AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 61.6 · click a bar to filter

Filtered reviewed decks

89 matching · page 1 / 4
82 title quality
JPMorgan · 2022 · 106p
2022 consumer community banking investor day
“A disciplined, well-anchored investor-day portfolio review with strong declarative titles and quantified callouts — useful as a Storymakers exemplar for action-title craft and section navigation, but not for end-to-end SCQA narrative because it lacks a Complication and a synthesis close.”
↓ No Complication act: 106 pages without a single slide framing a real threat, gap, or 'what we got wrong' — the macro/credit slide at p.54 ('rapidly changing macro environment') is the closest, but it is immediately neutralised rather than developed into tension.
80 title quality
BCG · 2022 · 13p
Future of Work Deskless Worker
“A crisp, data-driven survey read-out with strong action titles and a thesis-forward open, but it under-delivers the 'so what' — use the opening and analytical middle as a teaching example, not the closing.”
↓ No 'so what for the business' slide — cost of attrition, replacement cost, or productivity impact is never quantified
78 title quality
BCG · 2023 · 14p
AI at Work: What People Are Saying
“A well-executed survey-findings deck with mostly strong action titles and a correctly placed recommendation slide, but it reads as an ordered sequence of findings rather than a Storymakers-style argument - useful as a title-writing exemplar, not as a structural one.”
↓ No section dividers; 8 consecutive analyze_data slides (pp.4-11) flow without pillar signposting
78 title quality
BCG · 2018 · 16p
Path to digital marketing maturity
“A tight, well-argued BCG report with strong action titles and a coherent S-C-A-R arc, but it buries its shock stat and closes on a generic 'Closing remarks' - use slides 5, 8, and 9 as teaching examples of insight titles, not the opener or closer.”
↓ Thesis buried on p.5 rather than stated in the first 2-3 slides - opener under-indexes on stakes
78 title quality
LEK · 2017 · 9p
Steering Clear of the IT Danger Zones
“A competent short-form Executive Insights brief with strong action titles and a clean recommendation, but the bullish opening undercuts the 'danger zones' thesis — useful as an example of tight title craft, less so as a model of SCQA tension-setting.”
↓ Opening slides (p.2-4) lead with optimism and bury the 'danger' thesis the cover promises until p.5-6
78 title quality
LEK · 2023 · 17p
What is and how to navigate the RAS opportunity in LatAm?
“A competent thought-leadership primer with strong market-sizing titles but a missing recommendation act — useful as a teaching example for quantified action titles and macro-to-micro flow, not for SCQA resolution.”
↓ No explicit recommendation slide — p.13 names barriers and p.14 says OEMs 'need to consider specific market dynamics' without revealing what they are or what to do
78 title quality
RolandBerger · 2021 · 59p
Megatrend 2 Health & Care
“A well-titled, evidence-rich trend compendium with a clean SCQA setup and a real recommendation close — useful as a teaching example for action titles and quantitative callouts, but its 40-slide undivided analytical middle makes it a weak structural exemplar of MECE pillar architecture.”
↓ 40+ consecutive analyze_data / industry_trends slides (pp.12-54) with no breather, summary, or pillar divider — reads as a topic dump rather than a story
78 title quality
RolandBerger · 2024 · 48p
Trend Compendium 2050 Full Version
“A high-quality thought-leadership compendium with strong quantified titles but no SCQA spine — useful as an exemplar of action-title craft, not of executive narrative.”
↓ No SCQA opening: p.1-5 establish topic and scope but never state a thesis or stakes the executive must care about
76 title quality
BCG · 2020 · 33p
True-Luxury Global Consumer Insights 7th Edition
“A well-structured BCG/Altagamma research-insights deck with above-average action titles and a clean three-pillar body, but it buries its recommendation in a single closing slide — use it as a teaching example for pillar architecture and quantified titles, not for answer-first storytelling.”
↓ No answer-first slide: the deck takes until p.31 to surface recommendations, and even then the title ('several priority investments') is a hedge rather than a claim
76 title quality
Bain · 2018 · 19p
China Luxury Digital Playbook
“Evidence-rich trend primer with strong stat-titles in the middle but no resolution act — use slides 3-5 and 10-17 as examples of action-title craft, not the deck's overall structure.”
↓ No recommendation/next-steps slide — deck ends on a tools inventory (p.19) instead of a call to action
74 title quality
LEK · 2022 · 45p
Education: 2022 M&A Deal Roundup and Trends to Watch Out for in 2023
“Solid analytical mid-section with disciplined action titles, but it is structured as a market-update report rather than a Storymakers narrative — useful as a teaching example for data-slide titling, not for arc design or closes.”
↓ No SCQA opener — the deck buries its forward-looking thesis behind 12 slides of 2022 retrospection
74 title quality
McKinsey · 2017 · 14p
Reinventing Construction Higher Productivity
“A solid MGI extract with strong quantified opening and clean action-title style, but repeated CONTENTS dividers and a hedged close make it a better teaching example for title-writing than for end-to-end Storymakers structure.”
