AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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635 matching · page 20 / 27
58
title quality
Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report
“A competent research-bulletin deck with strong stat-led callouts but a weak narrative spine — useful as an example of numerical action titles, not as a Storymakers exemplar of SCQA structure or persuasive close.”
↓ Slide 5 has a non-title ('2024 Travel Rewards and Loyalty Report | 5') — a running footer mistaken for an action title, wasting a data-table slide
55
title quality
Blueprint for Service Success
“A competently structured consulting deck with a real S-C-A-R arc and a strong segmentation frame, but weakened by topic-label titles and a buried thesis — use its segmentation and roadmap slides as teaching examples, not its opening or titling.”
↓ Titles frequently fall back to figure labels ('Figure 1a', 'Figure 2c', 'Figure 5') instead of stating the insight the figure proves
55
title quality
Future-proof ad sales: The new transformation imperative
“Competent two-act transformation thesis with quantified stakes and a clear protect-now/pivot-next spine, but topic-label titles and bundled recommendations keep it from being a Storymakers exemplar — use pp.11-15 as a pillar-divider teaching case, not the titling.”
↓ Figure-label titles like p.6 "FIGURE 2: Digital versus non-digital advertising spend" and p.8's 60-word run-on title waste prime real estate
55
title quality
The Value Multiplier: Intelligent Operations Maturity
“Structurally disciplined four-lever POV with a genuine S-C-A-R skeleton, but flat noun-phrase titles and a buried thesis make it a good MECE teaching example and a weak action-title exemplar.”
↓ Buries the headline: the 2.8X profitability stat sits in p.3's callout instead of being the opening title
55
title quality
The productivity push Powering the UK’s performance with five digital capabilities
“A well-structured Accenture thought-leadership piece with an exemplary MECE pillar section (p.14-30) but a marketing-style close — use the five-capability build as a teaching example of parallel pillar structure, not as a model for opening hooks or consultative recommendations.”
↓ Repetitive topic-label titles in the capability deep-dives ('Industry view', 'Capability in action' repeated 5x each) instead of slide-specific insights
55
title quality
The Logistics Property Handbook 4.0 Investment & Financing Keys
“A competent but inert market handbook with pockets of strong declarative titling in the regional KPI sections; use p.10/p.13/p.16 as action-title teaching examples, but not the overall arc, which lacks both a thesis and a close.”
↓ No thesis slide and no recommendation slide — 27 pages without a 'so what' makes this a reference document rather than a persuasive deck
55
title quality
IBV Research Report
“A solid three-pillar research report with the right analytical skeleton and a real recommendations close, but it buries its headline stat, under-uses section dividers, and leans on topic-label titles — teach the pillar structure, not the opening or the titling.”
↓ Headline stat (36% revenue/efficiency lift from analytics-led innovation) is buried on p.5 instead of driving the cover or exec summary
55
title quality
Agile Transformation
“A stat-rich KPMG survey report with a competent three-pillar diagnosis and good case-study cadence, but the thesis is buried at p.30, the close is a service pitch followed by 11 appendix pages, and pillars exist only in title prefixes — useful as a teaching example for stat-anchored analytical builds, not as a Storymakers narrative exemplar.”
↓ 11 of 42 pages (p.32-42) are appendix/country-background — over a quarter of the deck dumps undifferentiated country snapshots ('Background – Belgium', 'Background - Brazil', etc.) that read as raw survey output
55
title quality
Breakthrough Brigade Innovation Growth
“A solid thought-leadership report with a real MECE recommendations spine, but its brand-heavy opening, descriptive figure titles, and toothless 'Summary' close make it a useful teaching example for analytical pillar structure rather than for Storymakers-grade hook-and-payoff narrative.”
↓ Five front-matter slides (pp.1-5) including duplicate 'Our thought leadership' dividers delay the thesis to p.7
55
title quality
Challenges abound Ongoing crises call for a proactive approach
“A quarterly research bulletin with a punchy opening hook and quantified data, but no Resolution and recycled titles in the middle — useful as a teaching example of how a strong Situation/Complication can be wasted when the deck never returns to the 'call to action' it promises.”
↓ P.6, p.7, p.8 all carry the same recycled title 'Automotive Disruption Radar – Issue #7' instead of the actual insight (EV offer growing, AI investment up, mobility jobs surging) — the insight lives only in the callout
55
title quality
Global Sustainability Study 2021
“A credible research-study deck with a strong thesis-led opening but an analytical middle of topic-label charts and a closing that pivots to a firm sales pitch — useful as an exemplar of front-loaded SCQA and quantified callouts, not of full-arc Storymakers structure.”
↓ No closing recommendation: the deck ends with a firm-promo pitch (p.28-29) and thank-you slides (p.30-31) instead of returning to 'so what should companies do Monday morning?'
55
title quality
2023 EU Wide EBA Stress Test Our First Glance at Results
“A competent analyst briefing with a strong BLUF opening and one memorable thesis ('P2G drives winners and losers'), but it buries action titles in callouts and ends in an appendix dump — useful as a teaching example for opening slides and benchmarking, not for narrative closure.”
