AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

726 matching · page 18 / 31
60 title quality
Barclays · 2023 · 23p
mercury rising
“A polished thought-leadership trends report with strong callouts and evidence, but as a Storymakers exemplar it is a teaching case for analytical-survey decks that miss the answer-first opening and recommendation-led close — use the callout craft, not the structure.”
↓ No answer-first slide in the opening — the foreword/exec-summary pairing (pp.3–4) defers the thesis instead of leading with it
60 title quality
DeutscheBank · 2023 · 20p
06 20230302 SDD Insights into Sustainable Finance Gov
“A competent two-pillar governance explainer with one sharp SCQA pivot (p.5→p.6) but a slow org-chart opening and a generic outlook/takeaways close — use the mid-deck pillar structure as a teaching example, not the bookends.”
↓ Opening spends three slides on org-chart context (p.2–3) before the tension appears on p.5 — buries the thesis
60 title quality
DeutscheBank · 2024 · 54p
Deutsche Bank Q4 FY 2024 Presentation
“Textbook investor-earnings deck with a strong answer-first opening and quantified scorecard, but analytical and segment sections revert to topic labels and it tails off into a 29-page appendix — use slides 2 and 6-8 as a teaching example of action titles, not the deck as a whole.”
↓ Segment section (p.20-24) titled by entity ('Corporate Bank', 'Investment Bank', 'Private Bank', 'Asset Management') instead of by insight — reader must parse callouts to learn which divisions are actually driving the thesis
60 title quality
DeutscheBank · 2023 · 47p
Deutsche Bank Q3 2023 Presentation
“A textbook bank-earnings deck with a strong declarative opening but a tail-heavy, recommendation-free close — useful as a Storymakers example for action-title openings, not as a model for full narrative arc.”
↓ Segment slides p16-p20 use division names as titles instead of insight statements
58 title quality
Accenture · 2024 · 24p
From survive to thrive Achieving tech transformation for communication service providers’ future
“A competent diagnostic-and-recommendations consulting deck with a clean three-pillar spine (p18-21) but topic-label titles and a buried call-to-action — use the transition slide and numbered recommendations as a Storymakers teaching example, not the deck as a whole.”
↓ Recommendation on p8 ('Modern IT systems: A source of competitive advantage') arrives before the problem is fully framed on p9-10, muddying the S→C→A→R order
58 title quality
Accenture · 2023 · 44p
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them
58 title quality
Accenture · 2022 · 21p
The ultimate healthcare experience: what people want
“A competently structured four-pillar research brief with a clean MECE scaffold but a weak opening hook and a toothless closing — useful as a teaching example of section architecture, not of action titles or calls-to-action.”
↓ Recommendation slide (p.19) uses a descriptive paragraph as its title instead of a directive action title — the single most important slide doesn't prescribe
58 title quality
Accenture · 2022 · 47p
Value untangled Accelerating radical growth through interoperability
“Solid research-report-as-deck with a strong opening hook and disciplined three-part recommendation, but it buries the call-to-action and lets title quality drift in the back half — use the opening (p.4-6) and the recommendation pillar (p.26-32) as Storymakers exemplars, not the closing.”
↓ No explicit CTA or 'next steps' slide — closes on a thesis restatement (p.37) then jumps to methodology
58 title quality
Accenture · 2019 · 59p
2019 Global FS Consumer Study DACH
“Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.”
↓ Persona slides (p9, p12, p15, p18) use bare noun titles instead of insights - 'Pioneers', 'Pragmatists' carry no argument by themselves.
58 title quality
Cognizant · 2020 · 26p
Stepping Up the Pace Manufacturing
“A competent Cognizant thought-leadership report with a legible three-act pillar structure and strong benchmarking evidence, but it buries its recommendation and leans on topic-label titles — useful as a teaching example for MECE section dividers and leader-vs-laggard storytelling, not for answer-first opening or decisive closing.”
↓ No answer-first opening — neither cover (p.1) nor intro (p.3) states the recommendation; reader must reach p.14-16 to see the 'copy the leaders' thesis
58 title quality
Deloitte · 2022 · 49p
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“Well-architected four-pillar consulting report with a strong SCQA opening but no closing synthesis — useful as a Storymakers exemplar for pillar structure and tension-framing, not for resolution or action-titling discipline.”
↓ No closing synthesis — deck ends on a GPS case study (p.43) then jumps to acknowledgments; the four-action framework is never recapped or converted into a call to action
58 title quality
Deloitte · 2019 · 17p
Georgia Medicaid 1115 1332 Waiver
“A competent proposal-format deck with strong credentialing moments but no narrative arc and no ask — useful as a Storymakers counter-example of how 'Phase X: topic' titling and a 'Questions & Discussion' close flatten an otherwise substantive engagement plan.”
↓ No SCQA setup — the deck never states Georgia's specific complication or the answer before diving into methodology
58 title quality
McKinsey · 2012 · 46p
Veteran Opportunity
“A competent McKinsey body-of-evidence deck with a clean MECE spine and strong client case studies, but it under-delivers as a Storymakers exemplar — opening is soft, closing is missing, and recurring 'Best practices for X' topic titles dilute the action-title discipline.”
