AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

737 matching · page 16 / 31
68 title quality
McKinsey · 2020 · 66p
How nine digital frontrunners can lead on AI in Europe
“A well-sectioned McKinsey research report with solid quantification and a real recommendations chapter, but the thesis is buried behind a long definitional setup and the argument dissolves into a 14-page bibliography -- use it to teach sizing and sector deep-dives, not as an exemplar of opening or close.”
↓ Thesis is buried: the real 'answer' slide (p.20 'The nine digital frontrunners could play a leading role in Europe') sits 19 pages in, behind a 10-slide 'What is AI' definitional wade.
68 title quality
McKinsey · 2024 · 29p
Global Economics Intelligence Feb 2024
“A competent macro-monitor dashboard with strong quantitative titles in spots, but as a Storymakers exemplar it is a cautionary tale of a geographic topic-dump with no arc, no tension, and no close — use it to teach what 'analytical build without narrative' looks like.”
↓ No closing synthesis slide — deck terminates on a Brazil PMI chart (p.28) with no 'implications' or recommendation
68 title quality
PwC · 2019 · 35p
2019 Global Treasury Benchmarking
“A competent benchmarking survey with above-average thesis-style dividers and number-led headlines, but it reads as six parallel mini-essays rather than one Storymakers arc — use the pillar dividers and recommendation slides as teaching examples, not the overall structure or close.”
↓ Two back-to-back 'Theme overviews' dividers (p.4 and p.5) waste opening real estate and signal a topic dump rather than a story.
68 title quality
Strategy_and · 2023 · 26p
Electric Vehicle Sales Review Q4 2022
“A competent quarterly market bulletin with a strong opening and quotable callouts, but it stops at analysis and never delivers a recommendation — useful as a teaching example of action-title openings and TCO framing, not as a Storymakers exemplar of a full S→C→A→R arc.”
↓ No resolution act: deck ends p.21–23 with three identical 'Electric vehicle sales data' tables, then contacts, then 'Thank you' — zero recommendations or implications for OEMs/policymakers.
68 title quality
misc · 2019 · 37p
Lloyd’s and Bermuda
“A competent analytical talk-deck with a strong middle (quantified action titles, well-built reserving and rate-hardening story) but a definitional opening and a hand-wave ending — useful as a teaching example for action-titled analysis slides, not for Storymakers narrative architecture.”
↓ Opening five slides establish no thesis or stakes — reader doesn't know the question being answered until ~p.11
68 title quality
misc · 2018 · 36p
The Future of Procurement: Why is Technology Lagging Behind?
“A solid analytical middle wrapped in a bloated front-matter and a vendor-plus-change-mgmt tail — useful as a teaching example for action titles in the p.14–25 run, but not a Storymakers exemplar for overall arc, opening, or close.”
↓ Five-slide front-matter runway (p.1–5) before any argument; no thesis-forward opener
68 title quality
PwC · 2025 · 21p
The Reinvention of Retail Banking: How focused business models can unlock value
“A competent strategy& thought-leadership pamphlet with a recognisable S-C-A-R spine and a strong recommendation triad, but the framework core and section numbering wobble enough that it works better as a teaching example for editorial titles and closing structure than as a clean Storymakers exemplar.”
↓ Section numbering jumps 03 -> 05 between p.9 and p.16 with no visible 04 divider, breaking the MECE promise of the pillar structure
68 title quality
Accenture · 2025 · 21p
Gen AI amplified
“A well-sourced, well-opened thought-leadership deck with a discernible SCQA spine but a muddled third act and a rhetorical-not-actionable close — a useful teaching example for hook-writing and data-backed executive summaries, but not a Storymakers exemplar for framework discipline or call-to-action.”
↓ Post-recommendation slides p.17-18 re-open diagnostic questions ('Automation or augmentation?', 'The critical role of clinical leadership') after the framework has been delivered — breaks the S→C→A→R cadence
68 title quality
RolandBerger · 2023 · 35p
Aluminum Cans Market Assessment - Australia
“Solid analytical fact-base with declarative titles, but it's a research dossier rather than a Storymakers exemplar — useful for teaching action-title discipline and MECE benchmarking, not for narrative arc or closing.”
↓ No recommendation or resolution — the deck ends on p.34 with an economics observation and p.35 logo; reader is left to infer the 'so what'
68 title quality
Kearney · 2018 · 30p
Consumers at 250
“A competently titled survey-findings report with a strong 'X vs. Y' pillar device, but it stops at analysis and never resolves into a recommendation — useful as a teaching example for action titles and tension framing, not for full Storymakers arc.”
↓ No closing recommendations or 'so what' slide — deck dies on an industry data table (p.30)
68 title quality
BCG · 2024 · 11p
Achieving Supply Chain Resilience in a Volatile World
“A tight, disciplined executive perspective with a recognizable S→C→A→R arc, but the recommendation fizzles — useful as a teaching example for compact narrative structure, not for how to land a close.”
↓ p.9 recommendation title ends in a colon ('...policies that:') — the deck's punchline is effectively a setup line, not a resolution
68 title quality
RolandBerger · 2024 · 40p
Prefabricated housing market in Central and Northern Europe – Overview of market trends and development
“A well-organised, MECE sector outlook with solid action titles on body slides but no opening hook and no closing recommendation — useful as a teaching example for action-title craft and pillar consistency, not for Storymakers narrative arc.”
