AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
137 matching · page 5 / 6
55
opening
Attitudes towards a global plastic pollution treaty
“A clean, disciplined survey-data report that functions as a reference table — not a Storymakers exemplar; use it to teach what consistent callout discipline looks like, but flag it as the canonical example of question-titled, recommendation-less data dumping.”
↓ Titles are survey questions, not insights — the reader has to read the chart to learn the answer (e.g. p.20 'Ban chemicals used in plastic that are hazardous…?')
55
opening
Spring 2022 National Client Meeting
“An event-agenda deck dressed as a strategy story — useful as a teaching example for action-titled data slides (p.45, p.46, p.56) but a weak Storymakers exemplar overall because it has no resolution and stitches three independent narratives together.”
↓ No resolution act: the deck ends on Netflix-content trends (p.59–62) and 'Thank you!' (p.65) with zero recommendation, ask, or next-step — the closing_ask tag is misleading.
55
opening
What Worries the World
“A competent recurring data tracker with strong callouts but topic-label titles and no resolution act — useful as a counter-example of how even good underlying insights get neutered by non-action titles, not as a Storymakers exemplar.”
↓ Twelve consecutive slides titled 'Current Economic Situation' (p.35–46) — zero differentiation, reader cannot navigate or remember anything
55
opening
IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023
“A 186-page Ipsos data book mislabeled as a deck — useful as a reference appendix and as a teaching example of how topic-label titles destroy narrative, but not a Storymakers exemplar.”
↓ ~170 of 186 slides are one-chart-per-page with topic-label titles (e.g. p.45 'Financial services - It is good at what it does') — no synthesis, no 'so what'
55
opening
2025 Nigeria Budget and Economic Outlook
“A diligent, metric-rich PwC market outlook with strong declarative titles and a real recommendation arc, but it buries its thesis behind 10 pages of context and lets seven identically-titled pillar dividers obscure an otherwise MECE structure — use individual analytical pages (p.10, p.18, p.86) as title-craft exemplars, not the deck-level architecture.”
↓ Seven pillar dividers are titled identically ('Key issues for consideration in 2025', p.12/21/31/39/47/58/64), erasing MECE legibility for a skim reader
55
opening
Wealth and asset management 4.0
“A research-rich, well-evidenced industry report with strong action titles in the middle acts, but it buries its thesis under an 'Introduction' label and fails to land a specific recommendation across four identically-titled 'Calls to action' slides — use the mid-deck analytical titling as a teaching example, not the opening or closing.”
↓ The opening buries the thesis — p.2 is titled 'Introduction' (a topic label), and the actual product-to-customer-centric argument only surfaces in the callout, not the title
55
opening
Fintech
“A competent analytical Deloitte industry report with strong action titles on the diagnostic slides but a missing 'Answer' act — use pages 9-11 as a teaching example of tension-carrying titles, not the deck's overall structure.”
↓ No governing thesis slide in the first 5 pages — the cover tagline 'On the brink of further disruption' is never restated as a crisp SCQA answer
55
opening
Halifax 2024 FINAL 3
“A rigorous IPSOS public-opinion data report with MECE bones but no story arc — useful as a cautionary example of how topic-label titles and a missing resolution act reduce even strong research to a reference document, not a Storymakers exemplar.”
↓ Titles are ~80% topic labels with colon-suffix pattern (p.22–31 all read 'Confidence in Government Response: X'; p.44–62 all read 'World Influencers: X') — the reader has to decode every chart
55
opening
Investor Presentation Deck
“A competent investor-relations positioning deck with a solid financial middle section but no complication, no recommendation, and titles that hide their numbers — useful as a 'callout-writing' example, not as a Storymakers narrative exemplar.”
↓ No Complication: eight context slides (p.3-10) stack positioning without ever naming a threat, gap, or decision the reader must make
55
opening
2022 esg report
“A competent but structurally conservative ESG reporting document - strong as an index-backed compliance artefact and acceptable as a pillar-architecture example, but a poor Storymakers exemplar because titles are topic labels, there is no closing argument, and the deck reports rather than persuades.”
↓ Titles are topic dumps rather than insights - 'MATERIALITY' (p.10), 'TALENT DEVELOPMENT' (p.18), 'CLIMATE CHANGE' (p.37), 'DATA PRIVACY' (p.40) surface no finding even when the callout already contains one
55
opening
Goldman Sachs Sixteenth Annual ANZ Investment Forum Presentation
“A competent corporate IR/forum overview with clean section architecture but topic-label titles in the segments block, no complication, and an appendix that duplicates the main narrative — useful as an example of MECE structure and occasional declarative financial titles, not as a Storymakers arc exemplar.”
↓ Operating-group section uses the segment name as the slide title 3-4 times each (slides 28-36 and again 63-66) — readers can't tell pages apart by title alone
52
opening
Rail industry cost and revenue sharing (2011)
“A rigorous, MECE-disciplined UK government-policy advisory deck with an admirably explicit recommendation thread - use the numbered-pillars structure (10 practicalities, 8 options) and the recommendation->timeline close as Storymakers teaching examples, but not the overall arc, which buries the rail-industry context in an end-of-deck appendix and opens too slowly to surface the thesis.”
