AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 5 / 46
78
opening
ey global ipo trends q4 2019
“Competent regional market-update deck with a clear thesis up front and a strong rhetorical close, but undermined by lazy repeated topic-label titles and a missing synthesis slide - use the quote-slide openers as a teaching example, not the analytical pages.”
↓ Workhorse analytical slides reuse identical topic-label titles ('Global IPO market insight' x3, 'Asia-Pacific IPO market insight' x3, 'Europe, Middle East, India and Africa IPO market insight' x3) - every one of those should carry the slide's specific insight
78
opening
article thebeatmar2025
“A monthly market chartbook with a strong answer-first opening and ~15 well-titled thesis slides, but the back half is an unstructured data reference with no closing recommendation — use slides 3-17 as a Storymakers exemplar for action titles, not the deck as a whole.”
↓ No resolution act — deck ends on a correlation table (p.51) and team bio (p.54), never restating or evolving the Top 4 Ideas from p.4
78
opening
2024 icc men’s t20 world cup economic impact report
“A competent answer-first economic-impact report with strong action titles and a clean two-pillar structure, but it lacks a Complication and a closing recommendation — useful as a teaching example for headline-led openings, not for full Storymakers narrative arc.”
↓ No closing recommendation or call-to-action — the deck dribbles to an end at p.29 with a media-value stat, then a disclaimer
78
opening
Eyepoint Goldman Sachs June 10 2025
“A competent investor-conference deck with strong quantified action titles on the data slides but a weak complication and a duplicated section spine — use p.20-21 as a teaching example for action titles, not the overall structure.”
↓ Duplicate section dividers (p.15 and p.22 both titled 'Phase 2 VERONA Clinical Trial in DME') signal a broken or copy-pasted spine, not MECE pillars
78
opening
2022 international consumer growth initiatives investor day
“A tight, well-titled investor-day excerpt that opens with the answer but trails off into M&A housekeeping; useful as a teaching example for action titles and quantified claims, not for full-deck narrative architecture.”
↓ No Complication slide — jumps from 'opportunity' to 'we are investing' without articulating why now or what risk forces the move
78
opening
2022 commercial banking investor day
“Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.”
↓ Duplicate title on p.11 and p.16 ('Focused, strategic investments to capture organic growth...') signals a structural fault — either redundancy or unclear pillar boundaries
78
opening
1Q24 GTM update 3.01.24 Jackson
“A polished JPM market-outlook chartbook with exemplary action-title writing and a clean macro-to-recommendation arc, but missing MECE dividers and a real call-to-action — use it as a teaching example for declarative titling, not for Storymakers structure.”
↓ No section dividers or pillar structure — 18 consecutive 'analyze_data' slides risk reading as a chartbook dump
78
opening
2019 ccb investor day ba56d0e8
“A textbook investor-day deck with consultant-grade action titles and clean MECE business-line pillars, but reassurance-mode narrative and a generic closing — use the Home Lending section (pp.21-30) as the SCQA exemplar, not the deck as a whole.”
↓ Closing slide p.48 ('We remain focused on executing against our strategy') is generic — no concrete asks, financial commitments, or 2020 milestones
78
opening
20240220 Barclays FY2023 FI Call Slides
“A competent IR deck with a strong answer-first opening and quantified analytical spine, but it lacks a complication act and trails into Q&A without a closing recommendation — use p.3-8 and p.13-14 as teaching examples of action titles, not the overall arc.”
↓ No closing recommendation/next-steps slide — deck ends at p.19 rating target, then Q&A/appendix/disclaimer, so the 'so what' never gets restated
78
opening
barclays disruptive technologies conference bayer crop science handout 2024.06.11
“A solid investor-conference handout with strong quantified action titles and a clear opening hook, but it tails off into appendix without an explicit recommendation — use the title craft as an exemplar, not the overall arc.”
↓ No explicit recommendation or 'ask' slide before the appendix — slide 16 is the de facto close and it is aspirational, not directive
78
opening
Deutsche Bank Q2 2024 Presentation
“Solid bank earnings report with a strong thesis-first opening but a muddled close and topic-labeled analytical middle — use p.2-6 as a teaching example for action-title exec summaries, not the deck as a Storymakers exemplar.”
↓ Segment section (p.15-19) uses pure noun titles ('Corporate Bank', 'Investment Bank', 'Private Bank') — misses the chance to state each segment's insight
78
opening
2023 Deutsche Bank FIG Presentation upload vf
“A competent investor-update deck with a clear thesis, disciplined action titles, and a proper three-beat close — use the opening and closing as Storymakers exemplars, but not the middle, where the Complication is soft and the four-pillar structure announced on p.5 is never used as the body's spine.”
