AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

726 matching · page 11 / 31
70 title quality
McKinsey · 2009 · 54p
Global Health Partnerships Stop TB
“A competent McKinsey diagnostic-and-design deck with strong analytical action titles inside each chapter, but structurally a topic dump organized by team rather than a Storymakers narrative — useful as a teaching example for KPI-tree slides (p.19-23) and pull-quote callouts, not for overall arc.”
↓ No thesis slide in the first 5 pages — opening flows straight from context (p.3) into approach/phasing (p.5) without telling the audience the answer
70 title quality
McKinsey · 2011 · 12p
Private Sector Partnership Learnings
“A solid mid-tier 2011 McKinsey thought-leadership deck with strong action titles in the middle and a recognizable SCQA spine, but it buries the thesis in act one and fizzles into a generic 'In summary' close — useful as a teaching example for action titles and case-evidence ladders, not for opening or closing craft.”
↓ No explicit thesis slide in the first 3 pages; the actual argument ('viable PPP models require X and Y') is delayed to p.4
70 title quality
McKinsey · 2017 · 24p
Digital Luxury Experience
“A solid mid-tier consulting deck with a clean three-pillar frame and strong analytical titles in the Experience section, but it opens slowly, under-delivers on Enterprise/E-future, and closes without a recommendation — useful as a teaching example for action-title discipline in the middle, not for narrative arc.”
↓ No answer-first slide in the first five pages — the thesis is deferred until p.6 and never crisply stated
70 title quality
McKinsey · 2023 · 26p
GenAI Norway Productivity
“A high-quality analytical research report with exemplary action-title craft in the main body but no consultative resolution — use p.8-p.16 as a teaching example for insight-bearing titles and quantified build-up, not as a model for a full Storymakers SCQA arc.”
↓ No call to action or recommendation slide — deck ends mid-appendix on p.26 (Risk & Legal case study)
70 title quality
OliverWyman · 2021 · 25p
Responding to Covid-19 (2021)
“A competent COVID-19 reference almanac with strong action titles and clear callouts, but it lacks an SCQA frame and ends in a marketing CTA — useful as a teaching example for action-title and callout craft, not for narrative architecture.”
↓ No SCQA setup in the opening: p.1-3 are cover/intro/TOC and p.6 is a generic 'summary facts' page rather than a thesis
70 title quality
OliverWyman · 2022 · 16p
The Way back home? International consumer study on globalization in consumer & home electronics
“Competent survey-readout deck with answer-first instincts and mostly-declarative titles, but the conclusion is a meta-label rather than a recommendation — useful as a mid-tier example of action-title hygiene, not as a Storymakers exemplar of arc or close.”
↓ Duplicate / recycled titles on p.5 and p.6 (identical 'Higher for male, young, highly educated...') signals careless authoring
70 title quality
PwC · 2021 · 22p
PwC’s 24th Annual Global CEO Survey
“A solid annual-survey communication piece with strong data-driven titles in the middle, but it is a thematic tour rather than a Storymakers-grade narrative — useful as a reference for action-title craft on data slides, not as an exemplar of arc or close.”
↓ No resolution or recommendation slide — the cover promises 'a leadership agenda to take on tomorrow' but the body never delivers an agenda; p.17 closes with reflection, not action
70 title quality
PwC · 2017 · 20p
Redrawing the lines: FinTech’s growing influence on Financial Services
“A competent industry-trend report with strong quantified hooks and several insight-bearing titles, but it ends in observation rather than action — use slides 5, 6, and 12 as title-writing exemplars, not the overall arc.”
↓ p.3 'Introduction' and p.11 'Banking, Insurance, Transactions and Payments Services' are pure topic labels with no insight — wasted real estate
70 title quality
misc · 2021 · 30p
PERILS OF PERCEPTION
“A well-titled survey-findings deck with a strong hook and insight-bearing key-message slides, but it stops at analysis and never answers the 'so what' — useful as a teaching example for action titles and rhetorical setup, not for closing a story.”
↓ No closing recommendation or 'so what' — deck ends p.27-30 in methodology, sources, and an About Ipsos boilerplate
70 title quality
misc · 2022 · 32p
2022 ANNUAL RESULTS
“Disciplined earnings/investor deck with a clean MECE three-pillar build and mostly strong action titles; useful as a teaching example for opening-with-the-answer and title discipline, but not a Storymakers SCQA exemplar - it has no real complication and ends in a thank-you, not a takeaway.”
↓ Several financial slides default to topic-label titles ('REVENUE BREAKDOWN BY REGION' p.4, 'CHANGE IN OPERATING MARGIN' p.10, 'DEBT BY MATURITY' p.13) instead of stating what the chart proves
70 title quality
PwC · 2022 · 22p
U.S. Podcast Advertising Revenue Study
“A competent industry-research report with answer-first openings and quantified action titles on the analytics, but the recommendations and close are weak — use slides 7, 8, and 12 as Storymakers exemplars of declarative titling, not the deck as a whole.”
↓ Recommendation slides (p.14, p.15) carry the section-divider label as their action title, hiding the actual insight
70 title quality
BCG · 2017 · 29p
Perspectives on WMATA's ridership
“A competent analytical build-up that diagnoses the ridership problem well but ends on a question instead of an answer — useful as a teaching example of retrospective diagnosis and action titles, not as a full Storymakers arc.”
