AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
137 matching · page 6 / 6
45
opening
2023 Post Parcel industry trends
“A well-evidenced industry point-of-view with a clean three-act skeleton and strong declarative middle, but it opens with credentials and closes with a teaser — use the diagnostic section (p.10-15) as a Storymakers exemplar of action titles, not the overall structure.”
↓ Opening buries the lede — 4 of the first 5 slides are credentials/thought-leadership, and the core answer ('Total Enterprise Reinvention') does not appear until p.20
45
opening
Global tech report 2022
“A competent thematic survey report with strong individual data slides but a weak Storymakers spine — useful as an example of section-divider rhythm and quote/case-study texture, not as a model for answer-first narrative architecture.”
↓ No answer-first opener: p.4 'The headline numbers' is a label and the thesis never appears in the first 5 slides
45
opening
Brazil Education Technology Market L.E.K. Perspectives
“A competent analytical research deck with solid quantified findings but placeholder section titles and a watchlist-as-ending — useful as a teaching example of strong market-landscape action titles, not as a Storymakers arc.”
↓ Four separate 'Key observations based on the performance of the Brazil stock index…' slides (p.3, 4, 7, 10) with identical titles — placeholder section headers masquerading as takeaway slides
45
opening
The generative AI advantage in financial services
“A serviceable thought-leadership PDF with one strong action title and disciplined callouts, but structurally a topic-dump that buries its thesis and ends in a vendor pitch — useful as a teaching example of weak openings and noun-titles, not as a Storymakers exemplar.”
↓ Opening is dead weight — p.1 cover + p.2 generic 'Introduction' burn two of the deck's ten pages without establishing stakes or thesis
45
opening
2022 strategy update
“A financially rigorous investor-day deck with strong quantified action titles in the middle, but front-matter bloat, a single weak section divider, and a duplicated strategic narrative make it an exemplar of analytical discipline — not of Storymakers structure.”
↓ Five-slide front matter (p.1-5) including a duplicated cover delays the thesis and wastes the reader's attention budget
42
opening
20230530 A long way down Credit Suisse Rolf Sethe 11th EBI Academic Debate
“A chronologically compelling academic-debate narrative with a strong scandal-cascade spine and two genuinely original conclusions, but it buries its thesis behind seven 'Contents' dividers and repetitive price-delta titles — use the scandal-walk (pp.15-27) as a teaching example of dramatic sequencing, not the deck's structure.”
↓ Seven 'Contents' section dividers (pp.2, 5, 7, 9, 11, 28, 35) instead of named MECE pillars — the deck's structure is invisible to the reader
40
opening
Namibia Budget on plate 2019-20
“A topic-organised PwC budget walkthrough with strong data and decent callouts but no thesis, no MECE pillars, and no recommendation — useful as a counter-example for action titles and closes, not as a Storymakers exemplar.”
↓ No lead-with-the-answer slide in positions 1-3; the deck never tells you what PwC concludes about the 2019/2020 budget
40
opening
Essity Barclays Consumer Staples Conference 2017 tcm339 48081
“A standard investor-conference company overview with a predictable spine but topic-label titles and no narrative tension — use it to teach what to avoid (noun-phrase titles, buried thesis, redundant 'Summary' pages), not as a Storymakers exemplar.”
↓ Opening five slides establish no stakes or thesis — the point is buried until p.9-10
38
opening
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation
38
opening
Banking and capital markets trends 2020: Laying the foundations for growth
“A reference catalog masquerading as a deck — useful as a topic checklist for an internal audit team but a poor Storymakers exemplar; cite it only as a counter-example of how topic-labels and pagination suffixes erase narrative.”
↓ Titles are topic labels, not action titles — 88 slides and not one declarative finding in the title bar
35
opening
Trends & AI in the Contact Center
“A competent survey-plus-capabilities deck with strong data callouts but a weak story spine — use its quantified pull-quotes as a teaching example, not its structure or titles.”
↓ Six near-identical section dividers (pp.2,4,6,8,10,12) eat ~20% of the deck without differentiating pillars — dividers should be MECE, not refrains
30
opening
Boardroom Agenda 2022
“A competently sectioned PwC event briefing — usable as a teaching example for four-pillar boardroom architecture and quote-led tension framing, but a weak Storymakers exemplar overall because it has no deck-level thesis, a placeholder-style opening, fragmented closes, and predominantly topic-label titles.”
↓ No deck-level thesis: opening (p.1-5) skips straight from 'Welcome' to agenda with zero stakes, and there is no closing slide that synthesizes across the four pillars
28
opening
Ipsos Issues Index January 2025
“A competent recurring data tracker, but a weak Storymakers exemplar — use it only as a counter-example of how topic-label titles and a missing resolution act drain narrative power from solid underlying data.”
↓ No executive summary or headline-finding slide — p.1–p.4 are all framing/cover material, so the reader hits raw issue trends with no thesis to test against.
28
opening
Global Top 100 companies by market capitalisation
“A competent annual data benchmark with strong page-level numeric titles but no story arc — useful as a teaching example of insight-bearing chart titles, not as a Storymakers structural exemplar.”
↓ Methodology and contacts (p.3–5) are placed BEFORE any finding, burying the lead by 6 pages
22
opening
WORLD AFFAIRS 2023
“A 92-page Ipsos survey-data report dressed as a deck — useful as a counter-example of how topic-label titles, a missing exec summary, and a 19-slide country dump destroy narrative; do NOT use as a Storymakers exemplar except to teach what to avoid.”
↓ No executive summary, no thesis slide, no recommendations slide — 92 pages and zero synthesis
18
opening
HR Pulse Survey Presentation of results
“A competently organized survey reference document, not a Storymakers deck — useful as a negative example of how topic-ordered analytical dumps bury the insight and skip the recommendation act entirely.”
↓ Zero recommendations or 'so what' slides across 59 pages — the deck is 49 consecutive analyze_data slides with no resolution act
18
opening
ipsos hisf world affairs report 2023 final
“A topic-indexed survey data dump with strong parallel structure but no thesis, no recommendation, and titles that are mostly category labels — use it as a counter-example of how to publish findings without a story, not as a Storymakers exemplar.”
↓ No executive summary, key-findings page, or recommendation anywhere in 92 pages — the insight-per-slide ratio is close to zero for a reader skimming titles