↓ Nine 'Key Takeaways' slides reuse the same non-insight title instead of stating the takeaway in the headline
68 title quality
Kearney · 2021 · 166p
Carbon Capture Utilization and Storage
“A meticulous Kearney FactBook with strong action titles and MECE pillars but no narrative resolution - use slides 4, 14, 17 and 50 as exemplars of declarative titling, but do not hold the overall structure up as a Storymakers archetype.”
↓ No recommendation or call-to-action slide - the deck ends on patent counts (p.147-148) and a list of active companies (p.149) rather than 'what should the reader do'
68 title quality
McKinsey · 2022 · 33p
Driving innovation at scale
“A McKinsey board-education deck with strong analytical mid-section and headline-grade data points, but it buries its recommendation in the appendix and opens with anecdote — use the fear-culture build (p.18–22) and the data-driven titles as exemplars, not the overall structure.”
↓ The recommendation is missing from the main body — p.24 closes on an open question, and the most persuasive numbers (2.4x profit on p.31, 97% outperformance on p.27, iQ CTA on p.32) are dumped into the appendix.
68 title quality
McKinsey · 2022 · 8p
The CHIPS and Science Act: Here’s what’s in it
“Competent McKinsey explainer that opens well and uses number-led titles, but it is an analytical breakdown not a Storymakers narrative — useful as an exemplar of clean BLUF openings and quantified action titles, not for full S→C→A→R structure.”
↓ No closing recommendation or 'what this means for you' slide — deck jumps from STEM funding (p.7) straight to author bios (p.8).
68 title quality
Deloitte · 2023 · 34p
Payment providers
“A competent HFS/Deloitte analyst report with genuinely strong action titles in its analytical middle, but structurally it's a topic-dump with a buried thesis and no recommendation — use slides 17/20/24/25 as teaching examples of good action titles, not the deck's overall architecture.”
↓ Thesis is buried — executive summary sits at p.16/34, so a reader skimming the first third never meets the argument
68 title quality
Deloitte · 2019 · 8p
Deloitte 2019 Industry 4.0 Readiness Survey
“A tidy four-pillar benchmark excerpt with solid action titles in the middle but no thesis up front and no recommendation at the end — useful as a teaching example of parallel-pillar analytical slides, not as a full Storymakers arc.”
↓ No recommendation or «so what» slide — the deck ends on Methodology (p.8) with zero call to action
68 title quality
IPSOS · 2021 · 30p
global advisor earth day perils of perception environment gb
“A competent survey-results deck with a strong belief-vs-reality device and a clean three-pillar spine, but it stops at analysis and never lands a recommendation — useful as a teaching example for action-title-as-finding pairings, not for narrative resolution.”
↓ No resolution act — the deck stops analyzing on p.26 and never tells the audience what to do, recommend, or believe differently
68 title quality
IPSOS · 2023 · 8p
Ipsos Global Views on AI and Disinformation full report
“A well-titled Ipsos data-release deck with solid declarative findings but no SCQA arc or recommendation — useful as an exemplar of headline-stat action titles, not of Storymakers narrative structure.”
↓ No 'So what?' — deck ends at p.6 with a data point, skipping any recommendation, implication, or next step
68 title quality
IPSOS · 2025 · 12p
cx global insights 2025 ipsos sneak peek
“A credible research teaser with strong stat-driven action titles in the middle, but it opens ceremonially and ends on a contact card — use p.5-p.9 as a teaching example of data-led titles, not the overall structure.”
↓ No recommendation or 'so what' slide — p.12 'For more information' substitutes a contact card for a call to action
68 title quality
UBS · 2026 · 13p
The%20CEO%20Macro%20Briefing%20Book%20 %20Insights%20for%20Dealmakers
“A data-rich macro briefing with sharp metrics and some genuine action titles, but it stops at analysis and never delivers the 'insights for dealmakers' the cover promises — useful as a teaching example for quantitative anchoring, not for narrative resolution.”
↓ No recommendation or 'so what for dealmakers' slide — the deck title promises 'Insights for Dealmakers' but ends at p.10 with an open question
68 title quality
UBS · 2023 · 45p
Private Markets Asset Allocation Guide May 2023 002
“A well-pillared educational guide with strong analytical chops but no resolution — use Sections 1-3 as a teaching example of MECE structure and selective action titles, but pair it with a counter-example for how to open with a thesis and close with a recommendation.”
↓ No recommendation/CTA slide — the deck ends mid-analysis at p.35 and dumps into appendix, violating Storymakers' resolution requirement
68 title quality
MorganStanley · 2022 · 11p
ey mobility consumer index mci 2022 study
“A solid annual-research findings deck with strong quantified action titles in the middle, but it is an analytical report rather than a Storymakers-style argument — useful as a teaching example for declarative titles and quantified callouts, not for narrative arc or closing.”
↓ No Resolution act — the deck ends at p10 'Concerns' + p11 demographics with no recommendation, implication, or call to action
68 title quality
MorganStanley · 2019 · 16p
IMD Morgan Stanley Final 13 June 2019
“Competent regional-bank investor deck with clean MECE pillars and mostly declarative titles, but it never states a Complication and ends in disclaimers — useful as an exemplar of pillar architecture and peer-benchmark evidence, not as a full SCQA narrative or strong close.”
↓ No Complication: deck shows strengths without naming a tension or risk, so there is nothing for the recommendation to resolve