AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

“ ” Verdict gallery

All reviewed decks

1086 matching · page 16 / 46
72 title quality
LEK · 2021 · 17p
Education: 2021 Deal Round-up and Trends to Watch Out For in 2022
“A competent analytical data round-up with strong declarative titles in the middle, but it is a briefing not a story — missing thesis, missing synthesis, and ending on a contact card instead of a recommendation; use slides 2, 4, 10, 13 as title-writing exemplars, not the overall structure.”
↓ No resolution act: deck ends on p.15 data + p.16 'Connect with us' — there is no recommendation, no 'what to watch in 2022' payoff despite the title promising it
72 title quality
LEK · 2022 · 31p
Hospital Priorities 2022 China Edition: Strategic Implications for Pharma Companies
“A competent survey-findings report with above-average action titles and clean pillar tagging, but it is structured as an analytical dump rather than a Storymakers arc — useful as a teaching example for headline-driven chart pages, not for narrative architecture or closing.”
↓ No resolution act: deck ends on p.29 financial analysis then jumps to 'Connect with us' (p.30) — the promised 'Strategic Implications for Pharma' are never delivered as a recommendation slide
72 title quality
LEK · 2023 · 25p
Hospital Priorities 2023 China Edition: Strategic Implications for Pharma Companies
“A well-researched, well-titled data-read on Chinese hospital priorities that reads like a survey report rather than a Storymakers narrative — use it as a teaching example for declarative chart titles, not for story architecture.”
↓ No answer/resolution act: p.14 asks 'How can pharmas interact more productively with hospital customers?' but no recommendation slide follows
72 title quality
LEK · 2023 · 33p
APAC Hospital Insights 2023
“A competent research-findings deck with strong action titles and clean three-pillar MECE structure, but it ends in firm marketing instead of a recommendation — use sections 2-4 as a teaching example for action titles and pyramid sequencing, not as a Storymakers narrative arc.”
↓ No 'So what?' resolution slide — the deck ends at p.27 (last agenda divider) and jumps straight to firm credentials on p.28-30; no synthesis of implications for healthcare providers, MedTech, or pharma
72 title quality
McKinsey · 2017 · 22p
A future that works: AI, Automation, employment, and productivity
“A keynote-style thought-leadership deck with strong analytical chapter (p.13-18) but a missing Resolution act — use the middle as a Storymakers exemplar of action-titled analysis, not as a model for narrative close.”
↓ No recommendation or call-to-action slide — closing slide p.22 'some real challenges to address' re-states the problem instead of resolving it
72 title quality
McKinsey · 2020 · 43p
Brazil Digital Report
“A solid analytical landscape report with disciplined section structure and several strong declarative titles, but it reads as a research summary rather than a Storymakers deck — use the talent section's titling as a teaching example, not the overall arc.”
↓ No explicit recommendation or call-to-action — the deck ends on 'In summary:' (p.42) and a thank-you (p.43), violating the SCQA 'Resolution' act
72 title quality
McKinsey · 2021 · 26p
Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis
“A solid analytical survey readout with disciplined number-led titles, but it's a findings catalogue rather than a Storymakers exemplar — use pp.5-8 as a teaching example for action titles, not the deck's overall structure, which lacks both Complication and Resolution.”
↓ No Resolution act — the deck terminates on p.26 with a demographic finding instead of a recommendation or 'implications for FMCG' slide
72 title quality
McKinsey · 2025 · 17p
Fab Automation AI
“A competent McKinsey diagnostic with strong, metric-anchored action titles but a buried thesis and an amputated close — useful as a title-writing exemplar, not as a full Storymakers narrative arc.”
↓ Deck ends on 'Thank you' (p.17) with no recommendation or next-steps slide — the resolution act is missing
72 title quality
McKinsey · 2023 · 29p
Global Economics Intelligence (August 2023)
“A competent recurring economics briefing with strong action-titled analytical slides but no narrative arc and no recommendation - useful as a teaching example for dense data-slide titling, not for Storymakers structure.”
↓ No closing recommendation, synthesis, or 'so what' - deck ends on a Brazil PMI chart (p.28) then a logo (p.29)
72 title quality
McKinsey · 2015 · 49p
Affordable Housing Challenge Blueprint
“A well-framed analytical deck with a clean MECE spine and quantified body slides, but it ends with a 'Thank you' instead of a recommendation and trails into a disorganized appendix — use the opening and four-lever build-up as a Storymakers exemplar, not the close.”
↓ Closing collapse: 'Thank you!' on p.35 is followed by 14 pages of appendix-style content (p.36-49) with no synthesis or call to action
72 title quality
McKinsey · 2015 · 41p
Challenges in Mining Scarcity Opportunity
“A solid analytical pack with McKinsey-grade quantified action titles, but it is two decks stapled together with a buried recommendation - use the middle analysis slides as a teaching example for action titles, not the overall structure.”
↓ Deck appears to be two packs glued together: a productivity/automation story (p.1-11) and a rare-earth market story (p.31-41), with a 'BACKUP' divider (p.12) and a misplaced 'Executive summary' (p.13) sitting between them
