AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

44 matching · page 2 / 2
72 title quality
PwC · 2020 · 15p
CEO Panel Survey Emerge Stronger
“A competent survey-readout deck with above-average action titles and a real recommendation slide, but the placeholder titles and thin close keep it from being a Storymakers exemplar — use slides p.3/p.4/p.7 as title-writing teaching examples, not the deck's overall structure.”
↓ Four slides (p.5, 6, 10, 12) carry the placeholder title 'CEO Panel Survey | n' — wasted real estate where an action title should live
72 title quality
RolandBerger · 2016 · 41p
Barriers to FinTech innovation in the Netherlands
“Competent Roland Berger policy deck with clear three-act scaffolding and mostly declarative titles, but it under-builds the tension and fades into appendix instead of landing a call to action — useful as a teaching example for action-title craft, not for closing structure.”
↓ No synthesis or call-to-action slide before the appendix — the deck ends mid-thought at p.31 and dumps 10 supporting slides
72 title quality
RolandBerger · 2022 · 13p
Roland Berger Construction Radar – Impacts on DACH region
“Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.”
↓ Recommendation compressed into a single slide (p.11) with a generic callout — disproportionate to the 4-slide analytical build-up
72 title quality
McKinsey · 2020 · 24p
IIF/McKinsey Cyber Resilience Survey
“A competent McKinsey survey deck with strong action titles in the diagnosis section but a buried thesis and a collapsed ending — useful as a teaching example for declarative titling and quantified callouts, not as a model of full SCQA narrative architecture.”
↓ First 5 slides are all front matter and methodology; the thesis is buried — by p.5 a reader still doesn't know what the deck argues
70 title quality
Accenture · 2023 · 30p
Reinventing for resilience
“A solid analytical Accenture thought-leadership deck with strong action titles on its data pages and proprietary IP, but the SCQA arc is bottom-heavy: use the data slides (p7, p11, p14, p17) as title-craft exemplars, not the overall structure.”
↓ Slide 18 is a verbatim duplicate of slide 17's headline — a wasted page that signals weak editorial discipline
70 title quality
MorganStanley · 2023 · 45p
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“A competent quarterly REIT investor update with strong, metric-driven action titles, but it is a topic-organised reporting pack rather than a Storymakers narrative — use slides like p20, p16 and p5 as title-craft exemplars, not the deck's structure.”
↓ No complication act — the deck never names a problem, risk or strategic question, so there is nothing for the analysis to resolve
68 title quality
AlvarezMarsal · 2021 · 25p
UAE Health Sector Pulse Quarter 1, 2021
“A competent market-pulse report with strong per-slide action titles but no SCQA spine and a one-slide recommendation — useful as a teaching example of insight-bearing chart titles, not of narrative architecture.”
↓ No SCQA opening: p.1–5 are cover/TOC/foreword/bios/'At a Glance' — the reader gets no thesis or stakes for five pages.
68 title quality
misc · 2019 · 37p
Lloyd’s and Bermuda
“A competent analytical talk-deck with a strong middle (quantified action titles, well-built reserving and rate-hardening story) but a definitional opening and a hand-wave ending — useful as a teaching example for action-titled analysis slides, not for Storymakers narrative architecture.”
↓ Opening five slides establish no thesis or stakes — reader doesn't know the question being answered until ~p.11
68 title quality
MorganStanley · 2023 · 48p
ey energy and resources transition acceleration
“A well-structured EY industry-trends deck with a clean four-act spine and strong quantitative backbone, but it over-invests in analysis and under-invests in the recommendation, making it a good teaching example for SCQA acts and metric-anchored body slides — not for landing a call to action.”
↓ Recommendation act is only 3 substantive slides (pp. 44-46) versus ~25 slides of analysis — the 'so what' is buried under the 'what'
66 title quality
Accenture · 2024 · 48p
Work, workforce, workers Reinvented in the age of generative AI
“A solid thought-leadership report with a genuine SCQA backbone and a MECE four-accelerator resolution, but it reads more like a polished briefing than a Storymakers exemplar - use its section architecture as a teaching case, not its action titles or its missing close.”
↓ No closing recommendation or next-steps slide - deck ends on an inspirational quote (p.42) then drops straight into appendices
62 title quality
Accenture · 2025 · 19p
Ready for resilience How to navigate the new tariff landscape
“A well-scaffolded thought-leadership piece with a real S-C-A-R spine and two strong action titles, but the recommendation is under-built — use the p.7/p.9 titles as teaching examples, not the overall structure.”
