AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
635 matching · page 9 / 27
68
opening
New-business building in 2022: Driving growth in volatile times
“A well-quantified McKinsey survey readout with disciplined action titles but no resolution — use it as a teaching example for declarative numeric titles, not for narrative arc or closes.”
↓ No recommendation or call-to-action slide — deck ends on p.12 description, then acknowledgments (p.13)
68
opening
Customer Service Excellence 2022
“A competent Deloitte research report with a strong executive summary and several declarative insight titles, but it dissolves into topic-labelled deep-dives and has no recommendation slide — use slides 5-6, 15 and 24 as title-craft exemplars, not the overall structure.”
↓ No recommendation or next-steps slide before the team bio — closing (p.27-28) is two 'Deep-dive' appendix-style pages followed by 'Who we are'
68
opening
2022 06 15 Investor Day
“Solid investor-day deck with strong financial action titles and tightly parallel per-geography templates, but a mixed pillar taxonomy and a thematic (not quantified) close keep it from being an exemplar - use the geography sections (p.51-76) as a teaching example of MECE drill-down structure, not the deck's overall arc.”
↓ Mixed pillar taxonomy: capability (proprietary platform) + geographies (US/India/China) + verticals (Healthcare/Public Sector) presented as one sequence, not labeled as separate cuts
68
opening
What The Future Wellness
“An editorial foresight publication with a strong narrative hook and one clean MECE block ('Four tensions'), but it withholds its thesis and closes without a recommendation — useful as a teaching example of stat-anchored hooks and tension framing, not of action-titled SCQA structure.”
↓ Titles are predominantly interrogative topic labels rather than declarative insights ('How does diet impact wellness?' p.12, 'How often do people see a doctor?' p.22) — readers must extract the takeaway themselves
68
opening
Presentation Half Year Results 260723 ENG FINAL VERSION
“A competent corporate earnings deck with disciplined callouts and several strong action titles, but its three-act structure is a reporting template rather than a Storymakers narrative — useful as a reference for callout and action-title patterns on data slides, not as an exemplar of pillared storytelling.”
↓ Section dividers are categorical buckets, not strategic pillars — Financials/Business/Outlook is the default earnings template, not a MECE argument
68
opening
Ipsos AI Monitor 2024 final APAC
“A well-organized syndicated research monitor with one strong thesis hook (slide 2) and clean MECE pillars, but body titles are raw survey questions and the deck ends in methodology with no recommendation — use it as a counter-example for action titles and closes, not as a Storymakers exemplar.”
↓ 30 of ~36 content slides use raw survey-question text as titles instead of declarative insights (e.g., p.20, p.23, p.28, p.34)
68
opening
Education Monitor 2024 Ipsos
“A competent research-monitor publication with a strong answer-first opening and several model action titles, but it is not a Storymakers exemplar — use pp. 4-14 and pp. 20/46 as teaching examples of insight titling, and use the pp. 47-58 sequence as a cautionary example of MECE failure and of a deck that analyses without ever recommending.”
↓ No resolution act — deck ends on methodology (p.73) and 'For more information' (p.74), with no recommendation or call to action
68
opening
People&ClimateChange2025
“A competently reported syndicated-research deck with flashes of strong action-title writing but a buried recommendation and a 40-slide country-data tail — use the p.9/p.15/p.26 insights as teaching examples of declarative titles, not the overall structure.”
↓ Recommendation is buried: the only prescriptive slide (p.25 'Three things to bring consumers along') sits mid-deck with no visual weight or escalation
68
opening
ey iif bank risk management survey
“A well-structured survey reference report with strong callouts but weak Storymakers discipline — use its front-loaded exec summary as a teaching example, but its raw 'Figure N: <question>' titles and absent recommendation are exactly what the methodology argues against.”
↓ Body-slide titles are mostly raw survey questions prefixed 'Figure N:' (pp.8,9,10,11,13,15,16,17,26,27,29,32,33) — the single biggest Storymakers failure in the deck
68
opening
EY Ireland FS Research Report
“A structurally disciplined research report with clean MECE pillars and a repeatable evidence→recommendation pattern — useful as a Storymakers exemplar for STRUCTURE and pillar consistency, but not for action titling or closing punch.”
↓ Action titles are overwhelmingly topic labels — repeating '5.1 Technological Infrastructure & Innovation' verbatim across pp.13/14/15 wastes the most valuable real estate on the page
68
opening
luxury2019
“An EY luxury factbook with a memorable hook and exemplary financial-chart titling in its middle act, but no resolution and lazy navigation — use pp.12–29 as a teaching example for action titles, not the deck as a story arc.”
↓ Closing dissolves into four near-duplicate 'How can luxury fashion embrace digital?' slides (pp.75–78) with no synthesis or recommendation — the deck ends without answering its own opening question
68
opening
Gartner Introduction 2025
“A well-crafted investor introduction with a strong opening thesis and several exemplary quantified action titles, but structurally a company tour - use individual slides (pp. 3, 17, 29, 35) as Storymakers title-writing exemplars, not the overall architecture.”
