AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

737 matching · page 11 / 31
72 title quality
McKinsey · 2023 · 29p
Global Economics Intelligence (August 2023)
“A competent recurring economics briefing with strong action-titled analytical slides but no narrative arc and no recommendation - useful as a teaching example for dense data-slide titling, not for Storymakers structure.”
↓ No closing recommendation, synthesis, or 'so what' - deck ends on a Brazil PMI chart (p.28) then a logo (p.29)
72 title quality
McKinsey · 2015 · 41p
Challenges in Mining Scarcity Opportunity
“A solid analytical pack with McKinsey-grade quantified action titles, but it is two decks stapled together with a buried recommendation - use the middle analysis slides as a teaching example for action titles, not the overall structure.”
↓ Deck appears to be two packs glued together: a productivity/automation story (p.1-11) and a rare-earth market story (p.31-41), with a 'BACKUP' divider (p.12) and a misplaced 'Executive summary' (p.13) sitting between them
72 title quality
McKinsey · 2017 · 38p
Future Energy Landscape Netherlands
“A data-rich McKinsey market-outlook deck with strong quantified titles in the Netherlands section but a missing thesis up front, duplicate section dividers, and a non-committal close — useful as a teaching example for action-title craft and cost-curve evidence stacking, not for full SCQA structure.”
↓ Two section dividers (p.23 and p.28) carry identical text and neither names the trend it introduces — pillars are invisible to the reader
72 title quality
McKinsey · 2017 · 28p
Technology Mineral Criticality
“A solid analytical McKinsey deck with strong action titles and a clear opening problem-frame, but it loses the storyline halfway through and never delivers a closing recommendation - useful as a teaching example for title quality and S-C-A framing, not for full-arc Storymakers structure.”
↓ No closing recommendation or next-steps slide - deck ends on scenario analysis (p. 26) then 'Back-up' (p. 27)
72 title quality
McKinsey · 2019 · 52p
SDG Guide for Business Leaders
“A competent McKinsey playbook with a strong three-pillar spine and mostly declarative titles, but it opens with two TOCs and ends with templates instead of a recommendation - use the INSPIRE/ENGAGE/IMPACT structure as a teaching example, not the framing or close.”
↓ Two tables of contents back-to-back (pp.2 and 4) signal weak editorial discipline before the deck even begins
72 title quality
McKinsey · 2021 · 8p
Global Gas Outlook 2050
“Solid analytical brief with strong quantified mid-deck titles, but it is a findings dump rather than a Storymakers narrative — useful as an example of action-title writing on data slides, not as a model for full story arc.”
↓ No closing recommendation or 'so what' — deck ends on p.6 then dumps into model methodology and a credits slide
72 title quality
McKinsey · 2021 · 45p
Quantum Technology Monitor 2021
“A solid, data-dense market monitor with disciplined action titles and clean MECE pillars, but it is a reference document not a story — use its individual analytical slides as title-writing exemplars, but not its overall structure.”
↓ No SCQA opening and no recommendation close — p.2 asks 'What is this document for?' and the deck ends on methodology (pp.41-44) with no 'so what / now what' slide
72 title quality
McKinsey · 2022 · 53p
Quantum Technology Monitor 2022
“A well-titled, data-rich industry monitor with strong slide-level discipline but no narrative arc or recommendation — useful as a teaching example of action-titling and callout craft, not of Storymakers structure.”
↓ No SCQA or thesis slide in the first 5 pages — p.2 'What does this document provide?' is a meta-description, not a stake
72 title quality
McKinsey · 2023 · 37p
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
72 title quality
OliverWyman · 2020 · 61p
ovid-19 Special Primer (2020)
“A well-evidenced topical primer with strong declarative titles but no Storymakers narrative arc — useful as a teaching example for action-title craft and chart-level rigor, not for deck-level story design.”
↓ No thesis slide and no synthesis slide — p.2 openly frames this as a 'round-up,' so 7 sections sit side-by-side with no unifying argument
72 title quality
PwC · 2020 · 23p
Vitamins & Dietary Supplements Market trends – Overview
“A competent PwC market-overview deck with strong declarative titles on data slides, but it is a report not a story — use slides 8-13 as a teaching example for action-title craft, not the overall structure.”
↓ No recommendation, 'so what,' or call-to-action slide — the deck stops at the last regional forecast (p.22) and jumps straight to Contacts (p.23)
72 title quality
PwC · 2021 · 34p
GEM Outlook 2021-2025 Hong Kong
“A competent PwC market-outlook research deck with disciplined action titles but no recommendation arc - useful as a Storymakers exemplar for slide-level title craft and benchmark framing, not for opening hook, Act-3 payoff, or closing call-to-action.”
↓ No recommendation/CTA slide: deck ends p.31 -> appendix -> 'Thank you.' (p.34) with zero implications for an HK operator or advertiser
72 title quality
PwC · 2021 · 31p
Indonesia Sustainable Transformation
“A competently structured ESG landscape report with strong action titles and a clean three-pillar MECE spine, but it reads as analysis-without-resolution and is best used as a teaching example for pillar architecture and title craft, not for SCQA closure.”