72 title quality
McKinsey · 2017 · 38p
Future Energy Landscape Netherlands
“A data-rich McKinsey market-outlook deck with strong quantified titles in the Netherlands section but a missing thesis up front, duplicate section dividers, and a non-committal close — useful as a teaching example for action-title craft and cost-curve evidence stacking, not for full SCQA structure.”
↓ Two section dividers (p.23 and p.28) carry identical text and neither names the trend it introduces — pillars are invisible to the reader
72 title quality
McKinsey · 2017 · 28p
Technology Mineral Criticality
“A solid analytical McKinsey deck with strong action titles and a clear opening problem-frame, but it loses the storyline halfway through and never delivers a closing recommendation - useful as a teaching example for title quality and S-C-A framing, not for full-arc Storymakers structure.”
↓ No closing recommendation or next-steps slide - deck ends on scenario analysis (p. 26) then 'Back-up' (p. 27)
72 title quality
McKinsey · 2018 · 10p
European Banking Summit 2018
“A well-titled benchmarking spine that diagnoses Europe's capital-markets gap clearly but stops before answering 'so what' — useful as a Storymakers exemplar of declarative chart titles, not of full SCQA arc construction.”
↓ No Resolution act — the deck ends on a precedent tease (p.9) and a contact slide (p.10) instead of a recommendation
72 title quality
McKinsey · 2019 · 52p
SDG Guide for Business Leaders
“A competent McKinsey playbook with a strong three-pillar spine and mostly declarative titles, but it opens with two TOCs and ends with templates instead of a recommendation - use the INSPIRE/ENGAGE/IMPACT structure as a teaching example, not the framing or close.”
↓ Two tables of contents back-to-back (pp.2 and 4) signal weak editorial discipline before the deck even begins
72 title quality
McKinsey · 2021 · 8p
Global Gas Outlook 2050
“Solid analytical brief with strong quantified mid-deck titles, but it is a findings dump rather than a Storymakers narrative — useful as an example of action-title writing on data slides, not as a model for full story arc.”
↓ No closing recommendation or 'so what' — deck ends on p.6 then dumps into model methodology and a credits slide
72 title quality
McKinsey · 2021 · 45p
Quantum Technology Monitor 2021
“A solid, data-dense market monitor with disciplined action titles and clean MECE pillars, but it is a reference document not a story — use its individual analytical slides as title-writing exemplars, but not its overall structure.”
↓ No SCQA opening and no recommendation close — p.2 asks 'What is this document for?' and the deck ends on methodology (pp.41-44) with no 'so what / now what' slide
72 title quality
McKinsey · 2022 · 53p
Quantum Technology Monitor 2022
“A well-titled, data-rich industry monitor with strong slide-level discipline but no narrative arc or recommendation — useful as a teaching example of action-titling and callout craft, not of Storymakers structure.”
↓ No SCQA or thesis slide in the first 5 pages — p.2 'What does this document provide?' is a meta-description, not a stake
72 title quality
McKinsey · 2023 · 37p
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
72 title quality
OliverWyman · 2017 · 23p
Digital CFO Results of the Oliver Wyman Study
“A competently chaptered survey readout with above-average action titles, but it presents findings rather than telling a story — useful as a teaching example for declarative metric-led titles, not for opening or closing structure.”
↓ No answer-first opening: it takes until p.8 to surface a real finding; pp.1–7 are all setup
72 title quality
OliverWyman · 2020 · 61p
ovid-19 Special Primer (2020)
“A well-evidenced topical primer with strong declarative titles but no Storymakers narrative arc — useful as a teaching example for action-title craft and chart-level rigor, not for deck-level story design.”
↓ No thesis slide and no synthesis slide — p.2 openly frames this as a 'round-up,' so 7 sections sit side-by-side with no unifying argument
72 title quality
PwC · 2020 · 23p
Vitamins & Dietary Supplements Market trends – Overview
“A competent PwC market-overview deck with strong declarative titles on data slides, but it is a report not a story — use slides 8-13 as a teaching example for action-title craft, not the overall structure.”
↓ No recommendation, 'so what,' or call-to-action slide — the deck stops at the last regional forecast (p.22) and jumps straight to Contacts (p.23)
72 title quality
PwC · 2019 · 22p
Crisis Preparedness 2019
“A thesis-driven survey deck with above-average action titles and a clean bookend, but the four sections are topical rather than MECE and the 'do these 5 things' recommendation is referenced rather than delivered — useful as a teaching example for hooks and headline writing, not for resolution structure.”
↓ p10 and p20 use 'PwC Global Crisis Survey 2019' as the slide title — brand chrome where the insight should be (74% sought outside help; preparedness as competitive advantage)
72 title quality
PwC · 2020 · 15p
CEO Panel Survey Emerge Stronger
“A competent survey-readout deck with above-average action titles and a real recommendation slide, but the placeholder titles and thin close keep it from being a Storymakers exemplar — use slides p.3/p.4/p.7 as title-writing teaching examples, not the deck's overall structure.”
↓ Four slides (p.5, 6, 10, 12) carry the placeholder title 'CEO Panel Survey | n' — wasted real estate where an action title should live