↓ Opening buries the thesis — p.4 is titled 'Introduction' instead of leading with the answer
60 title quality
PwC · 2016 · 12p
Customers in spotlight FinTech banking
“A competent industry-trends brief with a strong opening hook and credible data, but the recommendation act is a single slide — useful as an example of leading with the answer, weaker as a model of MECE pillars or a built-out resolution.”
↓ Recommendation act is one slide deep (p.9) — the 'win-win partnership' thesis on p.8 deserves its own build of how/who/when, not a single conclusion paragraph
60 title quality
Barclays · 2023 · 23p
mercury rising
“A polished thought-leadership trends report with strong callouts and evidence, but as a Storymakers exemplar it is a teaching case for analytical-survey decks that miss the answer-first opening and recommendation-led close — use the callout craft, not the structure.”
↓ No answer-first slide in the opening — the foreword/exec-summary pairing (pp.3–4) defers the thesis instead of leading with it
58 title quality
Deloitte · 2022 · 33p
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“A competently structured Deloitte research report with a genuine MECE spine and flashes of strong action-title writing, but it withholds the thesis, under-delivers the close, and leans on topic-label placeholders — use its 'four actions' scaffold as a pillar exemplar, not its opening or closing craft.”
↓ Thesis is withheld: the executive summary (p.3) describes scope rather than stating the answer, forcing readers to p.6 to meet the central question
55 title quality
KPMG · 2024 · 24p
KPMG global AI in finance report
“A competent thought-leadership research report with a clean four-pillar spine and good metric discipline, but it reads as an analytical survey rather than a Storymakers-style argument — useful as an example of section architecture and metric-anchored slides, not of action-title craft or SCQA opening.”
↓ No SCQA setup — the deck never frames a complication or burning question before diving into framework (p.5) and benefits (p.8)
52 title quality
Deloitte · 2022 · 55p
The Future of Food Challenges & opportunities
“Competent data-rich industry report with a clear three-theme framing but weak Storymakers craft — use its metric-anchored analytical slides (p.13, p.26, p.28) as teaching examples, not its overall arc or titling discipline.”
↓ No answer-first opening: thesis is diluted across p.4-8 and never crystallized into a single provocation or recommendation slide up front
48 title quality
PwC · 2024 · 24p
2024 TransAct Middle East
“A competent annual M&A landscape report with sound MECE pillars and a strong cover thesis, but it functions as a reference scan rather than a Storymakers exemplar — use slides p.1, p.8, and p.12 as positive title examples and the rest of the body as a cautionary case for chart-caption titles.”
↓ Most sector pages (p.14-20) use bare colon-terminated topic labels ('Consumer markets:', 'Healthcare:') instead of insights, hiding the 'so what' from a skim reader
48 title quality
DeutscheBank · 2024 · 45p
Deutsche Bank Q1 2024 Presentation
“Competent investor-relations earnings deck with a quantified opening and disciplined callouts, but organised by reporting taxonomy rather than narrative — use p.2-5 as a teaching example of leading with numbers, not the structure as a Storymakers exemplar.”
↓ Segment section (p.15-19) titles are pure nouns — 'Corporate Bank', 'Investment Bank', 'Private Bank' — forcing the reader to the callouts to extract the story
45 title quality
PwC · 2018 · 28p
Time to talk: What has to change for women at work
“A well-researched, pillar-structured PwC thought-leadership report whose evidence and callouts are strong but whose titles are topic labels and whose recommendation is a slogan — useful as a teaching example of MECE pillars and quotable data callouts, not of action titling or closing discipline.”
↓ Action titles are mostly nouns repeated across multiple slides — 'Transparency and trust' on p.8-11 and 'Strategic support' on p.12/15 — so a reader skimming titles cannot reconstruct the argument
38 title quality
Deloitte · 2023 · 70p
New Brunswick Supply Chain Study
“Thorough, analytically-rigorous public-sector supply-chain study with a competent opening thesis and disciplined scenario analysis — but titles default to topic labels and the recommendation is crushed into one slide after 23 pages of diagnosis; use it as a teaching example for demand modeling and vendor mapping structure, not for Storymakers narrative craft.”
↓ Action titles are predominantly topic labels — e.g. p.6 'Key Findings', p.28 'Vendor categorization', p.56 'Risk mitigation plan' — wasting the title real-estate that Storymakers treats as the primary message channel