AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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726 matching · page 1 / 31
86
title quality
2024 Global Investor Survey
“A disciplined survey deck with exemplary action-title craft but a weak landing — use it as a teaching example for declarative titles, not for narrative architecture or closings.”
↓ No answer-first / executive summary slide — the key recommendations don't surface until p.11 of 16
84
title quality
April Macro Brief: Special edition Tariff distress
“A strong analytical brief with insight-bearing titles and clean MECE spine, but the recommendation is compressed and generic - use the tariff analysis (p.12-19, p.22-25, p.36) as a Storymakers exemplar of action-title discipline, not the resolution arc.”
↓ Recommendation is compressed into p.38-40 and reads as bolt-on consulting boilerplate ('resiliency', 'scenario planning', 'productivity') rather than tariff-specific moves earned by the preceding 30 slides of analysis
82
title quality
The Evolving State of Digital Transformation
“A well-crafted survey-findings brief with exemplary stat-led action titles, but structurally an analytical walk with no complication and no recommendation — use individual slides as title-writing exemplars, not the deck as a narrative model.”
↓ No recommendation or resolution slide — deck ends on p.16 describing COVID priorities, then a disclaimer, leaving the reader without a "now what"
82
title quality
What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains
“A tightly argued market-sizing brief with strong action-title discipline and a clean narrative pivot, but it stops at 'what is true' and never lands 'so what' — use it as a teaching example for headline writing and SCQA hinges, not for closing the loop.”
↓ No Resolution act: deck ends on a data table (p.16) then 'THANK YOU' (p.18) with no recommendation, implication, or next step
82
title quality
Women-led startups losing across the board: from creation to funding, in all key European markets
“A title-driven BCG barometer with strong action titles and a real CTA, but a muddled middle and vague closing keep it from being a top Storymakers exemplar - use p.1, p.3-4 and the p.10-16 run as teaching examples for declarative titles, not the overall structure.”
↓ p.17-19 re-opens context and re-frames the problem after analysis, breaking the S->C->A->R flow and feeling like two decks stitched together
82
title quality
Economic Impact of Ford and F-Series
“A polished BCG advocacy/impact report with exemplary action titles and pillar structure but no SCQA tension or closing recommendation — use slides 7–14 as a teaching example for quantified action titles, not the overall arc.”
↓ No closing synthesis or call-to-action — deck ends on p.27 with another benchmark slide, then disclaimer (p.28) and a Ford|BCG marker (p.29)
82
title quality
Altagamma 2019 Worldwide Luxury Market Monitor
“A well-structured annual market monitor with strong action-title discipline and a memorable mnemonic pillar framework — useful as a teaching example for action titles and section spines, but not for closing the loop, since it ends on description rather than a recommendation.”
↓ No recommendation or 'so what' slide — the analytical build peaks at p.44 abstraction then dissolves into back matter (pp.45-49)
82
title quality
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade
“A high-craft thought-leadership report with exemplary action-title discipline and clean MECE pillars, but it opens procedurally and trails off into a country appendix instead of landing a recommendation -- use its titles and section architecture as a Storymakers teaching example, not its opening or closing.”
↓ Opening burns 7 slides on front matter before the thesis lands at p.8 -- no hook or stakes in the first 5
82
title quality
USPS Envisioning Americas Future Postal
“A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.”
↓ Buried answer — the headline number ($238B loss, $15B residual gap) doesn't land until p.13-18, so the first third reads as analytical buildup rather than a thesis-led deck
82
title quality
Understanding the path to digital marketing maturity
“Solid mid-tier exemplar of a research-report deck with disciplined action titles and a complete arc, but buries its sharpest insight on p.7 — useful as a teaching example for declarative titles, less so for opening-hook craft.”
↓ Lead is buried: the punchy '2% are mature' insight sits on p.7 instead of p.2 or p.3 where it would set the tension
82
title quality
US consumers send mixed signals in an uncertain economy
“Tight, well-titled McKinsey insight brief with a real recommendation at the end — use the action titles and SCQA closure as a teaching example, but flag the missing pillar structure and the unflagged trade-down/splurge paradox as the gaps.”
↓ No MECE section dividers — pp.3-9 read as a topic dump rather than grouped pillars (sentiment / spending / channel)
82
title quality
20240222 JF at BAC Conference
“A disciplined investor-conference deck with bookended thesis and strong action titles, but light on tension — use it as a teaching example for title craft and pillar structure, not for narrative arc.”