↓ Repeated identical divider title 'Gartner: Who We Are' across six slides destroys MECE signaling
68
opening
Women @ Work 2022: A Global Outlook
“A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.”
↓ Opening buries the answer across a letter and two 'Executive summary'-titled pages (p.2–4) instead of one thesis slide
68
opening
2020 ccb investor day
“A disciplined investor-day performance review with strong action-title and metric hygiene but no narrative tension and a non-existent close — useful as a teaching example of quantified action titles and MECE business-unit structure, not as a Storymakers SCQA exemplar.”
↓ No Complication: the deck never acknowledges secular headwinds, fintech threats, or rate environment as tension to resolve — it reads as monologue, not argument
68
opening
20240220 Barclays US Consumer Bank Investor Update
“A competent investor-update deck with a clean three-pillar resolution and solid analytical titles, but it buries the thesis in the opening and lacks an explicit tension act — use p.11-15 as a MECE-pillar teaching example, not the overall arc.”
↓ Opening buries the thesis — p.2-4 set context but the 2026 RoTE promise only appears on p.7
68
opening
Q125 Results Presentation
“A disciplined bank earnings readout with strong group-level action titles but topic-label divisional openers and a thin narrative frame — useful as an exemplar of numeric headlines on group slides, not as a Storymakers structural template.”
↓ Division-opener KPI dashboards (p.4, 12, 16, 18, 20, 24) are topic labels, not action titles — they waste the prime spot of each section
68
opening
20240618 Barclays UK Corporate Bank Deep Dive
“A well-structured three-pillar strategic update with strong MECE scaffolding and quantified titles, but one that buries its thesis in the opening and fades into Q&A at the close — useful as a teaching example for mid-deck pillar construction, not for narrative hook or landing.”
↓ Opening four slides (p.1-4) are context/KPI dashboards with no stated thesis — the 'So what' is delayed to p.10
65
opening
From survive to thrive Achieving tech transformation for communication service providers’ future
“A competent diagnostic-and-recommendations consulting deck with a clean three-pillar spine (p18-21) but topic-label titles and a buried call-to-action — use the transition slide and numbered recommendations as a Storymakers teaching example, not the deck as a whole.”
↓ Recommendation on p8 ('Modern IT systems: A source of competitive advantage') arrives before the problem is fully framed on p9-10, muddying the S→C→A→R order
65
opening
Engaging Your Organization to Deliver Results
“A competent thought-leadership talk with strong declarative titles and well-placed stats, but it lacks section dividers and a prescriptive close — use its action titles and stat-anchored slides as teaching examples, not its overall skeleton.”
↓ No section dividers across 17 pages — the MECE pillars of the engagement model are implicit and the reader has to reconstruct the structure
65
opening
New Brunswick Supply Chain Study
“Thorough, analytically-rigorous public-sector supply-chain study with a competent opening thesis and disciplined scenario analysis — but titles default to topic labels and the recommendation is crushed into one slide after 23 pages of diagnosis; use it as a teaching example for demand modeling and vendor mapping structure, not for Storymakers narrative craft.”
↓ Action titles are predominantly topic labels — e.g. p.6 'Key Findings', p.28 'Vendor categorization', p.56 'Risk mitigation plan' — wasting the title real-estate that Storymakers treats as the primary message channel
65
opening
IBV Global Business Services Cover
“A concept-led IBM thought-leadership piece with a clear thesis but weak editorial discipline on titles and no sharp call to action — useful as a teaching example of framework reveal (p.8, p.10), not of Storymakers action-titling or closing craft.”
↓ The phrase 'The Individual Enterprise' is reused as a title on p.1, p.4, p.6, p.8, and p.18 — the deck leans on the brand phrase instead of differentiating each slide's insight
65
opening
2020 CEO Outlook COVID-19
“A competently themed survey-findings deck with a stated three-pillar frame but no recommendation payoff — useful as a teaching example of action-title statistics, not of full SCQA story arc.”
↓ No closing recommendation or call-to-action slide — p.21 'In summary' is reflective, not directive
65
opening
Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis
“A solid analytical survey readout with disciplined number-led titles, but it's a findings catalogue rather than a Storymakers exemplar — use pp.5-8 as a teaching example for action titles, not the deck's overall structure, which lacks both Complication and Resolution.”
↓ No Resolution act — the deck terminates on p.26 with a demographic finding instead of a recommendation or 'implications for FMCG' slide
65
opening
Responding to COVID-19: Addressing the economic impact of the crisis
“A solid analytical-diagnostic deck with a memorable 4R framework, but the recommendation half hedges and the closing evaporates — use the diagnosis section (p.6-10) as a teaching example for quantified action titles, not the deck's overall arc.”
↓ Closing collapses to a one-word 'Conclusion' (p.32) with no prioritized recommendation or next-step ask — fatal for a leader-facing deck