AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 8 / 27
70 opening
Barclays · 2025 · 23p
Barclays Q1 2025 Review of Shareholder Activism 15 04 2025
“A data-rich quarterly market update with disciplined action titles and clean metrics, but it is a briefing — not a Storymakers exemplar — because it never converts its analysis into a recommendation; use slides 11-16 as teaching examples for action titles, not the overall structure.”
↓ No tension/complication act — the deck reports 'activity up' but never poses the 'so what' question for a target company or board
70 opening
Barclays · 2017 · 33p
TSN Barclays Consumer Staples FINAL
“A well-structured investor outlook deck with a crisp Grow/Deliver/Sustain spine and mostly declarative titles, but it lacks tension and ends on 'Thank you' — useful as an exemplar of pillar discipline and action-title craft, not of full SCQA narrative.”
↓ No Complication/tension act — the story is all reassurance, which flattens the narrative into an analytical dump despite the clean pillar structure
70 opening
DeutscheBank · 2024 · 41p
Q3 2024 Fixed Income Call presentation
“Competent IR update deck with a front-loaded thesis and clean main/appendix split, but it's a status report not a Storymakers arc — use the NII/rate-hedge block (p.8-10) as a title-writing exemplar, not the overall structure.”
↓ No SCQA tension — deck is an all-good status update with no complication to motivate the analysis
68 opening
Accenture · 2020 · 17p
How will COVID-19 change the consumer?
“A competent Accenture research bulletin with insight-bearing data titles but no Storymakers arc — useful as a teaching example of action titles on chart slides, not of narrative structure or closing.”
↓ No Resolution act — p.14 'next steps' is a plug for Accenture's hub, not a recommendation tied to the data
68 opening
Accenture · 2024 · 41p
The age of AI: Banking’s new reality
“A textbook-MECE consulting report with disciplined pillar structure and good evidence, but action titles default to topic labels and the close fades — use the section architecture as a teaching example, not the title-writing or the landing.”
↓ Action titles often duplicate section names ('Lead with value' x3, 'Close the gap on responsible AI' x2) — the deck tells you the topic but not the insight
68 opening
BCG · 2023 · 34p
The CEO’s Roadmap on Generative AI
“A well-structured three-pillar BCG executive perspective with strong analytical titles in the middle, but it opens slowly and ends in a checklist rather than a recommendation — use pp.5, 14, 15 as teaching examples of action titles, not the overall arc as a Storymakers exemplar.”
↓ Resolution is thin — p.31 'companies can adopt the following policies today' is a generic checklist, and p.32 is a team-bio slide; there is no synthesis slide restating the pillar-level recommendations
68 opening
BCG · 2020 · 33p
True-Luxury Global Consumer Insights 7th Edition
“A well-structured BCG/Altagamma research-insights deck with above-average action titles and a clean three-pillar body, but it buries its recommendation in a single closing slide — use it as a teaching example for pillar architecture and quantified titles, not for answer-first storytelling.”
↓ No answer-first slide: the deck takes until p.31 to surface recommendations, and even then the title ('several priority investments') is a hedge rather than a claim
68 opening
BCG · 2023 · 35p
True-Luxury Global Consumer Insights 9th Edition
“A solid analytical report with strong middle-act action titles, but it ends on a framework instead of a recommendation and hides its thesis behind scene-setting — use its analytical slides (p.8, p.22-25) as teaching examples, not its overall structure.”
↓ Resolution act is a framework, not a recommendation — p.32-33 tell brands to 'decide which role to play' without naming which roles or priorities
68 opening
BCG · 2015 · 65p
Victorias Creative and Cultural Economy Fact Pack
“A well-scaffolded BCG fact pack with disciplined quantified titles and clean MECE pillars, but it ends on a question list instead of a recommendation — use the data chapters (p.12-22, p.39-51) as a teaching example of insight-bearing titles, not the overall arc.”
↓ No clear recommendation or decision slide — the deck ends on p.57 'Questions to be answered' and then flows into appendix, which is a fact-pack tell, not a consulting answer
68 opening
Bain · 2023 · 14p
e-Conomy SEA 2023 report: Thailand
“A competent market-intelligence chapter with strong insight-titling but no SCQA arc and no recommendation — use slides 3, 5, and 6 as a teaching example of quantified action titles, not the deck structure.”
↓ No complication or recommendation — the deck is S → A with no C or R, so it reads as a briefing not a story
68 opening
Bain · 2023 · 14p
e-Conomy SEA 2023 report: Vietnam
“A descriptive country-brief excerpt with strong action titles but no resolution act — useful as a teaching example for insight-bearing titles and market-sizing pacing, not for full Storymakers arc structure.”
↓ No recommendation or CTA — the deck ends on a funding data point (p.7) rather than an implication or next move
68 opening
Capgemini · 2025 · 116p
Rise of Agentic AI Report
“A well-structured research report with solid MECE pillar dividers and strong data titles, but weakened by 20+ quote/filler slides that reuse the report title as a headline and a 25-slide firm-marketing tail that buries the client imperative — use its section architecture (pp 16/22/46/60/68) as a teaching example, not its openings or its close.”
