AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
726 matching · page 13 / 31
68
title quality
Driving innovation at scale
“A McKinsey board-education deck with strong analytical mid-section and headline-grade data points, but it buries its recommendation in the appendix and opens with anecdote — use the fear-culture build (p.18–22) and the data-driven titles as exemplars, not the overall structure.”
↓ The recommendation is missing from the main body — p.24 closes on an open question, and the most persuasive numbers (2.4x profit on p.31, 97% outperformance on p.27, iQ CTA on p.32) are dumped into the appendix.
68
title quality
The CHIPS and Science Act: Here’s what’s in it
“Competent McKinsey explainer that opens well and uses number-led titles, but it is an analytical breakdown not a Storymakers narrative — useful as an exemplar of clean BLUF openings and quantified action titles, not for full S→C→A→R structure.”
↓ No closing recommendation or 'what this means for you' slide — deck jumps from STEM funding (p.7) straight to author bios (p.8).
68
title quality
Payment providers
“A competent HFS/Deloitte analyst report with genuinely strong action titles in its analytical middle, but structurally it's a topic-dump with a buried thesis and no recommendation — use slides 17/20/24/25 as teaching examples of good action titles, not the deck's overall architecture.”
↓ Thesis is buried — executive summary sits at p.16/34, so a reader skimming the first third never meets the argument
68
title quality
Wealth and asset management 4.0
“A research-rich, well-evidenced industry report with strong action titles in the middle acts, but it buries its thesis under an 'Introduction' label and fails to land a specific recommendation across four identically-titled 'Calls to action' slides — use the mid-deck analytical titling as a teaching example, not the opening or closing.”
↓ The opening buries the thesis — p.2 is titled 'Introduction' (a topic label), and the actual product-to-customer-centric argument only surfaces in the callout, not the title
68
title quality
global advisor earth day perils of perception environment gb
“A competent survey-results deck with a strong belief-vs-reality device and a clean three-pillar spine, but it stops at analysis and never lands a recommendation — useful as a teaching example for action-title-as-finding pairings, not for narrative resolution.”
↓ No resolution act — the deck stops analyzing on p.26 and never tells the audience what to do, recommend, or believe differently
68
title quality
Private Markets Asset Allocation Guide May 2023 002
“A well-pillared educational guide with strong analytical chops but no resolution — use Sections 1-3 as a teaching example of MECE structure and selective action titles, but pair it with a counter-example for how to open with a thesis and close with a recommendation.”
↓ No recommendation/CTA slide — the deck ends mid-analysis at p.35 and dumps into appendix, violating Storymakers' resolution requirement
68
title quality
ey energy and resources transition acceleration
“A well-structured EY industry-trends deck with a clean four-act spine and strong quantitative backbone, but it over-invests in analysis and under-invests in the recommendation, making it a good teaching example for SCQA acts and metric-anchored body slides — not for landing a call to action.”
↓ Recommendation act is only 3 substantive slides (pp. 44-46) versus ~25 slides of analysis — the 'so what' is buried under the 'what'
68
title quality
Wilton Park Policy Brief 17102024
“A competent policy-brief structure with a disciplined before/after analytical spine and one genuinely memorable number, but front-matter-heavy opening and a soft, appendix-trailing close make it a good teaching example of analytical rigor rather than of Storymakers narrative craft.”
↓ Opening buries the lede: 4 of the first 5 slides are front-matter or generically-titled summary; no page in the first third states the recommendation
68
title quality
Newmark May 2023 FI Conference Presentation Vf Final
“A competent fixed-income IR deck with several exemplary action titles in its middle third, but structurally it is a data walk rather than a Storymakers story — use slides 11, 14, 16, and 19 as teaching examples for declarative titles, not the deck's overall arc.”
↓ No SCQA opening — slides 1–5 are pure front matter; the investable thesis ('when markets normalize we exceed peak revenues') is hidden on p.13 rather than stated on p.3 or p.4
68
title quality
PR Barclays Presentation 9.06.22 FINAL Update
“A competent investor-pitch deck with rigorous quantitative evidence but a weak narrative scaffold — useful as an example of strong financial pillars and supporting callouts, not as a Storymakers exemplar of opening, MECE structure, or closing.”
↓ No explicit thesis slide in the first 3 pages — the merger rationale is buried at p6 behind disclaimers and bios
68
title quality
barclays global credit bureau forum v30
“Competent investor-day roadshow with strong slide-level quantified titles inside each segment, but no overarching narrative spine or closing synthesis — use the mid-section analytical build-ups (Ascend p.26, Verify p.29–30, Serasa p.50–60) as teaching examples of action titles, not the deck's overall structure.”
↓ No executive-summary or thesis slide in the first 5 pages — the deck leads with agenda/CFO Q&A instead of an answer-first insight
68
title quality
Barclays Bank PLC FY24 Client Information
“A credit-investor fact pack with solid evidence and a few strong action titles, but no narrative spine — useful as a reference artefact, not a Storymakers exemplar.”
↓ No SCQA arc — the deck has a Situation (p.2) but no Complication, Question, or Answer; it is a reference document, not a narrative
68
title quality
20230215 Barclays FY22 Results Presentation
“A thesis-first bank earnings deck with strong action titles in the core build but no complication, no MECE spine, and a non-existent close — use the title-writing in p.6-11 as a teaching example, not the overall structure.”