↓ Complication is underdeveloped — p.6 'Strong start into 2023 despite volatile environment' gestures at tension but never frames a real obstacle the strategy must answer
78
opening
Client Creditor Overview Q1 2025
“A competent investor/creditor update with a clean answer-first 9-slide narrative and a heavy reference appendix; use p.2-9 as a teaching example of concise IR storytelling, not the overall structure.”
↓ No MECE section dividers — reader cannot see the pillar structure of the argument
78
opening
Deutsche Bank Q1 2025 Presentation
“A textbook earnings-deck opening married to an appendix-heavy tail — use p.2–p.6 as a teaching example of thesis-first framing, but not the overall structure, which buries the recommendation behind a premature appendix divider.”
↓ Premature 'Appendix' divider at p.20 buries the actual close (p.21 '2025 financial targets' recommend, p.22 shareholder distribution commitment) inside what readers will skip
76
opening
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
76
opening
IPSOS GLOBAL TRUSTWORTHINESS MONITOR
“A thought-leadership research report with a strong counter-intuitive opening that gradually devolves into a topic-by-topic analytical dump with no closing recommendation — useful as a teaching example for hooks and section dividers, not for a complete S→C→A→R arc.”
↓ Six slides titled 'Concluding thoughts' (p.19, 28, 36, 44, 52, 62) — repetitive, generic, and forfeit the chance to land the per-section punchline in the title
76
opening
State of Data 2023
“A solid IAB industry report with disciplined analytical action titles and strong upfront framing, but it inverts value-vs-how, lets the back half drift into topic labels, and ends in an appendix-plus-'Thank You' instead of a recommendation — use the front half (pp.4-23) as a Storymakers exemplar of thesis-first analytics, not the deck as a whole.”
↓ p47 closes with 'Thank You!' — no call to action, no recommendation, no 'what to do Monday morning'
76
opening
WHAT THE FUTURE: INTELLIGENCE
“A well-titled, data-rich research magazine with a strong opening thesis and a hidden MECE framework — useful as an exemplar of declarative action titles and stat-driven hooks, but a poor structural model because the synthesis arrives late and the deck ends in an appendix instead of a recommendation.”
↓ No recommendation/CTA close — deck dribbles into a 14-slide quote appendix (pp.43-56) and a contributors page rather than landing a 'so what'
76
opening
Overview of the ASEAN-6 Automotive Market
“A disciplined market-atlas briefing with strong action titles and a front-loaded thesis, but it dissolves into a country tour and never closes the loop - useful as an exemplar of parallel country-profile structure and metric-led titles, not as a Storymakers narrative arc.”
↓ Five case-study slides (p17, 21, 25, 29, 33) share a verbatim generic title - pure topic dump with no per-country insight
76
opening
2023 MS Conference Presentation
“A solid lead-with-the-answer investor deck for the first 11 slides that then dissolves into a 19-slide reference appendix — useful as a teaching example for thesis-first openings and peer-benchmark titling, not for narrative arc or closing.”
↓ 60% of the deck (p.12-30) is appendix; the narrative effectively ends at p.11 with no recommendation or call-to-action slide
76
opening
Deutsche Bank Q3 2023 Presentation
“A textbook bank-earnings deck with a strong declarative opening but a tail-heavy, recommendation-free close — useful as a Storymakers example for action-title openings, not as a model for full narrative arc.”
↓ Segment slides p16-p20 use division names as titles instead of insight statements
76
opening
Deutsche Bank Q2 2023 Presentation
“A competent bank earnings deck with a strong answer-first opening but an analytical, tension-free middle and a near-absent close — useful as an example of declarative summary titles, not as a Storymakers story-arc exemplar.”
↓ No Complication act — every callout reinforces 'momentum' and 'growth'; tensions (inflationary cost pressure p11, credit-loss upper-range guidance p12, litigation p37) are mentioned but never elevated into a narrative pivot
75
opening
Building Sustainable Organizations
“A competent thought-leadership report with an early thesis and clear three-pillar spine, but the case-study run and closing undersell the recommendation — use the opening (pp.2-5) and problem-framing (p.11) as Storymakers exemplars, not the back half.”
↓ Case-study titles on pp.21-24 are company names, not extracted lessons — no insight portability
75
opening
Poverty Empowerment India
“Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.”
↓ p.14 'BACK UP' divider sits in the middle of the recommendation arc, not at the end — it fragments the resolution act