↓ Roughly 1-in-5 slides use 'Rise of agentic AI: How trust is the key to human-AI collaboration' as the headline (quote and transition pages), abdicating the action-title discipline and forcing the callout to carry the argument
68 opening
EY · 2015 · 48p
European Banking Barometer 2015
“A competently written industry barometer with strong per-slide action titles and a tight three-message exec summary, but it buries no recommendation and ends on 'Contacts' — use it as a teaching example for declarative titles and connector-title chaining, not for end-to-end Storymakers arc.”
↓ No recommendation or implications slide — the deck ends on p44 data and then 'Contacts'/'Appendix', with zero call-to-action
68 opening
McKinsey · 2015 · 41p
Challenges in Mining Scarcity Opportunity
“A solid analytical pack with McKinsey-grade quantified action titles, but it is two decks stapled together with a buried recommendation - use the middle analysis slides as a teaching example for action titles, not the overall structure.”
↓ Deck appears to be two packs glued together: a productivity/automation story (p.1-11) and a rare-earth market story (p.31-41), with a 'BACKUP' divider (p.12) and a misplaced 'Executive summary' (p.13) sitting between them
68 opening
McKinsey · 2022 · 184p
Technology Trends Outlook 2022
“A high-quality 14-trend research compendium with a strong data-led opening but no closing synthesis or recommendation — use the per-trend micro-template and the p.3/p.5 opening as teaching examples, not the overall deck structure.”
↓ No closing synthesis — the deck terminates on the last trend's appendix (pp.180-184) with zero cross-trend wrap-up or recommendation
68 opening
PwC · 2019 · 15p
PwC’s 2019 actuarial robotic process automation (RPA) survey report
“A competent survey-results report with strong quantified callouts but topic-label titles and no recommendation — useful as a teaching example of how good data can be undermined by a missing close and absent action titles.”
↓ Four consecutive slides (p.7-10) share the title 'Use of RPA within different functions in the insurer (continued)' — a textbook topic-dump anti-pattern with zero MECE signaling
68 opening
PwC · 2025 · 50p
PwC Women in Work 2025
“A solid PwC research-index publication with strong action titles in its scenario build (p.24-26) and a genuine productivity-angle hook, but it is structurally an analytical report, not a Storymakers deck — use slides 14 and 24-26 as exemplars for quantified action titles, never as a model for closings, because there is no recommendation and the document ends in an appendix.”
↓ No recommendation or call-to-action slide anywhere in 50 pages — the deck ends on p.50 with a contact card immediately after the technical appendix
68 opening
BCG · 2019 · 47p
China Luxury Digital Playbook
“A well-structured BCG x Tencent market study with exemplary quantified action titles in its analytical spine, but it loses Storymakers discipline exactly where it matters most - the recommendation titles go topic-label and the deck ends in 'Thank you'; use the middle (p.4-28) as a teaching example of action-title craft, not the closing.”
↓ Recommendation slides (p.43-45) are topic labels, not insights - the deck teaches action titles for 40 pages then abandons them at the punchline
68 opening
BCG · 2017 · 29p
Perspectives on WMATA's ridership
“A competent analytical build-up that diagnoses the ridership problem well but ends on a question instead of an answer — useful as a teaching example of retrospective diagnosis and action titles, not as a full Storymakers arc.”
↓ No recommendation act: p.27 'What does this all mean for WMATA's ridership?' is the final content slide and it asks rather than answers
68 opening
RolandBerger · 2024 · 9p
When will the knot finally unravel?
“A competent short market-update deck with disciplined quantified titles and a consistent thesis line, but it stops at outlook and never delivers a recommendation — useful as a Storymakers exemplar for action-title craft, not for full S-C-Q-A arc.”
↓ No recommendation or call-to-action slide — p.7's outlook is the de facto close, followed by filler (p.8) and front-matter (p.9)
68 opening
BCG · 2021 · 27p
The time for climate action is now
“A solid BCG thought-leadership piece with strong numerate action titles and a real S→C→R backbone, but the flat 7-action list and soft, appendix-tailed close make it a better teaching example for title quality than for end-to-end Storymakers structure.”
↓ Front matter bloat: p.1-3 all live in setup/context mode before the problem lands on p.5, burying the lede
68 opening
BCG · 2021 · 24p
Out @ Work Barometer The Paradox of LGBT+ Talent
“Solid analytical build with a genuinely strong tension hook on p.8, but the recommendation is under-developed and the close fades into annex — use the paradox framing and country-benchmark sequence as teaching examples, not the overall structure.”
↓ Closing slide p.22 is advisory-but-vague; no explicit 'what to do Monday morning' recommendation list
68 opening
Kearney · 2021 · 84p
Unlocking the next wave of digital growth: beyond metropolitan Indonesia
“A well-structured Kearney/Alpha JWC market report with disciplined action titles and a MECE four-act spine, but it buries its thesis under five forewords and dissipates its recommendation across the deck — useful as a teaching example for action-title craft and segmentation storytelling, less so for opening hook or answer-first close.”
↓ Front matter is bloated — 5 forewords/quote slides (p.2–7) before the executive summary, burying the thesis
68 opening
McKinsey · 2024 · 20p
European Deep Tech – Opportunities and Discoveries
“A well-structured McKinsey thought-leadership deck with a clean A–E narrative spine and quantified titles, but it buries the thesis up front and fizzles into a generic 'collective effort' close — use sections B and C as Storymakers exemplars, not the bookends.”
↓ Closing slide p.18 is generic ('collective effort from all actors') with no recommendations, owners, or next steps — and contains a typo ('Deel Tech')