complication act — useful as an example of declarative action titles and a portable closing equation, not as a model of full S-C-A-R structure.”
↓ No explicit 'complication' slide — the deck never states the tension or why-now that justifies the strategic reset
70
title quality
Investment Community Presentation Barclays Energy Conference
“A competent investor-relations pitch with a fast thesis and quantified titles, but it is a declarative asset tour rather than a Storymakers exemplar — useful as a reference for action-title quantification, not for narrative arc.”
↓ No complication/tension act — every slide reinforces the thesis, so there is no Storymakers 'why now' pressure driving the audience forward
70
title quality
Barclays Q32023 FI Presentation
“A textbook fixed-income IR deck with strong declarative titles and clean pillar discipline, but no story arc or ask — use pp6-14 as a teaching example for action-title craft, not the deck's overall structure.”
↓ No BLUF slide: pp3-4 ('Q323 themes' / 'Outlook') are topic labels where the thesis should live
70
title quality
TSN Barclays Consumer Staples FINAL
“A well-structured investor outlook deck with a crisp Grow/Deliver/Sustain spine and mostly declarative titles, but it lacks tension and ends on 'Thank you' — useful as an exemplar of pillar discipline and action-title craft, not of full SCQA narrative.”
↓ No Complication/tension act — the story is all reassurance, which flattens the narrative into an analytical dump despite the clean pillar structure
70
title quality
Arion Bank Fireside chat slides
“A competent investor-update deck with strong quantified action titles and clean macro framing, but it is analytical reportage rather than a Storymakers narrative — use pp.7–10 as exemplars of insight-bearing titles, not the overall arc.”
↓ No complication or tension: the deck never names what is at stake or what decision the audience must make
70
title quality
Q1 2025 Fixed Income Call
“Competent fixed-income investor update with a disciplined answer-first opening and strong main-body action titles, but it collapses at the close ('Summary and outlook') and leans on a bloated 25-slide appendix — use the p.2-p.14 arc as a teaching example for answer-first sequencing, not for narrative closure.”
↓ Weak close: p.15 'Summary and outlook' is a topic label with no stated outlook, no recommendation, and no memorable takeaway
70
title quality
deutsche bank global consumer conference 2023
“A competent investor-conference deck with quantified callouts and a tidy numbered strategy section, but it reads as a structured update rather than a Storymakers exemplar — use the callout discipline as a reference, not the overall arc.”
↓ No complication/tension act — deck moves context → analysis → recommendation without framing the strategic problem the 8 priorities are solving
68
title quality
Banking on AI Banking Top 10 Trends for 2024
“Well-researched trend-report masquerading as a deck — strong figure titles and metrics make it a useful teaching example for evidence-driven slides, but the enumerative 10-trend structure and buried thesis make it a weak Storymakers exemplar for narrative arc.”
↓ No BLUF / pyramid principle — the deck never leads with an answer; the exec summary is on p.45 of 48, not p.2
68
title quality
FULL VALUE. FULL STOP How to scale innovation and achieve full value with Future Systems
“A well-structured analytical benchmark report with a clear Think→Act→Move spine and evidence-rich recommendation titles — use the numbered 'Act Like' section (p.17-22) as a Storymakers teaching example, but treat the opening and the soft p.26 close as cautionary tales of burying the stakes and under-specifying the call to action.”
↓ The thesis surfaces on p.3-4 but the single most provocative stat (46% revenue at risk) is held until p.25 instead of headlining the opening