AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 9 / 46
72
opening
Global Family Business Survey 2018
“A well-architected survey report with strong pillar dividers and case-study cadence, but it leans on topic-label titles and a tacked-on PE section — useful as a teaching example for sectional structure and case interleaving, not for action-title craft.”
↓ Action titles are mostly topic labels or repeated deck-name headers ('PwC Global Family Business Survey 2018' on 7+ slides) — the headline real estate is wasted
72
opening
Global Consumer Insights Survey 2023 ME
“A structurally sound SCQA spine wrapped around chart-label titles and a deflated ending — useful as a teaching example for section architecture and a cautionary example for action titles and closes.”
↓ Body slides repeatedly use 'Figure X: <question>' as the action title (pp. 6, 7, 10, 11, 14, 16) — descriptive, not insight-bearing
72
opening
Bike Sharing 4.0
“A competent thought-leadership deck with above-average action titles and a real recommendation, but the missing six-factor scaffolding and absent section dividers keep it from being a Storymakers exemplar — useful as a teaching case for action-title writing, not for narrative architecture.”
↓ The 'six factors' promised on p.3 are never explicitly enumerated or used as section dividers, so the analytical core (p.19-26) loses MECE clarity
72
opening
Destination unknown: The future of long-distance travel
“A competent analytical brief with crisp action titles and a strong opening contradiction, but it stops at 'analysis' and never delivers the Resolution — useful as a teaching example for action-title contrast structure, not for full SCQA arc.”
↓ No closing recommendation: the deck ends on p.11 data and an authors page, with the implication that 'providers need digital tools' never expanded into a Resolution act
72
opening
Megatrend 2 Health & Care
“A well-titled, evidence-rich trend compendium with a clean SCQA setup and a real recommendation close — useful as a teaching example for action titles and quantitative callouts, but its 40-slide undivided analytical middle makes it a weak structural exemplar of MECE pillar architecture.”
↓ 40+ consecutive analyze_data / industry_trends slides (pp.12-54) with no breather, summary, or pillar divider — reads as a topic dump rather than a story
72
opening
What if the ECB raises its policy rates? Roland Berger Institute
“Solid analytical short-form publication with disciplined action titles, but it builds a case and then refuses to land it — useful as a teaching example for problem-framing and precedent analysis, not for closing the loop.”
↓ No Resolution act: deck ends on p.10 with 'overall impact is hard to assess' — a non-answer to the cover question
72
opening
What if the US dollar loses its status as the world’s reserve currency?
“A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.”
↓ The cover question 'What if the US dollar loses its status...' is never answered in the first 3 slides - answer is withheld to p14, breaking 'lead with the answer'
72
opening
What if the eurozone were to enter a recession? Roland Berger Institute
“A tightly-written analytical brief with exemplary action titles but no explicit MECE dividers and no recommendation slide; use it as a teaching example for sentence-titles, not for full story-arc structure.”
↓ No section dividers — the four-mechanism MECE (investment, layoffs, consumption, government) is invisible without reading every title
72
opening
Corporate Headquarters Study
“A disciplined, MECE-structured research study with above-average action titles and a strong opening hook, but it dribbles to a close on methodology and brand pages instead of a recommendation — use it as a teaching example for action titles and section architecture, not for closing the loop.”
↓ Resolution act C is only 2 substantive slides (pp.32-33) and reads as a methodology ad, not a recommendation
72
opening
Sustainability Study 2024
“A competently structured short-form thought-leadership brochure with a clear two-act spine and strong data callouts, but it under-delivers on its own 'four actions' promise and closes with a capabilities pitch rather than a recommendation — useful as a teaching example for callout-driven storytelling, not for action-title discipline or closing craft.”
↓ The 'four key actions' promised on p.12 do not appear as four parallel slides — only p.13 and p.14 are visible, so the MECE promise is broken
72
opening
Digital Auto Report 2023
“A well-titled, MECE-structured analytical report with strong action titles in the data section, but it front-loads 16 slides of consumer evidence and compresses the strategic answer into a single recommendation slide — useful as a teaching example for action titles and pillar dividers, not for narrative arc.”
↓ p.5-20 is 16 consecutive analyze_data slides with no internal section divider — feels like a research dump preceding the strategic story
72
opening
Indonesia case study
“A solid analytical ITU case study with strong mid-deck action titles and clean regional MECE, but it buries the recommendation behind seven TOC reprints and a topic-label next-steps slide — use the analytical sections (p.6–28, p.40–54) as a Storymakers teaching example, not the overall arc.”
