AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 61.6
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestionsFiltered reviewed decks
737 matching · page 12 / 31
72
title quality
Nigeria Economic Outlook
“A solid analytical macroeconomic outlook with strong action titles in the diagnosis section, but it reads as a research briefing rather than a Storymakers narrative - useful as a teaching example for declarative chart titles, not for arc design or closing.”
↓ No BLUF or thesis slide in the opening - reader must infer the deck's question from the dashboard on p.3
72
title quality
2019 APAC Hospital Priority Study Overview
“A competent analytical-overview deck with strong action titles in the body but a weak opening and a missing resolution — useful as a teaching example for headline writing on data slides, not as a Storymakers exemplar of full narrative arc.”
↓ No resolution: deck ends on an open question (p.10) and contact slide (p.11) with zero recommendations or implications for MedTech players
72
title quality
Reshaping NYCHA support functions
“Textbook BCG analytical-build deck — MECE pillars, disciplined benchmarking and a hammered $70M number — but it buries the answer for 26 slides and fizzles into a victory-lap close, so use the chapter structure and exec-summary cadence as a teaching example, not the opening or closing.”
↓ Buried thesis: 26 slides before the $70M number lands — opening sells the mandate, not the answer
72
title quality
IPSOS SEA AHEAD SHIFTS & SENTIMENTS
“A solid sentiment-research dossier with several Storymakers-grade action titles in its first pillar, but it ends on a broken promise (empty NetZero roadmap → Q&A → tagline) and never synthesizes its three pillars into a recommendation — use pp.6-18 as a teaching example for action titles, not the deck as a structural model.”
↓ No closing recommendation — p.33 'ROADMAP TO NETZERO' divider is followed only by Q&A (p.34) and a brand tagline (p.35); the roadmap itself is missing
72
title quality
A NEW WORLD DISORDER?
“A well-disciplined annual research report with a memorable opening and consistent per-section structure, but it ends in 'observations' rather than a recommendation — useful as a Storymakers exemplar for thesis-led openings and action-title craft, weak as an exemplar for closing arcs and call-to-action.”
↓ No real recommendation/resolution — p.114 'Every crisis can be an opportunity' is the only 'state_next_steps' slide in 121 pages and offers no specific action
72
title quality
Audio today 2022 How America listens
“A thesis-driven Nielsen marketing deck with strong action titles and a memorable opening hook, but it collapses into a data dump with no recommendation — useful as a teaching example for declarative titling, not for full Storymakers narrative arc.”
↓ No closing recommendation or call-to-action — deck dies in data tables (p.14-15) and a boilerplate corporate slide (p.16)
72
title quality
PwC Women in Work 2025
“A solid PwC research-index publication with strong action titles in its scenario build (p.24-26) and a genuine productivity-angle hook, but it is structurally an analytical report, not a Storymakers deck — use slides 14 and 24-26 as exemplars for quantified action titles, never as a model for closings, because there is no recommendation and the document ends in an appendix.”
↓ No recommendation or call-to-action slide anywhere in 50 pages — the deck ends on p.50 with a contact card immediately after the technical appendix
72
title quality
Digitizing Make in India Report 2024
“A disciplined sector-intelligence report with exemplary parallel sub-structure inside Section 02, but it reads like an analytical reference manual rather than a Storymakers narrative — use the sunrise-sector template as a teaching example for MECE sub-pillars, not as a model for opening or closing a deck.”
↓ No answer-first opening: two 'EXECUTIVE SUMMARY' pages (pp. 5-6) use the label as the title instead of stating the thesis, and the first insight-bearing action title doesn't appear until p. 10.
72
title quality
Healthcare Payer Service Providers, 2024
“A solid analyst-benchmarking report with strong action titles in its market-dynamics spine, but structurally it is a reference document — heavy on methodology up front, missing a recommendation at the back — so use pp.14-18 as a teaching example of declarative titles, not the overall arc.”
↓ Methodology is front-loaded across pp.4-12 (9 of first 12 slides), delaying the market insight until p.14
72
title quality
Nordic Circular Economy Playbook 2.0
“A competent Accenture playbook with strong per-industry diagnostic titles and a clear four-pillar spine, but template-reused slide titles, a solutions-before-problems ordering, and a non-directive close make it a useful teaching example for industry-by-industry analytical builds rather than a Storymakers exemplar.”
↓ Five slides (p19, p22, p25, p28, p31) share essentially the same action title — template reuse that reads as copy-paste and dilutes each industry's insight
72
title quality
Banking Consumer Study 2025
“A genuinely strong Storymakers exemplar for pillar architecture and imperative recommendation titles, weakened only by a soft, metaphor-led opening and figure pages that hide their insight in the caption.”
↓ Opening is soft: cover is metaphorical (p.1), TOC + methodology occupy p.2–3, and there is no answer-first slide stating the recommendation before the build-up begins.
72
title quality
Decarbonization in ports and shipping
“A competent thought-leadership / business-development deck with strong action titles and a clean macro-to-micro context build, but it stops short of a recommendation and pivots to firm credentials — useful as a teaching example for action-titling and SCQA setup, not for closing the loop.”