↓ No resolution slide — p.21 'Outlook' is a topic label, not a commitment or recommendation
68
title quality
Barclays H12023 Results Presentation
“Competent IR earnings deck with an answer-first opening and disciplined main-body action titles, but it has no real story arc, a dead 'Outlook' close, and a topic-labelled appendix — use pp3-24 as a teaching example of metric-anchored action titles, not as a Storymakers narrative structure.”
↓ Dead close: p25 'Outlook' is a bare topic label with no recommendation, no ask, no memorable line — the deck whimpers into the appendix
68
title quality
Deutsche Bank Q1 2024 Fixed Income Call
“A competent fixed-income investor update with disciplined action titles in the main deck, but as a Storymakers exemplar it is only useful for teaching opening-thesis clarity and quantified callouts — not narrative arc, pillar structure, or closing.”
↓ No section dividers or pillar structure across 14 main-deck slides — p4 through p13 is a flat run of 'financial_analysis' types with no MECE grouping
66
title quality
Conquering the next value frontier in private equity
“A competent market-shaping POV with strong data slides and an early thesis, but the closing recommendations are fragmented and title discipline is uneven — useful as a teaching example for action-title-on-data-slide patterns, not as a whole-deck Storymakers exemplar.”
↓ Slides 4-8 re-establish context after slide 3 already delivered the headline, diluting momentum in the opening act
66
title quality
Transforming the Industry that transformed the World: 01 Shift to as-a-serice
“A disciplined, template-driven thought-leadership deck with strong per-pillar rhythm but a flat overall arc and no synthesis close - use its section architecture and case-led pillar pattern as a teaching example, not its opening or ending.”
↓ No closing synthesis - deck ends inside pillar #5 (p.29) then jumps to survey-method appendix (p.30), leaving five imperatives un-prioritized and no CTA
66
title quality
Work, workforce, workers Reinvented in the age of generative AI
“A solid thought-leadership report with a genuine SCQA backbone and a MECE four-accelerator resolution, but it reads more like a polished briefing than a Storymakers exemplar - use its section architecture as a teaching case, not its action titles or its missing close.”
↓ No closing recommendation or next-steps slide - deck ends on an inspirational quote (p.42) then drops straight into appendices
66
title quality
Victorias Creative and Cultural Economy Fact Pack
“A well-scaffolded BCG fact pack with disciplined quantified titles and clean MECE pillars, but it ends on a question list instead of a recommendation — use the data chapters (p.12-22, p.39-51) as a teaching example of insight-bearing titles, not the overall arc.”
↓ No clear recommendation or decision slide — the deck ends on p.57 'Questions to be answered' and then flows into appendix, which is a fact-pack tell, not a consulting answer
66
title quality
COVID-19: Briefing Note
“A textbook example of MECE pillar architecture (the 5 Horizons) wrapped around a weak opening label and a closing that trails into appendix dashboards — use it to teach framework structure and section dividers, not narrative landing.”
↓ Closing collapses: ends with regional KPI dashboards (p51-54) and References rather than a recommendation or so-what slide
66
title quality
Rail industry cost and revenue sharing (2011)
“A rigorous, MECE-disciplined UK government-policy advisory deck with an admirably explicit recommendation thread - use the numbered-pillars structure (10 practicalities, 8 options) and the recommendation->timeline close as Storymakers teaching examples, but not the overall arc, which buries the rail-industry context in an end-of-deck appendix and opens too slowly to surface the thesis.”
↓ Background-on-the-industry section (p.134-170, 37 slides) sits at the END rather than the front, so context that should have set up the stakes instead trails the recommendation and dilutes the close
66
title quality
Global & Entertainment Media Outlook 2021-2025
“A solid annual-outlook reference deck with disciplined action titles on data pages, but the architecture is a topic dump rather than an argument — use the macro slides (p.12-p.30) as a teaching example for insight-bearing chart titles, not the deck-level structure.”
↓ No thesis slide in the opening — slides 1-7 are all methodology and credentialing, so a reader has to wait until p.9 to see the headline 'Resetting expectations, refocusing inward, recharging growth'.
66
title quality
Investor Day Presentation 140623 FINAL
“A disciplined, well-structured investor-relations deck with strong metric-anchored action titles in the middle, but it buries its thesis at the open and dissolves into a topic label and dial-in numbers at the close — useful as a teaching example for the Growth Plan vertical pages, not for opening or closing structure.”
↓ Opening defers the thesis: takes through p7 to land 'Raison d'Être' and through p17 to articulate the client-trust proof point — no answer-first slide in the first three pages.
66
title quality
barclays ceo energy power conference 2018
“A competent investor-conference deck with pockets of strong Storymakers craft (action titles p.6/p.7/p.14, quantified callouts p.9-p.13) but no SCQA spine and a topic-label closing — useful as a teaching example for action titles and callouts, not for overall narrative architecture.”
↓ Opening delays the thesis: disclaimer (p.2) + tagline (p.3) + framework stub (p.4) + identity (p.5) burn four slides before any insight