AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

137 matching · page 6 / 6
45 opening
Accenture · 2023 · 22p
2023 Post Parcel industry trends
“A well-evidenced industry point-of-view with a clean three-act skeleton and strong declarative middle, but it opens with credentials and closes with a teaser — use the diagnostic section (p.10-15) as a Storymakers exemplar of action titles, not the overall structure.”
↓ Opening buries the lede — 4 of the first 5 slides are credentials/thought-leadership, and the core answer ('Total Enterprise Reinvention') does not appear until p.20
45 opening
KPMG · 2022 · 26p
Global tech report 2022
“A competent thematic survey report with strong individual data slides but a weak Storymakers spine — useful as an example of section-divider rhythm and quote/case-study texture, not as a model for answer-first narrative architecture.”
↓ No answer-first opener: p.4 'The headline numbers' is a label and the thesis never appears in the first 5 slides
45 opening
LEK · 2023 · 34p
Brazil Education Technology Market L.E.K. Perspectives
“A competent analytical research deck with solid quantified findings but placeholder section titles and a watchlist-as-ending — useful as a teaching example of strong market-landscape action titles, not as a Storymakers arc.”
↓ Four separate 'Key observations based on the performance of the Brazil stock index…' slides (p.3, 4, 7, 10) with identical titles — placeholder section headers masquerading as takeaway slides
45 opening
KPMG · 2023 · 10p
The generative AI advantage in financial services
“A serviceable thought-leadership PDF with one strong action title and disciplined callouts, but structurally a topic-dump that buries its thesis and ends in a vendor pitch — useful as a teaching example of weak openings and noun-titles, not as a Storymakers exemplar.”
↓ Opening is dead weight — p.1 cover + p.2 generic 'Introduction' burn two of the deck's ten pages without establishing stakes or thesis
45 opening
CreditSuisse · 2022 · 43p
2022 strategy update
“A financially rigorous investor-day deck with strong quantified action titles in the middle, but front-matter bloat, a single weak section divider, and a duplicated strategic narrative make it an exemplar of analytical discipline — not of Storymakers structure.”
↓ Five-slide front matter (p.1-5) including a duplicated cover delays the thesis and wastes the reader's attention budget
42 opening
CreditSuisse · 2023 · 37p
20230530 A long way down Credit Suisse Rolf Sethe 11th EBI Academic Debate
“A chronologically compelling academic-debate narrative with a strong scandal-cascade spine and two genuinely original conclusions, but it buries its thesis behind seven 'Contents' dividers and repetitive price-delta titles — use the scandal-walk (pp.15-27) as a teaching example of dramatic sequencing, not the deck's structure.”
↓ Seven 'Contents' section dividers (pp.2, 5, 7, 9, 11, 28, 35) instead of named MECE pillars — the deck's structure is invisible to the reader
40 opening
PwC · 2019 · 41p
Namibia Budget on plate 2019-20
“A topic-organised PwC budget walkthrough with strong data and decent callouts but no thesis, no MECE pillars, and no recommendation — useful as a counter-example for action titles and closes, not as a Storymakers exemplar.”
↓ No lead-with-the-answer slide in positions 1-3; the deck never tells you what PwC concludes about the 2019/2020 budget
40 opening
Barclays · 2017 · 23p
Essity Barclays Consumer Staples Conference 2017 tcm339 48081
“A standard investor-conference company overview with a predictable spine but topic-label titles and no narrative tension — use it to teach what to avoid (noun-phrase titles, buried thesis, redundant 'Summary' pages), not as a Storymakers exemplar.”
↓ Opening five slides establish no stakes or thesis — the point is buried until p.9-10
38 opening
Deloitte · 2018 · 43p
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation
38 opening
PwC · 2020 · 88p
Banking and capital markets trends 2020: Laying the foundations for growth
“A reference catalog masquerading as a deck — useful as a topic checklist for an internal audit team but a poor Storymakers exemplar; cite it only as a counter-example of how topic-labels and pagination suffixes erase narrative.”
↓ Titles are topic labels, not action titles — 88 slides and not one declarative finding in the title bar
35 opening
Deloitte · 2023 · 29p
Trends & AI in the Contact Center
“A competent survey-plus-capabilities deck with strong data callouts but a weak story spine — use its quantified pull-quotes as a teaching example, not its structure or titles.”
↓ Six near-identical section dividers (pp.2,4,6,8,10,12) eat ~20% of the deck without differentiating pillars — dividers should be MECE, not refrains
30 opening
PwC · 2022 · 60p
Boardroom Agenda 2022
“A competently sectioned PwC event briefing — usable as a teaching example for four-pillar boardroom architecture and quote-led tension framing, but a weak Storymakers exemplar overall because it has no deck-level thesis, a placeholder-style opening, fragmented closes, and predominantly topic-label titles.”
↓ No deck-level thesis: opening (p.1-5) skips straight from 'Welcome' to agenda with zero stakes, and there is no closing slide that synthesizes across the four pillars
28 opening
misc · 2025 · 31p
Ipsos Issues Index January 2025
“A competent recurring data tracker, but a weak Storymakers exemplar — use it only as a counter-example of how topic-label titles and a missing resolution act drain narrative power from solid underlying data.”
↓ No executive summary or headline-finding slide — p.1–p.4 are all framing/cover material, so the reader hits raw issue trends with no thesis to test against.
28 opening
PwC · 2018 · 36p
Global Top 100 companies by market capitalisation
“A competent annual data benchmark with strong page-level numeric titles but no story arc — useful as a teaching example of insight-bearing chart titles, not as a Storymakers structural exemplar.”
↓ Methodology and contacts (p.3–5) are placed BEFORE any finding, burying the lead by 6 pages
22 opening
misc · 2023 · 92p
WORLD AFFAIRS 2023
“A 92-page Ipsos survey-data report dressed as a deck — useful as a counter-example of how topic-label titles, a missing exec summary, and a 19-slide country dump destroy narrative; do NOT use as a Storymakers exemplar except to teach what to avoid.”
↓ No executive summary, no thesis slide, no recommendations slide — 92 pages and zero synthesis
18 opening
EY · 2018 · 59p
HR Pulse Survey Presentation of results
“A competently organized survey reference document, not a Storymakers deck — useful as a negative example of how topic-ordered analytical dumps bury the insight and skip the recommendation act entirely.”
↓ Zero recommendations or 'so what' slides across 59 pages — the deck is 49 consecutive analyze_data slides with no resolution act
18 opening
IPSOS · 2023 · 92p
ipsos hisf world affairs report 2023 final
“A topic-indexed survey data dump with strong parallel structure but no thesis, no recommendation, and titles that are mostly category labels — use it as a counter-example of how to publish findings without a story, not as a Storymakers exemplar.”
↓ No executive summary, key-findings page, or recommendation anywhere in 92 pages — the insight-per-slide ratio is close to zero for a reader skimming titles