AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

374 matching · page 16 / 16
22 title quality
IPSOS · 2024 · 54p
Ipsos Global Advisor Predictions 2024 Full Report web 0
“A clean, navigable annual survey readout that respects MECE structure but reads as a data dump — useful as a reference document, weak as a Storymakers exemplar because titles describe questions rather than answers and the deck never lands a recommendation.”
↓ Titles are survey items, not findings — e.g. p.27 and p.35 still carry the literal stem 'Q. For each of the following, please tell me how likely or unlikely you think they are to happen...?'
22 title quality
PwC · 2020 · 88p
Banking and capital markets trends 2020: Laying the foundations for growth
“A reference catalog masquerading as a deck — useful as a topic checklist for an internal audit team but a poor Storymakers exemplar; cite it only as a counter-example of how topic-labels and pagination suffixes erase narrative.”
↓ Titles are topic labels, not action titles — 88 slides and not one declarative finding in the title bar
20 title quality
misc · 2023 · 16p
THE WORLD’S RESPONSE TO THE WAR IN UKRAINE
“A competent survey-results dossier with a useful early summary and strong callouts, but it fails as a Storymakers exemplar because every page is titled as a topic and there is no recommendation to land — use the callouts as a teaching example of insight sentences, not the deck structure.”
↓ Titles are uniformly topic labels, not insights — p.6 'COUNTRIES WITH STRONGEST OPINIONS' and p.11 'COUNTRIES WITH STRONGEST OPINIONS ON THEIR OWN RESPONSE' describe the chart, not the finding
18 title quality
Deloitte · 2023 · 43p
Scottish Fiscal Commission Audit
“A compliance-grade statutory audit deliverable that diagnoses carefully but buries every insight behind numbered topic labels — useful as a cautionary example of action-title failure, not as a Storymakers exemplar.”
↓ Sixteen consecutive slides titled 'Wider scope requirements (continued)' (p.16–31) — a catastrophic failure of navigation and a textbook topic-dump.
18 title quality
PwC · 2021 · 21p
Dissecting 2021-22 Budget Speech
“Comprehensive but headline-free budget recap — useful as a teaching example of how topic-titled, sparse-callout decks fail the Storymakers test, not as an exemplar of narrative or action-title craft.”
↓ Titles are uniformly topic labels — '2021/22 Annual Budget Speech: <X>' — leaving the reader to derive the insight (p.4-20)
18 title quality
misc · 2025 · 31p
Ipsos Issues Index January 2025
“A competent recurring data tracker, but a weak Storymakers exemplar — use it only as a counter-example of how topic-label titles and a missing resolution act drain narrative power from solid underlying data.”
↓ No executive summary or headline-finding slide — p.1–p.4 are all framing/cover material, so the reader hits raw issue trends with no thesis to test against.
18 title quality
IPSOS · 2025 · 31p
Ipsos Issues Index Jan25
“A competent recurring data tracker, not a Storymakers artifact — use its callout discipline and parallel segmentation grid as small-scale teaching examples, but treat the overall structure (no thesis, topic-label titles, no recommendation) as a cautionary case of analytical dump dressed as a deck.”
↓ Titles p.2–3 are literally just 'January 2025' — two consecutive slides with a date as their header is a failure mode
18 title quality
JPMorgan · 2026 · 71p
mi daily gtm us
“This is JPMorgan's quarterly Guide to the Markets reference chartbook, not a persuasive consulting deck — it is best-in-class as a data atlas but a poor Storymakers exemplar; mine individual callouts (pp.16, 29, 41, 65) as examples of insight-bearing pull-quotes, but do not use the deck's structure as a narrative model.”
↓ Zero answer-first opening: pp.1-5 give no thesis or stakes, just cover/team/TOC and two unframed S&P charts
18 title quality
JPMorgan · 2026 · 81p
guide to the markets au
“An exemplary reference data-book and a poor Storymakers exemplar — use it to teach taxonomic MECE structure and chart cadence, but use it as a counter-example for action titles, opening thesis, section dividers, and closing recommendation.”
↓ Titles are nouns, not insights — 81/81 slides use topic labels ('Inflation', 'Gold', 'Volatility') so the deck cannot be read by titles alone, violating the core Storymakers test
15 title quality
IPSOS · 2023 · 14p
ipsos global perceptions of healthcare 2023
“A clean survey data-dump with strong callouts but no narrative, no insight titles, and no recommendation — useful as a counter-example of how to turn poll results into a Storymakers story, not as an exemplar.”
↓ Action titles are survey questions, not insights — p.6-p.12 literally start with «To what extent do you agree or disagree…»
15 title quality
JPMorgan · 2026 · 99p
mi guide to the markets uk
“A best-in-class market reference atlas with consistent grammar and rich callouts, but as a Storymakers exemplar it is the opposite of one — use it to teach exhibit hygiene and footnote discipline, never to teach narrative, action titles, or how to land a recommendation.”
↓ Zero executive summary or thesis page in the first 10 slides — the reader has no idea what JPM thinks before slide 50
14 title quality
GoldmanSachs · 2023 · 14p
GSBD Investor Presentation Q1 2023 vF
“A standard BDC earnings/reference deck — competent as financial disclosure but a poor Storymakers exemplar: use it only as a counter-example of topic-label titling and missing narrative acts.”
↓ Zero action titles across 14 slides — every title is a noun label (e.g. 'Quarterly Balance Sheet', 'Debt'), forcing the reader to do all interpretive work
12 title quality
JPMorgan · 2026 · 92p
guide to the markets asia
“A best-in-class market reference book judged against its own genre, but a near-zero Storymakers exemplar — use it to teach how reference decks differ from narrative decks, never as a model for action titles, SCQA, or pillar structure.”
↓ Zero action titles across 92 pages — every header is a topic label, forcing the reader to interpret each chart unaided
10 title quality
CreditSuisse · 2023 · 13p
20230316 scff portfolio details
“A portfolio-disclosure reference document masquerading as a deck — useful as a counter-example of topic-label titles and missing narrative, not as a Storymakers exemplar.”
↓ Titles are 100% legal-entity labels rather than action titles — slides 3-12 all repeat variants of the fund name with no insight