↓ Self-promotion crowds the narrative: p.2, p.3 and p.11 are credentials/RB-targets slides in a 12-page deck — 25% of the real estate is about the firm, not the client problem
72
title quality
When will the knot finally unravel?
“A competent short market-update deck with disciplined quantified titles and a consistent thesis line, but it stops at outlook and never delivers a recommendation — useful as a Storymakers exemplar for action-title craft, not for full S-C-Q-A arc.”
↓ No recommendation or call-to-action slide — p.7's outlook is the de facto close, followed by filler (p.8) and front-matter (p.9)
72
title quality
Delivering on construction productivity is no longer optional
“A well-opened, well-quantified problem statement that abdicates its own conclusion — use slides 1-7 as a teaching example for stakes-setting and action titles, but not as a complete Storymakers exemplar.”
↓ No recommendation slide — p.10 asks 'What will it take to improve productivity?' but the deck ends without answering
72
title quality
2020 Effie UK Report • In partnership withIpsos
“A competently structured industry-report deck with strong action titles and good evidence pairing, but it never leads with the answer and ends in a contact card — use its title craft and case-pairing rhythm as the teaching example, not its overall narrative arc.”
↓ No thesis upfront: p.4 and p.40 are both labelled 'EXECUTIVE SUMMARY' but neither callout reveals a synthesised answer — the deck never tells you in one sentence what the 2020 effectiveness story is.
72
title quality
Education: 2023 M&A Deal Roundup and Trends to Watch Out for in 2024
“A competent thought-leadership / BD deck with metric-led titles in the retrospective half but no thesis upfront and no recommendation at the close — use the 2023 retrospective (pp. 6-15) and the AI mini-arc (pp. 39-42) as title-craft teaching examples, not the overall structure.”
↓ No thesis slide upfront — p.5 names 'four key themes' but the title doesn't enumerate them, forcing readers to discover them across 10+ slides
72
title quality
Global & Entertainment Media Outlook 2021-2025: Hong Kong summary
“Solid analytical mid-deck with good action titles in the segment dives, but a weak thesis-free opening and a tangential Gen AI tail leave it as a useful teaching example for MECE segment build-up — not for narrative arc or close.”
↓ No SCQA hook in opening — p.4-5 establish scope without naming the central question or answer
72
title quality
COVID-19 BCG Perspectives Publication #5 with a focus on Revamping Organizations for the New Reality
“A hybrid briefing/publication with a strong analytical spine but no resolution act — use the economic-scenarios section (p.28-35) as a teaching example of declarative titling, not the overall structure.”
↓ No closing recommendation slide — deck ends at p.38 and drops straight into appendix (p.39-42), disclaimer (p.44), and contact (p.45)
72
title quality
What the Evolution of Travel Means for Business
“A competent BCG executive-perspectives brief with solid action titles in the body but a broken arc — recommendations land mid-deck and the ending dissolves into appendix and disclaimer, making it a good teaching example for slide-level titling but a weak one for deck-level Storymakers narrative.”
↓ No closing recommendation or next-steps slide — the deck ends on a TSR chart, an appendix pointer, a disclaimer, and a blank 'Closing Slide' (p.25-28)
72
title quality
2021 Five Trends Post Pandemic Leadership
“Structurally disciplined five-pillar trend brief with strong MECE dividers and evidence-heavy action titles, but it is an analytical dump without a resolution — use the pillar architecture and title style as teaching examples, not the ending.”
↓ No resolution — the deck ends on p.34 with a supply-chain stat mid-pillar, no synthesis, no recommendation, no 'what leaders should do next'
72
title quality
Hydrogen applications and business models
“An exhaustive, well-titled reference FactBook with consultant-grade analytical rigor but a buried thesis and a missing resolution — use the business-case section (p.128-184) as a teaching example for evidence ladders, not the overall structure as a Storymakers exemplar.”
↓ No SCQA or pyramid lead — the integrating answer ('heavy-duty transport is the most promising near-term H2 business model') sits on p.14-15 of a 192-page deck instead of p.3
72
title quality
European Deep Tech – Opportunities and Discoveries
“A well-structured McKinsey thought-leadership deck with a clean A–E narrative spine and quantified titles, but it buries the thesis up front and fizzles into a generic 'collective effort' close — use sections B and C as Storymakers exemplars, not the bookends.”
↓ Closing slide p.18 is generic ('collective effort from all actors') with no recommendations, owners, or next steps — and contains a typo ('Deel Tech')
72
title quality
What’s the future of generative AI? An early view in 15 charts
“A polished McKinsey explainer with strong action titles and a clear opening, but structured as a chart roundup rather than an SCQA argument — useful as a teaching example for title craft and lead-with-the-answer, not for narrative arc or closing.”
↓ No resolution act — the deck ends on p.16-17 macro sizing and a logo page (p.18), with no recommendation or 'what to do Monday' slide
72
title quality
The Inflation Reduction Act: Here’s what’s in it
“A competent McKinsey policy explainer with disciplined money-throughline and several strong quantified titles, but it is structurally an analytical primer — not a Storymakers exemplar — because it never names a Complication or lands a Resolution.”
↓ No closing recommendation or 'implications for executives' slide — deck ends on p.11 fiscal chart then jumps straight to author bios (p.12)