↓ No recommendation act: p.27 'What does this all mean for WMATA's ridership?' is the final content slide and it asks rather than answers
70 title quality
Accenture · 2025 · 30p
Navigating uncertain skies Commercial Aerospace Insight Report
“A solid industry-outlook report with quantified evidence and parallel recommendations, but the recommend-before-diagnose sequencing and absent closing CTA make it a better teaching example for action-title writing than for overall Storymakers structure.”
↓ Recommendations (p.13–15) precede the deeper diagnostic of costs, production, and risk (p.18–22), inverting the analyze→recommend order
70 title quality
McKinsey · 2023 · 18p
The age of Generative AI: Unveiling the next frontier of digital procurement
“A solid McKinsey thought-leadership deck with strong individual titles and a clean two-pillar back half, but a context-heavy opening and a soft 'Closing note' close make it a useful teaching example for action-title craft, not for Storymakers narrative architecture.”
↓ Opening (pp.1–5) is pure context with no thesis — reader must wait 5+ slides for the point
70 title quality
Bain · 2021 · 77p
Southeast Asia’s Green Economy 2021 Report: Opportunities on the Road to Net Zero
“A solid, well-structured thought-leadership report with a clear thesis and a genuine recommendation act - use its MECE three-sector spine and branded close (p.74) as teaching examples, but flag the repetitive executive summary and topic-label framework titles as things to avoid.”
↓ Executive summary sprawls across pp.10-14 with three slides titled 'Executive summary' or 'Summary by the numbers' - repetition instead of escalation
70 title quality
BCG · 2020 · 45p
Facts, scenarios, and actions for leaders Publication #3 with a focus on Emerging Stronger from the Crisis
“A competent crisis-era BCG update with a clear framework spine and explicit recommendations, but the duplicated section dividers and topic-label transitions make it a decent analytical-build example rather than an exemplary Storymakers narrative.”
↓ Duplicate section divider titles on p.15 and p.30 ('COVID-19 Context and Development') collapse the MECE structure
70 title quality
MorganStanley · 2023 · 45p
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“A competent quarterly REIT investor update with strong, metric-driven action titles, but it is a topic-organised reporting pack rather than a Storymakers narrative — use slides like p20, p16 and p5 as title-craft exemplars, not the deck's structure.”
↓ No complication act — the deck never names a problem, risk or strategic question, so there is nothing for the analysis to resolve
70 title quality
GoldmanSachs · 2021 · 18p
Goldman Sachs conference April 2021
“A competent investor-conference update that opens with the answer and lands a guidance upgrade, but soft pillar structure and an appendix-then-contact ending keep it from being a Storymakers exemplar — use p.2, p.5, p.11, p.12 as action-title teaching examples, not the overall arc.”
↓ Weak close: last substantive slide is a reconciliation (p.15) and the deck ends on «Contact» (p.18) with no recommendation or forward-looking ask
70 title quality
JPMorgan · 2025 · 15p
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“A competent investor-day narrative with a strong, memorable close but a context-heavy opening and missing complication act — useful as an example of declarative action titles and a portable closing equation, not as a model of full S-C-A-R structure.”
↓ No explicit 'complication' slide — the deck never states the tension or why-now that justifies the strategic reset
70 title quality
Barclays · 2017 · 24p
Investment Community Presentation Barclays Energy Conference
“A competent investor-relations pitch with a fast thesis and quantified titles, but it is a declarative asset tour rather than a Storymakers exemplar — useful as a reference for action-title quantification, not for narrative arc.”
↓ No complication/tension act — every slide reinforces the thesis, so there is no Storymakers 'why now' pressure driving the audience forward
70 title quality
Barclays · 2023 · 45p
Barclays Q32023 FI Presentation
“A textbook fixed-income IR deck with strong declarative titles and clean pillar discipline, but no story arc or ask — use pp6-14 as a teaching example for action-title craft, not the deck's overall structure.”
↓ No BLUF slide: pp3-4 ('Q323 themes' / 'Outlook') are topic labels where the thesis should live
70 title quality
Barclays · 2017 · 33p
TSN Barclays Consumer Staples FINAL
“A well-structured investor outlook deck with a crisp Grow/Deliver/Sustain spine and mostly declarative titles, but it lacks tension and ends on 'Thank you' — useful as an exemplar of pillar discipline and action-title craft, not of full SCQA narrative.”
↓ No Complication/tension act — the story is all reassurance, which flattens the narrative into an analytical dump despite the clean pillar structure
70 title quality
DeutscheBank · 2022 · 12p
Arion Bank Fireside chat slides
“A competent investor-update deck with strong quantified action titles and clean macro framing, but it is analytical reportage rather than a Storymakers narrative — use pp.7–10 as exemplars of insight-bearing titles, not the overall arc.”
↓ No complication or tension: the deck never names what is at stake or what decision the audience must make
70 title quality
DeutscheBank · 2025 · 40p
Q1 2025 Fixed Income Call
“Competent fixed-income investor update with a disciplined answer-first opening and strong main-body action titles, but it collapses at the close ('Summary and outlook') and leans on a bloated 25-slide appendix — use the p.2-p.14 arc as a teaching example for answer-first sequencing, not for narrative closure.”
↓ Weak close: p.15 'Summary and outlook' is a topic label with no stated outlook, no recommendation, and no memorable takeaway