↓ No 'Complication' slide — the deck never names what is at risk or why 30% is hard, so the recommendation feels asserted rather than earned
82
title quality
firm overview
“A polished investor-day overview with textbook action-title craft on the financial slides, but it ends in restatement rather than resolution — use p.6-14 as a teaching example of headline writing, not the deck's overall narrative arc.”
↓ Closing slide p.16 restates the thesis instead of resolving with a recommendation, watchlist, or commitment metrics — the deck ends on reassurance, not action
82
title quality
2022 corporate investment bank investor day
“A polished investor-day deck with exemplary action-title discipline and number-anchored proof, but it pitches four parallel business cases rather than telling one SCQA story — use slides 3-13 as a teaching example for declarative titles, not the overall arc.”
↓ No real Complication — the deck never names a threat, gap, or risk that the strategy resolves; even 'rate headwinds' (p.12) and 'deposit margin compression' (p.29) are framed as already-overcome
80
title quality
Future of Work Deskless Worker
“A crisp, data-driven survey read-out with strong action titles and a thesis-forward open, but it under-delivers the 'so what' — use the opening and analytical middle as a teaching example, not the closing.”
↓ No 'so what for the business' slide — cost of attrition, replacement cost, or productivity impact is never quantified
80
title quality
AI at Work APAC
“A solid BCG survey-insight deck with strong action titles and a real tension, but it buries the complication mid-deck and ends on a topic-labeled imperatives page — use pp.5-15 as a teaching example for declarative analytical titles, not as a structural template.”
↓ The tension slide (p.11) arrives at slide 11 of 22 — the 'fear' complication should enter earlier to tension the optimism narrative built in pp.4-10.
80
title quality
AI-Enabled Engineering Excellence
“A well-argued BCG executive perspective with strong action titles and a legible S-C-A-R arc, but the middle sprawls across overlapping frameworks and the close lacks a punchy restatement — use its opening and title craft as Storymakers exemplars, not its pillar structure or landing.”
↓ No mid-deck section dividers — pillars are implied by title prefixes ('Challenges |', 'Measuring value |', 'Getting started |') rather than visibly MECE.
80
title quality
L.E.K.’s 2024 ASC Insights Study Key takeaways for provider organizations
“A tight, well-titled thought-leadership teaser with a clean S->C->A->R arc — use p.4-8 action titles as a teaching example for insight-first headlines, but the methodology-heavy p.2 and soft p.11/p.13 close keep it short of exemplar status.”
↓ P.2 burns the second slide on methodology/sources rather than stakes or thesis
80
title quality
European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior
“A textbook McKinsey consumer-research deck with a strong opening and disciplined three-pillar MECE spine, but it stops at analysis — use it as an exemplar for action titles and pillar structure, not for the full Storymakers S→C→A→R arc.”
↓ No resolution act — the deck ends on data slides (p38–p39 splurge intent) and a blank McKinsey logo (p40), with no 'implications for retailers/brands' or call to action
80
title quality
Poverty Empowerment India
“Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.”
↓ p.14 'BACK UP' divider sits in the middle of the recommendation arc, not at the end — it fragments the resolution act
80
title quality
Global Oil Outlook 2040
“A tight, well-titled market-outlook summary that opens strongly and writes excellent action titles, but stops at analysis and never lands a recommendation — useful as a teaching example for headline writing, not for full S→C→A→R arc.”
↓ No recommendation or call-to-action slide — deck ends on analysis (p.7) then boilerplate (p.8-9), violating the Resolution act
80
title quality
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
80
title quality
Socio-economic case for deepening solar PV deployment in Nigeria
“A textbook BCG pillar-analysis deck with exemplary action titles and MECE structure, but it buries the recommendation in a single slide and ends on 'Thank you' — use the middle (p.20-76) as a teaching example of pillar architecture, not the opening or the close.”
↓ The recommendation is a single slide (p.85) after 76 pages of analysis — 12 interventions named but no prioritization, owners, or sequencing
80
title quality
Cloud-migration opportunity: Business value grows, but missteps abound
“A tight, well-opened McKinsey 'point of view' mini-deck with insight-bearing titles and a clear value-at-stake hook, but the closing recommendation is buried in a run-on title - use the opening and metric-per-slide discipline as a teaching example, not the close.”
↓ Closing slide (p.8) action title is a 36-word run-on, not a directive; weakens the call to action