↓ Eight consecutive slides (p.6–12) reuse '1. EBA Stress Test Impacts' as the on-slide title — the action-title work has been pushed into the callout layer, defeating skim-readability
55
title quality
API Trends
“A short trend-briefing deck with decent data points but no narrative spine — useful as a counter-example showing how topic-label titles and a missing resolution act flatten a story into a list.”
↓ No SCQA opening — slides 1-3 establish context but never name a Complication or Question, so the audience has no reason to lean in
55
title quality
THE IPSOS REPUTATION COUNCIL
“A well-evidenced research-anthology report with strong stat-anchored slides but no overall narrative spine or closing recommendation — useful as a teaching example of action-title discipline on individual data slides (p.9, p.14), not as a Storymakers structural exemplar.”
↓ No closing recommendation or CTA — deck ends on a Quickfire data slide (p.26) and three appendix pages, breaking Storymakers' resolution requirement
55
title quality
Banking: The future is back
“A polished trends catalog with strong pillar dividers and several excellent data-driven action titles, but structurally a parallel inventory rather than a persuasive SCQA story — use pp.13-16 (Scale pillar) as a teaching example for pillar writing, not the deck as a whole.”
↓ 'What's the trend?' and 'What do we expect by 2030?' appear as titles 15 times — topic labels, not insights
55
title quality
GPT-3 and the actuarial landscape
“A competent educational tutorial on GPT-3 with a strong but late-arriving actuarial thesis — useful as a teaching artifact, weak as a Storymakers exemplar because the recommendation is buried at p.40 of 46 and nine consecutive slides share one topic title.”
↓ Same title 'MACHINE LEARNING 101: GRADIENT DESCENT' repeated across nine consecutive slides (p.9-17) — zero progressive disclosure of insight in the titles
55
title quality
Global Future of Cyber Survey
“A data-rich survey report with a defensible S->A->R skeleton but weak Storymakers execution — use p.5, p.14, p.26, and the p.31-32 recommendation as examples of declarative action titles, but treat the seven recycled 'KEY FINDINGS' slides and the single divider as a cautionary tale on pillar signposting.”
↓ Seven+ slides titled 'KEY FINDINGS' (p.12, 15, 17, 18, 20, 22, 23, 30) — topic labels that waste the most valuable real estate on the page
55
title quality
KPMG 2020 CEO Outlook: COVID-19 Special Edition
“A competent survey-findings report dressed as a deck — useful as an exemplar of pillar scaffolding and percentage-led action titles, but a poor Storymakers model because it lacks a thesis, narrative tension, and a recommendation close.”
↓ No SCQA setup: 'Key findings' (p.4) lists outputs but never frames a Question the deck answers, so the analysis reads as parallel survey cuts rather than an argument
55
title quality
inv research 20210422 investing and covid 19 0
“A competent Ipsos research report with a front-loaded exec summary but a topical, SCQA-free structure and no recommendation - mine p.6-9 and p.31-32 as teaching examples of insight titles, but do NOT use the overall structure as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide anywhere in the deck; closes on a neutral stat (p.55) then appendix and contact info (p.60)
55
title quality
original
“A competent investor-relations deck with a stated thesis and solid supporting data, but as a Storymakers exemplar it fails the arc — no Complication, no Resolution, and topic-labeled data slides — so use it to teach how quantification should support a thesis, not as a model for narrative structure.”
↓ No Complication/tension act — the deck never articulates what challenge, risk, or decision the audience must resolve; it is a confidence monologue
55
title quality
Global Top 100 Companies by market capitalisation
“A competent annual ranking publication with a few model action titles but no narrative arc and no recommendation — useful as a teaching example of how a research-report format collapses Storymakers structure, not as an exemplar of it.”
↓ No recommendation, no 'so what', no closing synthesis — deck ends in raw rankings (p.36-40) then Contact (p.41)
55
title quality
20231114 MorganStanley APAC Summit Presentation slides
“Competent corporate-update deck with strong quantified callouts in its quarterly section but no SCQA spine and a buried thesis — useful as an example of metric-led titles, not as a Storymakers narrative exemplar.”
↓ No SCQA setup — the deck never poses the strategic question it is answering, so the audience must infer the 'so what'
55
title quality
ey global ipo trends 2022 v1
“A competently-opened thought-leadership piece with strong stat hooks and one clean MECE pillar, but it buries its recommendation mid-deck and ends on a hedge — useful as an example of strong opening framing, not of a full Storymakers arc.”
↓ No closing recommendation or call-to-action — the deck trails off into a repeated hedge title on pp.10-11 and a disclaimer on p.12
55
title quality
morgan stanley virtual hk summit march 2022
“A standard Macquarie investor-relations template with a clean section spine and a handful of strong declarative titles, but no SCQA arc, a buried thesis, and a 26-slide appendix tail — useful as a teaching example of IR structure and of how 'topic labels vs. action titles' diverges, not as a Storymakers narrative exemplar.”
↓ No thesis slide in the first 5 pages — opens cover→disclaimer→agenda→divider→'at a glance', burying the 'why own us' answer