↓ Background-on-the-industry section (p.134-170, 37 slides) sits at the END rather than the front, so context that should have set up the stakes instead trails the recommendation and dilutes the close
52
opening
Moving faster: Reinventing compliance to speed up, not trip up
“A well-architected survey-report-as-deck with disciplined sectioning and a memorable Compliance Pioneer payoff, but action titles default to topic labels and the close substitutes metaphor for a recommendation — useful as a teaching example for repeating per-pillar 'Actions' beats, not for headline writing.”
↓ Action titles overwhelmingly topic labels (e.g. p.11 'Negative impacts of increased complexity', p.17 'A different way', p.34 'Culture of compliance') — the insights live in callouts, not headlines
52
opening
Southeast Asia's Green Economy
“A disciplined, MECE-structured co-branded report with a clean S-C-A-R spine and unusually tight quantitative reconciliation — use its chapter skeleton and exec-summary sequencing as a teaching example, but not its opening (13 pages of forewords before the thesis) or its appendix-style country section.”
↓ Opening buried behind 13 pages of sponsor forewords (p.9-13) — the thesis on p.16 should be on p.1 or p.8
52
opening
inv research 20210422 investing and covid 19 0
“A competent Ipsos research report with a front-loaded exec summary but a topical, SCQA-free structure and no recommendation - mine p.6-9 and p.31-32 as teaching examples of insight titles, but do NOT use the overall structure as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide anywhere in the deck; closes on a neutral stat (p.55) then appendix and contact info (p.60)
52
opening
barclays ceo energy power conference 2018
“A competent investor-conference deck with pockets of strong Storymakers craft (action titles p.6/p.7/p.14, quantified callouts p.9-p.13) but no SCQA spine and a topic-label closing — useful as a teaching example for action titles and callouts, not for overall narrative architecture.”
↓ Opening delays the thesis: disclaimer (p.2) + tagline (p.3) + framework stub (p.4) + identity (p.5) burn four slides before any insight
50
opening
Insurance landscape evolution and emergence of MGA/ MGU model
“A well-structured Asian insurance market scan with strong MECE dividers and mostly insight-bearing action titles, but it analyzes more than it argues — useful as a teaching example for section spines and metric-in-title discipline, not for closing the loop with a recommendation.”
↓ No answer-first slide: the thesis never appears in the first 3 pages — agenda promises a 'deep dive' instead of stating a finding
50
opening
Project Spiritus Final report Market Study
“Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.”
↓ No Resolution act — closing growth-opportunities slide (p.92) is descriptive, not prescriptive; deck never tells the reader what to do
50
opening
ey global ipo trends 2023 q2 v1
“A competently structured EY educational primer with a 5W1H spine and a service pitch tail — useful as a teaching example of MECE topic coverage, but a poor Storymakers exemplar because it leads with questions instead of answers and closes on credentials instead of a recommendation.”
↓ Action titles are nouns or questions throughout (pp.4, 5, 7, 9, 10, 11, 12) — the deck never tells you the answer in the title bar
50
opening
NCM SNCM Y 2022 SNCMP
“A client-meeting status update built backwards — solution-first then evidence-dump, ending without a recommendation; use the action-titled streaming-data slides (p.44-46, p.56) as a teaching example, but treat the overall structure as a counter-example for SCQA.”
↓ Closes with a data table (p.62 'Quick Fade of Top Movies') and a thank-you slide — no recommendation, no next steps, no ask
48
opening
The True-Luxury Global Consumer Insight (7th Edition)
“A competent BCG industry-insights report with strong data-bearing action titles, but narratively it is an analytical dump without an SCQA resolution — use pp.9, 11, 14, 18 as teaching examples for action-title quality, not the overall structure.”
↓ No answer-first slide: thesis only hinted at on p.6 after 5 front-matter/context pages
48
opening
Projecting US Mail volumes to 2020
“Textbook BCG analytical deck with clean MECE pillars and quantified action titles in the body, but classic objectives-first sequencing buries the lede — useful as a teaching example for analytical build-up and pillar discipline, not for opening or answer-first storytelling.”
↓ Buries the lede — 8 pages of objectives/approach/segmentation before the headline -15% finding on p.9; an answer-first opening would invert this
48
opening
Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024
“A boutique-agency pitch wearing a McKinsey label — has pillar scaffolding and a clever verbal bookend, but topic-labeled titles and a buried recommendation make it a useful teaching example of where a deck loses its Storymakers spine, not an exemplar to imitate.”
↓ Thesis is buried — first 5 slides establish context (¥13tn, $3.565tn, value-share chart) but never state what the audience should do; opening fails the 'lead with the answer' test
48
opening
KPMG global tech report 2024
“A competently structured research-report deck with strong stat-anchored mid-section titles and a real conclusion+CTA arc, but it organizes findings instead of telling a story — useful as an example of pillar discipline, not as a Storymakers narrative exemplar.”
↓ Opening buries the thesis: p.1-5 are cover, TOC, foreword, methodology, and a teaser before the first insight slide at p.7