↓ Three identical 'CONTENTS' slides (p.2, p.7, p.11) substitute for proper pillared dividers and break narrative momentum
74 title quality
McKinsey · 2020 · 40p
Transportation Warehousing Sector
“A disciplined McKinsey diagnostic with strong MECE numbering and metric-laden action titles, but the recommendation is under-staged at p.22 and the deck loses its arc in the back third — use the p.8-20 problem-and-evidence sequence as a Storymakers teaching example, not the overall structure.”
↓ Closing is an appendix dump: p.39-40 'Other:' case studies sit outside the 1-5 challenge framework and replace what should be a 'so what / next steps' slide.
74 title quality
PwC · 2018 · 32p
21st CEO Survey
“A well-structured thematic survey report with a memorable cover thesis and strong action titles, but it teaches data-storytelling craft better than full SCQA structure — use individual slides as title-writing exemplars, not the deck as an end-to-end Storymakers template.”
↓ Multiple slides surface only the running header as their title ('15 | PwC's 21st CEO Survey' on p.10, 11, 15, 17, 23, 27) — wastes the most powerful slot on the page
74 title quality
misc · 2021 · 50p
International Comparison of Australia’s Freight and Supply Chain Performance
“A methodical, well-titled benchmarking study with a strong analytical spine but no recommendation act - use the comparator setup (p.29-33) and cost-benchmark titles (p.39-48) as a Storymakers teaching example, not the overall structure.”
↓ No recommendation act: the deck stops at sizing the gap (p.49) without a 'what to do' slide, owners, or a roadmap, undermining the 'call to action' promised on p.15
74 title quality
PwC · 2023 · 20p
AFF 2023 HKTDC and PwC’s Joint Pulse Survey
“A competently structured survey-readout deck with strong data-bearing action titles but a weak opening and label-style dividers — useful as an example of slide-level action titling, not as a Storymakers exemplar of opening hook or pillar architecture.”
↓ Opening is wasted: cover → generic 'Introduction' (p.2) → topic divider (p.3); the thesis is never stated up front
74 title quality
BCG · 2025 · 28p
Maximizing Value Potential from AI in 2025
“A competent BCG thought-leadership deck with quantified action titles and a concrete close, but it reads as an analytical benefits-parade rather than a true SCQA arc — use the title craft and case-study pages as teaching examples, not the overall structure.”
↓ No complication/tension act — the deck jumps from opportunity (p.3-5) straight into benefits (p.6-14) with no 'why most firms fail' slide
74 title quality
MorganStanley · 2020 · 24p
OP 2020 03 17 morgan stanley european financials conference 2020 santander executive chairmans presentation only availab
“A solid investor-conference deck with strong quantified titles and a clear track-record-to-forward-plan structure, but it leaves the COVID tension unresolved and closes weakly — useful as a Storymakers exemplar for action titles in financial sections, not for full narrative arc.”
↓ COVID-19 context (p.3) is introduced then dropped — never reconciled with the mid-term EPS goal on p.23, leaving the central tension unresolved
74 title quality
JPMorgan · 2020 · 52p
2020 ccb investor day
“A disciplined investor-day performance review with strong action-title and metric hygiene but no narrative tension and a non-existent close — useful as a teaching example of quantified action titles and MECE business-unit structure, not as a Storymakers SCQA exemplar.”
↓ No Complication: the deck never acknowledges secular headwinds, fintech threats, or rate environment as tension to resolve — it reads as monologue, not argument
72 title quality
McKinsey · 2017 · 38p
Future Energy Landscape Netherlands
“A data-rich McKinsey market-outlook deck with strong quantified titles in the Netherlands section but a missing thesis up front, duplicate section dividers, and a non-committal close — useful as a teaching example for action-title craft and cost-curve evidence stacking, not for full SCQA structure.”
↓ Two section dividers (p.23 and p.28) carry identical text and neither names the trend it introduces — pillars are invisible to the reader
72 title quality
McKinsey · 2021 · 45p
Quantum Technology Monitor 2021
“A solid, data-dense market monitor with disciplined action titles and clean MECE pillars, but it is a reference document not a story — use its individual analytical slides as title-writing exemplars, but not its overall structure.”
↓ No SCQA opening and no recommendation close — p.2 asks 'What is this document for?' and the deck ends on methodology (pp.41-44) with no 'so what / now what' slide
72 title quality
McKinsey · 2023 · 37p
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
72 title quality
OliverWyman · 2017 · 23p
Digital CFO Results of the Oliver Wyman Study
“A competently chaptered survey readout with above-average action titles, but it presents findings rather than telling a story — useful as a teaching example for declarative metric-led titles, not for opening or closing structure.”
↓ No answer-first opening: it takes until p.8 to surface a real finding; pp.1–7 are all setup
72 title quality
PwC · 2019 · 22p
Crisis Preparedness 2019
“A thesis-driven survey deck with above-average action titles and a clean bookend, but the four sections are topical rather than MECE and the 'do these 5 things' recommendation is referenced rather than delivered — useful as a teaching example for hooks and headline writing, not for resolution structure.”
↓ p10 and p20 use 'PwC Global Crisis Survey 2019' as the slide title — brand chrome where the insight should be (74% sought outside help; preparedness as competitive advantage)