↓ No resolution act — deck ends on a case study + quote + disclaimer (p.29-31) with no recommendation or call to action
72 title quality
PwC · 2021 · 26p
Internet Advertising Revenue Report
“A competently-titled industry data report whose individual slide titles are above-average Storymakers craft, but the deck as a whole is a category-by-category data tour with no SCQA arc and no recommendation -- use slides 5-11 as a teaching example of action titles, not the deck structure.”
↓ No SCQA arc: there is a Situation (growth) and Complication (COVID) but no Question or Resolution -- the deck never tells the audience what to do with the findings
72 title quality
RolandBerger · 2017 · 39p
Automotive metal components for car bodies and chassis
“Competent Roland Berger market-study deck with clean MECE pillars and disciplined action titles in the analytical body - useful as a teaching example of trend-driven sizing, but weak as a Storymakers exemplar because it labels its executive summary, buries its punchline, and closes with firm marketing instead of a recommendation.”
↓ The most important number in the deck (EUR 15 bn hot-stamping by 2025) is buried in p.34's callout under a label title 'Implications and key takeaways' - should be the title
72 title quality
RolandBerger · 2016 · 41p
Barriers to FinTech innovation in the Netherlands
“Competent Roland Berger policy deck with clear three-act scaffolding and mostly declarative titles, but it under-builds the tension and fades into appendix instead of landing a call to action — useful as a teaching example for action-title craft, not for closing structure.”
↓ No synthesis or call-to-action slide before the appendix — the deck ends mid-thought at p.31 and dumps 10 supporting slides
72 title quality
RolandBerger · 2017 · 14p
Growth remains strong for market expansion services in Asia
“A competent parallel-pillar market-sizing brief with strong action titles but no SCQA arc and no recommendation — useful as a teaching example for declarative titling and MECE industry structure, not for narrative storytelling.”
↓ No 'so what' / recommendation slide — the deck stops at p.11 and dumps into Methodology/Disclaimer with zero synthesis
72 title quality
RolandBerger · 2017 · 30p
Private financing of rolling stock
“A well-structured analytical study with strong MECE pillars and metric-rich titles, but it reads as a research report rather than a Storymakers deck — useful as a teaching example for action-titled data slides, not for narrative arc or closing.”
↓ No executive summary or thesis slide in the opening — the answer is delayed until p.8
72 title quality
RolandBerger · 2022 · 13p
Roland Berger Construction Radar – Impacts on DACH region
“Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.”
↓ Recommendation compressed into a single slide (p.11) with a generic callout — disproportionate to the 4-slide analytical build-up
72 title quality
RolandBerger · 2024 · 27p
Roland Berger views on H2 market development
“A competent Roland Berger market-sizing study with strong action titles and clean MECE structure, but it is a reference document not a Storymakers exemplar — use the title-writing on p.11–18 as a teaching example, not the overall arc.”
↓ No executive summary or BLUF — the EUR 10bn headline is buried on p.7 and never restated as a thesis
72 title quality
RolandBerger · 2021 · 30p
Sportech 2021 Paris, February 2022
“A competent analytical scan of French sportech with strong metric-laden titles and good callouts, but no thesis, no resolution, and overlapping pillars — useful as a teaching example for action-titled data slides, not for end-to-end Storymakers narrative.”
↓ No SCQA opening: pages 1-4 are cover/agenda/divider/context — the deck never states what question it answers or why the reader should care
72 title quality
RolandBerger · 2023 · 86p
Trend Compendium 2050 Six megatrends that will shape the world
“A polished, MECE thought-leadership compendium with strong declarative titles and disciplined data sourcing, but as a Storymakers exemplar it teaches title craft and pillar architecture only — not narrative arc, opening hook, or closing call to action.”
↓ No thesis-led opening: p.2–3 describe scope rather than state Roland Berger's point of view on what 2050 actually means for the reader
72 title quality
RolandBerger · 2017 · 54p
Truck and trailer components – Success factors for suppliers in specialized markets
“A competent Roland Berger market-study deck with strong declarative titling and clean MECE sections, but it buries the recommendation and lacks an SCQA opener — useful as a Storymakers exemplar for action-title craft, not for narrative structure.”
↓ No SCQA opener — the management summary (p.2-3) is a dense recap, not a thesis; the reader must reach p.44 to find the 'so what'
72 title quality
SimonKucher · 2011 · 9p
Global Pricing Study 2011
“A short research-summary teaser with strong headline-title discipline on its analytical slides but no recommendation and a self-promotional close — useful as an exemplar of insight titles, not of full SCQA arc.”
↓ No closing recommendation or 'so what' — deck ends on p.9 with a firm-credentials slide ('No. 1 in marketing and sales in Germany')