↓ Seven repeated 'Table of contents' slides (p.5, 17, 21, 33, 35, 55, 66) act as filler dividers instead of pillar statements — break narrative momentum without adding signal
72
opening
Insurance Trends and Growth Opportunities for Poland (2015)
“Solid analytical setup and several insight-bearing titles, but the deck is a trend tour that never resolves into a recommendation - useful as a teaching example for S->C framing on p.3-4, not for closing the loop.”
↓ No resolution: 'Topics for the debate' (p.24) abdicates the recommendation a consulting deck owes its audience
72
opening
Southeast Asia’s Green Economy 2022 Report
“A well-disciplined Bain/Temasek market report with strong action titles and a textbook four-action close - useful as a Storymakers exemplar for sector deep-dive structure and recommendation slides, but not for opening hooks or MECE pillar design.”
↓ Six identical section dividers (pp.41, 42, 47, 52, 60, 65) using the same question - reads as a placeholder, not MECE pillars
72
opening
The economic contribution of Western Australia’s oil and gas industry
“A competent advocacy mini-report with disciplined action titles and a strong benefit-translation closer (p.7), but it lacks a recommendation and any complication beat — useful as an example of tight quantified storytelling, not as a full SCQA exemplar.”
↓ No closing recommendation or call-to-action slide — deck ends on community-benefit translation then jumps to appendix at p.8
72
opening
Understanding the path to digital marketing maturity
“Solid mid-tier exemplar of a research-report deck with disciplined action titles and a complete arc, but buries its sharpest insight on p.7 — useful as a teaching example for declarative titles, less so for opening-hook craft.”
↓ Lead is buried: the punchy '2% are mature' insight sits on p.7 instead of p.2 or p.3 where it would set the tension
72
opening
Warehouse Automation
“A competent banker/consultant thought-leadership deck with strong quantified titles and a clean sizing spine, but it is an analytical build-up that buries the recommendation — useful as a teaching example for action titles and market sizing, not for narrative resolution.”
↓ No resolution act: deck ends p.17-20 in credentials, team bio, and disclaimers — there is no recommendation, decision frame, or 'what to do next' slide
72
opening
PERILS OF PERCEPTION
“A well-titled survey-findings deck with a strong hook and insight-bearing key-message slides, but it stops at analysis and never answers the 'so what' — useful as a teaching example for action titles and rhetorical setup, not for closing a story.”
↓ No closing recommendation or 'so what' — deck ends p.27-30 in methodology, sources, and an About Ipsos boilerplate
72
opening
PwC's 22nd Annual Global CEO Survey
“A well-signposted research-survey deck with strong action titles in its analytical core but a missing resolution act — use pillars 1–3 as a teaching example for MECE structure and action-title discipline, not the closing.”
↓ ~10 slides reuse the report name '22nd Annual Global CEO Survey' as the slide title (p.9, 11, 15, 18, 22, 24, 26, 30, 37, 42), abdicating the action-title discipline
72
opening
U.S. Podcast Advertising Revenue Study
“A competent industry-research report with answer-first openings and quantified action titles on the analytics, but the recommendations and close are weak — use slides 7, 8, and 12 as Storymakers exemplars of declarative titling, not the deck as a whole.”
↓ Recommendation slides (p.14, p.15) carry the section-divider label as their action title, hiding the actual insight
72
opening
Global trade redefined: Early insights and economic impacts of new agreements
“A tight, well-titled economic briefing with strong evidence per slide, but it stops at analysis and never lands a recommendation — use it as an exemplar of action titles and quantified callouts, not of full S-C-A-R closure.”
↓ No resolution / recommendation slide — deck ends on team bio (p.7) and 'Thank you' (p.8) with zero call to action
72
opening
Navigating uncertain skies Commercial Aerospace Insight Report
“A solid industry-outlook report with quantified evidence and parallel recommendations, but the recommend-before-diagnose sequencing and absent closing CTA make it a better teaching example for action-title writing than for overall Storymakers structure.”
↓ Recommendations (p.13–15) precede the deeper diagnostic of costs, production, and risk (p.18–22), inverting the analyze→recommend order
72
opening
Blueprint for success
“A well-scaffolded SCQA framework deck - clean four-pillar MECE structure and strong 92% opening hook - let down by topic-label pillar titles and a thin close; use the act structure and pillar rhythm as the teaching example, not the individual action titles.”
↓ Pillar titles are imperative topic labels, not insights - p17 '2. Manage diverse stakeholders' and p21 '3. Embrace ESG beyond compliance' tell the reader the category, not the finding
72
opening
Perspective on Tower & Fiber
“A competent McKinsey 'perspective' brief with strong stakes-setting and mostly declarative titles, but it ends on a menu instead of a recommendation — useful as an example of opening discipline, not as a Storymakers exemplar of resolution.”
↓ No explicit recommendation or call-to-action slide — p.7 ends on "several strategic plays available," which is a menu, not a verdict.