↓ No closing recommendation slide — body ends on p31 GE case, then jumps to resources/appendix; the 'so what, now what' is missing
58 title quality
McKinsey · 2020 · 38p
MTA Financial Impact COVID-19
“A methodologically rigorous McKinsey forecast deck with strong precedent framing and a MECE revenue/cost spine, but it buries the $8.5B answer until p.33 and leans on topic-label titles — useful as a teaching example for scenario analysis structure, not for Storymakers opening or action-title craft.”
↓ Buries the answer: the $8.5B total impact does not appear until p.33 of 38; opening is two disclaimers + cover + TOC with no executive summary
58 title quality
PwC · 2017 · 14p
IAB Podcast Ad Revenue
“A credible industry data study with a strong SCQA opening and two exemplary action titles, but it degrades into topic-labeled data tables and ends in administrative back matter - useful as a teaching example for the p.4-7 setup, not as a full Storymakers exemplar.”
↓ No synthesis or implications slide between p.10 (last data) and p.11 (Contacts) - the 'so what' for advertisers, publishers, or platforms is never stated
58 title quality
PwC · 2025 · 25p
Insurance reimagined 2025
“Competent thought-leadership white paper with a real arc and parallel recommendations, but it buries the answer and leans on topic-label titles — useful as a teaching example for the imperatives section (p.18-23), not for opening craft.”
↓ Three consecutive slides titled 'Where are we now?' (p.4-6) and a duplicate 'Five trends affecting the future of insurance' (p.7 and p.13) signal recycled topic labels rather than insight titles
58 title quality
SimonKucher · 2024 · 17p
Sustainability Study 2024
“A competently structured short-form thought-leadership brochure with a clear two-act spine and strong data callouts, but it under-delivers on its own 'four actions' promise and closes with a capabilities pitch rather than a recommendation — useful as a teaching example for callout-driven storytelling, not for action-title discipline or closing craft.”
↓ The 'four key actions' promised on p.12 do not appear as four parallel slides — only p.13 and p.14 are visible, so the MECE promise is broken
58 title quality
misc · 2024 · 54p
The economic and social impact of investment in the nbn network Methodology Report
“A credentialed methodology report with a clean two-pillar structure and strong quantitative spine, but it buries the answer and ends without a recommendation — useful as a teaching example for sound MECE pillars, not for narrative arc or opening/closing craft.”
↓ No thesis up front: pages 1-7 are entirely scene-setting; the headline number a reader should remember is never stated in the opening
58 title quality
misc · 2023 · 31p
The Anholt-Ipsos Nation Brands Index
“A competently structured research-findings deck with two pockets of strong action-title craft (pp.21–24) but no SCQA arc, no answer-first opening, and no recommendation — useful as a teaching example of clean chaptering and isolated action titles, not as a Storymakers exemplar.”
↓ No answer-first opening — five slides of cover/TOC/methodology before any finding (p.9 is the first insight)
58 title quality
misc · 2025 · 23p
IPSOS HAPPINESS INDEX 2025
“A competent global research findings report with good front-loaded takeaways and a few sharp action titles, but it lacks pillar structure and a closing recommendation — useful as a teaching example for action titles and callouts, not for overall Storymakers arc.”
↓ No closing recommendation or 'so what' — deck ends on contact info (p.23) with no CTA
58 title quality
KPMG · 2025 · 18p
KPMG global tech report: Financial services insights
“A competently structured three-pillar thought-leadership report with a clean Analyze→Recommend rhythm, but more thematic survey than SCQA story — useful as an exemplar of pillar discipline, not of opening/closing craft.”
↓ No explicit complication slide — p.4 lists findings but does not crystallize the tension that motivates the report
58 title quality
Accenture · 2025 · 34p
Blueprint for success
“A well-scaffolded SCQA framework deck - clean four-pillar MECE structure and strong 92% opening hook - let down by topic-label pillar titles and a thin close; use the act structure and pillar rhythm as the teaching example, not the individual action titles.”
↓ Pillar titles are imperative topic labels, not insights - p17 '2. Manage diverse stakeholders' and p21 '3. Embrace ESG beyond compliance' tell the reader the category, not the finding
58 title quality
Accenture · 2025 · 27p
Rethinking the course to manufacturing’s future
“A competent Accenture thought-leadership deck with genuine MECE pillar discipline and a solid closing arc, but too many topic-label titles and a delayed thesis keep it from being a Storymakers exemplar — use its pillar structure and closing triplet as teaching material, not its opening.”
↓ Thesis is delayed: 3 front-matter slides plus 2 context slides mean the core claim isn't fully framed until p.5–7
58 title quality
OliverWyman · 2023 · 53p
Homeowner availability study
“A competent regulatory study with an excellent action-title stretch in section 04 and clean quantitative anchoring throughout, but it opens with topic labels and closes with 'considerations' instead of a recommendation — use the p.13–p.33 sequence as a teaching example for action titles, not the deck's overall structure.”
↓ No recommendation slide — p.38–42 deliver 'KEY TAKEAWAYS' and four flavors of 'CONSIDERATIONS' but never say what Colorado should do