AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
635 matching · page 14 / 27
70
title quality
TSN Barclays Consumer Staples FINAL
“A well-structured investor outlook deck with a crisp Grow/Deliver/Sustain spine and mostly declarative titles, but it lacks tension and ends on 'Thank you' — useful as an exemplar of pillar discipline and action-title craft, not of full SCQA narrative.”
↓ No Complication/tension act — the story is all reassurance, which flattens the narrative into an analytical dump despite the clean pillar structure
70
title quality
Arion Bank Fireside chat slides
“A competent investor-update deck with strong quantified action titles and clean macro framing, but it is analytical reportage rather than a Storymakers narrative — use pp.7–10 as exemplars of insight-bearing titles, not the overall arc.”
↓ No complication or tension: the deck never names what is at stake or what decision the audience must make
70
title quality
deutsche bank global consumer conference 2023
“A competent investor-conference deck with quantified callouts and a tidy numbered strategy section, but it reads as a structured update rather than a Storymakers exemplar — use the callout discipline as a reference, not the overall arc.”
↓ No complication/tension act — deck moves context → analysis → recommendation without framing the strategic problem the 8 priorities are solving
68
title quality
Modern Networks
“A structurally sound three-imperative consulting argument with strong quantified action titles in the middle — teach the p.17-32 resolution arc as the exemplar, but flag the buried opening and generic CTA as the anti-patterns to fix.”
↓ Opening buries the lede — p.1 cover and p.2-3 cases arrive before the thesis on p.4-5, costing the reader the first 4 pages
68
title quality
Investor Analyst Conference
“A competent investor-conference results parade with genuinely strong declarative titles in the analytical middle, but it lacks narrative tension, MECE pillar scaffolding, and a real close -- use p.6/p.11/p.13 as action-title exemplars, not the overall structure.”
↓ Three consecutive slides (p.14-16) share the exact same title 'Highlights of our 360 value for all our stakeholders' -- signals a topic dump where pillar discipline should live
68
title quality
The Dawn of the Deep Tech Ecosystem
“A well-researched BCG/Hello Tomorrow landscape report with strong analytical build in the France section, but structured as observational reporting rather than a Storymakers argument — use p.30-38 as a teaching example for benchmark storytelling, not the overall spine.”
↓ No recommendation/resolution pillar — the deck ends at success stories (p.39) then appendix, so the problem framed on p.32 ('France Could Increase its Presence and Funding') is never answered
68
title quality
e-Conomy SEA 2023 report: Philippines
“A competent country-profile excerpt from a regional atlas with good action-title discipline on the data slides, but it is not a Storymakers exemplar — use slides 3, 4 and 6 as teaching cases for quantified action titles, and use the whole chapter as a counter-example of an analytical tour that never commits to an SCQA arc or recommendation.”
↓ No SCQA or recommendation anywhere — the chapter is pure atlas, with p.2 'Country overview' as a topic label rather than a question or complication
68
title quality
Technology Trust Ethics Preparing the workforce for ethical, responsible, and trustworthy AI: C-suite perspectives
“A competent survey-findings report with strong stat-led slide titles but weak narrative architecture — useful as a teaching example for action titles at the slide level, not for deck-level Storymakers structure.”
↓ No Complication/tension act — the deck never states why ethical AI readiness is urgent or what goes wrong without it
68
title quality
Global Energy Perspective 2022
“A competent McKinsey outlook with strong analytical titles per vector but no resolution act — useful as a teaching example for quantified action titles, not for end-to-end Storymakers narrative.”
↓ No recommendation or 'what to do' act — deck ends on the emissions gap (p.26) then jumps to 'Get in touch' (p.27)
68
title quality
Global Consumer Insights March 2021
“A well-architected thought-leadership report with a genuinely MECE four-pillar spine, but the soft opening detour and a vague one-page close make it a strong example of pillar discipline rather than of full SCQA storytelling.”
↓ Pages 4–6 sit between the cover and the framework reveal on p.7, delaying the promised 'four fault lines' structure and reading like orphan category data
68
title quality
APAC Family Office Study
“A competent thought-leadership study with strong analytical-section action titles but a weak narrative spine - useful as a teaching example for action titles and pull-quotes, not for opening or closing craft.”
↓ Opening trio (p.1-3) is pure front matter - no thesis, no stakes, no hook before p.5
68
title quality
Lloyd’s and Bermuda
“A competent analytical talk-deck with a strong middle (quantified action titles, well-built reserving and rate-hardening story) but a definitional opening and a hand-wave ending — useful as a teaching example for action-titled analysis slides, not for Storymakers narrative architecture.”
↓ Opening five slides establish no thesis or stakes — reader doesn't know the question being answered until ~p.11
68
title quality
The Future of Procurement: Why is Technology Lagging Behind?
“A solid analytical middle wrapped in a bloated front-matter and a vendor-plus-change-mgmt tail — useful as a teaching example for action titles in the p.14–25 run, but not a Storymakers exemplar for overall arc, opening, or close.”
↓ Five-slide front-matter runway (p.1–5) before any argument; no thesis-forward opener
68
title quality
State of Data 2023
“A solid IAB industry report with disciplined analytical action titles and strong upfront framing, but it inverts value-vs-how, lets the back half drift into topic labels, and ends in an appendix-plus-'Thank You' instead of a recommendation — use the front half (pp.4-23) as a Storymakers exemplar of thesis-first analytics, not the deck as a whole.”
↓ p47 closes with 'Thank You!' — no call to action, no recommendation, no 'what to do Monday morning'
68
title quality
Transport & Logistics Barometer
“A competently-titled industry barometer with one excellent thematic mini-arc (China/SEA, p.20–24) but no SCQA resolution — use individual action titles like p.20 as teaching examples, not the overall structure.”
↓ Outlook (p.25–26) is a single content slide with a topic-label title — the natural 'answer' moment of the deck is empty
68
title quality
AI in Retail
“Solid analytical research report with strong insight-bearing titles in the middle, but it opens slowly with five front-matter pages and ends in team bios — use p.11-21 as a teaching example for action titles, not the overall structure.”
↓ Five slides of front-matter (cover, blank, disclaimer, three 'About us') before the thesis appears at p.10 — answer is buried
68
title quality
Gen AI amplified
“A well-sourced, well-opened thought-leadership deck with a discernible SCQA spine but a muddled third act and a rhetorical-not-actionable close — a useful teaching example for hook-writing and data-backed executive summaries, but not a Storymakers exemplar for framework discipline or call-to-action.”
↓ Post-recommendation slides p.17-18 re-open diagnostic questions ('Automation or augmentation?', 'The critical role of clinical leadership') after the framework has been delivered — breaks the S→C→A→R cadence
68
title quality
Executive Compensation at Deloitte Delivering global insight and expertise
“A competent capabilities brochure with a few strong benchmarking action titles, but as a Storymakers exemplar it is mid-tier — useful to teach title-writing in the middle section, not to teach narrative arc or closing.”
↓ No complication or 'so what' — the deck presents market facts (p.3-7) without telling the reader why these trends threaten or pressure them
68
title quality
Prefabricated housing market in Central and Northern Europe – Overview of market trends and development
“A well-organised, MECE sector outlook with solid action titles on body slides but no opening hook and no closing recommendation — useful as a teaching example for action-title craft and pillar consistency, not for Storymakers narrative arc.”
↓ Nine 'Key Takeaways' slides reuse the same non-insight title instead of stating the takeaway in the headline
68
title quality
Wealth and asset management 4.0
“A research-rich, well-evidenced industry report with strong action titles in the middle acts, but it buries its thesis under an 'Introduction' label and fails to land a specific recommendation across four identically-titled 'Calls to action' slides — use the mid-deck analytical titling as a teaching example, not the opening or closing.”
↓ The opening buries the thesis — p.2 is titled 'Introduction' (a topic label), and the actual product-to-customer-centric argument only surfaces in the callout, not the title
68
title quality
global advisor earth day perils of perception environment gb
“A competent survey-results deck with a strong belief-vs-reality device and a clean three-pillar spine, but it stops at analysis and never lands a recommendation — useful as a teaching example for action-title-as-finding pairings, not for narrative resolution.”
↓ No resolution act — the deck stops analyzing on p.26 and never tells the audience what to do, recommend, or believe differently
68
title quality
Introduction to Ipsos
“A competent corporate-intro deck with declarative titles and hard numbers, but structurally a topic tour without SCQA tension or a closing ask — use slides 5, 8, and 14 as title-craft examples, not the overall arc.”
↓ Slides 10 and 11 carry near-duplicate titles ('OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA' / 'OUR STRATEGY BEING THE HEART OF SCIENCE AND DATA') — wasted real estate and a signal of weak editing
68
title quality
Ipsos Global Views on AI and Disinformation full report
“A well-titled Ipsos data-release deck with solid declarative findings but no SCQA arc or recommendation — useful as an exemplar of headline-stat action titles, not of Storymakers narrative structure.”
↓ No 'So what?' — deck ends at p.6 with a data point, skipping any recommendation, implication, or next step
68
title quality
cx global insights 2025 ipsos sneak peek
“A credible research teaser with strong stat-driven action titles in the middle, but it opens ceremonially and ends on a contact card — use p.5-p.9 as a teaching example of data-led titles, not the overall structure.”
↓ No recommendation or 'so what' slide — p.12 'For more information' substitutes a contact card for a call to action